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SEO: The Free Beginners Guide From Moz

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May 132015
 

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO.

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEOfrom finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we’re here to help.

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted trafficpeople looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queriesthe words that users type into the search boxcarry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

The world of SEO is complex, but most people can easily understand the basics. Even a small amount of knowledge can make a big difference. Free SEO education is widely available on the web, including in guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

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SEO: The Free Beginners Guide From Moz

SEO: How To Get Your Video Or Blog To Rank On Page 1 Of The Search Engines – Video

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Apr 122015
 



SEO: How To Get Your Video Or Blog To Rank On Page 1 Of The Search Engines
SEO: How To Get Your Video Or Blog To Rank On Page 1 Of The Search Engines.

By: Steve Dourdil

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SEO: How To Get Your Video Or Blog To Rank On Page 1 Of The Search Engines – Video

SEO NYC New York Search Engine Optimization Company

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Apr 082015
 

Our NYC SEO Experts Have Constantly Delivered Results

Hiring an SEO firm to work on your website is one of the smartest decisions you can make for your business. It can also be one of the most difficult decisions when trying to choose the right SEO New York company to hire. We have continued to get our clients multiple page one rankings and help their business succeed, and we know that we can do the same for you.

Additionally, we dont hold anything back. We are completely transparent and open about our methods and strategies. You will also be getting monthly progress reports so you can be confident that every dollar invested is working for you. Call today to speak with an SEO specialist and see how we can improve your search visibility with a free website assessment.

SEO has changed a lot, and most SEOs simply have it all wrong. They are focusing too much on rankings and backlinks and not focusing on revenue. Traditional SEO will hurt your siteits as simple as that!

Modern SEO involves providing goodwill in your marketplace and the best possible user experience. In fact, the secret to succeeding online is being seen as the authority leader or expert in your market. We help you do exactly that!

Ranking in the top organic listings in search engines like Google, Bing ad Yahoo means ultra targeted traffic to your site. However, traffic alone does not translate into revenue. Your website visitors can quickly turn away even from the smallest of web site issues.

Problems such as:

All of those things negatively affects your conversions rates, which will ultimately produce fewer sales. SEO is worthless if you cant generate new revenue from it. Thats why you need to rely on experts with a proven track record.

They dont call us SEO Web Designers for nothing. Our New York SEO services are designed to provide a comprehensive search engine marketing solution. Our company combines web site optimization, professional link building, content distribution, and social media marketing in order to fuel your search engine optimization effectiveness and engage website traffic at all stages of the buying cycle.

And the best part is you dont need to pay separately for each of these necessary services. We include it all as part of our overall SEO strategy to ensure high conversions rates and the best possible ROI (return on investment). With our expertise, we make sure you give your website visitors every possible chance to become your customer.

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SEO NYC New York Search Engine Optimization Company

7 Bold Statements About The 10 Year Forecast For SEO

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Apr 072015
 

This article was co-authored with Benj Arriola, VP of SEO at Internet Marketing Inc.

It is not uncommon that many digital marketing professionals write about their SEO predictions in the beginning of the year. Some play it safe and state the obvious trends that will most likely become reality, while some make bolder claims at the risk of those events not materializing.

During a past speaking engagement at a global conference of Fortune 500 companies, Mr. Arriola was once asked what SEO will look like in the future. Mr. Arriola then asked the audience memberif he could be more specific about what he meant by the future. The gentleman clarifies by explaining that he didnt want to know about next year, but rather 10 or 20years from now.

Without having a SEO crystal ball and being at the mercy of search engine algorithm changes, we cant say what will happen with exact certainty. But the best indication of the future is often the patterns we see from the past. We know the reasons why many changes have occurred and can therefor use this as a foundation from which to make these ambitious claims of what SEO will be in the future.

