Cyborg | Designer-Babies | Futurism | Futurist | Immortality | Longevity | Nanotechnology | Post-Human | Singularity | Transhuman

Western democracies, like the US, are seen as safe havens for press freedom. Yet, the ongoing AP scandal suggests that surveillance of journalists is no taboo. What is the situation in Germany?

There had been a serious information leak, causing nothing less than a threat to US citizens – that’s how US Secretary of Justice Eric Holder justified US government surveillance of Associated Press (AP) journalists. Surveillance in this case meant the collection of telephone records, allowing for the localization of the journalist’s confidential sources.

Among the media, this has caused considerable outrage – both in the US and abroad, including Germany.The Germanjournalist’s association (DJV) has condemned the surveillance as an “act against freedom of the press.” After all, without the – often anonymous – sources, investigative reporting would be close to impossible. At the same time, however, there is little fear that German journalists might be in for something similar.

What is a “threat to security”?

“For Germany, this is something unthinkable,” Michael Rediske, the head of the Berlin-Brandenburg branch of the journalist’s association told DW.

The Federal Constitutional Court, being the warden of Germany’sconstitution where press freedom is enshrined,sees thisas afar too important value, Rediske said.

As an example, hementioned the so-called “Cicero Affair:” In 2005, German law enforcement searched the offices of “Cicero” magazine after it had published information form a confidential government file. Following the search, the publication filed a lawsuit – and won.

In the case of the United States,there isa concern for terror andthe looming threat it poses. Thisplays an important role when dealing with issues of press freedom, said Wolfgang Donsbach of Dresden Technical University (TU). While there is no way to justify the government taking up such measures, it is at least partly understandable, he explained.

To justify measures like these,they are oftenlinked to security issues. It’s a point that Rediske, who also heads the German section of Reporters without Borders, doesn’t want to accept. “If its about preventing a crime, journalists will be reasonable enough not to publish information. But to simply classify information as ‘relevant to security’ is a well-known game the authorities play,” Rediske said.

What is an attack on press freedom

Here is the original post:
Press freedom – and its limitations



Search Engine Optimization Evansville | SEO Service
http://www.getclientstoday.info/InternetSearchMasters.html Looking for SEO Search Engine Optimization in Evansville? We are SEO and Internet marketing expert…

By: SeoTraffic2000

Follow this link:
Search Engine Optimization Evansville | SEO Service – Video

Kristopher Jones, renowned Internet marketing expert and former president and CEO of Pepperjam, has done it again.

The third edition of his “Search Engine Optimization: Your visual blueprint for effective Internet marketing” is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.

Perhaps you focus on keywords and copywriting, but need a nudge of reminder here and there on link building or PPC. You’re covered.

The 304-page book is broken up into 15 sections. Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link building, PPC, analytics, tools and tricks to have you optimizing with the best of them. The third edition adds a new chapter on local SEO that will have you optimizing like a boss.

All this great content is laid out visually with an image on nearly every page. If the soup-to-nuts SEO how-to doesn’t grab you, the visual layout and ease of absorption should.

Search Engine Watch recently caught up with Jones to ask him what makes the book so special. He said that while many webmasters and web designers are great at what they do, they often have limited knowledge on SEO.

“It’s a great reference while you’re building a site,” Jones said. “If your company is updating your site, read this with your development team.”

Indeed, the book has found a real niche with web firms that need to offer SEO services or those who may not have the full handle on SEO and still outsource some of it.

“It’s also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.”

Right from the start, Jones delivers SEO basics, simplified and visual. This chapter gives you the basics on how to create your search engine optimization plans.

View original post here:
SEO Book Gives Readers a Visual Step-by-Step Marketing Blueprint

TORONTO, ONTARIO–(Marketwired – May 15, 2013) – Rank Secure, an eminent SEO company based out of Toronto, is making life easier for local businesses looking to top search engine rankings using ethical SEO practices. In addition to their standard SEO packages, the company is also the leading name throughout the GTA and Canada for keyword research, link building, pay per click, article writing, and much more.

White hat SEO services from Rank Secure is rapidly emerging as the most preferred destination for website owners looking for top of the line local SEO support without breaking their bank. The company’s service is highly sought after throughout the GTA and Canada for SEO analysis, keyword research, internal and external link building, and pay per click. Rank Secure also provides top class support for social media campaign, SEO content writing, and blog creation. Unlike most of the present day SEO service providers, Rank Secure only follows SEO strategies that are one hundred percent ethical. Their service has helped many unknown businesses build a brand identity in the highly competitive online marketplace.

