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Jun 102013



Dumb SEO Questions 35.
2:29 – I've resisted linking to other sites that are already linking to me? 4:30 – How did SEOmoz transformed to MOZ? 7:45 – I would like to know if it is be…

By: Jim Munro

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Dumb SEO Questions 35. – Video

Jun 042013

It seems that we’re finally starting to see more of what many have suspected for a long time. That others can indeed affect your rankings with bad links. Otherwise known as “negative SEO.”

And this time it’s going to be damned hard to get the worms back into the can.

Let’s go back a bit first shall we?

Over the years Google has always stated that what others did, in particular, with bad links, can’t hurt your sites rankings. Many of us knew differently, but it was always kept somewhat behind closed doors. It wasn’t written about nor openly discussed. Discretion being the better part of valor and all that.

That’s been changing though. Why? No idea. But it has.

Then there was the Google guidelines which have been morphing, as reported byShaun Anderson

From:

To:

Then on March 14th to:

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Google Confirms Negative SEO Exists

LOS ANGELES, May 28, 2013 /PRNewswire/ — Local businesses can expand their reach and discover new potential by creating and maintaining a strong web presence. Avital Web, Los Angeles SEO company, provides online marketing solutions for local businesses that are customized to their unique needs and offer expanded access to their markets.

Avital Web can help local business build websites, add mobile sites or optimize an existing site to expand their presence and discover new levels of success. The right Internet marketing solutions can help boost an individual business’ search engine ranking, encourage customers to take action and even visit the business in person.

Many small businesses create websites in order to attract traffic not just to their sites but also to their businesses. Unfortunately, “if you build it, they will come” simply does not apply to websites. Local businesses must actively market themselves and promote their sites to achieve success both locally and globally. Although a website can be a powerful tool that can help businesses owners attract new customers and build stronger relationships with them, it cannot stand alone. An Internet marketing company such as Avital Web can help business owners develop an intensive, personalized Internet marketing solution that draws highly targeted traffic and boosts their clients’ ROIs.

SEO firm, Avital Web begins with a comprehensive site analysis. This allows their experienced Internet marketing professional to identify areas of weakness as well as areas of strength and design a plan of action. Their skilled SEO professionals work closely with business owners to determine both short- and long-term goals and needs.

Avital Web, dental marketing company, can help ensure improved online visibility by carefully optimizing a site. However, mere visibility may not be enough to boost traffic and attract customers. The right Internet marketing plan will help business owners achieve the results they crave. Avital Web offers tailored solutions that can include search engine optimization, mobile web design, web development and design, pay-per-click campaigns, blogging, reputation management, content creation and other services designed to ensure better visibility, draw more highly targeted traffic and achieve specific long- and short-term goals.

Contact Avital Web Inc. Phone: (877) 971-7177 Website: http://www.avitalweb.com

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SEO Company, Avital Web, Provides Online Marketing Solutions for Local Businesses



Submit your Site to 600+ Social Bookmarks + RSS + Ping + SEO Backlinks
http://goo.gl/LCJvl (CLICK URL ON LEFT TO VISIT DESCRIPTION PAGE) ☆ We will Submit your URL to 600+ Social Bookmarking Sites! ☆ Spin Title Description ☆ Al…

By: CommunityClerks

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Submit your Site to 600+ Social Bookmarks + RSS + Ping + SEO Backlinks – Video

Mar 262013

In a perfect world, building search engine referral traffic would be easy. Youd pull out your limitless marketing budget checkbook, call up the industrys most widely-renowned SEO firm and sign on for the companys Platinum package. Then, youd sit back and wait for your new search visitors to start flooding your site, buying more products and driving your profits higher than ever before.

Of course, very few companies are blessed with these kinds of unlimited resources. If youre a small company trying to be big on a tiny budget, dont worry! Its very possible to put together an effective SEO plan on a shoestring budget. Heres how to do it

Whether youre a big company or a small business, the best way to start a new SEO plan is by understanding where you are on the SEO continuum. Knowing whether your site is already pretty well optimized, or whether you have some major weaknesses that need to be addressed will give you a good idea on where to start your DIY SEO campaigns.

