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Dallas SEO Houston TX, SEO Agency, Texas SEO

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Nov 022015

We with Dallas SEO specialize in provide greatest SEO services to our clients. We have now our individual proven methods, which are usually 100% honorable and consequence oriented. We have mastered the actual art of SEO, which tends to make us only searched for choice through many businesses and organizations. When it pertains to Search engine optimization, it’s always good to be client specific along with industry certain. Our WEB OPTIMIZATION campaign usually yield out long term results extending over years. We enact a lot of proven techniques to get larger ranking for our client’s web sites. We speak with our clients throughout the process to produce best probable results. A few of our almost all successful utilized strategies are usually: – – Podcasting – SEO Copywriting – Paid Addition – Link Making – SEO Reputation Management Search engine optimization is done to enhance website ranking from the search engine result internet pages (ENGINE). Traffic on a website is improved by strategically placing key terms. This procedure for increasing traffic on your web internet site involves couple of important thing, strategic selection of keywords on your website along with good marketing of it, which is cures excel throughout. How are usually we a lot better than others? To remedy this question you have to know what all we now have at away disposals. Though we’re a smaller organization, specialize in provide our own each client with good quality and dedicated service. Because of our limited clientele we can provide personal touch to our every client and provides them immediate services. With that any of us also have highly skilled copywriters whom follow Google’s good quality guidelines and all of their policies. All the class leading search applications constantly alter the algorithms that are used to look for the results. There is no such magic pill to ensure that what worked yesterday should do the job today. We have now mastered that art and supply best probable work. Were also very happy to notify you that until finally date not really a single site has ever been banned through Yahoo, Yahoo and Google, MSN or any other search engine! Most important good thing about working with Dallas SEO is an effective SEO method for Long-term Results with a good targeted traffic of all-important customers. Good optimization of web sites increases involvement in social community and may attract new audiences. In addition, it makes it simpler to search web-sites and build-up a good manufacturer for overseas audience. Our optimization has generated advanced along with better site usability, which makes website more at risk from visitor’s retention.

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Dallas SEO Houston TX, SEO Agency, Texas SEO

Dallas SEO Geek – 75254 – (214) 504-3848 – SEO Consultant

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Nov 022015

SEO vs PPC vs Social Media, Gorillas, Bunnies, Googles Brain, SEO Experts, and SEO Consultants

About 90% of the business owners I talk to have a story of paying money to an SEO Service Provider or another type of Internet Marketer and getting little to no results. This is often not just small amounts of money, but vast sums of money that resulted in zero dollars back in their pocket.

(To be fair, this is not just true for internet marketing. Did you know that Yellow Pages still charges LARGE amounts of money to have an ad in your phone book that will just make you a target of cold calls?)

I know of multiple businesses who paid thousands of dollars for Search Engine Optimization and didnt even sniff the first page of the search results. Ive seen businesses pay a small amount for basically empty services that provide no value this is very common. Ive seen people being promoted a whole list of services that actually does stuff, so it seems great on the surfacebut it doesnt result in any extra revenue into their pocket. There are so many ways to waste your money.

I hate to see this happen to anybody! It can actually take a business down by trapping cash flow that is critical to the business running. It really bothers me to see quality businesses providing a valuable service to their community go down in flames because they were dazzled into buying the latest goobledidad that would improve their online somethingorother or they bought SEO Services from a Dallas SEO Firm whoeither isnt able to take care of them or doesnt care enough to take care of them.

I totally understand why most business owners are highly skeptical of so called Dallas SEO Experts. You should be skeptical! You are getting calls, emails, snail mailings, texts, faxes, and carrier pigeons every week with different messages saying they have the latest technical solution for marketing your business online. The amount of conflicting messages is staggering. Also, if you are like most business owners or managers, youve gotten run over on the information super highway!

You have a lot to loseYour businessYour financial futureAll your hard workDown the drain. I understand.And I empathize with your situation. Dont let it happen to you.

Im a complete SEO Geek that wakes up thinking about SEO, goes to sleep thinking about SEO, thinks about SEO when my wife is talking to meI need to work on that last one.

Please, please, please, PLEASE read this short list to help protect yourself. Even if you dont end up contacting me or you only use this as a test to see if someone who is quoting you is legit, then thats great. Im happy. Ive saved some precious dollars from going from a business that provides a valuable service to a business that does not provide a valuable service.

This step is absolutely critical and needs to be thoroughly explored for all the opportunities available to your business. However, most people performing SEO look up the top 5-10 most searched terms and check this off as done. WRONG! This results in about 90%+ of businesses going after the same 20% of traffic out there. Its not that that traffic isnt valuable and shouldnt be targeted. No, its that you want to also target that other 80% of traffic that few, to no businesses are targeted. Im very good at ferreting out lots of valuable traffic that has low competition.

What is the point of ranking for something that no one is searching? Well, theres no point from a business standpoint.

I see many people that (at first) are ecstatic to get 1st page rankings for things no one is searching. Then, months down the line they do the math and figure out that no new business came through their doors and they think to themselves, But, but, but Im on the 1st page of Google! Well, your SEO Consultant failed to walk you through the 1st and most basic internet marketing exercise.

Google gives out search data freely. They tell you how many people are searching forwhatever you want. Now, the data they give is far from perfect (they hide the low volume traffic numbers, but thats well over 50% of the total traffic!), but its a great start. There needs to be some sort of evidence that your market is out there searching for your products or services.

Tip: Always ask if theyre giving you Broad Match Searches or Exact Match Searches. Exact match is much more conservative and can help you zero in on precise searches. Broad match search quantity includes searches for anything related to that search phrase. Exact match only gives results for that 1 specific search phrase.

Once youve found what your market is searching, its time to do some math. Wahoo! Math! I know, I know, you LOVE math. Well, at least you love the kind of math that prevents you from losing money and brings in more profit to your business! Any SEO Consultant worth his or her salt should help you make this evaluation.

Take a look at 3 different numbers to see if you should pursue Search Engine Optimization:

At the very least, if you were to rank #1 for all your search phrases, would you make substantially more than the costs of SEO? The answer is not simple, but from the 3 numbers above you can get a decent enough estimate. There are other factors like site conversion rate, lifetime value of a customer, etc, but 1st, do a reality check this way.

If youd only make $100 over the next 12 months by ranking #1 for everything, then SEO is probably not worth it for your business! However, if the numbers show that if you averaged ranking #3, you estimate making 10x the amount of money it would cost to do SEO, well then you have a winner.

If you didnt do step 1 (keyword research), then you cannot make this estimation.

Being able to make this calculation is why I dont like Social Media as much as SEO. Social media is unpredictable. Therefore, it is difficult to make even an estimated calculation.

There are a lot of services like Social Media that provide you with activity, but not measurable progress. This is one of the biggest forms of wasted capital in internet marketing that I see out there. A company sells you on all sorts of extra features that result in no extra business in your pocket.

You can do this calculation much more accurately with Pay Per Click (PPC). However, PPC is far more expensive than SEO and its costs have been increasing for business owners by as much 50%-150% per year! As low quality SEO providers get the boot from Googles algorthims, companies flee to PPC. Furthermore, youre not really building something that has powerful exponential growth built in like SEO.

Dont get me wrong PPC can be great if its profitable for your business. However, would you rather pay less or more for the same traffic?

SEO provides the best balance between predictability of results and cost. Usually. Contact me to find out.

Do they hate you? Do they know you exist? Do they like you?

You figure out what Google (and the other search engines) thinks of you by doing a full On Page and Off Page Analysis.

On Page Analysis consists of 4 major factors:

Thats not ALL there is to it, but it gives you a good 1,000 ft of where you are. The good news is that this is usually the easiest stuff to fix.

Off Page Analysis consists of 4 major factors:

Again, the rabbit hole goes deeper than those 4 factors, but you get the idea. The bad news is that this is very difficult for you to do yourself. Frankly, most SEO experts do a poor to mediocre job of this. And thats good news for me and my clients.

If youve setup visitor and ranking tracking software (there are many ways to skin this cat), then this is easy and invaluable information to capture.

If you havent stop reading right now and call me (469-438-8153) to help set this up ASAP.

At the very least you should have visitor tracking software because it is free and easy and you want a good set of historical data to analyze which you cant start capturing until youve installed the software.

With this information you can see what Google already thinks youre relevant to (if anything). Again, this is wonderful information to have. Start getting it or find an SEO Consultant to help you get it. Now.

Go put your website into Copyscape. Has someone online copied your content? Has the person you hired to create your site content copied it from elsewhere? Have you been naughty?

That site will tell you. Hopefully, you have no results. If you do, I highly recommend you take steps to fix it as quickly as possible.

The easiest way to fix it usually is to reword the content on your own site that is showing up as duplicated.

The Search Engines dont serve up the same content for the same search result. What they will usually do is pick 1 as the authority and ignore the other duplicates. Even if you created yours first, theres no guarantee that you will be picked as the authority.

