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7 SEO Myths of Today

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Apr 162014

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One of the challenges that the world of SEO presents us with is its lack of clarity. The search engines obscure their algorithms, and as a result, SEO is really a best practices game. You can learn more about what works best by constantly testing ideas on your site, but ultimately your overall SEO strategy will be part art and part science.

Layer on top of that the fact that the search engines continuously tune their algorithms, and the result is an unstable landscape. Worse still, there is tons of misinformation published, often as the result of the ignorance of the author. Some SEO myths have been with us forever, but today I plan to focus on the newer myths that have been emerged only in the past few years.

1. All Guest Posting is Bad: This myth is the newest of them all, and it was spawned by Matt Cutts blog post of January 20th, 2014 called: The decay and fall of guest blogging for SEO. In this post Cutts details the many ways that people have abused the concept of pursuing guest posts to obtain links to your site. In fact, he goes so far as to say: stick a fork in it.

However, it is foolish to translate this into the notion that all guest posting is inherently evil or bad. The article you are reading right now is effectively a guest post. However, I dont publish articles here to obtain links for SEO, I do it because I value the Forbes audience, and because of the reputation and visibility benefits it brings.

If you are pursuing guest posting make reputation and visibility your primary goals, and you should be just fine. Might there be some SEO benefit? Possibly, but you will make poor choices if SEO is your main goal. Let any SEO impact be a side effect rather than the primary goal and you will be far better off.

2. Social Media Signals Drive SEO: This one has been popular for the past few years, and you will see articles that argue that social media is the new SEO. Nothing could be further from the truth. There are many reasons for engaging in social media, and your business almost certainly should have a social media strategy, but dont do it because you think it will drive your rankings in the search engines. For some backup of this, you can reference these two articles:

Pursue social media as a way to build your own visibility online. Find out what social media sites have your target audience on them and develop presences on them as a way of connecting with them. Google has repeatedly denied any use of social signals as a ranking factor (other than personalized search using Google Plus) and Bing has abandoned even the personalization aspects of social signals and has instead decided to show social media information in their right sidebar.

3. Link Signals Are On Their Way Out: There are many who believe that link based signals are no longer a good ranking signal, and that Google must find an alternative. The Russian search engine Yandex recently abandoned links as a signals, and that only adds fuel to that fire.

The fact is that inbound links to a web site remains a very strong ranking signal, and it will remain that way for some time to come. The search engines wont move away from using links as a ranking signal until the have a better signal source, and they dont have that yet. In fact, Googles Matt Cutts recently confirmed that they have tested a version of Google that does not use links as a ranking factor, and they abandoned it.

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7 SEO Myths of Today

When done right, Schema markup can give a lift to international campaigns., which is supported by all major search engines, provides what we call structured data markup. Launched in 2011, it is now recommended by Google as opposed to any other markup. can convey a massive amount of information to search engines such as Google, Bing, Yahoo, and Yandex. This markup technology can specify any person and characteristics of that person such as gender, date of birth, and educational institution. The markup technology can also be added in any language.

Schema markup simply gives search engines a better representation of what the website page is presenting by adding a set of HTML tags to each web page. Schema markup is extremely important to SEO because it helps search engines better understand the information on the pages of your website.

My good friend Sante Achille is an Italian SEO professional living and working in Italy out of L’Aquila, a small medieval town close to Rome. He has an engineering degree, has worked for major aerospace organizations including the European Space Agency (Noordwijk – Netherlands), and has been working on the web since the very beginning of the commercial World Wide Web in 1994.

With more than 19 years of hands-on experience, Achille has reviewed and optimized hundreds of websites and successfully cooperated with small local companies and large multi-national corporations, offering a wide spectrum of expertise essential to the success of a project.

I had the privilege of picking Achille’s brain on and everything about it. Sante’s advice and suggestions on Schema markup technology is great, so read on for some really good insight into what you can do on an international front.

Achille said there is a general misunderstanding about Schema which is associated to “rich snippets” that often appear in the SERPs and highlight those products or recopies users have reviewed and evaluated by assigning from 1 to 5 stars.

Schema is far more than that and requires a considerable amount of planning for it to be effective and put to use with all its potential. Schema describes itself as a “collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers.”