If you work with a professional SEO agency on your sites optimization, the first step theyll take is to conduct an SEO audit that uncovers these critical details. But if you dont want to (or cant afford to hire an agency), you can do something similar on your own by downloading the free Traffic Travis program.

Once youve installed the program and created a Project for your website, pay attention to the Page Warnings metric, listed in aggregate on the Dashboard tab and by individual page on the My Site tab. Clicking on any of these page warning numbers will open a pop-up screen indicating any deficiencies in your pages on-site SEO for example, the presence of too many H1 tags or the absence of image ALT tags. Fixing these issues (to the extent possible) will go a long way towards improving your on-site SEO without costing you a fortune.

SEO isnt some secret process thats carried out by brainy web developers behind closed doors. The basic principles underlying this science are widely publicized and available for anyone to reference whether youre a beginning webmaster or an advanced site owner.

As an example, whether youre running a small mom and pop website or a giant Amazon competitor, its a good idea to optimize your pages title tags and heading tags with your target keywords (which can be generated for free using the Google Adwords External Keyword Research Tool). Similarly, its good SEO practice to include at least a few internal links on your sites pages whether you do this by hand or outsource it to an expensive SEO agency.

For more on-site recommendations that you can put into practice on your own, check out the following articles:

Next up, the other half of the SEO coin is your off-site activities specifically, the number of links from other reputable websites that point back to your own. As with the on-site SEO techniques mentioned earlier, you can either pay somebody to create these backlinks for you or you can do it yourself!

One great way to find link building opportunities is to check out the sites that are linking back to your competitors. To do this on the cheap, head over to the Open Site Explorer website and enter each of your competitors URLs into the programs search bar. While you wont be able to view as many results using the Explorers free service as you would with its paid membership, you should still be able to view enough information to get your personal link building activities started.

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DIY SEO on a Shoestring Budget



Rank Your Clients Sites On Google Using My Proven Fiverr Seo Gigs!(Proof Inside)
iinews.info Rank Your Clients Sites On Google Using My Proven Fiverr Seo Gigs!(Proof Inside) My top penguin and panda safe Fiverr seo gigs I use to rank my clients sites on the first page of Google. · What gigs I use to do all my clients on-page seo. · Best keyword research Fiverr gigs. · My step by step Fiverr seo strategy for maximum results. · Rank your clients in Google plus local with these top Fiverr gigs. · How to get the most from this 2013 Fiverr Seo resource. Hi.. Yes i do have other sites i've ranked with the fivver gigs but i dont want to expose all my clients sites…Also alot of time the Google keyword tool don't show monthly searches for local terms but that doesn't mean that know one searching for that particular keyword. Rank Your Clients Sites On Google Using My Proven Fiverr Seo Gigs!(Proof Inside) WARNING! Don't waste anymore money on Fiverr for seo wondering if the gig will work or not. I've invested hundreds of dollars on Fiverr hand picking the best seo Fiverr gigs for me and my clients now you can use the same proven Fiverr seo gigs I use to rank on Google's first page. To get my 2013 Fiverr Seo resource guide Click the buy it now button! It depends on the keyword/niche anywhere from 200-300 a month sometimes more. But keep in mind I rank for local keywords that can mean 20-30 calls a month for my clients and that's my adjective get there phone ringing..Yes I included the strategy I used to rank my sites using the fiverr gigs. Rank Your Clients …

By: MasteryMobile

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Rank Your Clients Sites On Google Using My Proven Fiverr Seo Gigs!(Proof Inside) – Video