We believe these 7 themes will define SEO ten years from now:

Certain things will never change in SEO and thats the intent of users, search engines and SEOs. Search engines change, user habits change, and therefor SEO will change along with it. Industry professionals sometimes refer to these changes as the death of SEO. Thats not the case at all. Like all things, its simply evolving.

Follow Brent Gleeson on Twitter at @BrentGleeson or view his website at http://www.brentgleesonspeaker.com.

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7 Bold Statements About The 10 Year Forecast For SEO

Why your SEO approach must change

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Apr 062015
 

Search Engine Optimisation best practices are going to change whether we like it or not. Its easy to get set in your ways and feel comfortable with your current strategy, but this isnt going to be sustainable in this industry. Its important that marketers focus on getting out of their old way of thinking and evolve along with Google and the other search engines in order to find long-term success.

Fortunately, understanding this new age of SEO isnt as time-consuming or overwhelming as it may sound, so the sooner you can get started the better and easier changing your mindset will be in the future.

How SEO is evolving in 2015

Understanding how you can evolve your strategy as the search engines evolve starts with recognising how its all changing in the first place. A great way to do this is by compartmentalising different SEO tasks and methods and then looking at what was recommended in the past versus what is recommended by search engines now, in the present.

QuickSprout published an excellent infographic, which you can find here, that outlined old SEO versus new SEO. Consider a few of the shifts in the industry QuickSprout pointed out as well as a few of our own below:

The SEO mindset

Past: In the past, the goal was to focus on keywords and get rankings on the SERPs. Some thought how you got there wasnt quite as important as grabbing (and keeping) that spot on page one.

Present: Marketers should focus more on a brands reputation, how people engage with that brand, and the quality of the product/service. In the end putting a focus on this should improve your rankings by increasing shares and natural linking across the web, but ultimately the focus needs to be on how your brand is viewed as opposed to its ranking position.

Keyword mentality

Past: Piggybacking off of the SEO mentality of the past, marketers would focus on one major keyword. They would research to find a keyword where they wanted to rank, and then focus on that term and that term alone.

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Why your SEO approach must change

Local SEO Company in Melbourne | SEO Experts Sydney

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Mar 312015
 

Whether you want to simply rank higher or search engines, improve your traffic, or reduce visitor bounce rate and improve CRO, we can help.

Our team believes the best approach to SEO is a holistic one. We listen to what our customers want, and then create a winning strategy tailored to their needs. Our results speak for themselves, and we have gotten hundreds of clients ranking on Page 1 of Google for their chosen keywords.

Dont know the first thing about SEO and unsure what it can do for you? We can help. We have helped many start-up companies create and execute winning, wall-to-wall SEO strategies to give their businesses the best start they could want.

Already established an online presence, but want to retune your SEO strategy, or try something different? We can help. We work with those companies with an established online presence all the time, and what weve found is that there hasnt been a business yet that hasnt benefited from our services in some way. We can re-optimise your website for SEO, or focus more on reducing visitor bounce rates by improving your CRO. Perhaps you want to make your website easier for customers to access on mobile devices? Our mobile app development and responsive web design services are just what you need to ensure customers can access you or your services at any time.

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Local SEO Company in Melbourne | SEO Experts Sydney

Web Design Websites SEO KM Guru (408) 766-GURU 321 Virginia Ave Joplin MO kmguru.com – Video

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Mar 222015
 



Web Design Websites SEO KM Guru (408) 766-GURU 321 Virginia Ave Joplin MO kmguru.com
KM Guru is your one-stop solution for all Internet Marketing. From creating vibrant and customized WordPress Websites to helping your company gain top placement on search engines like Google…

By: KM Guru

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Web Design Websites SEO KM Guru (408) 766-GURU 321 Virginia Ave Joplin MO kmguru.com – Video

3 Signs Your SEO Campaign Is Dying and How to Fix It

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Mar 162015
 

SEO is a long-term strategy to gain more visibility and more traffic for your online brand, but accurately measuring the effectiveness of that strategy can be challenging. Many of the benefits of SEO, such as increased brand visibility, are qualitative and therefore hard to measure, and even objective metrics like inbound traffic can be subject to random variation and become difficult to interpret.

