Its clear that Google and YouTube rankings are some of the most sought after rankings, but if youre an e-commerce site or looking to sell a product another search engine comes to mindAmazon. Amazon is the worlds largest online retailer, so its incredibly beneficial for your product to show up first on this websites result pages. Fortunately for you, with a little bit of effort you can optimize your product pages in just a few minutes.
When thinking about optimization, it helps to split up your product page into the different section you can find on Amazon and then see how you can optimize each one. Here is howto get stared:
As with any type of optimization for the web, keywords are going to be important. On your product detail page, you will be able to add in a title as well as a subtitle, which is the perfect opportunity to include keywords. Try to use your keywords at the beginning of the title if possible and make sure everything sounds natural. The more specific you can be, the better.
Make sure you always have a solid description of your product, not only because consumers want to hear more about it, but because this is how Amazon will determine what your product is all about. In other words, using keywords in this description is a must. Other search engines besides Amazon will also look at your product description if they are crawling Amazon (so just about every single search engine), so you kill two birds with one stone if you take the time to write a solid, keyword-rich description.
You actually have two different places where you can add text to your product listing: in the description section, which is lower on the page, or the product description, which is above the fold. Below aretwo different screenshots of the same page, the first showing the description above the fold and the second showing the description below:
Reviews have been a hot topic recently all around the web, and Amazon is no exception. Reviews are more unique content about a product and are usually trusted by consumers, so Amazon likes to see a product page with a good number of reviews. There are a few different things you can do to help promote positive reviews on your Amazon page:
Remember, you are not allowed to post fake reviews or pay someone to leave you a review (whether its through a free gift or otherwise). This is against Amazons policies,andyour listing could be banned so make sure to use some of the approved tactics mentioned above.
See the rest here:
E-Commerce 101: How to Get Started with SEO For Your Products on Amazon by @highervis