SEO Fundamentals 13 of 64 Content Optimization How Search Engines and People View Web Pages Under
SEO Fundamentals 13 of 64 Content Optimization How Search Engines and People View Web Pages Under
SEO Fundamentals 19 of 64 Content Optimization How Search Engines and People View Web Pages Explo
A content strategy is important for any marketing effort. But developing a content strategy for international marketing efforts has some unique challenges. Here’s how to craft a content strategy as part of an international SEO campaign.
The term content strategyis how we refer to the purpose, creation, and distribution of information that we create. This includes:
Most of this content is crawlable by search engines, thus it is something to be considered as part of your SEO efforts.
Now let’s explore how to take your content strategy to an international audience, and how it plays a part in your international SEO efforts.
This is yet another case where approaching your SEO efforts as if Google and Bing were real live humans pays off. If you create a single page that is in your target language, what is the true benefit to your customers?
Instead of simply creating landing pages, invest some effort into creating more in-depth information. This is the same approach you would take with domestic SEO for microsites.
The time invested in designing and building a landing page versus a small site does not have to be that much greater, though search engines always value good resourcesover sites that simply stuff keywords into a small space.
You should always try to avoid duplicate content, especially if the pages for different countries will all be in English.
Consider a content strategy that eliminates duplication and puts more focus on localization of your pages.
Content Strategy for an International SEO Campaign
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Adult SEO: On-Page Optimization
Full Video: www.adultseotraining.com On-page optimization is the first step of SEO, usually performed during the development of the website, or at the start of any SEO re-targeting campaign. On-Page Optimization is the process of targeting specific keywords on all of your pages within HTML tags and within your written content. The process of optimizing a page is fairly easy; it can be performed quickly and will have a positive impact on your search rankings. In this video I am going to be discussing the details, and showing you examples, of several of the most important on-page optimization techniques.
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Adult SEO: On-Page Optimization – Video
The first thing an SEO should do when given a new project is to conduct an SEO site audit.
A SEO site audit is a critical first step that SEOs must undertake to understand the state of SEO.
There are two basic options:
If you choose perform the exhaustive site audit, there are three critical areas to keep in mind. They are:
An on-page SEO audit will begin with obvious points, such as the title and meta description tags. Depending on your website this can get a pretty exhaustive document, so you’re better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header.
Let’s start by looking at few importantelements of on-page SEO, why they’re important, and tips on what you should look out for during your audit.
The purpose of a title tag is to make each page unique in terms of the pages content. Since each page on your site should be unique, you need to have unique title tags for each page.
Title tags also carry huge weight in terms of how you rank, so try to spend as much time as possible on writing great title tags. A title tag should include keywords relevant to the page content.
For example, a website that sells shoes online has a page about mens athletic shoes. The title tag might be written in the following format:
Mens Athletic Shoes: Brand name Athletic Shoes for Men at [company name]
How to Conduct an On-Page SEO Site Audit
Too many webmasters think of SEO in terms of things you do after a website is created, whether thats optimizing specific on-page variables in order to maximize the odds of being ranked for particular keywords or the process of soliciting backlinks from qualified sources to power off-page SEO.
However, ignoring the important role that your sites coding can play in its overall optimization is essentially the same as building your home on an unstable foundation. Consider all of the following ways that coding can help your sites SEO in order to avoid missing out on these critical benefits.
Keep in mind that the search engine spider programs have some serious limitations when it comes to crawling and indexing your site. Since they really only read text effectively, other elements on your site, including image, audio, video, and script files, can all prevent important site text from being crawled and indexed appropriately.
To see for yourself exactly how the search engines interpret your pages, use the Webconfs Search Engine Spider Simulator tool to review your website. If you notice that chunks of text are missing from your pages, validate your code correctly so that the search engines are able to find your information.
Creating search engine friendly (SEF) URLs is beneficial from both an SEO perspective and in terms of the user experience.The specific way youll need to modify your sites code in order to minimize the number of extraneous characters and codes that are present in your URL will depend on the specific platform your site runs on. If you use WordPress, Joomla, or any other CMS, you should have access to plugins or internal dashboard settings that will allow you to make the necessary changes. In some other cases, particularly when it comes to open source ecommerce platforms, you may need to address your permalink structure within your .htaccess file.
Although your sites code might start out clean, over time, its common for website modifications to result in a number of different errors that can slow down your sites operation. For this reason, its a good idea to perform regular checks that account for all of the following issues:
As mentioned in Tip #1, the search engines cant usually access information thats contained within image, video, or script files. However, as these elements can go a long way towards improving the user experience on your site, it isnt a good idea to eliminate them entirely.
Instead, a better alternative from a coding perspective is to serve up alternate, text-based versions of the information youd like the search engines to index. As an example, when serving up Flash files, consider using the SWFObject2 library, which will automatically deploy alternate text-based content whenever it detects users or search engine spiders that cant process these file types correctly.
While theres no way to control the behavior of the search engine spiders with 100% accuracy, telling them not to index certain pages on your site through the use of noindex tags on your robots.txt file can be useful from an SEO perspective. This tag should be added to your robots.txt file for any pages that shouldnt appear in the search results, including:
If you use a CMS program like WordPress, Magento, or Joomla to build your site, chances are youve got duplicate content issues that result from the way these platforms create URLs. Whenever you add a new post to your website, its not uncommon for these systems to automatically generate any or all of the following options:
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10 Ways Coding Can Help Your SEO
It’s 2012, and SEO has never been more difficult.
Convincing business owners to utilize us is an uphill battle.