SEO or Search Engine Optimization requires little introduction in today’s business fraternity as all businesses are engaged, in a gruesome battle, to reach the top search engine ranks. However, hiring the correct SEO company can be a tricky decision for them because many companies follow black hat strategies or techniques that involve deception and are not approved by the search engines. Some of the most commonly practiced black hat techniques include keyword staffing, link farming, blog comment spam, doorway and cloaked pages, and hidden texts/links. The ultimate result of using these techniques is banning, de-indexing, and penalization of the website by lowering of its search engine rank.

Rank Secure never adopts any of these shortcut methods and provides long term results for their clients. The company’s approach to SEO includes research, analysis, re-writing meta tags, content improvement and web redesign. These techniques involve no deception whatsoever and are approved by all search engines.

In addition to top notch SEO support, Rank Secure is also the most trusted company in this region for training pertaining to corporate SEO, personal SEO, Google Map, keyword analysis, and much more. Some of the most proficient SEO Toronto professionals work for Rank Secure, making them the top choice throughout the country.

Rank Secure boasts of a long list of satisfied customers in this region who strongly recommend their service for all types of SEO related requirements. “Rank Secure was a pleasure to deal with. Their service has helped my business reach and maintain top rank since last 18 months,” says Christopher, a local business owner in Toronto.

About Rank Secure: Rank Secure is a reputed SEO service provider helping local businesses dominate the search engines with their white hat techniques. The wide spectrum of service offered by the company includes keyword research, link building, pay per click, article writing, and much more.

See the original post here:
SEO Toronto Service Provider Rank Secure Emerges as the Top Choice for Local Businesses Looking to Dominate Search …



Mojo Minute: The Convergence of PR and SEO
This edition of Mojo Minute is a preview of the webinar “The Convergence of PR and SEO: Harnessing the Power of Content, Social and Search”, happening Thursd…

By: SearchMojo

Read more:
Mojo Minute: The Convergence of PR and SEO – Video

Onsite SEO - Video

SEO Comments Off
May 092013



Onsite SEO
Onsite SEO refers to Search Engine Optimization tactics that involve any direct edits that you might make to your website's files. These edits and the way yo…

By: Mark Etinger

View post:
Onsite SEO – Video



Search Engine Optimisation and Video SEO by Reel Effect
Search Engine Optimisation and Video SEO If you're unfamiliar with Search Engine Optimisation (SEO), SEO improves the visibility of your website so it is eas…

By: REELEFFECT

The rest is here:
Search Engine Optimisation and Video SEO by Reel Effect – Video

May 092013

Why does SEO take so long?

Its a question many frustrated business owners have asked again and again. Its acompletely valid questionyet one that rarely gets answered to anyones satisfaction.

Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As youllsee, this frequently time-consuming process is all part of an assurance that your SEO dollars are well-spent.

Analyzing Your Competition Takes More Time than You May Think

Unless youre selling a product or service that is less than a month or two old, you will have competitors who arealready ranking well in the Search Engine Results Pages (SERPs). Simply getting on equal ground with them is atask that can take time.

To tell the truth, even the best SEO analyst will need to take time to find out where and what that ground actuallyis. In most markets, your competitors have spent a decade or more building both their websites, and links to thosewebsites. A thorough competitive analysis will take into account every link that leads to every competitor result thatshows up on the first few pages of results that rank for your desired keywords. Link tools like Majestic SEO or OpenSite Explorer can be helpful in developing an understanding of where the ground is.

Search marketing competitive analysis tools can also be used to help you assess the level of competition in yourdomain. These tools are offered by a handful of companies like iSpionage and Spyfu. A new entrant in the webhosting space for instance might use iSpionages comparison functionality to assess the level of competition forindustry keywords.

When you see large numbers of first page keywords and SEO traffic value in the millions, then you know thatcompetition is going to be fierce. In many markets with entrenched competitors that have been competing for sometime, a strategy of optimizing longer-tail terms that will be able to compete within specific industry niches and sub-niches is often the best approach to take.

Continued here:
Why Does SEO Take So Long?

