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5 Ways to Present Your SEO Plan to Executive Team

 SEO  Comments Off on 5 Ways to Present Your SEO Plan to Executive Team
Mar 112015
 

Can you believe that its 2015 and you still have to sell your SEO plan to your executive team?

While this may be frustrating, you cant exactly blame the executive team for having some reservations.SEO is a rapidly changing skillsetthat has gone from being focused on a search engine ranking, to focusing on how people engage a brand. And, it doesnt help that Google changes its algorithm 500-600 times per year.

While those of us in the industry are well aware of the benefits of SEO, it still can be a tough sell to executives who arent so sure about those benefits. To help convince them, here are five ways to present your SEO to an executive team.

As Seth Besmertnik, CEO of Conductor, informsSearch Engine Watch, most technical SEO professionals fail to communicate effectively with CEOs. They dive into details about link profiles, canonical URLs, missing alt tags, etc. Instead of using technical terms or SEO jargon, use terms that managers and executive team members are familiar with.

Taking that a step further, you need to also think like an executive. If youve never been in the shoes of a CEO, CFO, CMO, CTO, CIO or any other C-level executive, here are some tips on how to communicate with them from Kevin Casey ofInformationWeek;

You may have learned how to speak the language of an executive, but if you really want to have them perk up in their seats, stroke their egos. As Marshall Simmonds, founder of Define Media Group, shares onMoz, ego is a great way to get attention of an editorial team, because editorial teams are driven by having a lot of exposure, making sure that their articles are prominent, making sure that their name is prominent, making sure that their social profile is prominent.

Simmonds also suggests that you provide examples of failure as well. Failure is a fantastic motivator when it comes to showing that a competitor may be outpacing you in content creation for a topic or for a piece of content that you should maybe have more exposure for than a competitor does.

I touched upon this earlier, but executives are always concerned about the bottom line. How does this affect your SEO presentation? You have to include department and company goals during your presentation. This proves that you are on the same page as the company and that your SEO plan will support those goals.

Chris Marentis, Founder and CEO of Surefire Social, suggests inSearch Engine Landthat you factor in the following, and answer the appropriate questions:

Bandwidth.How much time is a particular activity expected to require? Do existing personnel have the bandwidth to perform the needed work? Will other work priorities need to be adjusted in order to accommodate the recommended steps?

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5 Ways to Present Your SEO Plan to Executive Team

EXPOSED PIA an illuminati VPN Front, Not Recommended, Would Not Use It If I Were You – Video

 Illuminati  Comments Off on EXPOSED PIA an illuminati VPN Front, Not Recommended, Would Not Use It If I Were You – Video
Jan 302015
 



EXPOSED PIA an illuminati VPN Front, Not Recommended, Would Not Use It If I Were You
Here is the article that got the reported the Lee owners of “family friendly” “Private Internet Access”. http://arstechnica.com/tech-policy/2013/10/how-one-small-american-vpn-company-is-trying-to-s…

By: Edifying Others

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EXPOSED PIA an illuminati VPN Front, Not Recommended, Would Not Use It If I Were You – Video

SEO Commander Bonus – The Huge SEO Commander Bonus – Video

 SEO  Comments Off on SEO Commander Bonus – The Huge SEO Commander Bonus – Video
Nov 152014
 



SEO Commander Bonus – The Huge SEO Commander Bonus
SEO Commander Bonus – The Huge SEO Commander Bonus 23++ Extra Bonus, Read SEO Commander Review before buy SEO Commander at the recommended SEO Commander review site.

By: yomo review

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SEO Commander Bonus – The Huge SEO Commander Bonus – Video

SEO Commander Review – Recommended SEO Commander Review – Video

 SEO  Comments Off on SEO Commander Review – Recommended SEO Commander Review – Video
Nov 142014
 



SEO Commander Review – Recommended SEO Commander Review
SEO Commander Review – Recommended SEO Commander Review plus 23++ Extra Bonus Read SEO Commander Review before buy SEO Commander at the recommended SEO Commander …

By: yomo review

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SEO Commander Review – Recommended SEO Commander Review – Video

3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues

 SEO  Comments Off on 3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues
May 022013
 

Its not uncommon in todays SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands with limited budget allocated to SEO, this could mean the end of the organic search channel as a driver of business.

Itdoesnthave to be this way. As I explore in a new report, 10 Free, Must-Have SEO Tools, there are a variety of excellent free SEO tools that marketers can use to analyze the situation and identify the problem and solution.

By taking advantage of the intelligence that is available for free, brands with low budgets can recover from SEO issues in order to return to leveraging the organic search channel as a revenue generator. Below is a review of three such SEO tools.

RELATED: 3 Free SEO Tools for Identifying Target Keywords

An invaluable resource for SEO experts and webmasters alike, Google Webmaster Tools suite provides insight into the overall health of a website and explicitly points out many issues that can negatively affect a sites organic search health.

Getting started is as simple as signing up for a Google account and verifying ownership of the website in question by adding either a verification file to the websites server including a verification meta tag on the homepage or signing in to the sites domain name provider.