Easy Social Ranker WSO – Service Local Businesses With Easy Social Ranker
Click This Link To Get EasySocialRanker: Launch Feb28th,10amEST Can Easy Social Ranker Be The Solution To The 2013 SEO Problem? In 2013, there will be a massive shift in SEO rankings, unlike we have ever seen. Easy Social Ranker can keep your site on top, while all others remain susceptible to Google's whims. When the world experienced Google Panda and Penguin, a massive transfer of traffic occurred. Spammy sites dropped in their rankings, while others took their place. This year, we will experience yet another massive shift in traffic. This time it won't be about discounting links. Rather, it will be about the integration of social media or lack of. For the very first time in Internet history, social media will have significant weight on ranking factors. We were first introduced to this concept when Google decided to have multiple versions of their search engine. One version was regular search results. You got this when you weren't logged in to your Gmail account while doing a Google search. Once you logged into your Gmail account and performed a Google search, it was then that you saw modified results. You saw results based on who was in your Google Plus circle and who you had Plus'd in the past. This has affected, not only rankings and results, but also analytics reporting. Additionally, you should have noticed in your analytics that “Secured searches” are popping up more often. We are losing the ability to know how people are coming to our sites from Google. To …

By: bestreviews247

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Easy Social Ranker WSO – Service Local Businesses With Easy Social Ranker – Video



Adult SEO: Competition Research
Full Video: www.adultseotraining.com Competition research is the process of analyzing the volume, strength and quality of other sites targeting a keyword or keyword phrase. The number of sites trying to rank for a keyword, as well as the strength and quality of the sites already ranking in the top ten are important to consider before deciding on the keyword you want to target. Competition research is closely related to keyword research. When performing keyword research you are looking for the search volume and potential traffic of various keyword phrases. When performing competition research you are looking for both the volume of competition for that keyword phrase and for the strength of that competition. It is important to do competition research, because it is the only way to know if you actually have a chance to rank well for a keyword phrase you might be considering; and, of course, whether or not you can compete depends on your own abilities and on your own resources, so how competition is viewed will be different for everybody.

By: AdultSEOTraining

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Adult SEO: Competition Research – Video



STOP SOPA [X-SecT] Anonymous(v1.0)
www.xeroflux.net www.facebook.com www.facebook.com The Stop Online Piracy Act (SOPA) is a United States bill introduced by US Representative Lamar S. Smith (R-TX) to expand the ability of US law enforcement to fight online trafficking in copyrighted intellectual property and counterfeit goods. Provisions include the requesting of court orders to bar advertising networks and payment facilities from conducting business with infringing websites, and search engines from linking to the sites, and court orders requiring Internet service providers to block access to the sites. The law would expand existing criminal laws to include unauthorized streaming of copyrighted content, imposing a maximum penalty of five years in prison. A similar bill in the US Senate is titled the PROTECT IP Act (PIPA). Proponents of the legislation state it will protect the intellectual-property market and corresponding industry, jobs and revenue, and is necessary to bolster enforcement of copyright laws, especially against foreign websites. Claiming flaws in present laws that do not cover foreign-owned and operated sites, and citing examples of “active promotion of rogue websites” by US search engines, proponents assert stronger enforcement tools are needed. Opponents state the proposed legislation threatens free speech and innovation, and enables law enforcement to block access to entire internet domains due to infringing content posted on a single blog or webpage. They have raised concerns that SOPA …From:TheDigitalThreatViews:12 5ratingsTime:03:12More inNonprofits Activism

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STOP SOPA [X-SecT] Anonymous(v1.0) – Video



Dive Sites in the uk – St Ives Beaches
From:UltimateufochannelViews:1 0ratingsTime:01:04More inEducation

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Dive Sites in the uk – St Ives Beaches – Video

Nov 092012

Googles recent Penguin update was designed to reduce the impact that low-quality backlinks had on a websites natural search performance. And while this news was mostly greeted with frustration by webmasters who had been using linking schemes to artificially inflate their SERP rankings, there was one group that was happy about the change: the black hat spammers who utilize negative SEO to bring down their competitors rankings.

Negative SEO is the practice of attacking other websites using techniques that are likely to result in known SEO penalties, rather than taking a proactive approach to investing in ones own website. As an example, somebody using negative SEO might direct these same low-quality backlinks to point at a competitors website, rather than taking the time to build high-value links back to his own site.

For a long time, Google denied that negative SEO could have an impact on the natural search results, though severalconclusivecase studies demonstrated that this type of attack could be used to dramatically lower a competitors rankings.