You must know this before you start with an SEO project or else you may be trying to rank a page that Google thinks is just a copy of someone elses page out there! Dont waste your money by failing to (have your Dallas SEO Consultant) do this easy step.

(Quick note: There are OK ways to have duplicate content on your site that most people arent aware of because Googles duplicate content rules are often misunderstood. Duplicate content isnt automatically bad news for you! Call me to discuss if you get positive hits on Copyscape.)

Are you facing500 lb Gorillas that wont back down easily or cute little bunny rabbits that will scurry away at the first sign of danger. Where your site falls on the Gorilla-Bunny spectrum directly affects how much money youll need to spend and how long you will expect it to take results.

Dont let your SEO Consultant get away with the lazy technique of using competing pages as a competition metric. The competition that matters is on the 1st page. Who cares about the guys on page 100? Youre not competing with them at all.

Who would you rather play a pickup game of basketball against 5 Michael Jordans or 20 Little Ol Grannies? Easy choice. Id pull out my kids baby pictures of my kids and throw them at the Grannies. But, even if I didnt have pictures on hand, its still no contest!

Always, always, ALWAYS take a close look at the competition. If this step is not taken, then you have no idea how much money and/or how long it will take to meet your ranking and traffic goals.

If you dont you may realize 6 months in you are facing an army of angry Gorillas who see you trying to take their bananas while holding just a puny pocket knife!

Also, the competitiveness of the different search phrases for your market will affect your SEO priorities. Maybe search phrase 1 gets searched 2x more than search phrase 2, but is 10x more competitive. You will likely get a better ROI going after the 2nd one as a higher priority 1st.

Has your Consultant provided an action plan overview?

Now, Im not saying they have to give away the farm to you by outlining every little step they will take, but they do need to give you a general plan to work with and understand that there is a plan that is customized to your business situation.

The plan can change also as new information comes in. Thats OK too. The plan doesnt need to be perfect from today to year 2050

The plan aso doesnt have to be the same every month. In fact, it should not start off at full blast you need to slowly ramp up your link building. If your SEO Expert says were going to build 200 links for you every month from here to eternity, then you should consult with someone else! Your link building should not be the exact same thing every month that is not natural and Google notices that!

Do Googles Local SEO Listings show up in the search results for searches youre trying to target? Knowing whether the Local Listings show up is important because the way you rank in those is a little different from Organic SEO. Heres an example Dallas Local SEO search and what the Local Listings, Organic Listings, and Pay Per Click (PPC) Ads look like:

To summarize, you need Online Reviews, Citations, proper SEO for your listing (a lot like On Page Search Engine Optimization), and a good domain authority. If you want more details you can watch this video I made on Dallas Local SEO.

I want to conclude with a story that spells out truly how much money a business can burn to a crisp with marketing, but how it can turn around with the right steps taken.

I have a client who previously paid someone FULL TIME to do Search Engine Optimization for him. Guess what his results were? Nothing. Nada. No rankings anywhere.

$40k/year + benefits for no new business in the doorand hes not the only one who has had the same thing happen to him!

In less than 5 months I had the results for him you see to the right. >

Hes #2 for his top search phrase that were targeting and in the top 5 for 14+ search phrases that are actually getting searched.

He started off with no rankings at all.

AndHe didnt pay anywhere near $40k!

Folks, dont hire someone full time to do your SEO. Just dont do it. The only ones who will accept a position like that will not be very good!

I offer a Free Online Presence Analysis.

Heres what you should do right now to get the full value from your marketing dollars:

Dallas SEO Geek – 75254 – (214) 504-3848 – SEO Consultant

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Dallas SEO Services | Online Marketing | SEO in Dallas, Texas

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Nov 022015

What is SEO?

Search Engine Optimization is the processof making a websitereadable to the the search engines like Google, Yahoo, and Bing. If you think of a billboard that you see on the highway they are basically saying who, what, and where they are located. This issimilarto howSEO works with websites

.Do you have a website that looks good but are not getting any quality leads or phone calls? Search Engine Optimization would be very beneficial to helping you get local business of people that are interested in your products or services.

Are you spending hundreds or thousands of dollars per month with Pay Per Click (PPC) advertising? Sure you may be getting traffic and paying a pretty penny for it, however in most cases your traffic is not quality and it turns into an expensive numbers game trying to buy quality leads for your business. PPC is typically best for seasonal purposes but not recommended for long term advertising. Even if someone clicks your ad, its going to cost you money.

With SEO, you will be able to get listed in the organic search results with a focus on your niche product or service. Search Engine Optimization is simply focusing on a relevant product or service and telling the search engines who you are, what you do, how they can contact you, and where you’re located.

SEO isactually more simple than it sounds, however if you’re like most business owners you only have time for your business and not optimizing your website or much less any other online marketing efforts to increase your leads and client base.

Send anemail to Dallas SEO if you want help saving moneyand time with internet advertising andsearch engine optimization.

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Dallas SEO Services | Online Marketing | SEO in Dallas, Texas

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Texas SEO company | Dallas SEO | Austin SEO | Houston SEO …

 SEO  Comments Off on Texas SEO company | Dallas SEO | Austin SEO | Houston SEO …
Nov 022015

Thanks for visiting Texass conversion driven internet marketing company. 87 % of consumers go to the major Search Engines before purchasing a product so, Search Engine Optimization ought to be a priority of every companies major assets, their websites. How did you find us again? Im sure youd like to have your customers find you the same way you found us, correct? Thats why we offer a consultation that is very valuable to your business and the best thing is its FREE! Dont hesitate to set up a complete market overview for your industry. Its a complete website diagnosis that shows you how your communicating with the internet, a competitor analysis and ROI Forecaster for your market. Email above or just simply give us a call at 855-877-0040. The Algorithm Changed Three times this year already and every time it helps our clients improve in rank after each algorithm update. Check the SEO Results Here. Our mission is to help our customers understand exactly what real SEO is. Link building is only a small part of an overall campaign and we are the only SEO company in the great state of Texas, that will offer you market exclusivity. Have a business and need the upper hand over your competition? Would you like to dominate the online market place for your industry? We challenge you to understand exactly what your competition is doing! Do you understand how your website design sends signals to the Internet? How about your competitions and Start with your FREE market overview just call the # or send us and email. Our team is comprised of industry professionals that have several years of experience. Youll be thoroughly impressed with the assessment and if anything at least youll have something you can always refer to for your business.

Google Adwords and Google Analytics certified. The Texas SEO company consists of several years of experience. Every one on staff has a certification. Whether its for Adwords, Analytics or programming just taking our word for it isnt enough. I encourage you to ask for our referrals and conduct the due diligence for yourself. Call today and ask for an active client reference or testimonial, our clients are always happy to share their success stories with our prospects. Unlike most marketing companies in Miami, we take pride in maintaining a sterling reputation with our clients. With billions of web pages online, many within your own industry, how do make sure your customers find you? How do you assure that Google makes your the best result for their end users? Texas Search Engine Optimization (SEO) improves your sites natural ranking, guaranteeing those that need your services can easily find your business. The Texas SEO Company brings a lethal combination of technical expertise, marketing experience, all with a data driven analysis and an individual commitment to the client to each campaign. Dont forget to get your FREE Market Overview today.

White Hat SEO is a term Im sure you have heard before and is phrase youll have to keep in mind. With all the changes happening in Google over the past couple of years our the tag line BUILD TO LAST has an never been more true. If you want to become an authority in Google you need to put in the work. Of course, there is all the normal coding involved but, if your not appeasing the additional 150 backup checks called Googles algorithm you could very well be giving them information that is not popular to them. For instance, your company has spent mega energy in getting the business off the ground. That same energy is what it takes to become #1 in the search engines and it never ends.

In a Nutshell, your busy attending to your clients and running your business. Do you have the 80, 100 or even 120+ hrs this month to make yourself an authority in the search engines? The obvious answer is NO. Dont hesitate and contact us today for your FREE Market overview. 888-877-0040. Again, It consists of a complete competitor analysis, a website diagnosis(if you have a website and identifies all the available business in your market.

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Dallas SEO Staff – Web Design – Garland, TX – Reviews …

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Nov 022015


Dallas SEO Staff works solely with small and medium business in the Dallas Texas area. We specialize in getting companies who service a local to regional market promoted in search engine rankings through white hat organic Search Engine Optimization. We stay up to date with recent algorithm updates and industry best practices and we have developed proprietary methods of ranking websites on page one. Our optimization process includes on page SEO such as optimized content, images, menu structure, etc; off page SEO such as link building and marketing through third party site (such as Groupon or Yelp); Development optimization which includes streamlining code for faster page speed and to allow Google to see your site easier.

Established in 1998.

Back in the days of link farms and keyword spammers we started an ethical honest approach to search engine optimization. And it’s paid off. While some “black hat” techniques helped other sites early on, they are all sunk while our sites continue to gain traction and better rankings. We started with clean deign and development code and as search engines became smarter we had to evolve to understand and optimize our sites for the growing technology. Now in the days of Panda, Penguin, Hummingbird and Pigeon (Google updates) our client’s sites are reaping the benefit of decades of honest “white hat” SEO practices.

