The world of mobile apps is foreign territory to most online marketers.
Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking.
Once an app is developed and ready for download, the biggest challenge, just like with websites, is to get users to find it, or even know of its existence.
Your app is one of a million, with 700,000 available in Apples App Store, and an equal number in Google Play.
Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Optimizing mobile apps to be more easily discovered by users isnt that different from optimizing a website for that same purpose.
The two SEO elements to focus on for mobile apps and the app stores are content and links.
SEO for websites primarily includes three things;
The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Search engines dont crawl inside mobile apps to learn what it is or why people want to download it. The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about.
An app usually has two pages to optimize: the app store page and a marketing page on the businesss website.
The descriptive content submitted with the app is vital to the apps success in the app store when submitting an app to app stores.