As a result, the best way to prevent negative SEO is to stay informed about the tactics that these spammers use and to monitor your site for any indications that an attack is underway. Heres how to do it:

Since weve established that negative SEO is a viable tool for damaging a competitors rankings, its imperative that you be proactive about preventing these tactics from influencing your own sites performance. Really, the time to take action against negative SEO spammers is before you see your sites listings start to slide down the SERPs!

Currently, the primary tactic being used in negative SEO attacks is the low-quality backlink, pointed at a competitors website. Its cheap, easy to do, and difficult to trace, as Google has no way of knowing whether you or your attacker pointed that 10,000 links for $10 package at your website.

As a result, you best course of action for preventing negative SEO attacks is to monitor your websites backlink profile for evidence that malicious links are being directed towards your site. There are a number of different tools that will give you this information, although if youre seriously concerned about the potential damage a negative SEO attack may cause, Id recommend using a paid program like Raven Tools or SEOMoz PRO.

While there are free tools out there that will give you some data on your sites existing backlink profile, using a tool that allows you to sort links according to certain criteria will make the process of monitoring for negative SEO attacks much easier. As an example, if you decide to run a negative SEO check weekly, using a tool that either flags potentially damaging links or allows you to filter out only those links that were created in the last week will make the process of identifying malicious links go much faster.

As you peruse your sites backlink profile, keep an eye out for any of the following indications of negative SEO:

Now, keep in mind that seeing a few links that meet these criteria doesnt necessarily mean that youre the victim of a targeted negative SEO campaign. There are plenty of different black hat SEO techniques out there that could result in low-quality links being pointed at your website, so the presence of a few bad backlinks doesnt conclusively prove that a competitor is gunning to bring you down.

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How to Prevent Negative SEO

SEO Inc., an industry-leading SEO company with over 14 years of experience achieving high rankings on the internet’s major search engines, has compiled a list of the 52 top SEO news sites to watch in 2013. SEO Inc. has ranked these sites by their contributions to news, strategies, tips, and insight into the SEO world.

This list was created for SEO experts who are looking for the best news and top strategies. “All good SEO experts know that the field is constantly evolving; you have to stay on top of the latest news and techniques or risk losing your rankings and hurting your online business,” said John E. Lincoln, Director of SEO Consulting and Social at SEO Inc. “We’re making this list available because we are constantly asked for great resources and we wanted to give the sites due credit for all their hard work.”

Some of the top sites SEO Inc. selected for the list include:

1. Search Engine Land http://searchengineland.com/Editor-In-Chief Danny Sullivan keeps this site running with articles on SEO, SEM, social media, and all things search.

2. Mashablehttp://mashable.com Pete Cashmore, the CEO and founder of Mashable, created a site not only for social media and SEO news, but also for technology and business news as well.

3. Social Media Today http://socialmediatoday.com/ This site talks primarily about social media, but also mobile practices and blogging practices as well.

4. PandoDaily http://pandodaily.com/ Sarah Lacy is the founder of PandoDaily, which is a site that talks about top news concerning social sites and search engines.

View the Full List of Top SEO Sites Here

“We work hard at the SEO Inc. blog, so we know how much goes into these news sites. We are hoping people can learn from them and then of course come to us when they are ready for strategic, ROI-focused SEO implementation and strategies,” said Lincoln.

To read the whole list of “Top SEO News Sites to Watch for 2013″ or to subscribe to the SEO Inc. blog, please visit http://www.seoinc.com/seo-blog/.

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Top SEO News Sites to Watch for 2013 by SEO Inc.

CARLSBAD, Calif., Oct. 30, 2012 /PRNewswire/ –SEO Inc., an industry-leading SEO company with over 14 years of experience achieving high rankings on the internet’s major search engines, has compiled a list of the 52 top SEO news sites to watch in 2013. SEO Inc. has ranked these sites by their contributions to news, strategies, tips, and insight into the SEO world.