Growing up I loved building things with Legos, drawing painting and taking things apart to see how they worked. As I grew up, I started down the science and technology path in high school, but I loved my art classes which fueled my hobby of painting and sculpting. In college I entered the engineering program at Ohio University. During my 5+ years there I took several art classes including computer design. That was around the time the Internet became widely used as forums and chat rooms, then became visual and corporations started building websites. This was a perfect mix of technology and art for me! When I graduated I got a job as a web designer and quickly moved into development. It didn’t take long before sites like AOL, Yahoo and Google came on the scene and changed everything. I learned all I could about how these websites could keep track of every other website and associate them with a term or phrase I searched from my home computer. I’m out of space, so you’ll have to call…

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Dallas SEO Staff – Web Design – Garland, TX – Reviews …

Dallas SEO Company / Internet Marketing – Red Spot Design

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Nov 022015

Having the perfect website is of little value if no one can find your website from the search engines.

Are you looking for a Dallas SEO Company. Well, youve come to the right place.

Call us today at (214) 432-1608 or request a free quote to learn more about our Dallas SEO services.

Red Spot Design is comprised of a team of internet marketing experts and search engine optimization consultants headquartered in the Dallas / Ft. Worth Metroplex. Based on our years of search engine marketing experience supporting clients around the DFW metroplex and across the globe coupled with our outstanding reputation, we know how to increase your websites rankings in the search engine.

Research has shown that more than 85% of Internet users search for products, services and information by utilizing the search engines. Every day we hear more and more about the need for search engine optimization (SEO) and search engine marketing (SEM) and its importance for an online business. It is in fact a critically necessary measure for how well your companys website will perform in the search engines and whether your website satisfies the search engines criterion. Not only does SEO address how search engines achieve their goals, but it also helps to uncover how individuals and companies in the Dallas and Fort Worth, Texas metroplex search for products and services on the web, what they may be searching for and whether or not a site influences visitors to buy.

Having a perfectly designed website will be of little use if your site cannot be found in the search engines. If the search engines do not index your site or your targeted audience cannot find where you are located, your web site will do nothing to generate new business. To ensure that your rankings improve on all major search engines for your Dallas / Ft. Worth based company, we offers affordable Dallas search engine optimization (SEO) as well as search engine marketing (SEM) that gets results.

While there are countless Dallas search engine optimization companies and Fort Worth search engine marketing companies, many of the companies are not equipped to optimize your site effectively. They may boast about their services and encourage you to utilize their SEO strategies, but when it comes right down to it, they may not know which tools have proven to increase and improve the volume and quality of traffic to your site. For effective web site optimization in the Dallas and Fort Worth, Texas Metroplex, you must utilize a company that drives traffic to your website. Ultimately, your goal is to convert traffic into sales. Red Spot Design is a Dallas search engine marketing and search engine optimization company with a proven reputation for helping companies rank high in search engines.

If you are looking for a Dallas search engine optimization company then you probably already have a little knowledge of search engine optimization and search engine marketing or maybe you just heard the terms and wanted more information. As youve probably seen there are hundreds upon thousands of websites with information on SEO and just about as many SEO companies in Dallas and Fort Worth offering SEO services.

Based on our years of internet marketing experience and our reputation, our Dallas SEO (search engine optimization) team has the knowledge to make sure you succeed. We do what we say by conducting keyword research to assure the keywords and phrases we choose align perfectly with search engines and what people are searching for. As a Dallas search firm, we also make sure to draw visitors to your site by utilizing an array of SEO and SEM strategies that help get you noticed.

Why struggle with other DFW search engine optimization companies when in no time flat, our SEO consultants will get you higher rankings than you thought were possible. For search engine optimization in Dallas Texas or search engine marketing in Fort Worth Texas, let us help you get the results you are after. Give us a call today and youll be getting new business before you can say Search Engine Optimization.

To learn more about our Dallas SEO Firm and our SEO services please feel free to contact us at (214) 432-1608 or just fill out our website marketing estimate form. We will be happy to discuss your website optimization project needs, and there is never any obligation.

If you are located in the Dallas / Fort Worth (DFW) Metroplex. We offer our search engine optimization as well as web design services and website hosting to the following cities locally, however we can service clients across the state of Texas as well as worldwide:

Addison, Allen, Argyle, Bedford, Gainesville, Mesquite, Carrollton, Garland, Plano, Dallas, Granbury, Richardson, Denton, Grapevine, Rowlett, Desoto, Greenville, Sherman, Duncanville, Haltom City, The Colony, Euless, Hurst, Irving, Decatur, Grand Prairie, Coppell, Flower Mound, North Richland Hills, McKinney, Fort Worth, Lewisville, Arlington, Frisco, McKinney

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Dallas SEO Company / Internet Marketing – Red Spot Design

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Dallas SEO Firm | SEO That Gets You Noticed

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Nov 022015

If you are an SEO Firm interested in leasing this page to get new client leads send us and email (titled: Dallas SEO Leads) to

Local Business Listing is what we do! Search engine optimization (SEO) is the most important element of search engine marketing (SEM). Also known as optimization, search engine positioning and search engine placement, for your business website and local business listing. Search engine optimization is a major portion of the process Dallas SEO Firm uses to achieve higher search engine rankings for keywords and key phrases used by your future clients and/or customers to find your business.

Getting your business found in the Dallas is what we do. Count on Dallas SEO Firm Dallas leader in local internet marketing and local search engine optimization to obtain the highest level of local exposure and organic ranking for your business website. With the increasing use of mobile devices by consumer to find products and service, its essential that your business found on the search engine to gain new client and customers. Get your business on local business listing today!

We are results driven, If youre looking for a SEO Firm in Dallas to help take your brand to the next level, give Dallas SEO a call at (972) 362-4001 and let us show how to dominate local business search results.

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Dallas SEO Firm | SEO That Gets You Noticed

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Birmingham AL Search Engine Optimization Company

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Oct 242015

Birmingham ALSearch Engine optimization and social media marketing helps customers to successfully find products and services on the internet with less effort and faster. Bottom line is a rise in interested and motivated clients to your website is an indicator that there will be an increase in sales for your business. Below are advantages of SEO.

You will be able to improve your competitive edge. Increasing the chances of clients getting you online shows that they are also going to find your competitors. The faster and easier your products and services can be found, the more likely you will keep your present customers and also boost your market share.

SEO helps to enlarge client base and specific audience. Your website will be easy to find and locate on the internet. It is going to improve your ranking, enlarge traffic and your chances of making sales. When you increase your internet market, you will be exposing your things to motivated and interested clients.

You are going to boost your return on investment. Research shows that customers are five times more likely to buy what you are offering after locating your website by search engine instead of advertising online. Improved position ranking shows there is an increase in client visit which turns to boost in sales opportunity. Search results get the highest conversion rates which turn visitors into paying clients.

One will save time and money. This is done by using free SEO to promote your products and services. When your website is optimized and submitted, it will continue to be crawled and indexed with Search engines and maintained with less effort. The more popular your website gets with time, the higher your Search Engine standing will be.

It is therefore ideal for one to consider using Birmingham ALSEO in order to get the most from your business.

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Birmingham AL Search Engine Optimization Company

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SEO Birmingham

 SEO  Comments Off on SEO Birmingham
Oct 242015

Introducing Birmingham’s best SEO consultants

Hi, I’m Daniel from SEO Birmingham, here to help you find the best SEO experts in Birmingham to meet the unique needs of your campaign. Here at SEO Birmingham, we’re confident that you won’t find a more relevant selection of Birmingham SEO companies or finer free SEO advice anywhere else.

Many an SEO expert says “content is king” & “text is best”. Content-driven SEO can build enormous traffic while being “white hat” too.

Ranking highly for competitive search terms requires authoritative quantity & quality of inlinks which can grow organically via linkbait.

For SEO, good HTML code emphasises headings & keywords. Bad HTML code does suspiciously too much or inaccessibly too little.

Age is vital in SEO, because spammers get penalised and move on. Let your URLs & content mature like fine wine for Google.

While it’s good to let article age mature, it’s also good to regularly change index page content to keep Google on its toes checking for updates.

If you care about your site, avoid dodgy link schemes and other black-hat SEO techniques, then perhaps you won’t get banned for life.

Our goal is to help you find the ideal Birmingham SEO company to optimise your website for stable high rankings in search engines such as Google and Bing. Whether you’re looking for an SEO company in Birmingham to manage your SEO campaign in its entirety, or simply looking for a specialist SEO consultant to advise you on the best course of action, we at SEO Birmingham have met hundreds of local businesses in your shoes before and can help you every step of the way in finding the most suitable Birmingham SEO company for you.

If you’re unsure of your site’s current condition or you’re unsure of what it will take to succeed in your forthcoming SEO campaign, you may be considering consulting a professional SEO expert. But if you’re already running a successful large-scale SEO campaign quite comfortably, you may simply wish to boost your campaign’s performance by bringing in some additional SEO expertise & resources, for example, by contracting a local SEO agency to run a particular division of your wider campaign. Either way, you’ll want to make sure the impact of each expert is fully measurable and doesn’t clash with the impact made by other experts who may be working on the same job.