BALTIMORE, MD, USA, May 7, 2013 /MarketersMedia/- The Search Ninjas, a Baltimore, MD website development and SEO firm for law firms and solo attorneys interested in improving their online presence through search engine optimization and other Internet marketing methods, have a launched a new and improved website.

The new website, using WordPress as a content management system, is more user-friendly than the past layout and will also soon offer prospective clients a way to see past websites that the company has redesigned, client testimonials, and other information about the company.

Im very excited that weve launched the new website and look forward to seeing what our visitors think about it. Its important, as a web marketing company, that we have a website that portrays a positive image of our brand, and I think thats what the new website does effectively said George Murphy, owner of The Search Ninjas and long-time Internet marketing consultant.

The Search Ninjas work with law firms and solo attorneys throughout the country to improve their search engine rankings and web visibility. They offer law firm seo and website design for lawyers to attorneys throughout the country and in a wide variety of practice areas.

More information on their law firm SEO or website design services can be obtained by contacting The Search Ninjas at 410-929-5610 or by requesting a free, comprehensive legal SEO audit on their website.

Visit http://www.thesearchninjas.com for more information.

Contact Info

Via MarketersMedia.com Press Release Distribution. Source: http://marketersmedia.com/law-firm-seo-provider-the-search-ninjas-launch-new-website/12625

Read more:
Law Firm SEO Provider The Search Ninjas Launch New Website



Pro Wrestling Freedom Nick Iggy Begins His Search
HAS CLOSED CAPTION FOR HEARING IMPARED FOLKS* KERRY!?!?, KERRY?!?! *does bad kerry awful impersonation* OH OH OH OH OH OH OH.

By: Jeffery Carter

Originally posted here:
Pro Wrestling Freedom Nick Iggy Begins His Search – Video



The Future of SEO, Social Media and WordPress
https://plus.google.com/events/cjcn0cngsmsscudibbd32p9j5og Join us Wed May 1st! On this Hangout we will be talking about the Future of SEO and how Search Eng…

By: Mike Barnes

See the rest here:
The Future of SEO, Social Media and WordPress – Video

Ranking in search engines, particularly Google, is not getting any easier, but how often are you considering the search engines around the globe? Many in the industry see international SEO as only gaining in importance.

Do you think its more important for marketers to optimize for different search engines around the world than it used to be? Share your thoughts in the comments.

A recent report from BrightEdge indicates that the majority of search marketers think that it is becoming more important for sites to rank in global search engines. According to the firms survey, six out of ten believe it will become either more or much more important this year, compared to last year. 36% said more, while 27% said much more.

SEO marketers at global companies aspire to reach customers worldwide, and drive leads, revenue and traf!c through global SEO initiatives, says BrightEdge in the report. Looking beyond a single country also helps them demonstrate a greater ROI on marketing investments. Not only does this boost marketing ROI but also maintains global brand consistency while accommodating local nuances. A global concerted approach to SEO marketing addresses these needs.

Respondents were specifically asked about Chinese search giant Baidu, with 31% saying it would be much more important to rank in Baidu in 2013, and 10% saying much more important.

With roughly 540 million internet users, 900 million mobile users and 388 million mobile internet users, China is the worlds largest internet market, says BrightEdge. Baidu, Chinas dominant search engine, is one of the most valuable gateways to this large internet user base.

You can download the report in its entirety here. It deals with numerous topics, far beyond the topic of global SEO.

Another recent report (via MarketingCharts) from Covario found that Baidu generated three times more global paid search clicks than Yahoo/Bing in Q1.

I no longer believe it makes sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place, writes WebCertain CEO Andy Atkins-Krger in a post for Search Engine Land about multinational SEO. In some cases, we would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.

He adds, There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. Behavior really matters so if you can study it first and quickly with PPC, your SEO efforts later will work out to be much more successful. I do worry that the association of search engine warnings with SEO being bad are beginning to stick with people who are newer to the industry, and therefore, SEO is having a health warning attached.

Continued here:
Is International SEO More Important Now?

NEW YORK, N.Y., May 1, 2013 (GLOBE NEWSWIRE) — via PRWEB – The independent authority on search vendors, topseos.com, has released its May 2013 edition of the SEO & PPC rankings, and Profit By Search is pleased to announce that they have been awarded highest honors by topseos.com and was named “#1 SEO & PPC Company of India” in May of 2013. To view the rankings of the best SEO & PPC companies in India, please visit: http://www.topseos.in/rankings-of-best-integrated-search-seo-and-ppc-companies.