This list was created for SEO experts who are looking for the best news and top strategies. “All good SEO experts know that the field is constantly evolving; you have to stay on top of the latest news and techniques or risk losing your rankings and hurting your online business,” said John E. Lincoln, Director of SEO Consulting and Social at SEO Inc. “We’re making this list available because we are constantly asked for great resources and we wanted to give the sites due credit for all their hard work.”

Some of the top sites SEO Inc. selected for the list include:

1. Search Engine Land http://searchengineland.com/ Editor-In-Chief Danny Sullivan keeps this site running with articles on SEO, SEM, social media, and all things search.

2. Mashablehttp://mashable.com Pete Cashmore, the CEO and founder of Mashable, created a site not only for social media and SEO news, but also for technology and business news as well.

3. Social Media Today http://socialmediatoday.com/ This site talks primarily about social media, but also mobile practices and blogging practices as well.

4. PandoDaily http://pandodaily.com/ Sarah Lacy is the founder of PandoDaily, which is a site that talks about top news concerning social sites and search engines.

View the Full List of Top SEO Sites Here

“We work hard at the SEO Inc. blog, so we know how much goes into these news sites. We are hoping people can learn from them and then of course come to us when they are ready for strategic, ROI-focused SEO implementation and strategies,” said Lincoln.

To read the whole list of “Top SEO News Sites to Watch for 2013″ or to subscribe to the SEO Inc. blog, please visit http://www.seoinc.com/seo-blog/.

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SEO Inc. Announces 52 Top SEO News Sites to Watch for 2013

Sep 062012

As Barack Obama gets ready to rally his troops at the Democratic National Convention, Mark Rumold says his administration has cast free speech aside in its pursuit of file sharers and whistleblowers

Four years ago, President Obamas campaign platform didnt include sweeping promises about promoting free speech. He wasnt elected because he swore to vigorously defend the First Amendment, and to protect speakers no matter the content of their speech.

In contrast, the President did campaign on a platform of government transparency. As a transparency advocate, I can confidently say that, by almost any measure, the President failed to live up to those lofty guarantees.

But what about free expressiona value so roundly cherished in the United States that a promise to support it would almost seem unnecessary? Without a clear benchmark or unambiguous campaign commitment on the issue, its not so simple to assess his record. But sadly, like his commitment to transparency, the Presidents commitment to free speech was often collateral damage in his pursuit of other policy objectives.

This was most evident in the administrations actions in two areas: intellectual property and national security.

The administrations often misguided attempts at combating online copyright infringement frequently resulted in harm to protected expression. For example, in 2010, working in close cooperation with industry trade groups like the Motion Picture Association of America and the Recording Industry Association of America, the administration began seizing the domains of websites that government officials deemed to contain infringing material. Except that wasnt always the case: in at least two instances, the government seized and refused to return domain names without any apparent connection to copyright-infringing material. The seizures resulted in complete censorship of the sites for over a year.

The same is true of the administrations heavy-handed treatment of Megaupload, an online file-hosting service. In January 2012, the Department of Justice seized Megauploads domains and servers, froze its assets, and attempted to have the sites founder, Kim Dotcom, extradited to the United States to face criminal charges. While the site undoubtedly hosted some infringing content, there was also a vast amount of non-infringing content stored on the sites servers family photos and videos, personal documents, and other protected expression. All this unquestionably protected speech was swept up in the name of combating online copyright infringement.

While the administrations pursuit of intellectual property enforcement caused collateral damage to protected expression, the administrations biggest tests and, subsequently, biggest failures in its commitment to free speech occurred in the national security arena.

National security concerns caused the Administration to investigate and charge government whistleblowers under the Espionage Act and led to the questionable prosecution of alleged terrorists for crimes as innocuous as translating YouTube videos and writing vulgar and hateful poetry.