At SEO Birmingham we aim to introduce you to only the best Birmingham SEO companies, indeed, we aim to introduce you to the local SEO agencies most capable of providing the best SEO services to suit your unique campaign’s needs. We will consider your industry niche, geotargeting and budgetary constraints we take it all into account to provide you with the best SEO advice service in Brum. What’s more, it’s free, so what do you have to lose? This may be your best chance to really turn your internet marketing campaign around for good. We’re not here to disappoint you! We’re in it to win it too. We’re in it to make the best Birmingham SEO companies accessible to you.

For their own internal purposes, including staff training and anti-spam etc, and of course for developing the infamous search engine, Google organises SEO into three key categories. The first is Crawling, the second is Indexing, and the third is Serving results (formerly called Ranking). Work to Google’s critera in all three departments in order to rank highly in competitive Search Engine Results Pages (SERPs).

Crawling is about making it easy for Google access and understand your site’s content. This means having a fast & reliable web server and efficient server-side scripting; meanwhile avoiding DNS errors, avoiding unhelpful robots.txt settings, robots meta tags, messy HTTP headers such as redirect loops and error 404s, etc.

Once Google has found (crawled to) your site, it may or may not understand (index) your site. If your content is all text within images, or unsemantically-programmed flash animations, or some other ill-accessible rich media format lacking textual proper alternatives, Google may struggle to fully index your content and serve it to searchers.

If search engines can find and interpret your content, the final stage in dictating how you rank in search results will involve complex algorithmic calculations and qualitative analysis. To be well served with search results pages, you should have great quality of content all-round and try to roll it out in massive quantity too.

The quality & integrity of Birmingham’s SEO companies varies immensely between ethical white-hat SEO corporations standing strong in the long run and unethical black-hat SEO tricks and scams keep catching the eye of new businesses and those unaware of Google’s Webmaster Guidelines. Most of the top ten SEO companies in Birmingham are very profitable and their methods are probably describable as “grey-hat” wishy-washy semi-ethical antics treading on thin ice through Google’s Webmaster Guidelines.

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Raleigh SEO Agency | Search Engine Optimization

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Oct 232015

When a consumer searches online, you rely on your website to simultaneously rank high and get consumers to act (convert). Your website and online presence must be powerful enough to beat the competition in the search results, and persuade prospects in their purchasing decision. Search Engine Optimization (SEO) means managing your digital assets to meet these challenges.

TheeDesign is an award-winning SEO company that has been Raleigh-Durhams go-to web design and internet marketing agency for over 11 years. Our SEO experts are skilled in online marketing strategies for businesses ranging from Mom n Pop shops, to national chains, to worldwide enterprises.

75% of consumers dont make it past the first search engine results page (SERP). So if youre not being easily found, youre losing sales. But placing #1 or #2 in the page results isnt done by coincidence or sheer luck.

See some of the SEO services we implement to get your business found by relevant prospects and high-value customers:

Get found online when consumers search

Trump competitors in the search rankings

Get quality leads that convert into high-value customers

Increase new business while maximizing ROI

TheeDesign partners with B2C and B2B organizations across multiple industries, seamlessly acting as an extension of their marketing team. See how we integrated SEO into the marketing plan for Childrens Campus to deliver results in a three month period.

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Raleigh SEO Marketing Agency

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Oct 232015

Our Proven Strategies Will Help You Dominate Your Competition By Dominating Search Engines, Social Media & Mobile Users!

Hello Im Joseph Martin, owner of Raleigh SEOMarketing Agency in Raleigh, NC and I would love to work with you and your business. My company specializes in getting yourwebsite, videos, Facebook page, Yelp listing, and moreranked on the 1st page of Google. Search engine optimization isnt ouronly tool in the box though. We have the bestmarketing servicesmatched with proven strategies to get your business more leads, customers and sales!

Plain and simple when highly motivated and TARGETED customersareactively searchingfor your product or service, and your business is notranking in the top search results,youre losing a lot of business to your competition!!

Dominating the search engines means more traffic and leads for your business or even better, more customers, more sales and more profit. Imagine having multiple first page listings when your potential customers search for your product or service. See, customers have evolved all it takes is a quick Google search and potential customers could end up in the hands of your competitors if youre not at the top of the search results.

It means that if customers dont see your business when they are searching for your product or service, youre missing customersand missing sales. Let mehelp you by making sure your business is one of the first customers see. The primary goal I have is to make you more money than youre paying me; or in business terms, a positivereturn on investment (ROI). My team and I have this search engine marketing stuff down to a science. We know exactly how to optimize your website and get your business in front of your ideal customer, getting you results quickly. Thats something that other marketingagencies cant deliver.

As a potential client, I want you to know that Raleigh SEO Marketing Agency is the #1SEO Marketing agencyin Raleigh, N.C. maybe even the best in all of North Carolina. We have ranked countless businesses on the first page, and helped them grow their business. We can do the exact same for you!

Cost will vary depending on a threeprimary factors: Competition, Health andGoals. First we need to determine how much search engine competition your business has. Next we need to diagnose the current health of your website. And finally we need to discuss what your ultimate goals are. Knowing your business goals and budget willhelp us determine what is required. We can customize a plan for your business that will suit your specific needs.

More important than the cost is knowing that youll be working with an experienced agency that actually cares about getting you a positive return on your investment. We only take a limited number of clients, and only one client in a specific sector. This allows us toalways deliver maximum results. Hire us before your competition does!

Id love to discussyour business goals and show you how we can generate more traffic, leads, and sales for your company.

You can get started by completing the quote form.Ill get back to you right away! Joseph Raleigh SEO Marketing Agency

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Orlando SEO Company | Orlando Search Engine Optimization

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Oct 222015

Orlando SEO Firm: Web Solutions of America is an Orlando based SEO Company that is proud to offer SEO services and consulting throughout Central Florida and all of the US.

Search engine optimization or SEO, is the process of increasing the visibility of a website through the identification of algorithmic conditions and then using that knowledge to influence the organic or natural search engine ranking for a particular keyword phrase. In other words, SEO is the practice of helping websites rank higher for specific, targeted keyword phrases. The higher a website ranks in the results for a relevant search, the more likely it is to be visited. The increase in qualified traffic will typically generate more conversions (sales, leads, etc.) for a website.

Your SEO plans shouldnt begin after your website has been built. It should be an integral part of the design process. Web Solutions has a web development team that works side by side with our SEO team to make sure every website we build is search engine friendly and readily accessible to every SE. After the initial design and build, well begin our optimization efforts to make sure your site appears for the most relevant results.

Web Solutions of America takes a multi-faceted approach to search engine optimization which includes customizing a plan for each client. This typically involves the research & identification of the best converting keyword phrases, creation of search engine friendly text, and finally any off-page optimization strategies we deem necessary. We specialize in organic search engine optimization or natural SEO which does not involve paying for placement or traffic.

We know there are several Orlando area SEO companies out there, however, we also believe there are only a few quality choices. Our team of SEO experts has a proven track record of experience and knowledge in the industry. This is something we have a passion for and we will often help others for free on SEO forums and other SEO related blogs. Our SEO team is led by Bob Gilmour, the highest respected member of the forums located at SEO Chat. With over 4k posts, he knows a little bit about the subject.

Anyone can say they are SEO experts, we can prove it (contact us, well show you). Successful search engine optimization is about demonstrating consistent results across a variety of industries and clients (in every major search engine). Our results and our referrals from previous clients speak for themselves.

The Orlando SEO team at Web Solutions of America is focused on the client first. By listening to our clients concerns and needs, we determine the best possible strategy for optimizing your site. We stay on top of the latest updates to the major search engines algorithms and determine the best way to get your site where you want it to be for the search terms you want. We know that having plenty of relevant content on your website is key to ranking high in search engines, and will write content for you if needed. Web Solutions understands the same strategy wont work for all websites; you need an SEO strategy custom tailored to you. It isnt just about getting traffic to your site, but qualified traffic. In other words, our Orlando SEO team will not only drive visitors to your site, we will drive visitors that have a good chance of converting.

At Web Solutions of America SEO is our specialty. We are a Florida SEO Company that provides SEO services throughout the state. Our goal is not only to increase your online visibility through search engine optimization, but to use our years of experience to convert this increased traffic to sales. SEO today, has become more than just rankings.

Interested in learning more about how our SEO Orlando services can improve your online visibility? Contact the SEO team at Web Solutions of America Orlandos Premier SEO Company.

Request More Info On SEO

Web Solutions of America works with attorneys, realtors, schools, local contractors, equipment manufacturers & suppliers, hotels, transportation firms, roofing contractors, golf courses and much more.

Wed love to have the opportunity to speak with you about your goals and how we can help you achieve them. Give us a call today for a free analysis of your web site or just to talk internet visibility.

