As rapper/businessman/BBF to President Obama and husband to Queen B continues to hold his collectiveand some might say trancelikespell over mainstream America, there is one thing Jay-Z still cant seem to squash or control: those pesky and ever-present rumors that hes somehow a part of the super-secret and all-powerful occult society known as the Illuminati.

Yes, its a rare week that someone, somewhere, via Twitter, YouTube, urban radio, social media, or celebrity gossip websites, doesnt attempt to connect the centuries-old group to the Brooklyn-born rapper also known as Shawn Carter in an effort to explain his ever-growing wealth and influence in music, politics, and beyond. Carters highly visible presence at the presidential inauguration in January only made tongues wag that much more about his possible membership in the group that supposedly worships the devil and also includes Queen Elizabeth and Donald Trump.

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When people that are very visible, like Jay-Z, become incredibly successful, you almost always hear Illuminati references, says Fred Mwangaguhunga, editor and founder the largest African-American entertainment website, MediaTakeout. Jay-Z is rich and powerful, and he travels in circles with rich and powerful people. Thats enough for people to connect him to the group.

Most people continue to freely associate the rapper with the secret society by simply watching Jays every move. When he throws a particular gesture into one of his music videos, thats proof enough that hes a part of the Illuminati. When he uses certain Masonic-looking symbols on his Roc-A-Wear clothing line, thats even further evidence of his association with the secret society. Even the fact the rapper and wife Beyonc named their daughter Blue Ivy (now 1 year old) somehow gave true believers even more reason to believe. (Google if you must.)

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Illuminati is the plural of illuminatus, which means enlightened. The group was started in Europe back in 1776, with members taking a vow of secrecy. The groups true aim was to form the intellectual and political elite of society, and it was not very popular from early on. Rulers in Europe generations ago attempted to break up the Illuminati, which has been blamed over the years for everything from the French Revolution to JFKs assassination to Whitney Houstons death last year. Conspiracy theorists believe the Illuminati are engineering major events and manipulate corporations and governments to bring about a new world order.

How is Jay-Z involved in creating a new world order? According to these theories, with his chart-topping music, of course. (Of course it makes all the sense in the world that Jay-Z had something to do with starting the French Revolution, but no one is convincing me he had anything to do with Whitney Houstons death. Just saying.)

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It seems simple enough that the same people who are convinced Carter is part of some secret society should have the good sense to dig a bit further. The symbol or the infamous gesture he forms with his two hands in pictures, ads, and in his concerts is that of the pyramid, or the all-seeing eye; or simply the roc, after the rapper’s popular brand. The symbol is sometimes associated with the Illuminati, but that same symbol also dates back to ancient Egypt. Then the pyramid was known as the eye of Horus, and was considered a form of Jesus by a few scholars in select texts. Christians do not believe this, of course, but clearly Jay is an open-minded kind of fellow. His good pal Kanye West often wears a rather glaring chain with Horus on it in his videos. Is it so hard to believe that either man might just be connecting with their long-lost African roots and not be a part of some secret society that would most certainly be kept secret from them?

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Jay-Z Rumor Mill, at It Again