Yet nowhere were the administrations First Amendment failings more evident than in its handling of Wikileaks. After Wikileaks published thousands of confidential (and, in some cases, classified) State Department diplomatic cables, the administrationembarked on an unprecedentedintimidation campaign. In particular, the Department of Justices long-running grand jury investigation of Wikileaks and its founder, Julian Assange, stands as a press-chilling stain on the administrations First Amendment record. The message the administration sent through its investigation is clear: if you publish classified information and, in particular, classified information that portrays the government in an unflattering light we may prosecute you. Classified information is published almost daily in the countrys most reputable newspapers and magazines. Punishing the publication of truthful information about the government, absent a clear and present danger posed by the informations disclosure, is intolerable under the First Amendment. Yet this was precisely the administrations extraordinary approach. Indeed, the most enduring legacy of the Obama administrations commitment to free speech may be the long shadow in cast upon national security reporting.

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Obama’s free speech record

Google has added a feature to its Webmaster Tools search engine optimisation (SEO) service that will alert publishers about sudden changes in their site’s Google results and click-throughs.

In this way, publishers will be notified whenever their top web pages experience a marked dip or surge in the number of times they appear on Google search results and people click over to the site.

“For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them,” said Javier Tordable, Tech Lead at Google Webmaster Tools.

In particular, publishers should be interested whenever the numbers dip, in case this is due to broken links that are appearing on Google results, he said.

These alerts will also likely be useful for publishers who see the frequency and ranking of their sites’ pages in Google search results affected by changes in Google’s search algorithm, which is modified and tweaked regularly.

Google makes search algorithm changes in the background and without providing many specifics, which often leads to complaints from webmasters affected negatively and sends them running to their SEO workbenches to try to improve their sites’ visibility in Google search results.

The alerts will appear on publishers’ Webmaster Tools accounts, but they can also be configured to be sent via email.

This is the most recent alert Google has added to the Webmaster Tools service. In June, it introduced alerts for errors that its web crawler encounters when indexing a site’s content.

Google is still determining the parameters for triggering the new search alerts and is encouraging publishers to chime in with feedback on the Webmaster Tools user forum.

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Google SEO service now includes search traffic alerts

Google has added a feature to its Webmaster Tools search engine optimization (SEO) service that will alert publishers about sudden changes in their site’s Google results and click-throughs.

In this way, publishers will be notified whenever their top Web pages experience a marked dip or surge in the number of times they appear on Google search results and people click over to the site.

“For most sites, these numbers follow regular patterns, so when sudden spikes or drops occur, it can make sense to look into what caused them,” wrote Javier Tordable, Tech Lead at Google Webmaster Tools, in a blog post.

In particular, publishers should be interested whenever the numbers dip, in case this is due to broken links that are appearing on Google results, he said.

These alerts will also likely be useful for publishers who see the frequency and ranking of their sites’ pages in Google search results affected by changes in Google’s search algorithm, which is modified and tweaked regularly.

Google makes search algorithm changes in the background and without providing many specifics, which often leads to complaints from webmasters affected negatively and sends them running to their SEO workbenches to try to improve their sites’ visibility in Google search results.

The alerts will appear on publishers’ Webmaster Tools accounts, but they can also be configured to be sent via email.

This is the most recent alert Google has added to the Webmaster Tools service. In June, it introduced alerts for errors that its Web crawler encounters when indexing a site’s content.

Google is still determining the parameters for triggering the new search alerts and is encouraging publishers to chime in with feedback on the Webmaster Tools user forum.

Juan Carlos Perez covers enterprise communication/collaboration suites, operating systems, browsers and general technology breaking news for The IDG News Service. Follow Juan on Twitter at @JuanCPerezIDG.

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Google Adds Search Traffic Alerts to Its SEO Service

Jun 282012

Too many webmasters think of SEO in terms of things you do after a website is created, whether thats optimizing specific on-page variables in order to maximize the odds of being ranked for particular keywords or the process of soliciting backlinks from qualified sources to power off-page SEO.

However, ignoring the important role that your sites coding can play in its overall optimization is essentially the same as building your home on an unstable foundation. Consider all of the following ways that coding can help your sites SEO in order to avoid missing out on these critical benefits.

Keep in mind that the search engine spider programs have some serious limitations when it comes to crawling and indexing your site. Since they really only read text effectively, other elements on your site, including image, audio, video, and script files, can all prevent important site text from being crawled and indexed appropriately.