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Orlando SEO Company | Orlando Search Engine Optimization

Urban Dictionary: SEO

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Oct 182015

Abbr. Search Engine Optimization. The legitimate optimization of web sites for listing in search engines.

Like Voodoo and Witchdoctors, SEO is an evil term used to describe the ways SEO Optimizers believe they can beat the system by making you believe they know what will get your search ranking to the top. Most of the time SEO is achieved by throwing darts or mixing chicken bones with blood.

Wow! After I paid $5000 to get SEO on my site, my sales have increased by 2!

Search Engine Optimization

Search Engine Optimizer

Slang term for Pussyole, made common by hooligans and schoolkids alike.


Derived from the acronym for “Seeing Each Other.”

A word used to describe an individual involved in a relationship that is at a point somewhere between “just friends” and “boyfriend/girlfriend”.

We used to be just friends, but lately we’ve become very close. There’s also a lot of flirting. I’m not sure where this is going, but at the moment I’m content to be just Seos.

small mouse

“aww what a cute seo” “omg its a seo!”

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Urban Dictionary: SEO

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The Best SEO Tools & SEO Training on the Internet!

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Oct 062015

Since 1996, we have been helping website owners and SEO services achieve and maintain top search engine rankings in all search engines. Our white hat optimization tools & SEO training work and are 100% approved by all search engines.

It does not matter how your website was created (GoDaddy, Blogger, WordPress, FrontPage, Dreamweaver, etc.). Our SEO tools and SEO methods work with them all. No special skills or HTML knowledge is required! Anyone can do this!

Your will receive UNLIMITED use of all our SEO tools, resources and SEO support so you can optimize and submit all your web pages and websites! Chances are you own more than one website and have several web pages you want to optimize and submit to search engines. Why would you settle for anything less?

At Scrub The Web you can optimize and submit as many web pages and websites as you wish and as often as you would like. Outstanding value for SEO services!

Why pay huge fees to have a single web page optimized or submitted to search engines when you can optimize and submit your entire website for less than others charge for a single web page submission?

You do not need to be a Rocket Scientist to realize every website wanting to maximize their search engine traffic will benefit from SEO. In fact, even the most basic SEO can help a website go from no traffic to hundreds of new visitors each and every day from search engines. Because of this, our SEO services will benefit everyone.

If you are not doing the SEO yourself or you have already started an SEO program elsewhere, you may benefit even more. As a member, you get a second opinion and can ask real SEO experts to evaluate your website and SEO methods used. When the experts see something you or your SEO service might have missed, they’ll tell you. If they see you might be a target of the over-optimization penalty, they’ll tell you that too and will provide suggestions on how to fix these problems. All you have to do is ask.

All other tools we have tested over the years (free or paid) do not work or provide inaccurate information often resulting in your failure. The reason we have been around since 1996 is because our ethical SEO tools and methods work with all search engines and websites without the risk or penalty.

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The Difference Between SEM and SEO –

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Oct 062015

Main Did You Know Internet Posted May 01, 2013

By Vangie Beal

The phrases SEO (search engine optimization) and SEM (search engine marketing) are similar — and sometimes used interchangeably, SEO and SEM are different services.

Most small businesses owners know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for Internet business is SEM (search engine marketing) which includes things such as search engine optimization, paid listings and other search-engine related services.

While the two phrases are similar and sometimes used interchangeably, SEO and SEM are different.

Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Recommended reading: What is organic search?

SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:

– Creating and publishing excellent content. – Using keywords and keyword analysis. – Link building to improve link popularity. – Using social media links on sites such as Facebook and Twitter. – Improving your site’s navigation to provide an excellent user experience.

Many people start with a good Web site and invest in SEO, but dont necessarily follow through with another very important component; and that is search engine marketing.

SEM is a broader term than SEO, and is used to encompass different options available to use a search engines technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query “fashion handbags”, the organic search engine results is where SEO technologies can assist your Web site in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.

SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.


Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.

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Fourth Amendment – National Constitution Center

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Sep 302015

The Fourth Amendment

Imagine youre driving a car, and a police officer spots you and pulls you over for speeding. He orders you out of the car. Maybe he wants to place you under arrest. Or maybe he wants to search your car for evidence of a crime. Can the officer do that?

The Fourth Amendment is the part of the Constitution that gives the answer. According to the Fourth Amendment, the people have a right to be secure in their persons, houses, papers and effects, against unreasonable searches and seizures. This right limits the power of the police to seize and search people, their property, and their homes.

The Fourth Amendment has been debated frequently during the last several years, as police and intelligence agencies in the United States have engaged in a number of controversial activities. The federal government has conducted bulk collection of Americans telephone and Internet connections as part of the War on Terror. Many municipal police forces have engaged in aggressive use of stop and frisk. There have been a number of highly-publicized police-citizen encounters in which the police ended up shooting a civilian. There is also concern about the use of aerial surveillance, whether by piloted aircraft or drones.

The application of the Fourth Amendment to all these activities would have surprised those who drafted it, and not only because they could not imagine the modern technologies like the Internet and drones. They also were not familiar with organized police forces like we have today. Policing in the eighteenth and early nineteenth centuries was a responsibility of the citizenry, which participated in night watches. Other than that, there was only a loose collection of sheriffs and constables, who lacked the tools to maintain order as the police do today.

The primary concerns of the generation that ratified the Fourth Amendment were general warrants and writs of assistance. Famous incidents on both sides of the Atlantic gave rise to placing the Fourth Amendment in the Constitution. In Britain, the Crown employed general warrants to go after political enemies, leading to the famous decisions in Wilkes v. Wood (1763) and Entick v. Carrington (1765). General warrants allowed the Crowns messengers to search without any cause to believe someone had committed an offense. In those cases the judges decided that such warrants violated English common law. In the colonies the Crown used the writs of assistancelike general warrants, but often unbounded by time restraintsto search for goods on which taxes had not been paid. James Otis challenged the writs in a Boston court; though he lost, some such as John Adams attribute this legal battle as the spark that led to the Revolution. Both controversies led to the famous notion that a persons home is their castle, not easily invaded by the government.

Today the Fourth Amendment is understood as placing restraints on the government any time it detains (seizes) or searches a person or property. The Fourth Amendment also provides that no warrants shall issue, but upon probable cause, supported by oath or affirmation, and particularly describing the place to be searched and the persons or things to be seized. The idea is that to avoid the evils of general warrants, each search or seizure should be cleared in advance by a judge, and that to get a warrant the government must show probable causea certain level of suspicion of criminal activityto justify the search or seizure.

To the extent that a warrant is required in theory before police can search, there are so many exceptions that in practice warrants rarely are obtained. Police can search automobiles without warrants, they can detain people on the street without them, and they can always search or seize in an emergency without going to a judge.

The way that the Fourth Amendment most commonly is put into practice is in criminal proceedings. The Supreme Court decided in the mid-twentieth century that if the police seize evidence as part of an illegal search, the evidence cannot be admitted into court. This is called the exclusionary rule. It is controversial because in most cases evidence is being tossed out even though it shows the person is guilty and, as a result of the police conduct, they might avoid conviction. The criminal is to go free because the constable has blundered, declared Benjamin Cardozo (a famous judge and ultimately Supreme Court justice). But, responded another Supreme Court justice, Louis Brandeis, If the government becomes the lawbreaker, it breeds contempt for the law.

One of the difficult questions today is what constitutes a search? If the police standing in Times Square in New York watched a person planting a bomb in plain daylight, we would not think they needed a warrant or any cause. But what about installing closed circuit TV cameras on poles, or flying drones over backyards, or gathering evidence that you have given to a third party such as an Internet provider or a banker?

Another hard question is when a search is acceptable when the government has no suspicion that a person has done something wrong. Lest the answer seem to be never, think of airport security. Surely it is okay for the government to screen people getting on airplanes, yet the idea is as much to deter people from bringing weapons as it is to catch themthere is no cause, probable or otherwise, to think anyone has done anything wrong. This is the same sort of issue with bulk data collection, and possibly with gathering biometric information.

What should be clear by now is that advancing technology and the many threats that face society add up to a brew in which the Fourth Amendment will continue to play a central role.

In the Supreme Courts decisions interpreting the Fourth Amendment, there are a lot of cross-cutting arguments.

The biggest challenge ahead for the Fourth Amendment is how it should apply to computers and the Internet.

What the Fourth Amendment Fundamentally Requires by Barry Friedman

In the Supreme Courts decisions interpreting the Fourth Amendment, there are a lot of cross-cutting arguments.

For example, sometimes the Justices say that there is a strong preference for government agents to obtain warrants, and that searches without warrants are presumptively invalid. At other times they say warrants are unnecessary, and the only requirement is that searches be reasonable. At times the Justices say probable cause is required to support a search; at others they say probable cause is not an irreducible minimum.

This is your Fourth Amendment. It describes [t]he right of the people to be secure in their persons, houses, papers and effects, against unreasonable searches and seizures. It is important for each American to focus on some basics and decideseparate and apart from what the Justices saywhat this vital amendment means.