The award recognizes a link between innovation and long term commercial success. topseos.com, more so than any other publication, has studied how well executed innovation SEO & PPC campaigns could lead to sustained and profitable growth among small companies.

“We are absolutely delighted to win this award and be internationally recognized by topseos.com. For us this confirms that our SEO services & PPC services are the best in India and comparable to the best in the world,” said Abhinav Girdhar, Director, Profit By Search.

For more information about their SEO & PPC services, please visit http://www.seoindiacompany.com/ or call Alok Kumar at (888) 322-7617.

About SEO Services India Company, Profit By Search:

Profit By Search is the search arm of ONS Interactive Solutions Pvt Ltd and is India’s #1 SEO & PPC Company. Profit By Search specializes in ensuring that small & medium businesses gets prominently displayed in search results of leading search engines like Google, Yahoo!, Bing and more, to help small & medium enterprises connect with customers searching for what they offer on their website.

About topseos.com

topseos.com is a well-known independent authority on search vendors. Established in 2002, the goal of topseos.com is to recognize and rank those individuals or companies providing the best online marketing services all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top internet marketing service provider by the independent authority. This website is being visited daily by thousands of visitors all over the world looking for the best services available. The website also provides various types of facilities other than the independent rankings which provide useful information to customers and providers of online marketing services.

This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/seo-india-company-com/seo-services-india/prweb10690323.htm

Continue reading here:
Profit By Search Named as India's #1 SEO & PPC Company by TopSEOs.com

Los Angeles, CA (PRWEB) April 30, 2013

The JM Internet Group (web: jm-seo.org), a leader in providing SEO training online, is gearing up for its Spring series of SEO training classes for small business. The SEO training classes are scheduled to begin June 11th. The 7 course series of SEO trainings focuses on the key elements of developing a good SEO strategy for online marketing. Topics cover the basics of developing Keywords, as well as the proper use of Page Tags for successful SEO. The SEO trainings also discuss other critical components of successful SEO, such as News, Google Rank, Metrics, Website Structure and Link Strategies. Through the use of free tools developed for these purposes, the SEO trainings offer a perfect balance of instruction on getting to the top of Google searches.

“Getting to the top of Google’s organic listings is a key marketing objective for most businesses and marketers,” said Jason McDonald, Director of the JM Internet Group. “That’s what Search Engine Optimization, or ‘SEO,’ is all about. Our online SEO training classes offer hands-on, step-by-step instructions on how to get to the top of Google for businesses and marketers.” Jason McDonald also added, “I love teaching SEO, and I get a great sense of accomplishment by seeing my small business students build their SEO strategies and ultimately end up on Page 1 of Google searches.”

For more information on the SEO Training Classes, go to:

http://www.jm-seo.org/training/class-pass.html

SEO Training Course Schedule Classes begin June 11th –

Top Ten: Top Ten Tools for SEO / Search Engine Optimization Keywords: How to Generate Great Keywords for Great Google Rank Page Tags – Quick Boost – Use Page Tags to Improve Google Rank Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO News: Using News as an SEO Opportunity – Website Structure: Creating the Best Topology for Google Rank Google Rank: Monitoring Google Rank, and Leveraging it for SEO Metrics: Tools for Measuring Website SEO and Performance

Training Classes Also Offered for AdWords and Social Media Marketing The JM Internet Group also offers training classes for Google AdWords as well as Social Media Mareketing. The classes cover all the important and critical elements of advertising on Google as well as developing a good Social Media Marketing strategy. For more information, visit the company’s website. “Summer” is a great time to get started on SEO,” quipped Dr. McDonald.

About JM Internet Group The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.

Contact: JM Internet Group, Media Relations Web. http://www.jm-seo.org/ Email. jm(dot)internetgroup(at)gmail(dot)com Tel. +1-510-713-2150

View original post here:
SEO Training Schedule Announced by JM Internet Group, with Small Business Focus

Ive been thinking a lot recently about the term SEO and what it really means today.After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by Seattle and Riga),Ivebecome very conscious of a cloud of what can only be described as SEO Depression unfolding over conference panelists (though much less so for the delegates themselves).