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Schema & International SEO Everything You Need to Know

San Francisco, California (PRWEB) March 18, 2014

With so many web marketing companies taking up real estate, it can be difficult to know who to hire when the time comes. Now a solution exists through 10 Best SEO’s rankings. Released in March, this list measures the Best SEO Agencies for that month. Providing an updated, month-to-month look at what companies are currently on top, the list makes it easy for those interested in hiring an SEO company to make the decision.

1. Yodle A US based company, Yodle uses organic search engine optimization in order to draw as much web traffic to a page as possible, then follows up with a call to action that entices the visitor to sign up for an email list, contact the company, and more. Combining natural lead generation with aggressive marketing tactics, Yodle is the highest ranking SEO company in the month of March, using techniques which generate large amounts of income for its clients.

2. Matomy Another US based company, Matomy takes a different approach through the use of paid marketing such as pay per click advertising, combined with an organic search campaign, to generate the traffic it draws. Once the visitors arrive, Matomy ensures the websites have great content in order to keep them there. Because of the extensive keyword research performed before beginning, Matomy is the perfect choice for those looking to go into niche websites.

3. BrightEdge BrightEdge has been named the #3 Best SEO Agency because it takes a more direct approach to search engine optimization, designing websites from the ground up to take the most advantage of Google’s algorithms. By constantly staying on top of updates to search engines and other factors that influence the landscape of the internet, BrightEdge is able to provide its clients with optimal service and a guarantee of success. Their team works hand in hand with their clients in order to design an SEO service that sticks by a set of guiding principles, focusing only on the desires of the client.

4. Absolute Absolute offers a full suite of marketing options, of which SEO just happens to be a part. However, it’s an effective part they operate by using organic traffic, not paid advertising. Social media also plays a large role in Absolute’s efforts to provide their clients with the best service possible.

By following this list, website owners can more easily select a company to complete services needed. With multiple SEO companies, someone has to be the best after all, not every company can rank number one in Google. With 10 Best SEO’s monthly list, now potential clients can know to whom to turn.

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Best SEO Agencies Announced by 10 Best SEO

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As SEOs, we all generate ranking reports for our keywords on a regular basis. Maybe weekly or monthly,but we all do it at some point. With so many changes in the last few years (or months, even!)do you really think ranking reports are the only metric to track SEO efforts? I dont think so, because:

With these updates, how can a small ranking report of ONLY targeted keywords prove SEO efforts? It cannot. Efforts of SEOs are no longer limited to targeted keywords, so why should we limit our reporting?

Difference between Old Reporting and New Reporting

As a SEO, you put effort into increasing accessibility, content marketing, quality link acquisition, and generating social signals just to get rankings in search engines. But these efforts also help websites get referral traffic (if quality content marketing or link acquisition is done) and increase in brand awareness (if social media strategies are successful). Also, when using diversity of keywords in on-page and off-page optimizations, you also help increase search engine rankings for other (non-targeted) keywords. Are you all reporting these metrics to your clients or bosses? If not, you are undervaluing yourself and your work.

So, how do you make sure you are reporting all of the benefits of your work? The reports I recommend for any SEO Campaign are as follows.

Pretty self explanatory, but often overlooked. This report should include all the activities you completed. For example, what content youmarketed and where, what infographics you distributed and where, and any other action you took that resulted in benefits for the client.

Monthly Activities Reporting

Ranking Report should not be limited to targeted keywords, but must be on wider scale.

Targeted + Variations of Keywords Ranking Reporting

This should include direct, referral, and search traffic. Why? Because your efforts may help increase brand awareness, so direct traffic and content and social media marketing referral traffic would increase as well.

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New York, NY (PRWEB) March 02, 2014

Founder Ken Clark and his team of experts immersed themselves in the legal digital marketing landscape and developed some very high performance models. SEO New York is now enrolling many top law firms in major cities all across the USA. The digital marketing landscape for law firms has changed drastically due to the launch of SEO New Yorks dedicated law firm SEO offerings. The company caters to legal professionals nationally, and focuses on high performance marketing and lead generation. For a lawyer SEO services can help to land new clients and establish authority in the industry.

Speaking about what separates the business from other SEO services lawyers might rely on, managing partner Ken Clark states, Were engineers and scientists, not just parrots regurgitating information we heard. We use the scientific method in our approach. We hypothesize. We test. We develop theories. We test again over and over. Once this is done, we roll the strategy out to our clients. The legal industry is a premiere market, and were excited to cater to legal professionals needs. Legal and attorney SEO are fast becoming huge areas of focus for our business.