After youve maintained an SEO strategy for more than a few months, however, you should have enough information to form meaningful conclusions from your data. Most importantly, youll be able to check in regularly to see if there are any red flags that signal something is wrong with your campaign. These red flags can be hard to spot initially, but if you know what to look for, you should have no problem detecting them and taking corrective action immediately.

Organic traffic is a metric referring to the number of people who found your site through search engines, and its one of the best metrics we have to measure the effectiveness of an SEO campaign. To measure your organic traffic, log into Google Analytics and click on “Acquisitions.” Here, youll see a breakdown of how many visits your site received from organic sources, referrals, social media, and direct visits.

You can click into the organic visits to gain some extra details on the sources of your organic traffic, but the main number is the one were most concerned with. Keep an eye on it on a monthly if not weekly basis. While you should be seeing some long-term growth patterns, what you really want to look for is any sharp drop. For example, if youre used to seeing 1,000 hits a week and that inexplicably drops to 200, you might have a major problem on your hands.

Like I mentioned, the goal here is to see long-term growth. If you check back on a consistent basis, month after month, you should see an overall pattern toward increased traffic. That being said, organic search behavior is anything but predictable, and random factors beyond your or Googles control could artificially leave you with a tough month or a brief stagnation. If you notice one month in particular doesnt result in growth, dont panic.

However, if your campaign remains stagnant for two months or more, you might have a serious problem. What you want to see is steady, measurable growth in organic visits if youre hovering around the same figures or if you start to see a decline, consider it a red flag. There are instances where multiple months of consistent traffic dont necessarily mean your SEO campaign is failing, but you dont want to take the gamble by keeping things the same for another month.

Keyword rankings arent nearly as important as they used to be. There was a time when keywords meant everything to SEO, and getting one to rank highly meant you had found success. Today, keywords are less pivotal; since Google deciphers user queries based on intent, rather than keyword phrases, your ranks are much more fluid. Its far more important to have relevant, quality content than it is to have content based around certain keywords.

However, your rankings are still a valuable metric to measure because they can indicate the health of your campaign. Keep a handful of keywords as your targets to measure, and check your ranking on them every once in a while (once a month for most campaigns, or once a week for more aggressive campaigns). If you notice your rankings falling on a majority of those keywords, this is a red flag for your campaign.

Lets imagine that youve found one of these red flags. What does that mean for your campaign? It means something is off in your strategy, and its interfering with your ability to increase your search visibility. It can be difficult to track down the exact cause of this downturn, especially since it could be multiple factors working together, but its important to identify the source.

Are you writing your content with one or a handful of keywords at the forefront? Are you recycling content or using old topics just so you can push more content on your site? If so, you could be over-optimizing, which could be leading to lower ranks. Write fresh, original content on new topics on a regular basis instead.

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3 Signs Your SEO Campaign Is Dying and How to Fix It

5 Reasons to Ignore SEO

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Mar 092015
 

SEO used to be the central pillar in any online marketing campaign. Your websites search visibility was the sole indicator of online success. Though search visibility is obviously still very important to most businesses, things arent as simple or “clear cut” as they used to be.

Online visibility is now about so much more than search. With the dramatic growth of the social Web, and the new ways we can now analyze our traffic and results, should we still be focusing on SEO as a primary marketing avenue? Or is our obsession with search visibility blinding us to other, more useful channels?

This article is about playing devils advocate. Of course, Im not suggesting that you should stop all SEO activity. Rather, I want to highlight the other opportunities that you may be missing that have nothing to do with SEO. Here are my top five:

Most marketers approach content creation from a firm SEO standpoint. Each piece of content must have a clear and direct SEO benefit.

