I’ve been speaking at search conferences since 2001 and have spent a ton of time getting to know who is who in the industry. In fact, I look forward to seeing some of you at SES Chicago to discuss Buyer Legends. Every day it seems that there are another dozen experts to follow on SEO. But, who should you really be paying attention to in 2014?
For starters, solid SEOs need to have a proven track record in the ever-changing world of search – remember, search engines like Google frequently update their algorithms. Another criterion is the ability to master everything from creating content for social media accounts to establishing PPC campaigns to turning profits for their clients. After all, it is about delivering the results.
With all those factors that in mind, here is a selection of 37 SEO experts you should know about in 2014, in no particular order. Some you may have heard of, others not so much. Regardless, these experts have the chops to deserve your attention.
Kristopher B. Jones is an industry leading SEO expert, entrepreneur, and author of the best-selling bookSearch-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing. Kris is the former president and chief executive (CEO) of the Pepperjam Affiliate network and is currently an advisor to our friends at Internet Marketing Ninjas.
“Get your most supportive customers to write reviews about your business and submit them to Google+.” – Kris @ SEM Rush
Marcus got his start in search after developing the SEO tool linkvendor.com, which led to him becoming a pioneer in search analytics software. He founded Searchmetrics in 2007. His clients include very well-known brands like Siemens, T-Mobile, and Symantec.
“The cool thing about search is the way it just keeps changing and growing, meaning website owners and marketers are constantly needing to adapt and exploit new opportunities to maximize their search presence.” – Marcus @ Econsultancy
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