The business uses aggressive methodologies to deliver results, and employs a team of highly trained experts to make these results possible. The professionals behind the organization are constantly testing what works and what does not work when it comes to Google rankings for lawyers. Due to endless research and ongoing education, Clark and partners are able to discover exactly what helps to propel a law firm to the top of a search engines results page. Because of this successful technique, clients find themselves at the top of Google on both the national and local level. This helps to establish them as a premiere professionals in the field in their target markets.

The process of ranking on Google requires developing a hypothesis and testing out these different theories, carefully analyzing for effectiveness. Because Google is constantly shifting and adjusting algorithms, this testing is an ongoing process, and requires dedication on the part of the professionals who execute it. Instead of finding a strategy that works and using it month after month, the team at SEO New York continually innovates and finds the newest and most effective ways to make lawyers stand out on Google. They are highly passionate and well-educated about law firm SEO techniques.

Transparency is another unique and important component of the SEO New York business model. While many similar organizations are secretive about their methods, keeping clients on a need to know basis, SEO New York takes the opposite approach. The company believes in educating clients, allowing them to understand some of the methodology behind search engine optimization and lead generation in general. They gladly offer a step-by-step approach to each campaign they take on. Instead of remaining in the dark, lawyers who work with this firm are able to get a better sense of exactly how their firm look on Google. When it comes to SEO for lawyers, SEO New York is the go-to organization to trust. New York SEO services for lawyers have been revolutionized thanks to this new organization.

ABOUT: was founded by Ken Clark, a leading digital marketer. After consulting for countless organizations ranging in size from ($1 million – $250 million) and working in-house for multiple companies and other marketing agencies he decided it was time to bring his talents and those of his team to the masses. The TOP NYC SEO team is compiled of the best talent money can buy. People who are truly passionate about seeing their work not only meet but also surpass the expectations of our clients. We are the fortune 500 internet marketing team that every successful small business can afford.

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Any consumer business competing on the web must be optimised for search, using tactics such as search engine optimisation (SEO) of its visible content and, under the hood, an AdWords campaign on Google (or the equivalent for other search engines like Phoenix Nest for Baidu or Bing Ads for Bing and AdWords Editor for Yahoo!). Naturally, search marketing is just as important for websites that …

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New Delhi, India (PRWEB) February 10, 2014

Businesses keen on boosting sales online can now avail of standard Search Engine Optimization.A frontline company in SEO industry, Outsource SEO has a proven track record of successful optimization campaigns. The company is also offering budget and starter packages for $399 and $249 monthly respectively.

The package includes keywords research, SEO analysis and refinements, title & metadata, content optimization, search engine code optimizations, SEO checks, sitemaps & feeds, SEO accounts, Google analytics, manual directory submission, articles publishing, press releases, social bookmarking, local business listing and support. For additional work cost, the clients will be billed at $12 per hour, commented a senior executive with the company.

Campaigns Outsource SEO runs for the clients are based on thorough research and analysis. The company has worked with diverse industries in the past, cultivating the experience required to design and execute efficient optimization plans. The companys services range from on-page content optimization to off-page SEO strategies, which makes them capable of framing custom campaigns for the clientele. Their success lies in affordable yet effective solutions.

Outsource SEO has a deep understanding of how the search engines operate. The executive added, Every business has different requirements in terms of SEO needs. We provide businesses with custom solutions factoring in their specific industry, challenges and goals. Our result oriented custom campaigns are crafted after extensive research and immense professionalism. Moreover, we can execute social media optimization campaigns as well.

The company also holds expertise in designing, executing and monitoring PPC (pay-per-click) campaigns, ensuring clients to come up with concrete success figures. They integrate organic SEO services with effective marketing strategies, setting up successful, cost-effective PPC campaigns for businesses. Contact for more information on PPC services in India. Visit here to get apprised of various services of Outsource SEO. Use this link to get apprised about affordable SEO services India along with PPC.

About the Company

Outsource SEO assists businesses stay ahead in the fiercely competitive online world with their search engine optimization, social media optimization and pay-per-click services. Leveraging expertise in digital marketing, they assist clients advance their interests in the online market space. Click here to know more about this SEO firm India that has cultivated immense trust of clients in the few years it has been in the industry.