To see for yourself exactly how the search engines interpret your pages, use the Webconfs Search Engine Spider Simulator tool to review your website. If you notice that chunks of text are missing from your pages, validate your code correctly so that the search engines are able to find your information.

Creating search engine friendly (SEF) URLs is beneficial from both an SEO perspective and in terms of the user experience.The specific way youll need to modify your sites code in order to minimize the number of extraneous characters and codes that are present in your URL will depend on the specific platform your site runs on. If you use WordPress, Joomla, or any other CMS, you should have access to plugins or internal dashboard settings that will allow you to make the necessary changes. In some other cases, particularly when it comes to open source ecommerce platforms, you may need to address your permalink structure within your .htaccess file.

Although your sites code might start out clean, over time, its common for website modifications to result in a number of different errors that can slow down your sites operation. For this reason, its a good idea to perform regular checks that account for all of the following issues:

As mentioned in Tip #1, the search engines cant usually access information thats contained within image, video, or script files. However, as these elements can go a long way towards improving the user experience on your site, it isnt a good idea to eliminate them entirely.

Instead, a better alternative from a coding perspective is to serve up alternate, text-based versions of the information youd like the search engines to index. As an example, when serving up Flash files, consider using the SWFObject2 library, which will automatically deploy alternate text-based content whenever it detects users or search engine spiders that cant process these file types correctly.

While theres no way to control the behavior of the search engine spiders with 100% accuracy, telling them not to index certain pages on your site through the use of noindex tags on your robots.txt file can be useful from an SEO perspective. This tag should be added to your robots.txt file for any pages that shouldnt appear in the search results, including:

If you use a CMS program like WordPress, Magento, or Joomla to build your site, chances are youve got duplicate content issues that result from the way these platforms create URLs. Whenever you add a new post to your website, its not uncommon for these systems to automatically generate any or all of the following options:

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10 Ways Coding Can Help Your SEO

Internet freedom advocates are finding creative ways to get their message out to the masses.

Source: www.dccomics.comThe latest unique effort comes from Reddit founder Alexis Ohanian and online advocacy group Fight for the Future. Their plan: a “Bat-Signal for the Internet.” According to Forbes, once it launches next month it will provide participating website administrators with code they can add to their sites that can be triggered in the case of a freedom-infringing episode.

The code will add to the sites widgets or banners that ask users to do things like call politicians or boycott companies. It supposedly even could trigger another blackout similar to the one that occurred in January when Google, Wikipedia, Craigslist and other sites went dark and posted messages in protest of SOPA.

Legislation such as SOPA, PIPA, and CISPA, which threaten the freedom of the Internet, seem to be popping up like a game of Whac-a-Mole and squashing them means online advocates rallying their followers. This is apparently another way to do it.

“People who wish to be tapped can see, ‘Oh look, the Bat-Signal is up. Time to do something,’” said Ohanian. “Whatever website you own, this is a way for you to be notified if something comes up and take some basic actions … If we aggregate everyone thats doing it, the numbers start exploding.”

According to Forbes, Fight for the Future and Ohanian have been focused most recently on defeating CISPA, the Cyber Intelligence Sharing and Protect Act. The bill, which was passed in the House of Representatives last month, aims to protect the U.S. from cyber terrorism and other online attacks. One of two versions of the bill will likely come up for a vote in the Senate early next month.

The problem with CISPA is it includes a provision that would let companies share users’ private data with government agencies, and not just regarding threats of cyber attacks; companies will now be able to share users’ private data in the event of “computer crime,” exploitation of minors, and to protect individuals from “the danger of death or serious bodily harm.”

This broad definition has privacy watchdogs up in arms.

Rainey Reitman, activism director for the Electronic Frontier Foundation, is an outspoken contributor to the CISPA debate. In a radio debate last month, Reitman said that while CISPA proponents employ rhetoric that the bill will “fend off a cyber Pearl Harbor,” what they’re really doing is inciting fears of security threats when, in fact, such concerns have existed for years. “I do think there is a need for companies to get more information from the government in a timely fashion. The problem that arises with CISPA is that it does so much more than that,” she said.

