Youre surfing your favorite news portal before leaving for work. Almost subliminally, you notice an ad for a new book on financial planning. Next, you drop by a forum to chat, and someone is talking about the same book. You then quickly pop in to Amazon.com to select some reading material for a weekend trip and theres the title again, in the recommended list of Weekly Picks.

Hmm you start wondering. Whats that book about? Whos the author? But you dont have time to explore further.

At the office, you check your email and Gmail displays an ad for the book you now realize youve been seeing everywhere! Back home that evening, youre researching material for tomorrows presentation on household budget trends and the first website you visit has a review of the same book.

You cant stand it any longer. You simply must take a closer look at it. You type the authors name into Google and reach a page that tells you more about the authors expertise and features powerful testimonials about his new book. A few minutes later, youve placed an order for your copy from an online bookstore (or even downloaded it right away to your Kindle or iPad).

Thats the power of SEO branding. Ubiquity, that leads to recognition, and ultimately to buying behavior.

I call this interaction SEO Branding and it is one of many growth hacks that not only boost sales but also grow a business.

Heres something every serious business owner who is seeking to tap into the incredible power of search engine optimization must understand.

People do not make buying decisions based on impersonal facts. They rely upon their perspective and how they think, interpret or believe circumstances to be. They add emotional spin to the data based on their gut feeling and mood, which significantly alters and affects your SEO efforts.

It is what takes top notch SEO out of the realm of code tweaking, tag fixing and similar website repair jobs, and rockets it into a more exclusive arena of strategic business building activity.

Most SEO consultants and marketers focus merely on the technical nuances of getting higher search rankings for their client websites. They ignore far bigger, more impactful elements of business growth such as securing funding, finding investors or enhancing stock value all of which are ultimate goals of good SEO branding.

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Growing Your Business By Branding Through SEO