People say that the Fourth Amendment protects privacy, but that trivializes it. In this world you give up a lot of privacy, whether you wish to or not. Internet cookies, or data stored in web browsers, are just one example. But the Internet companies are not going to come take you away. The government might. What the Fourth Amendment protects is the right of the people to be secure. The Fourth Amendment is the means of keeping the government out of our lives and our property unless it has good justification.

In evaluating how the Fourth Amendment should be interpreted, it is essential to bear in mind the vast changes in policing since the time it was ratified. Whereas policing once was reactive, tasked with identifying and catching criminals, today it has become proactive and is based in deterrence. Before, policing was mostly based on suspicion, it was aimed at people for whom there was cause to believe they had violated or were about to violate the law. Today, policing is aimed at all of usfrom red light cameras to bulk data collection by intelligence agencies to airport security.

There are some basic principles that should govern searches and seizures.

First, no member of the Executive branch should be permitted to intervene in our lives without the say-so of at least one other branch. This is fundamental, and all the more important when that Executive actor engages in surveillance of the citizenry and can use force and coercion against them.

Second, a central purpose of the Fourth Amendment is preventing arbitrary or unjustified intrusions into the lives and property of citizens.

In light of these basic principles, certain interpretations of the Fourth Amendment follow:

No search or seizure is reasonable if it is not based on either legislative authorization or pursuant to rules that have some form of democratic say in their making. The police can write rulesall other agencies of executive government dobut absent a critical need for secrecy those rules should be public and responsive to public wishes.

Second, warrants are to be preferred. Policing agencies are mission-oriented. We want them to bethey have a vital role protecting public safety. But because they are mission-oriented, warrants should be obtained in advance of searching whenever possible so that a neutral judge can assess the need to intrude on peoples lives.

Third, we should distinguish between searches aimed at suspects and those aimed at society in general. When there is a particular suspect, the protections of a warrant and probable cause apply. But those protections make no sense when we are all the target of policing. In the latter instance the most important protection is that policing not discriminate among us. For example, at airport security all must be screened the same unless and until there is suspicioncause to single someone out.

Finally, often todays policing singles out a particular group. Examples include profiling (based on race, religion, or something else) or subjecting only workers in some agencies to drug tests. When policing is group-based, the proper clause of the Constitution to govern is the Equal Protection Clause. When discriminatory searching or seizing occurs, the government should have to prove two things: that the group it is selecting for unfavorable treatment truly is more likely to contain people worthy of the governments attention, and that the incidence of problematic behavior is sufficiently great in that group to justify burdening everyone. Otherwise, the government should go back to either searching individuals based on suspicion, or search us all.

The Future of the Fourth Amendment by Orin Kerr

The biggest challenge ahead for the Fourth Amendment is how it should apply to computers and the Internet.

The Fourth Amendment was written over two hundred years ago. But todays crimes often involve computers and the Internet, requiring the police to collect digital evidence and analyze it to solve crimes.

The major question is, how much power should the police have to collect this data? What is an unreasonable search and seizure on the Internet?

Consider the example of a Facebook account. If you log in to Facebook, your use of the account sends a tremendous amount of information to Facebook. Facebook keeps records of everything. What you post, what messages you send, what pictures you like, even what pages you view. Facebook gets it all, and it keeps records of everything you do. Now imagine that the police come to Facebook and want records of a particular user. The police think the suspect used Facebook to commit the crime or shared evidence of the crime using the site. Maybe the suspect was cyberstalking and harassing a victim on Facebook. Or maybe the suspect is a drug dealer who was exchanging messages with another drug dealer planning a future crime. Or perhaps the suspect committed a burglary, and he posted pictures of the burglary for all of his Facebook friends to see.

Heres the hard question: What limits does the Fourth Amendment impose on the government getting access to the account records? For example, is it a Fourth Amendment search or seizure for the government to get what a person posted on his Facebook wall for all of his friends to see? Is it a search or seizure to get the messages that the suspect sent? How about records of what page the suspect viewed? And if it is a search or seizure, how much can the government seize with a warrant? Can the government get access to all of the account records? Only some of the account records?

The courts have only begun to answer these questions, and it will be up to future courts to figure out what the Fourth Amendment requires. As more people spend much of their lives online, the stakes of answering these questions correctly becomes higher and higher.

In my view, courts should try to answer these questions by translating the traditional protections of the Fourth Amendment from the physical world to the networked world. In the physical world, the Fourth Amendment strikes a balance. The government is free to do many things without constitutional oversight. The police can watch people in the public street or watch a suspect in a public place. They can follow a car as it drives down the street. On the other hand, the police need cause to stop people, and they need a warrant to enter private places like private homes.

The goal for interpreting the Fourth Amendment should be to strike that same balance in the online setting. Just like in the physical world, the police should be able to collect some evidence without restriction to ensure that they can investigate crimes. And just like in the physical world, there should be limits on what the government can do to ensure that the police do not infringe upon important civil liberties.

A second important area is the future of the exclusionary rule, the rule that evidence unconstitutionally obtained cannot be used in court. The history of the exclusionary rule is a history of change. In the 1960s and 1970s, the Supreme Court dramatically expanded the exclusionary rule. Since the 1980s, however, the Supreme Court has cut back on when the exclusionary rule applies.

The major disagreement is over whether and how the exclusionary rule should apply when the police violate the Fourth Amendment, but do so in good faith, such as when the law is unclear or the violation is only technical. In the last decade, a majority of the Justices have expanded the good faith exception to the exclusionary rule. A central question is whether the good faith exception will continue to expand, and if so, how far.

In the Supreme Courts decisions interpreting the Fourth Amendment, there are a lot of cross-cutting arguments.

The biggest challenge ahead for the Fourth Amendment is how it should apply to computers and the Internet.

Fourth Amendment – National Constitution Center

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SEO India, SEO Company India, SEO Services India, SEO …

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Sep 282015


SEO Company Services India is a Digital Marketing firm founded in January 2011 based in Noida, help businesses, Enterprises, Start Ups to grow their business online to get better ROI. SEO Company Services India is a full-service agency for different requirements like Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per Click (PPC). Apart from the digital marketing we also help our clients through Website Design & Development, Mobile App Development and Responsive Designs in HTML5. We also have strong presence in US, Singapore and Australia. If you are looking for an agency which can make you stand different from your competitors then we are the best option.


To deliver high impact result for endless project.

Delivering services like Search Engine Optimization, Social Media Optimization, Pay- Per Click Management with highest value for money to our clients having any level of businesses.


At SEO Company Services India, we utilize people, resources and technology through which we assist our clients in achieving success in their online businesses. For fulfilling the requirements of our clients in India and overseas we have elite team of dedicated and talented professionals with various skills.

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Fourth Amendment | Wex Legal Dictionary / Encyclopedia | LII …

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Sep 242015



The Fourth Amendment of the U.S. Constitution provides, “[t]he right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized.”

The ultimate goal of this provision is to protect peoples right toprivacy and freedom from arbitrary governmentalintrusions. Private intrusions not acting in the color of governmental authority areexempted from theFourth Amendment.

To havestanding to claim protection under the Fourth Amendment, one mustfirst demonstrate an expectation of privacy, which is not merely a subjective expectation in mindbut an expectationthat society is prepared to recognized as reasonable under the circumstances. For instance, warrantless searches ofprivate premises are mostly prohibited unless there are justifiable exceptions; on the other hand,a warrantless seizure of abandoned property usually does not violate the Fourth Amendment. Moreover, the Fourth Amendment protection does not expand to governmental intrusion and information collection conducted upon open fields. AnExpectation of privacy in an open field is not considered reasonable. However, there are some exceptions where state authorities granted protection to open fields.

A bivens action can be filed against federal law enforcement officials for damages resulting from an unlawful search and seizure. States can always establish higher standards for searches and seizures than theFourth Amendmentrequires, but states cannot allow conduct that violates the Fourth Amendment.

The protection under the Fourth Amendment can be waived if one voluntarily consents to or does not object to evidence collected during a warrantless search or seizure.


The courts must determine what constitutes asearchorseizureunder theFourth Amendment. If the conduct challenged does not fall within theFourth Amendment, the individualwill not enjoy protection under Fourth Amendment.

A. Search

A search under Fourth Amendment occurs when a governmental employee or agent of the government violates an individual’s reasonableexpectation of privacy.

Strip searches and visual body cavity searches, including anal or genital inspections, constitute reasonable searches under theFourth Amendment when supported by probable cause and conducted in a reasonable manner.

Adog-sniff inspectionis invalid under theFourth Amendmentif the the inspection violates areasonable expectation of privacy. Electronic surveillance is also considered a search under theFourth Amendment.

B. Seizure of a Person

A seizure of a person, within the meaning of theFourth Amendment, occurs when the police’s conduct would communicate to a reasonable person, taking into account the circumstances surrounding the encounter, that the person is notfree to ignore the police presence and leave at hiswill.

