Its not uncommon in todays SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands with limited budget allocated to SEO, this could mean the end of the organic search channel as a driver of business.
Itdoesnthave to be this way. As I explore in a new report, 10 Free, Must-Have SEO Tools, there are a variety of excellent free SEO tools that marketers can use to analyze the situation and identify the problem and solution.
By taking advantage of the intelligence that is available for free, brands with low budgets can recover from SEO issues in order to return to leveraging the organic search channel as a revenue generator. Below is a review of three such SEO tools.
RELATED: 3 Free SEO Tools for Identifying Target Keywords
An invaluable resource for SEO experts and webmasters alike, Google Webmaster Tools suite provides insight into the overall health of a website and explicitly points out many issues that can negatively affect a sites organic search health.
Getting started is as simple as signing up for a Google account and verifying ownership of the website in question by adding either a verification file to the websites server including a verification meta tag on the homepage or signing in to the sites domain name provider.
This tool is provided by Google at no charge so there is no excuse for any website to not have an account.
Once a Google Webmaster Tools account is active, upon logging in Google will provide a list of recent alerts for each website being managed under the account. This is the first place to look for any issues that may have caused a loss of performance. More information on the issues identified as well as a list of recommended actions can be seen by clicking on View details.
If there are no alerts or if the recommended actions from the alerts do not remedy the issue, the next place to look is in the Health section within the Google Webmaster Tools interface using the left sidebar navigation. There are several reports in the Health section, including Crawl Stats, Blocked URLs, Fetch as Google, Index Status and Malware.