Though I do agree that if you are going to create great content you might as well spend some time making sure its created in line with SEO best practices, I dont think SEO should be your primary motivation for creating great content.

One of the most important shifts over the last few years has been from the SEO-centric approach to content to the “user-centric” approach that Google now richly rewards. The brief is simple: create great content. Decide on your topics based on what your readers and customers want to read or watch, not what will help your SEO the most.

If you can always make sure that the first 90 percent of the content creation process is informed solely by your desire to create high-value content for your audience, then at the last minute, implement a few SEO best practices, youre going to be much better placed than if the content was driven by SEO from the outset.

The main advantage of this approach is that it ensures that you are creating content that will see a high success rate through all your other marketing channels, whether thats social, email, or paid advertising. Every day the search engines improve their ability to identify the content that their users love. The recent announcement that tweets are going to be appearing in our SERPs (again) shows that this trend is only going to continue. For marketers, the message is clear: create content that your visitors love, and your search visibility will take care of itself.

If youre reading this its likely that you already have at least some traffic to your website. Sure, you want more visitors, but is that the most effective way to increase your sales, engagement, and conversions?

More traffic is the sole aim of most online businesses. After all, if you double your traffic, youll double your sales, right? Well, maybe. But that doesnt mean its the best use of your time.

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5 Reasons to Ignore SEO

KM Guru Web Design SEO Social Media (408) 766-4878 321 Virginia Ave Joplin MO kmguru.com – Video

 SEO  Comments Off on KM Guru Web Design SEO Social Media (408) 766-4878 321 Virginia Ave Joplin MO kmguru.com – Video
Mar 072015
 



KM Guru Web Design SEO Social Media (408) 766-4878 321 Virginia Ave Joplin MO kmguru.com
KM Guru is your one-stop solution for all Internet Marketing. From creating vibrant and customized WordPress Websites to helping your company gain top placement on search engines like Google…

By: KM Guru

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KM Guru Web Design SEO Social Media (408) 766-4878 321 Virginia Ave Joplin MO kmguru.com – Video

Rio SEO Webinar: How Local SEO Automation Delivers Results For Multi-Location Businesses – Video

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Mar 062015
 



Rio SEO Webinar: How Local SEO Automation Delivers Results For Multi-Location Businesses
Tracking across major search engines, data aggregators, and niche directories and sites doesn't have to be a time-consuming, fragmented process. Roll-up repo. Digital marketers are challenged…

By: Cila Tori

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Rio SEO Webinar: How Local SEO Automation Delivers Results For Multi-Location Businesses – Video

San Diego SEO Expert SEO One Click Launches New Search Engine Optimization Services

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Mar 052015
 

San Diego, CA (PRWEB) March 04, 2015

SEO One Click, a San Diego SEO company, recently announced the launch of its newest search engine optimization services. The companys latest services, which are specifically designed for San Diego-based businesses, help its clients place their companies at the top of major search engines.

According to an article available on SEOOneClick.com, search engine optimization is one of the most affordable marketing investments that a business can make, especially because it can reduce marketing costs, drive high numbers of potential customers to a business, and secure natural rankings on search engines such as Google, Yahoo, and Bing. SEO One Click performs an in-depth keyword analysis for every campaign, which later helps them to identify a profit-making strategy. The company works with companies to improve the marketing that they already have and takes their efforts into consideration when building marketing campaigns.

Besides search engine optimization services, SEO One Click also offers its clients AdWords management. Instead of depending on automated programs and systems, SEO One Click manages PPC campaigns by hand. Additionally, SEO One Click performs link acquisitions, in which their content marketers acquire powerful backlinks to help with site rankings, as well as develops strategies that drive profits and traffic.

The majority of businesses will derive 70 percent of their business from two or three keywords, but this is again where SEO One Click is different, stated a representative of the company. We are not interested at the end of the month showing you a hundred different keyword combinations that your website is ranking for. We want to make an impact with the two or three keywords that will make your website a high-octane lead generation source. This approach works and is why 90% of our clients stay with us for years.