Two elements must be present to constitute a seizure of a person. First, there must be a show of authority by the police officer. Presence of handcuffs or weapons,the use of forceful language, andphysical contact are each strong indicators of authority. Second, the person being seized must submit to the authority. An individualwho ignores the officers request and walks away has not been seized for Fourth Amendment purposes.

An arrest warrant is preferred but not required to make alawful arrest under theFourth Amendment. A warrantless arrest may be justified whereprobable cause and urgent need are presentprior to the arrest. Probable cause is present when the police officer has a reasonable beliefin the guilt of the suspect based on the facts and information prior to the arrest. For instance, a warrantless arrest may be legitimate in situations where a police officer has a probable belief that a suspect has either committed a crime or is a threat to the public security. Also, apolice officer might arrest a suspect to prevent the suspects escape or to preserve evidence. A warrantless arrest may be invalidatedif the police officer failsto demonstrate exigent circumstances.

The ability to makewarrantless arrests are commonly limited by statutes subject to the due process guaranty of theU.S. Constitution. A suspect arrested without a warrant is entitled toprompt judicial determination, usually within 48 hours.

There are investigatory stops that fall shortof arrests, but nonetheless, theyfall within Fourth Amendmentprotection.For instance, police officers can perform aterry stop or a traffic stop. Usually, these stops provide officers with less dominion and controlling power and impose less of an infringement of personal liberty for individual stopped. Investigatory stops must be temporary questioning for limited purposes and conducted in a manner necessary to fulfill the purpose.

Anofficers reasonable suspicion is sufficient to justify brief stops and detentions. To determine if the officer has met the standard to justify the seizure, the court takes into account the totality of the circumstances and examines whether the officer has a particularized and reasonable belief for suspecting the wrongdoing. Probable cause gained during stops or detentions might effectuate a subsequent warrantless arrest.

C. Seizure of Property

A seizure of property, within the meaning of theFourth Amendment, occurs when there is some meaningful interference with anindividuals possessory interests in the property.

In some circumstances, warrantless seizures of objects in plain view do notconstitute seizures within the meaning of Fourth Amendment. When executing a search warrant, an officer might be able to seize an item observed in plain view even if it is not specified in the warrant.


A search or seizure is generally unreasonable and illegal without a warrant, subject to only a few exceptions.

To obtain a search warrant or arrest warrant, the law enforcement officer must demonstrate probable causethata search or seizure is justified. Anauthority, usually a magistrate, will consider the totality of circumstances and determine whether to issue the warrant.

The warrant requirement may be excused in exigent circumstances if an officer has probable cause and obtaining a warrant is impractical. For instance, in State v. Helmbright 990 N.E.2d 154, Ohiocourt held that awarrantless search of probationer’s person or place of residence complies with the Fourth Amendment if the officer who conducts the search possesses reasonable grounds to believe that the probationer has failed to comply with the terms of hisprobation.

Other well-established exceptions to the warrant requirement include consensual searches, certain brief investigatory stops, searches incident to a valid arrest, and seizures of items in plain view.

There is no general exception to theFourth Amendment warrant requirement in national security cases. Warrantless searches are generally not permitted in exclusively domestic security cases. In foreign security cases, court opinions might differ on whether to accept the foreign security exception to warrant requirement generallyand, if accepted, whether the exception should include bothphysical searches and electronic surveillance.


All searches and seizures under Fourth Amendment must be reasonable. No excessive force shall be used. Reasonableness is the ultimate measure of the constitutionality of a search or seizure.

Searches and seizures with a warrant satisfy the reasonableness requirement. Warrantless searches and seizures are presumed to be unreasonable unless they fall within a few exceptions.

In cases of warrantless searches and seizures, the court will try to balance the degree of intrusion on the individuals right toprivacy and the need to promote government interests and special needs. The court will examine the totality of the circumstances to determine if the search or seizure was justified. When analyzingthe reasonableness standard, the court uses an objective assessment and considers factors including the degree of intrusion by the search or seizure andthe manner in which the search or seizure is conducted.


Under the exclusionary rule, any evidence obtained inviolation of theFourth Amendmentwill be excluded from criminal proceedings. There are a few exceptions to this rule.


In recent years, the Fourth Amendment’s applicability inelectronic searches and seizures has received much attention from the courts. With the advent of the internet and increased popularity of computers, there has been anincreasing amount of crime occurring electronically. Consequently, evidence of such crime can often be found on computers, hard drives, or other electronic devices. TheFourth Amendment applies to the search and seizure ofelectronic devices.

Many electronic search cases involvewhether law enforcement can search a company-owned computer that an employee uses to conduct business. Although the case law is split, the majority holds that employees do not have a legitimate expectationof privacy with regard to information stored on a company-owned computer. In the 2010 case ofCity of Ontario v. Quon (08-1332), the Supreme Court extended this lack of an expectation of privacy to text messages sent and received on an employer-owned pager.

Lately, electronic surveillance and wiretapping has also caused a significant amount of Fourth Amendment litigation.


Following the September 11, 2001 attacks on the World Trade Center and the Pentagon, Congress and the President enacted legislation to strengthen the intelligence gathering communitys ability to combat domestic terrorism. Entitled the USA Patriot Act, the legislations provisions aimed to increase the ability of law enforcement to search email and telephonic communications in addition to medical, financial, and library records.

One provision permitslaw enforcement to obtain access to stored voicemails by obtaining a basic search warrant rather than a surveillance warrant. Obtaining a basic search warrantrequires a much lower evidentiary showing. A highlycontroversial provision of the Act includespermission for law enforcement to use sneak-and-peak warrants. A sneak-and-peak warrant is a warrant in which law enforcement can delay notifying the property owner about the warrants issuance. In an Oregon federal district court case that drew national attention, Judge Ann Aiken struck down the use of sneak-and-peak warrants as unconstitutional and inviolation of the Fourth Amendment. See 504 F.Supp.2d 1023 (D. Or. 2007).

The Patriot Act also expanded the practice of using National Security Letters (NSL). An NSL is an administrative subpoena that requires certain persons, groups, organizations, or companies to provide documents about certain persons. These documents typically involve telephone, email, and financial records. NSLs also carry a gag order, meaningthe person or persons responsible for complying cannot mention theexistence of the NSL. Under the Patriot Act provisions, law enforcement can use NSLs when investigating U.S. citizens, even when law enforcement does not think the individual under investigation has committed a crime. The Department of Homeland Security has used NSLs frequently since its inception. By using anNSL, an agency has no responsibility to first obtain a warrant or court order before conducting its search of records.

See constitutional amendment.

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Fourth Amendment | Wex Legal Dictionary / Encyclopedia | LII …

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An SEO Driven Approach To Content Marketing: The Complete …

 SEO  Comments Off on An SEO Driven Approach To Content Marketing: The Complete …
Sep 232015

Should you be worried about SEO on your content marketing blog?

In recent months, the necessity of search engine optimization has come under major fire. AsGoogle released their Panda and Penguin algorithms we all saw a major reduction in search spam, and an almost overnight, we began noticing major changes in the type of content we saw in our own search results.

Long time SEO Jill Whalen, is now internet famous for quitting her career as an SEO following these major announcements. Google works now said Jill, thismeans, my friends, that my work here is done.

What does she mean? Is SEO really dead?

As is often the case, nothing is really dead. SEO has changed, dramatically, and as Jill points out, this is a good thing. The good news for content creators like you is that it has changed in your favor.Google now rewards content marketing over spam bots and link-building tricks. Its a victory for good content and a loss for tactics of questionable nature.

This is a good thing.

You may be wondering why you still need to consider SEO in your writing with all of the changes that have been made by Google. The answer is relatively simple: For a long time, SEO was all about tricks and tactics. It was truly about optimization and opportunism, but not anymore. Now, SEO is about content. Lots of content.

In other words, SEO as we know it picked up camp and moved in with content marketing. We have a new roommate. Why not get to know it a little?

From what I can see, the opportunity for content marketers to use SEO-driven tactics is more applicable now than ever. We already have the content. What if we add a little science and tactic to our workwho knows where we might go in the future? We could even put ourselves on page one of search. Wouldnt that be something?

How should the content marketer be approaching the search engines with our writing? This guide aims to answer these two questions. SEO may not be dead, but it has dramatically changed and that means there is a big opportunity for the content marketer who is paying attention.

Heres a step-by-step guide to what you need to do to have a modernSEO-driven approach to content marketing.

When outlining an SEO strategy for content marketing, we take a slightly different approach than what we were used to. It is probably best to begin understanding how (and why) Google is rewarding longer-form contentand other content that is visually focused. Google has started to see these elements as symbols of quality, and is doing a better job of connecting search users to quality content.

Again, thats a good thing, but it doesnt mean that some of the tried and true techniques of old SEO arent still viable. Thats where keywords come in.

One of the most important aspects of search engine optimization has always been the keywords, those words that people use to find our content in search.