The recurring narrative seems to be that Matt Cutts, like some kind of demon, is always about to unleash a torrent of difficulties for SEO folks. One area which has come under heavy scrutiny in light of the recent Panda/Penguin updates is link building and adding links to your site.Unlike some colleagues, I dont believe that link building is over, but I do think that those inbound links have to have a genuine value for users, otherwise theyre really not going to help much.

To be honest, thats been one of the search engines objectives for quite some time to use links as an indicator of quality. So, ifyouvebeen gaming the system to get links, youre much more likely to fall under the microscope each time a new change hits.

Im not going to write one of those posts about SEO being dead, because I certainly dont believe that to be the case. But, I do think its worth examining some of the common anxieties within the industry, especially as applied to Multinational SEO.

One of the things I hear often is the concern that paid search is eating into organic search, making SEO either less relevant or a less worthwhile time/financial investment. This strikes me as the wrong way to look at it.

If paid search is supplanting organic search permanently or temporarily (or, indeed, at all), that doesnt change the fact that strong SEO is an integral part of any online marketing plan. If your competitors invest in SEO while you dont, theyre going to see gains that youre missing out on. SEO and PPC often work hand-in-hand, and you can make use of both while still erring on the side of caution.

For example, I no longer believe it makes sense for any company to roll out an international SEO programme to multiple countries without also having a PPC campaign in place. In some cases, we would recommend leading with PPC and landing pages first, rather than full blown (and relatively expensive) international SEO.

There are a number of reasons why we recommend this, but one is that user satisfaction on your site can be measured much more quickly with PPC than with SEO. Behavior really matters so if you can study it first and quickly with PPC, your SEO efforts later will work out to be much more successful. I do worry that the association of search engine warnings with SEO being bad are beginning to stick with people who are newer to the industry, and therefore, SEO is having a health warning attached.

There is no doubt that not looking after your SEO health could potentially have even bigger commercial consequences for your organization but if you walk away, youll never actually know what you lost until a competitor shows you the way (which they surely will).

A conversation with a translation agency this last week also made me chuckle. Because translation agencies have seen an opportunity to sell more services from their existing resource networks,theyvecreated terms to cover the services theyre adding to their websites.

Read the rest here:
Is Multinational SEO Dead? No, But It’s Changing…

Los Angeles, CA, April 30, 2013 (GLOBE NEWSWIRE) — Local dentists and businesses can benefit from localized SEO services that are customized to their unique needs. Avital Web, Los Angeles SEO firm, provides proven SEO and online marketing solutions for dentists and others to boost their websites’ visibility and search engine rankings.

Localizing search results can be one of the most effective tools for driving highly targeted traffic to a dentist’s website. General searches are often used to seek out information about a product, treatment or procedure while localized searches include area-specific keywords and phrases that are often centered on seeking dental care. Potential patients may be looking for services that will meet their needs or match their lifestyles.

The first few moments on a site are critical. A well-designed site with attractive graphics, high-quality content, careful ad placement and localized links is likely to receive more traffic and more potential clients than a site that is more disorganized or that includes lower quality content or less content. An appealing site will receive more traffic, site visitors will remain on the site longer and many of them will click through to other pages, all things that can help strengthen your site’s authority and ranking in the long run.

Avital Web, Internet Marketing Company Los Angeles

Avital Web, Los Angeles SEO company, has extensive experience providing customized dental marketing solutions. They have worked with dentists throughout the area to provide SEO services that can make their sites more appealing, more informative and more relevant than ever. Many of their clients have reached not just the first page of Google but Google’s top 10 search results. Some have placed in Google’s top three. Because few people click past the first page or two of search results, where a site lands in the search results may be critical to its ultimate success.

Developing the right Internet marketing strategy begins with a comprehensive site analysis. Avital Web, dental marketing company, offers clients no-obligation site analyses that can provide them with valuable insights about their websites. Recommendations may include web design, mobile web design, keyword and key phrase analyses, social media marketing, pay-per-click campaigns, reputation management, link building campaigns, directory submission and other proven online marketing strategies.

View original post here:
SEO Firm, Avital Web, Offers Proven SEO and Online Marketing Solutions for Dentists

London, England (PRWEB UK) 29 April 2013

BOUGH SEO has been digesting the findings of Career Casts 2013 Jobs Rated report, and was shocked to discover that Search Engine Optimization and Digital Marketing are still considered to be outside of the top 200 career choices in the United States.

