CHICAGO, IL–(Marketwired – May 14, 2013) – The HOTH, an outsourced SEO link building solution for online marketing agencies and SEO professionals, has been acquired by Next Net Media, a 10-year leader in webmaster services with holdings including Backlinks.com, SEOParking.com and SearchRankings.net.
Chicago entrepreneurs Alex Pyatetsky, 26, and Dax Miller, 28, founded The HOTH in September 2010. At the time, the only options for outsourced SEO link building were costly US-based consultants or unpredictable offshore vendors. The team sought to exploit the opportunity by creating a product that would offer the cost efficiency of 3rd world vendors with the user experience of Silicon Valley leaders.
Following lean startup methodology, the company’s minimum viable product was a 1-take YouTube video that generated 10 times its expected revenues. Fueled by early sales, the company bootstrapped its growth, investing heavily in technology with an emphasis on user experience. Now, The HOTH is a leading vendor of outsourced SEO link building services, serving nearly 2,000 SEO organizations worldwide in over 10,000 campaigns to date.
David Martin and Marc Hardgrove, Co-Executives at Next Net Media, state, “We’ve been in this industry for a decade. It’s extremely competitive and we know that The HOTH is a winner. The product, its rate of growth and the brand, built on commitment to quality and user experience, are inspiring to our entire organization. We’re excited to grow The HOTH brand and infuse our product line with its lessons and momentum.”
Next Net Media currently serves 400,000 publishers, advertisers and SEOs, opening a substantial distribution opportunity for The HOTH product. Likewise, The HOTH serves as an expansion to Next Net Media’s agency facing business.
Alex Pyatetsky, The HOTH CEO, states, “The challenge of every great product company is to create, prove and scale. Over the past 2.5 years, we’ve built a product we’re proud of, achieved traction, and now our goal is to serve as many people as possible. With Next Net Media’s 400,000 users, business development organization and their commitment to the SEO industry, we couldn’t ask for better alignment in this goal.”
Clayton Johnson and Tyron Foston, HOTH COO and CTO, respectively, will come on board as Head of Product and Technical Lead at Next Net Media. Likewise, Next Net Media will retain The HOTH’s 6-person core team and nearly 80-person distributed workforce. Founders, Pyatetsky and Miller, will move on to other projects.
About Next Net Media – Reno, NV – http://www.nextnetmedia.com
Next Net Media provides hundreds of SEO agencies and thousands of individuals with the tools, services, and expertise necessary to succeed in the online business world.
See their products at www.nextnetmedia.com
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Next Net Media Acquires SEO Link Building Solution The HOTH to Grow Agency-Serving Business