In the early days of SEO, the goal was to achieve exact keyword matching. This meant that the page we wanted people to find was perfectly tuned to show up in the search results when someone searched for that phrase. If you searched for exact keyword match, for example, you would find pages that used that phrase exactly as written. Not anymore. Now, you will find pages that discuss the general topic of exact keyword matching.

It may be subtle, but it is an important difference. Rand Fishkin of Moz explains it well in his whiteboard friday video.

All of that said, though, I still believe that mostgood SEO optimization still begin with the keyword. This hasnt changed.

Whats changed is the framework we need to use for implementing those keywords into our writing. This is the method that I am going to break down for you in the guide. I am going to show you, step by step, how to use keywords to create an SEO driven approach to content marketing.Try not to think of it as SEO so much as smart content marketing.

The first step is to find the keywords that matter most for you. There are several tools that will help you do this. The most notable is the Google Adwords Keyword Planner, a tool that is freely available with any Adwords account.

Should content marketers be using keywords in their writing process? Yes.

The concept here is very simple. Start by typing in one of the keywords that is most crucial to your business. Here at CoSchedule, for example, this would be something like content marketing or editorial calendars.From there, Google will automatically provide you with a list of words related to your primary keyword that people all around the world are searching for.

As a content marketer, this is incredibly valuable! Not only do you get a host of keyword ideas, but you should also begin to understand your readers more than ever. Thisiswhat they are searching for. How cool is that?

Keywords are located based on your website URL and product category. They are customized to you!

Once you have a list of results from Google, you can individually add keywords that stand out to you to your keyword plan.

Avoid getting get overly aggressive, though.For example, in this screenshot I probably dont need to add both content marketing strategy and content marketing strategies. They are a bit redundant, and not likely different enough for me to care about. Sincecontent marketing strategy gets more attention, it would make sense to go with that.

Add important keywords and phrases to your keyword plan.

Your goal here is to create a lost of 30-100 keywords that matter to your business, your audience, and to Google. You are doing research here, so the most important thing is that you learn what your audience wants, and what Google will reward.

Once youve created a good list, use the export option to download it as an Excel file, or whatever format you want to work with.

Key Point: Create a list of keywords that your blog should be targeting and keep it handy.

The list of keywords you built using the keyword planner is your new content marketing checklist. These are the words that you want your site to rank well for on Google. I consider them a list of keyword goals to shoot for.

The next step is to load these goals into a tool that will help your track and monitor where you site ranks for each of these terms. For this, I like to usePositionly, but larger SEO tools like Moz and RavenTools are good options as well. For me, Positionly offers a simplicity that the others dont. It does less, but sometimes that is more.

The purpose of Positionly is very simple. They aim to monitor daily changes to your search engine rankings and helpimprove where you show up in search engine listings. In other words, they will tell you where your site ranks on Google in respect to each keyword term that you add for your site.

Positionly will tell you how your sites ranks for each term. They will also monitor and report daily changes.

This is valuable information because it gives you a benchmark to work against. When you upload your initial list of terms, Positionly will give you an overall assessment of your site in comparison to your selected terms. Depending on how long you have been writing or working on SEO, your results may vary.

Positionly will asses how well your site currently rates for the keywords entered.

One of the hazards of a tools like Positionly is the frequency of information. On any given day you may log in to find that your rankings on several keywords have dropped for no particular reason. This is a natural occurrence, and not something that you should worry about too deeply. Ranking well on Google is an art, not a science. It is also a process, so dont expect to land on top and stay there forever. 😉

Key Point:Use a tool like Positionly to monitor your keyword ranking and track your progress.

Once you have your marching orders (keyword goals), it is time to start incorporating them into your content marketing process.

At CoSchedule, our goal is to focus on one keyword phrase each week by adding a blog post with that keyword phrase to our editorial calendar. We dont get overly scientific about it, we just plop it on there are and leave things up to the designated writer to figure out.

Incorporate your keyword based posts into your editorial calendar.

Once the post is on the calendar, it will get written. If you arent managing an editorial calendar for your team, this is an excellent reason to do so, and one that we heartily recommend. When you pre-plan your content you can become much more purposeful and strategic with you goals.

Once youve worked through your keyword goals list the first time, be sure to refer back to Positionly regularly to help prioritize the keywords that you want (and need) to improve on.

Key Point:Add keyword goals to your editorial calendar each week to keep yourself accountable.

It is worth mentioning at this point that you should never be writing a blog post where a specific keyword isnt identified.

On our team, we try as often as possible to identify the keyword immediately when scheduling a post. Each time we create a post, we either identify the keyword in the headline itself, or note it in the comments field if we are choosing to write the headline later on.

Identify SEO keywords before writing your content.

This is a good practice to get your team into, and will make a big impact on the quality of your posts. Not only will it add SEO value, but it will force your writing team to focus their writing on a well-selected and focused topic.

If you are having trouble identifying your keywords for one-off posts, there are two easy places you can go. First, you could always head back over to the Google Adwords Keyword Planning tool, but that might be overkill at this point. What I like to do is simply complete a basic Google search and take a look at the recommended search terms at the bottom of the page.

Related search terms on Google provide a wealth of keyword knowledge.

Another way to do this research is to use an content creation tool like Scribe by Copyblogger.

This tool allows you to do headline research right inside of your WordPress add/edit page, and provides additional details about the popularity and competition level of each keyword option. It will also provide data regarding your keywords from both Twitter and Google+.

The Scribe plugin by Copyblogger is a handy tool for content marketing SEO.

Key Point:Develop good habits, and declare a keyword for each post that you write.

Once you have a keyword selected for you post, you will need a few tools to ensure that your content stays on point. The two tools that we use here at CoSchedule are the Scribe plugin by Copyblogger and WordPress SEO from Yoast. If you are on a budget the Yoast plugin is free, and will get you 90% of the way to where you need to go.

Both of these plugins work in a similar way. With each, you start by declaring the keyword phrase that you are using for the post. From there, the plugins will tell you how well you content ranks for those keywords. These plugins will evaluate your post based on several key factors:

Article HeadlineIt is considered best practice to include your exact keyword phrase in the headline of your post.

Page Title The page title is the bit of text that will show up in your browser tab, or more importantly, at the top of your Google Search listing. You will definitely want to include your keyword in full here.

The Yoast snippet preview will give you a preview of your forth-coming search listing.

Page URLYour keyword should beincludedin the slug of your URL. WordPress makes this easy to customize as long as you do it before the post is published.

ContentBoth Yoast and Scribe will want to see that the keyword is mentioned within the content of your post. With this, the more you have the better. If you can include the keywords in various sub-headlines you will even get bonus points.

Meta Description The meta description is the short description of your post that will show up on Google. You will want to use your keyword phrase in this copy.

When writing your posts, you want to make sure they are as optimized as possible for the keywords that you are trying to reach. Both Scribe and Yoast will give your visual confirmation of your success.

Both WordPress SEO plugin and Scribe will visually show you how your articles ranks SEO-wise.

At our office, we always shoot for green before we publish every post. Clicking though both plugins will provide additional information and suggestions.

Yoast page analysis. Lots of good tips here.

Topics vs. Strict MatchOne thing that I want to point out is that you need to be careful about the difference between the strict matching of keywords and topic related search.

As Rand Fishkin pointed out the video posted above, Google cares more about how you cover the topic overall ratherthan the exact keyword itself. Yoast tends to lean to heavily on the strict match method, which is outdated by Googles standards. Scribe, however, seems to handle this much more gracefully and might be worth the extra investment.

Key Point:Optimize your posts so that they perform well for the chosen keywords.

Even though SEO is no longer about the tools and tricks, there are still a few you need to use to make sure that everything is in order. As any good web designer will tell you, most SEO happens in the page itself. If the structure and makeup of your webpage isnt properly optimized, you are already fighting an uphill battle.

You can always usePositionlyorthis free toolfrom Neil Patel to get an assessment of how your site performs.

Here are a few additional WordPress plugins that will help you get things in order:

WordPress SEO by YoastWordPress SEO is a powerful plugin. Use it to setup sitemaps on your site, and optimize your social sharing meta tags. Seriously, spend some time with this one.

WP Rocket Site speed can make a huge impact on your SEO performance. WP Rocket is a paid plugin, but unlike many of the free options, it shouldnt mess up your site. It is worth the few extra bucks.

In Depth Articles Generator Generates posts metadata for your pages to better present search results to users. There are other plugins that do this, but this one is simple and easy. If you need to validate that it is working, you can use the Google testing tool.

GooglesSearch Engine OptimizationStarter GuideThis free guide made available by Google is a great place to start in the world of SEO an optimization.

SEO isnt dead, it has just changed. The good news is that the new world of SEO is better than ever for content marketers like yourself. When combined with a few SEO basics, there is nothing stopping you from making SEO a core part of your inbound marketing strategy.

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What Is SEO

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Sep 232015

SEO Tutorial – Table of Contents

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you to get higher rankings.

When a search request comes, the search engine processes it i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

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What Is SEO

Pierre Teilhard De Chardin | Designer Children | Prometheism | Euvolution | Transhumanism