There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them.
To make sense of rapid shifts in the SEO landscape, lets follow the famous detective of fiction lore, Hercule Poirot and begin with the psychology of the individual, or, in our case, the psychology of Google!
Why does Google do what it does? Lying hidden in plain sight are the keys to the mystery behind the shifting sands of online search.
Googles financial lifeline is ad revenue. The search giant depends upon people using its engine to find answers. If people stop coming to Google, wholl click on AdWords ads that surround organic search results?
Thats why they must prevent spamming, remove irrelevant search results, and give people what they want, whenever and wherever they want it. Its a tall order but Google is stepping up to the plate.
And, at least so far, they are winning!
By adopting a three-pronged strategy.
Intuit searcher intent, by going beyond search phrases to seek the meaning behind queries
1. Tailor Results to User Needs: Armed with a massive collection of user data that its not shy to use, Google is counting on things likesemantic searchand Trust rank to tailor results to its users needs.
Recognizing that Web search queries are often the jumping off point on a voyage of discovery, Googles semantic search initiative tries to mirror how humans understand the world, seeking to determine what users want from the terms they type into the search box or speak into their mobile phones (conversational search).
See the rest here:
The New SEO — It’s About People, Intent, & Meaning