SEO is not easy. Even the brightest and most talented of Internet marketing managers don’t have the capacity to devote to the effort. It takes dedication, persistence, patience, scientific inquiry and a heart of stone. Oh, and let’s not forget – TIME. However, if done correctly, SEO can reap huge benefits for online conversions. We know this, but we have to communicate this to business owners and marketing managers in a more effective way. Perhaps we begin with communicating the SEO landscape more efficiently.
But, what do business owners really need? In the past this was an easy question: links. How can I build links? This, however, is no longer the case. SEO strategies need to evolve in a serious way, and that’s what the majority of us are doing. These companies need SEO consultation, tactical implementation, content production and an overall strategy that will wrap this all together. Every company or organization that owns a web property that is or is one of its basis for making money, should be interested in investing time and money into search engine optimization and the consulting that may, or may not, be needed to accompany those initiatives. Period.
Let’s look at the funnel below:
I’d be willing to bet that every business owner would look at this graphic and quickly identify that it their funnel gets squeezed pretty tight around “Keyword Rankings”.
Business owner: “I need better rankings.”
It’s a simple answer. Develop and implement an SEO strategy. (I said it was simple, not easy.)
A modern day SEO consultant might approach that task like this: Optimize your domain. Optimize your pages. Optimize the architecture of your domain, and make sure it can be properly crawled and indexed by search engines. Create off-page signals that communicate an optimized, relevant message. Create a social network that’s connected and actively engaged with your domain and brand. Finally, make sure each aspect of your strategy works in conjunction with the other moving parts, thus creating an environment of interaction surrounding your domain and your brand on the Internet while creating the proper signals to search engines that will increase your keyword rankings and overall traffic.
Rinse and repeat. Right? Well, not exactly.
You’ll have to keep up as Google updates their algorithm around 500 times per year, optimizing your pages and domain ever-so-slightly in order to avoid dying the slow, painful death of traffic decrease as a result of a minor loss of 2-3 positions on page one that comes from not staying on top of your SEO game (or a massive stab in the traffic jugular in a few cases, *ahem*…Panda).
As SEO experts, we know how difficult it is to achieve and maintain top tier rankings nowadays. This must be communicated to our audience. There is no longer a silver bullet or magic formula.
For many, this is the end of the store when it comes to what they’d expect from hiring us. In order to earn and keep the business of enterprise level clientele in the SEO space, we must step up our game. The tactics and strategies mentioned above focus on both domain and page micro-level issues (eg: building links, optimizing anchor text, fulfilling on-site content needs, and more). It’s 2012, and there is a whole other world of SEO offerings that we can bring to the table. I’m talking about macro-level offerings SEO consultation fulfills that are often overlooked, undervalued and in some cases, even ignored.
This is the macro-minded marketing and digital promotion expertise of the majority of professionals in the SEO field possess, understand, value and can offer to our clients. Bottom line: We know what a good, effective and profit-driving website looks like, inside and out.
Consider some of these macro-level questions that business owners desperately need help with:
Sure I need SEO, but where do I begin? What do I look for? How do I do keyword research on a mass scale? Where do I start when looking at my domain? What pages are most important to focus on for SEO? What’s most impactful? Can I aggregate Analytics data to put a weight on my pages? What am I already ranking for? How do I analyze rankings, are there tools for that? How do I create goals within my analytics for SEO performance? How do I report performance and time spent on SEO activities to my boss? Should I use a subdomain for development on a new segment of my company? What are my alternatives? My conversions are happening on a different domain – my users are redirected once they click the “buy” button. Is this acceptable? How do I fix it if it’s not? I have great rankings and awesome traffic for a couple of big terms – but they don’t convert, why is that and what should I do?
We SEO pros chomp at the bit for questions like these. We hear them, answer them and see results driven from them on a daily basis. There’s more to us than attempting to get backlinks built to a site, now let’s make that known. This is an evolving industry, and it’s evolving fast. We need to communicate that it’s alright for Internet marketing managers to ask for help with SEO. In fact, it’s expected.
Unless a company feels comfortable tacking their entire SEO operation by themselves or with the internal team they have developed at their organization, it’s expected that they’d hire on the help of an SEO agency or consulting company.
A final quiz for our world of Internet marketing managers:
Can you develop and implement a continuous SEO strategy around your domain, concerning both on and off page signals that are consistent and optimized with one another?
Do you feel comfortable answering all of the questions above and any related questions having to do with the macro-level nature of communicating your progress, success and standing in your competitive SEO space? Do you have the time to consistently track, analyze and deduct sound strategies from competitive and on-site data such as analytics, rankings increases/decreases, and other SEO driven tool sets?
If they can answer no to any of these questions, then they’re in the market for SEO consultation. We need to re-evaluate the perception of the SEO consultant and communicate the reality of our situation. SEO is not what it used to be. It’s a holistic effort, in every capacity. We’re quickly becoming digital brand advocators. We know SEO, we know the Internet, and we know how to make money from websites. Period.
Plus, we’re nerds – and who doesn’t love a nerd?
SEO Consulting for 2012
Search engine optimization (SEO) uses a set of techniques and tools to help improve a site’s visibility by increasing the chances of it appearing higher in the SERPs (Search Engine Results Pages).
On-site SEO vs. off-site SEO
As Facebook becomes an increasingly important commerce platform, brands are starting to direct users straight to their pages on the site.
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SEO tips for Facebook Pages
Calling all SEO Specialists – SEOpartner.com is looking for top SEO tips to pack the pages of SEO Notebook, a new SEO book that will be made available to Website business owners, Webmasters and SEO Professionals worldwide.
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