“It also opens the floodgates for companies to intercept communications of everyday Internet users and pass unredacted personal information to the governments,” she said, adding that several amendments to the bill would have addressed such concerns but they never made it to the House floor for a vote.

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Internet Freedom Advocates Take a Page From Caped Crusader

The topic of negative SEO is not new. It is the process of downgrading your competitor’s rankings in order to help boost your own rankings.

But it is highly debated in SEO circles for a few reasons.

(1) The ethics behind hurting someone’s income, livelihood by trashing their sites in Google.

(2) Does negative SEO really work and can someone prove it does work?

(3) If it does work, why can’t Google prevent it from working?

Now this has sparked up again with the recent announcements by Google on sending out unnatural link warnings and the over optimization filter.

Where this gets interesting is that a forum thread at TrafficPlanet.com went after a well known SEO named Dan Thies to prove negative SEO can work. Why Dan, well he congratulated Google’s Cutts for mass penalizing the blog networks and it upset some people, so they wanted to make an example out of him.

Thing is, while Dan’s ranking may have dropped, Dan says it has nothing to do with these negative SEO efforts.

Rand Fishkin from SEOMoz is so confident that negative SEO can’t work, he offered up his sites as sacrificial lambs for anyone who wants to prove him otherwise. He said:

Will people take Rand up on the offer? Maybe but some say that since this is public, Google can be aware of it and make sure it doesn’t impact his sites.

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The Negative SEO Debate Sparks Up Again

Rand Fishkin, the well known SEO expert and Founder/CEO of SEOmoz, has challenged the web to see if anyone can take down his sites rankings in Google by way of negative SEO the practice of implementing tactics specifically aimed at hurting competitors in search, as opposed to improving the rankings of ones own site. Fishkin tells WebProNews about why hes made such a challenge.

Do you think negative SEO practices can be effective in hurting a competitors rankings, even if that competitor is playing by all of Googles rules and has a squeaky clean reputation? Let us know what you think.

First, youll need a little background. Theres a thread in the forum Traffic Planet started by member Jammy (hat tip to Barry Schwartz), who talks about an experiment run with the cooperation of another member in which they were successfully able to have a hugely negative impact on two sites.

We carried out a massive scrapebox blast on two sites to ensure an accurate result, Jammy writes. Im not going to get into all of the details about why they targeted specific sites or even the sites themselves here. You can read the lengthy forum thread if you want to go through all of that.

The important thing to note, however, is that the experiment apparently worked. BUT, Fishkin maintains that the sites in question werent necessarily in the best situations to begin with.

In terms of negative SEO on the whole I think its terrible that it could hurt a sites rankings, Fishkin said in the forum thread. That creates an entire industry and practice that no one (not engines, not marketers, not brands) benefits from. Only the spammers and link network owners win, and thats exactly the opposite of what every legitimate player in the field wants. Thus, Im wholeheartedly behind identifying and exposing whether Google or Bing are wrongly penalizing sites rather than merely removing the value passed by spam links. If we can remove that fear and that process, weve done the entire marketing and web world a huge favor.

Ive never seen it work on a truly clean, established site, Fishkin tells WebProNews, regarding negative SEO. He says the examples from the forum all had some slightly-seriously suspicious characteristics and not wholly clean link profiles already, and its hard to know whether the bad links hurt them or whether they merely triggered a review or algorithm that said this site doesnt deserve to rank.

If negative SEO can take down 100% clean sites that have never done anything untoward and that have built up a good reputation on the web, its more concerning and something Googles search quality engineers would need to address immediately (or risk a shadow industry of spammers popping up to do website takedowns), he adds.

When asked why he would antagonize those who disagree with his view by offering his own sites as targets, Fishkin says, Two things one, Id rather they target me/us than someone else. We can take the hit and we can help publicize/reach the right folks if something does go wrong. Other targets probably wouldnt be so lucky.

Perhaps there should be a Good Guy Rand meme.

Read the rest here:
Can Your Site Lose Its Rankings Because Of Competitors’ Negative SEO?



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