This tool is provided by Google at no charge so there is no excuse for any website to not have an account.

Once a Google Webmaster Tools account is active, upon logging in Google will provide a list of recent alerts for each website being managed under the account. This is the first place to look for any issues that may have caused a loss of performance. More information on the issues identified as well as a list of recommended actions can be seen by clicking on View details.

If there are no alerts or if the recommended actions from the alerts do not remedy the issue, the next place to look is in the Health section within the Google Webmaster Tools interface using the left sidebar navigation. There are several reports in the Health section, including Crawl Stats, Blocked URLs, Fetch as Google, Index Status and Malware.

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3 Free SEO Tools for Auditing and Troubleshooting Onsite Issues

Growing Your Business By Branding Through SEO

 SEO  Comments Off on Growing Your Business By Branding Through SEO
Jun 222012
 

Youre surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip and theres the title again, in the recommended list of Weekly Picks.

Hmm you start wondering. Whats that book about? Whos the author? But you dont have time to explore further.

At the office, you check your email and Gmail displays an ad for the book you now realize youve been seeing everywhere! Back home that evening, youre researching material for tomorrows presentation on household budget trends and the first website you visit has a review of the same book.

You cant stand it any longer. You simply must take a closer look at it. You type the authors name into Google and reach a page that tells you more about the authors expertise and features powerful testimonials about his new book. A few minutes later, youve placed an order for your copy from an online bookstore (or even downloaded it right away to your Kindle or iPad).

Thats the power of SEO branding. Ubiquity, that leads to recognition, and ultimately to buying behavior.

I call this interaction SEO Branding and it is one of many growth hacks that not only boost sales but also grow a business.

Heres something every serious business owner who is seeking to tap into the incredible power of search engine optimization must understand.

People do not make buying decisions based on impersonal facts. They rely upon their perspective and how they think, interpret or believe circumstances to be. They add emotional spin to the data based on their gut feeling and mood, which significantly alters and affects your SEO efforts.

It is what takes top notch SEO out of the realm of code tweaking, tag fixing and similar website repair jobs, and rockets it into a more exclusive arena of strategic business building activity.

Most SEO consultants and marketers focus merely on the technical nuances of getting higher search rankings for their client websites. They ignore far bigger, more impactful elements of business growth such as securing funding, finding investors or enhancing stock value all of which are ultimate goals of good SEO branding.

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Growing Your Business By Branding Through SEO

7 South Shore Beaches Reopened To Swimming

 Beaches  Comments Off on 7 South Shore Beaches Reopened To Swimming
Jun 162012
 

BOSTON (CBS/AP) State environmental officials have reopened 7 of 9 South Shore beaches that were closed to swimmers after testing showed elevated bacteria counts in the water due to recent heavy rains.

Wollaston Beach in Quincy. (Photo by Carl Stevens)

A spokeswoman for the Department of Conservation and Recreation says the beaches in Quincy, Duxbury and Marshfield were all tested on Friday. All 7 Qunicy beaches were allowed to reopen after tests came back clean. Green Harbor in Marshfield and Residents Beach in Duxbury remain closed to swimming.

WBZ NewsRadio 1030s Carl Stevens reports

In Duxbury, Residents Beach had 30 times the recommended level of bacteria according to a Save the Harbor/Save the Bay spokesman.

Beaches are tested on a regular basis during warm weather months to ensure the water is safe for swimming.

High levels of bacteria in the water are not uncommon after heavy rain.

More than an inch of rainfall was recorded in the past 10 days.

Bacteria in the water can cause upset stomachs, diarrhea, rashes, or earaches.

To see the water quality at your local beach, click here.

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7 South Shore Beaches Reopened To Swimming

The SEO Services Process – Video

 SEO  Comments Off on The SEO Services Process – Video
Feb 072012
 


06-02-2012 15:57 http://www.seo-services.com A successful search engine optimization campaign is designed from the ground up. At SEO Services we use a proven strategy to ensure that your website reaches the top of Google and other search engines. After your first month’s payment is received we take the following steps to outline your SEO strategy. Step one, we schedule a twenty to forty minute introductory call with you and our SEO strategists to get better acquainted with your business. The focus of the conversation is to understand your business’s unique offerings, identify your competitors, and establish your goals. Step two, we conduct a full competitive analysis of your website and your industry. By analyzing your competitor’s traffic and your industry’s top keywords we are able to build the best landing pages for long term success. Step three, we conduct a full website review including an in-depth site architecture analysis, on-page SEO recommendations, and additional content that can be added to your website that will improve your organic ranking. Step four, we provide an extensive list of recommended keywords for each page we will be targeting on your website. Additionally, we note the volume of organic traffic that can be obtained using the recommended keywords. Step five, we take time to answer any questions you might have about our SEO strategy. After the keywords and targeted pages are agreed upon website changes can be implemented. If you are unable to make the website changes

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The SEO Services Process – Video




Pierre Teilhard De Chardin | Designer Children | Prometheism | Euvolution | Transhumanism