SEO One Cick offers quotes upon request.

Individuals interested in learning more about SEO One Click and its services can get more information through the companys website.

About SEO One Click:

SEO One Click is San Diego’s premier SEO company. The company delivers excellent results and consistently obtains top rankings in the major search engines for its clients. The company specializes in providing its clients with more leads and sales. For more information, please visit http://seooneclick.com

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San Diego SEO Expert SEO One Click Launches New Search Engine Optimization Services

Montreal SEO | search engine optimisation services – Video

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Feb 282015
 



Montreal SEO | search engine optimisation services
We are not your typical Montreal SEO company.We delivered for you before even talking about how much we will charge you. Our search engines optimisation services in Montreal are for any …

By: Madoukmarketing

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Montreal SEO | search engine optimisation services – Video

Review Copy Program for Book on SEO Announced by JM Internet Group

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Feb 162015
 

San Jose, CA (PRWEB) February 16, 2015

The JM Internet Group (http://www.jm-seo.org), a leader in online SEO training, is proud to announce their review copy program for Jason McDonalds latest edition of the SEO Fitness Workbook. Revised for 2015 to include both Penguin and Panda updates, the workbook is a landmark book for small business marketers, as it explains search engine optimization in plain English. In addition, the book provides no cost access to the SEO Toolbook with hundreds of tools for SEO, plus worksheets to make SEO easier than ever for the average layperson.

I am so excited to offer the latest SEO Fitness Workbook via our review copy program, explained Jason McDonald, director of the JM Internet Group. Past editions have garnered hundreds of positive reviews on Amazon, and have become the industry standard in practical advice for small business owners and marketers.

To sign up for a review copy, please visit http://www.jm-seo.org/courses/coupons/coupon-code-seo-review/. The review program will be terminated on February 28, 2015.

Why SEO Matters for Small Businesses

SEO or search engine optimization is the art (and science) of propelling a company to the top of search engines such as Google and Bing. Since consumers go first to the Internet, the use of SEO is imperative for todays small business. While the process seems mysterious to the average layperson, it involves two fundamental techniques. On Page SEO is the construction of search-engine-friendly webpages through the use of content and tags, as well as the use of link sculpting between the home page, site navigation, and target pages. It also includes blogging and the use of SEO-friendly press releases. Off Page SEO is the solicitation of inbound links, social mentions, and social freshness. After both the Panda and Penguin updates, it is imperative that the small business owner or marketer understand SEO best practices to succeed at the lowest risk possible.

The SEO Fitness Workbook, 2015 edition, is a hands-on journey through the art and science of successful search engine optimization.

In addition to the SEO Fitness Workbook, Jason McDonald leads trainings in search engine optimization online. Here is the syllabus.

Top Ten: Top Ten No Charge Tools for SEO / Search Engine Optimization Keywords: How to Generate Great Keywords for Great Google Rank Page Tags Quick Boost Use Page Tags to Improve your Google Rank Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO News: News You Can Use Using News as an SEO Opportunity – Website Structure: Creating the Best Topology for Google Rank Google Rank: Monitoring Your Google Rank, and Leveraging it for SEO and PPC Metrics: Tools for Measuring Your Website SEO and Performance

About JM Internet Group

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Review Copy Program for Book on SEO Announced by JM Internet Group

In 2015, Your Job As An SEO Isnt Actually SEO

 SEO  Comments Off on In 2015, Your Job As An SEO Isnt Actually SEO
Feb 112015
 

OK, Ill admit right now Iwrote that title just to get clicks. Its not my proudest moment, but Id be lying if I said I hadnt done it before.

