SEO is the process of getting your online business or website in the top search results for targeted keywords in major search engines like Google, Yahoo or any other search engine you wish to target.
SEO has changed a lot since it came into existence, earlier it was all about ranking for terms that have a good amount of traffic on them, say SEO or search engine optimisation and then trying to get a bit of profit through conversions. But, later it was realised that keywords like SEO gold coastor SEO Company Gold Coast these have comparatively less search volume, then major keywords but, can produce more results in terms of conversions, this is the reason why SEO now has been classified in two major categories, these are:
Local SEO is nothing but the process of optimising your business website in a way, so that your prospective consumers can find you through local search keywords or services you provide. The number of local searches is near about 50% when you include non Geo-targeted keywords and is increasing as people are getting more specific with their product or service search.
Just take your own example, you for sure are from Australia and most probably from the Gold coast so you want someone from the place to take care of your online business or your website or web design, thats the only reason you have searched SEO gold coastand not just SEO. If your business is not locally optimised then go for our Local SEO Package this will help you in achieving desired goals or you can also call us 1300 302 633 for Customised SEO packages.
National SEO is the process of optimising your website for broad keywords or services you provide, say you want to expand your business nationally, then your focus keyword will be the mix of your basic service provided and targeted country.
If we consider ourselves as an example and want our business to optimise nationally than our basic service will be SEO and targeted country will be Australia and the keyword will be SEO Australia, rather than targeting any suburbs or states. If you are planning to expand your business, then you can check our National SEO Package or call us 1300 302 633 for Customised package.
SEO is a marketing solution for your website that gets you a certain amount of visits to your site and then this in turn will lead to a set number of enquiries. It simply becomes a numbers game. Take the below diagram as an example:
In the above example, by bringing 1,000 visitors per month, with some assumptions in place, we are able to put a value on that traffic and in this example that traffic is worth approximately $2,000 per month.
There are a variety of free tools from Google such as Google Analytics that allows you to place a piece of tracking code on your site and track all traffic to it for free so that you too can measure this stuff. Sound like something worth tracking? Want to know more? Fill out the form to your right and we will contact you to discuss further!