Jobs Rated is an annual report that compiles the top 200 careers based on work environment and stress, hiring outlook, and average salary.

According to eMarketer, U.S. based businesses alone will spend $19.8bn on search marketing in 2013. By 2016, the SEO industry in the U.S. will double its revenues compared to the start of the decade from $12bn to $24.5bn, while the overall digital marketing sector will achieve similar growth numbers in the same time.

The failure of SEO careers to make the top 200 list is not symptomatic of a lack of interest in online-based employment opportunities in general; there are four career options all found in the top 125 positions on the list.

Website Developer, 24th place, average salary c. $78,000 Market Research Analyst, 40th place, average salary c. $62,000 Online Sales Manager, 82st place, average salary c. $88,000 Advertising Account Executive, 124th place, average salary c. $67,000

Stress in these roles was relatively low, while employment prospects were all at or above the average levels for those positions, and were among the highest throughout the entire ranking. While some may consider web development similar to SEO, there are marked differences between what a professional in each field would do.

One reason for SEO not cracking the top 200 careers list is likely a lack of knowledge about the industry. Despite the impressive growth numbers, SEO is still an alien and obscure industry to many who are not directly involved with it in some respect. At the same time, interest in traditional marketing positions remains as strong as ever, despite greater levels of business investment moving to digital marketing areas.

There is no doubt that a career in an SEO agency as an SEO professional can be an exciting and rewarding one. Stress levels would match the lows found in other online positions, while the employment opportunities in such a fast growing business are obvious. An entry level SEO can expect, on average, to earn c. $44,000 depending on experience, with salaries steadily increasing with career progression. Mid-level strategist and management roles can earn from $60,000, while senior marketing directors can expect to approach six-figure sums.

While such studies aim to inform jobseekers and students and diversify employment markets, these groups should also consider the potential of a career in an industry such as SEO. This is especially true when you consider the industry can be easy to move into, even as a freelancer and low-paid positions such as bartender and hairstylist still hold prominent positions in the top 200.

View post:
SEO Growth Not Enough To Crack U.S. Top 200 Careers

As SEO grows more complex and the size of the sites you work on continue to grow, its more important than ever to have a set of high-quality tools that both give you a competitive edge and save you time. Tools can help with all of the vital aspects of SEO, including content creation, distribution and outreach; site analysis and data analysis, back link analysis and competitive intelligence and much more.

During Hardcore SEO Power Tools at SMX London our experts discuss and share their favorites, including both free and high-end tools that cover the spectrum of all your SEO needs. Theyll also help you understand the situations when you need to build your own custom-tailored tools, and decide whether to build them in-house or outsource the job to professional coders.

Some of the tools youll see discussed and demonstrated include:

And many others youve probably never heard of!

Hardcore SEO Power Tools is just one of more than two-dozen info-packed sessions at SMX London on May 15-16 in Chelsea. Check out the agenda for SMX London and register now!

Looking forward to seeing you in London!

Related Topics: SEM Industry: Conferences | SEM Industry: Search Marketing Expo – SMX | SMX & DMD Alerts

Originally posted here:
Live @ SMX London: Hardcore SEO Power Tools

I spoke recently with John Shehata, the director of search for ABC News. Since he owns the SEO responsibility for a number of large media properties, I leapt at the chance to explore some of the things he has learned along the way. We dug in and explored the challenges of educating a large media company, dealing with multiple content management systems, syndicating content and query deserves freshness, all viewed through the eyes of ABC!

Eric Enge: Can you provide a brief outline of your responsibilities at ABC News?

John Shehata: Im the Executive Director of Search for ABC News, and recently heading SEO for media properties like ABC Family, ABC.com, and Oscars. Everything SEO goes through our department.

Eric Enge: How many people are in the department?

John Shehata: Were a small centralized team of 2. We also have SEO Ambassadors, which is a group of people that work within different groups at ABC, different shows or properties that help others with SEO as the first line of defense and make sure that SEO is top of mind. They bring us in if they have bigger questions or bigger projects for us to work on.

Eric Enge: The word ambassador is a lead-in to the next question. One of the issues with a larger media organization (in my experience, a traditional media organization) is theres a constant need to educate on what role SEO can play in the growth and promotion of the business. Can you talk a little bit about some of the challenges and some of the wins, perhaps, that you have had along those lines within ABC?