Regardless, the title is accuratein a sense. Yes, you are still responsible for driving organic traffic. That isnt going anywhere. But because the way to drive organic traffic isnt anything like the way we used to drive organic traffic, SEOs have to becomemore cross-functional. These days,when you say you do SEO, you really do about a million other things that historicallyarent considered SEO.

If thats the case, then what else is in our job description?

This part of an SEOs job should not come as asurprise to you given how ingrainedcontent is king has become in our heads.

There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than living on a different team. In many cases,the requirements of being a non-technical SEO now include content writing.

Quality content can be hard to create; its not exactly something you can teach.Theres no formula you can follow(although Nate Dame does have a pretty good list of what makes quality content), and it does take a lot of time (Ive spent 15 minutes on one Facebook post),so dont assume that good content is something we just have lying around.

SEO and user experience (UX) got off on the wrong foot, and I blame SEO. The spammy things we were doing years ago to manipulate the algorithmwere the furthest thing from a good user experience, so its no wonder UX professionals hated us.

Things are totally different now. Search engines want to see what users want to see.

Though Google hasnt come out to say that good UX impacts your search rankings,theres a lot of speculation that it will be adding mobile UX into its algorithm. That means that if you want to drive more organic traffic to a page, that page has to provide a good user experience.

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In 2015, Your Job As An SEO Isnt Actually SEO

Bulsarah – Business & Creative theme, Powerful SEO – Video

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Feb 082015
 



Bulsarah – Business Creative theme, Powerful SEO
Download Here: http://bit.ly/1mT9Pej This Theme is WP 3 .4+ Ready, SEO and Responsive! Every site owner wants to rank higher in search engines. Choosing a good SEO Optimized theme is also…

By: WordPress Themes Site

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Bulsarah – Business & Creative theme, Powerful SEO – Video

Free SEO Toolkit

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Feb 072015
 

Search Engine Optimization (SEO) Just Got Easy

Optimize for and more!

Increase Website Traffic and Revenue Analyze your website and find ways to boost your number of hits. Use SEO recommendations to improve traffic and increase your revenue stream.

Influence and Update Search Engines Control the access and display of your content in search results. Keep search engines current with the latest information from your website.

Improve Customer Experience Discover and solve common problems in your website content and design to enhance your end user experience. Make it easy for your customers to find what theyre looking for.

“The Free SEO Toolkit has proved to be an invaluable resource in helping our Bing webmaster/SEO community analyze their websites, identify areas to optimize and improve traffic. Its the most popular resource on the Bing Toolbox site!”

Liz Tassey, Group Product Marketing Manager, Bing

This collection of tutorials will get you up and running with the SEO Toolkit.

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Free SEO Toolkit

7 Ways To Use Splunk For Technical SEO

 SEO  Comments Off on 7 Ways To Use Splunk For Technical SEO
Jan 312015
 

Anyone with a passion for technical SEO strives to have a deep understanding of a websites architecture and aims to be very familiar with how Google relates to the URIs on a site.

In my quest to be the best technical SEO I can be, I have discovered that by spending time doing deep analysis of site access logs, I can learn a great deal about how search engines understand the site. To that end, my favorite tool for this task is Splunk.

Splunk is a fantastic hosted or cloud-based tool that allows you to parse large amounts of data quickly and easily to make important decisions. If you have ever tried sorting 10,000 rows in an Excel spreadsheet, you will understand the need for a tool like Splunk. For many websites, the free version of Splunk, which allows you to upload 500 MB per day, should be more than enough for you to analyze your site access logs.

Here are the 7 ways I use Splunk to help me with technical SEO efforts:

When launching a new web page, webmasters may anxiously check the Google cache of a page to see if it has been crawled (and is therefore on the way to ranking on some of the desired queries).

The problem with relying on the cache as a signal for a successful Google crawl is that it could be days (or even weeks) after Googlebots initial crawl of a page before Google shows a cache of the page in the index. (The cache of any page is found by searching [cache:web address].)