Contact Information

Outsource SEO E-47/7 II Floor, Okhla Phase II New Delhi – 110020, India Ph.: (800) 745-6903 Email: Website:

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Standard Outsource SEO Package Now Available Just For $649 Monthly

Feb 082014

Ranking Website – We SEO You Do you want to get your Website to #1 on search engines, but don't know how? Here at We SEO You, we implement the latest Optimisation …

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Jan 312014

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool when filled with great fonts, graphics and transitions. But can you SEO a single-page site and rank?

Googles Matt Cutts had this to say: (video autoplay)

I took a look at what others have to say about SEO optimizing single-page sites. Common advice includes adding sub-pages or a blog. My only problem with this is it skirts the issue by turning your one page site into a multi-page site. Does this mean you should throw in the towel?

At first blush, authority might seem like an argument in favor of single page sites. Every off-site, inbound link will point to the same URL. The counter argument is that its more difficult to earn links for the same content again and again than it is to get them for fresh content.

And while Matt says single page sites can work for Google, SEO experts believe having multiple pages with off-site links improves the overall credibility of a website.

Search engine algorithms seek relevancy; they match queries with content. While a single page site may improve relevancy for your primary keywords, its more likely you will dilute relevancy for sub-topics and terms that might rank easier on their own pages.

Consider Googles Hummingbird update. It strives to better match the meaning of a query to relevant documents, not just matching the words in a search with words on pages. If you have only one page describing everything about your product or service, features and benefits, sales pitch, case studies or top customers, potential user markets or industries and all the other stuff found within a typical business website how relevant can one page be, as a whole, for any one section?

Can search engines crawl your single-page site? If you have any transitions that load new contentas users scroll down, you must make certain search engines can crawl and cache your page from top to bottom. Search spiders have limited support for executing javascript.

If youre not sure, copy a line of text from the bottom of your page and search for it in Google Search within quotes. Does it appear in the search results? Another test is to turn off CSS and javascript before loading your page. I use the Web Developer Toolbar for this.

Ive seen some designers advise serving a static version of the page to search engines while displaying the dynamic version to people. Id be cautious about doing this. Google defines cloaking, a penalty and banning offense, as serving different content to people and search engines. If you serve a static version to search engines you better be sure the page content is exactly the same, indistinguishable.

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Single Page Websites & SEO

Salt Lake City, Utah (PRWEB) January 31, 2014

Innovative internet marketing company, SEO National, recently opened a new office for its Utah SEO operations. Just 20 minutes North of Salt Lake City, SEO National is an internet marketing company that focuses on search marketing and reputation management.

President of the SEO company, Damon Burton, comments about the new location, “Being centrally located in Davis County is great for our operations. Being just so close to both Salt Lake City and Ogden allows us to position ourselves for face-to-face interactions with our clients in two of Utah’s largest business areas.” He continues, “Additionally, Davis County itself, particularly Layton, has had quite an increase in small business growth in recent years. We want to be able to service neighboring businesses that share our appreciation for operating out of Utah.”

SEO National is just one internet or technology company among many that have opened up offices in Utah. In addition to eBay and being in Utah, another recent heavy hitter that moved in is Adobe. With a near 100-point checklist that every client’s website goes through, SEO National offers extensive on-page and off-page search engine optimization. Priding themselves on continually reading up on the latest Google Algorithm changes, and they focus on quality over quantity when it comes to fulfillment of important optimization variables.

Google Penalties

In addition to increasing a company’s website exposure on search engines, SEO National also cleans up the mess that is often created by more careless agencies. With poor fulfillment from other search marketing firms, websites can get SEO penalties from Google due to bad marketing practices. While some may experience temporary gains from risky optimization, once Google catches on to a poor pattern websites can lose 50% or more of their traffic. SEO National works to undo poor fulfillment and restore a trustworthy relationship between a penalized website and the major search engines.

To see how SEO National can help increase your online exposure, call 1-855-SEO-NATL (1-855-736-6285). For a free optimization review, visit for an instant report download.

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SEO National Opens Company Doors in Utah

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IRVINE, Calif., Jan. 9, 2014 /PRNewswire/ –The last 18 months have been a roller coaster ride for the SEO industry. With algorithm changes, unclear expectations from major search engines and the ever growing belief that "SEO is dead," it has been harder than ever to make sense of the complex world of ranking sites with SEO. The key to SEO is knowing what signals the algorithms are looking for …

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