John Shehata: Sure thing. I believe that 40% to 50% of our job is to educate and inform people on SEO best practices, and we actually spend a lot of time doing this. We create different presentations and tailor them to different types of audiences. Presentations to C-level are different from presentations to development or tech teams, which also differ from the editorial team.

We try to help them see why SEO is important to them, and what they will gain from doing it. Were not telling people how to do their job, but really helping them to become more successful at what they do by applying the best practices of search engine optimization. We also stress that we really dont optimize for search engines, but instead, we optimize for people who use search engines to find our content. Education is a big part of our job.

We educate, train, and we create best practices guides, documents, and one-sheets that go around, answer emails with information, send weekly and monthly newsletters and create wikis. If we get the question more than once, we create an FAQ. We have a lot of material out there for the different users, the different departments and the different properties.

Follow this link:
Enterprise SEO Interview With ABC’s John Shehata

Its an apt time to reflect on online freedom. On 3 May its World Media Freedom Day and South Africa, which has just passed a bill severely restricting what the press can report on, celebrates its freedom day this weekend.

Together with a dash of reflection and a dose of predictions by Googles Eric Schmidt, what can we learn about where we stand when it comes to liberty in todays digital world? In the US, support for the recently passed CISPA bill has lately increased, Googles been slapped on the wrist for capturing illegal Wi-Fi data in Germany following previous antitrust bashing by the EU and Iran is moving ever closer to making its own version of the internet.

The internet and innovations around it have created important opportunities enabling people to spread information and ideas. Through the evolution of this form of media and communication we are given the power to hold organizations and governments adequately accountable. Though revolutionary as this might be, governments have found ways to sometimes exploit these powerful tools in attempts to fight hate-speech or establish security for example.

As the pendulum swings, some of these attempts often cross the line where content is censored or peoples internet activity is being monitored. Here, freedom refers to the boundary that exists between public and private, the citizen and the authorities. By valuing privacy, you value your privacy to make decisions without any higher-up censoring or dictating.

Former Google CEO and current executive chairman Eric Schmidt recently said that the internet brings freedom; freedom of speech, freedom of information and in some cases, as we have seen with the Arab Spring, revolution. In this article by the Wall Street Journal he warns us of the dark side that comes along with the internet.

Granted, hes speaking about the future, and half of Schmidts article does in fact sound like an extract out of Bradburys Fahrenheit 451. He suggests that the digital revolution, although suffering a few hiccups, will eventually overcome the future oppressors. He argues that autocratic regimes will start seeking tools to monitor citizens in an attempt to strengthen the force of digital police. These predictions though might not be as far-fetched as they seem.

Today Iran is probably the country using the worlds most sophisticated methods of censoring and controlling the internet. The country is planning on filling the used-to-be-YouTube gap with its own competitor namely Mehr. The Iranian minister has also announced the launch of an Islamic Google Earth. This came after fears were being raised labeling Googles satellite imagery and map service a spying tool of the West.

Despite Indias latest milestone in certifying the countrys first late night adult show, the worlds largest democracy has struggled to adapt to its overwhelmingly large populations online presence. Since the beginning of this month the Indian government and its agencies have started monitoring telecommunications and internet services, meaning that all modern forms of communication will be under the gaze of the authorities. The CMS or Centre Monitoring Services has set up a social media lab which monitors user activity on sites like Twitter and Facebook for example.

Google has just released its annual transparency report, with the internet giant reporting a total of 2 285 removal requests. Governments moving in this direction are discomforting yes, but they arent necessarily the ones we need to worry about the most.

Despite Schmidts freedom activist speeches, Google has been repeatedly fined by European data protection regulators. Earlier this week Google was fined over US$180 000 by German privacy regulators accusing the search giant of stealing WiFi data (again) using its Google Street View service.

Read the rest here:
Google or the government: who’s really controlling our freedom online?



FireFox! Start Your Own Web Hosting Company
Web Hosting Advertise Here $10 a Month Affordable web-hosting
Pierre Teilhard De Chardin




Designer Children | Prometheism | Euvolution | Transhumanism

Sign up below for the Prometheism / Designer Children Discussion Forum

Subscribe to prometheism-pgroup

Powered by us.groups.yahoo.com