A faster and more accurate way of knowing if a page is indexed is simply to look for the exact title in a Google search. If the page appears for a search of its title then Google has crawled the page.

However, the most accurate (and fastest) way of knowing whether Googlebot has discovered a page is to simply search in your web logs to see if Googlebot accessed the page.

Once you have your logs uploaded to Splunk, heres how you run this query:

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7 Ways To Use Splunk For Technical SEO

Boulder SEO Marketing Added to Top 30 SEO Agencies List by Readz

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Jan 302015
 

Superior, Colorado (PRWEB) January 29, 2015

Boulder SEO Marketing, a digital marketing agency providing SEO site audits, search engine optimization, social media and content marketing training, and consulting solutions to companies worldwide, announced today that it has been named one of Readz top 30 SEO agencies. The list features digital marketing agencies worldwide who are known for their high quality inbound content marketing and SEO strategies.

Julie Neumark, Content Strategist at Readz, notes: “Optimizing all of your inbound content is a crucial part of building a successful digital marketing strategy. In the interest of highlighting those standout, forward-thinking SEO agencies who are staying ahead of the curve, our team at Readz thoroughly researched and created a 30 Top SEO Agencies list. SEO remains to be a tricky subject to tackle and we wanted to be able to deliver the best experts to our readers on a silver platter.”

No matter what type of web content you are trying to hook your prospects with, you wont convert if your content isnt read and your content wont be read if it cant be found, notes Chris Raulf, President and Founder of Boulder SEO Marketing. He adds, Developing high-quality and buyer-persona specific content is only half the battle, optimizing the content so that it will be found organically in search engines is equally challenging.

The list features SEO agencies worldwide who are active industry educators and who are known for their high quality inbound content marketing and search engine optimization strategies. The entire list may be viewed at http://blog.readz.com/seo-agencies-top-30

About Boulder SEO Marketing (http://www.boulderseomarketing.com) Boulder SEO Marketing, assists businesses worldwide with all of their search engine optimization, (SEO), search engine marketing (SEM), social media, content marketing and SEO training and website audit needs. Our team of experts help small and medium sized businesses to be able to plan and execute a scaled, successful internet marketing campaign that will improve a companys visibility in search engine listings and help increase traffic from organic searches to their website. For additional information, please email us at info@boulderseomarketing.com.

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Boulder SEO Marketing Added to Top 30 SEO Agencies List by Readz

5 Essential SEO Techniques To Master In 2015

 SEO  Comments Off on 5 Essential SEO Techniques To Master In 2015
Jan 272015
 

Each year, SEO evolves to become a more sophisticated discipline. As marketers refine their skills sets, as search engines improve their search products, and as brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing.

Industries across the board benefitted from SEO in 2014, and there is no sign of this slowing down in 2015. According to this study by the National Retail Federation, search marketing including SEO was the most effective source for acquiring new customers in 2014 for 85 percent of online retailers.

Other data points last year showed that organic search was a key starting point for brands to put their products and services in front of the target customer. According to this data from Kenshoo, search is the starting point for the majority of people looking to book travel (58 percent of leisure travelers and 64 percent of business travelers).

In a study conducted by BrightEdge (my employer), we discovered organic search was the largest driver of traffic and revenue for almost every industry analyzed. For B2B marketers, organic search drives over 51% of traffic.

So, what can SEO practitioners do to keep the momentum going in the new year? Following are five areas in SEO that should be on every marketers list to master in 2015.

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent.

With the loss of keyword data in Google Analytics, and the general progression of SEO as a discipline, we are starting to merge more traditional marketing concepts into SEO to create a new way of segmenting audiences.

Now, we must merge quantitative data around the topics that are driving search demand and pair that with market insights about who our personas are, and what types of information is useful to them on their buying journey.

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5 Essential SEO Techniques To Master In 2015




Pierre Teilhard De Chardin | Designer Children | Prometheism | Euvolution | Transhumanism