SMX West is approaching fast, and one of the sessions that caught my eye was the Enterprise SEO Challenges & Solutions. The panel is loaded with speakers with deep experience in enterprise SEO. I decided to reach out to the panelists and get a preview of their presentations, so I asked each of them some questions in advance of the show.
Eric Enge:Can you tells us how Ebay deals with the challenges of producing content on a large scale?
Jordan Koene: The cool thing about eBay is that we have millions of pages making the management of these pages complex.
However, many of the pages on eBay are not directly controlled by the company, rather they are controlled by our community of sellers. This is often a challenge and requires education and support from eBay to our community of sellers.
One of the solutions we created are pages which aggregate our sellers items into what we call a product page, such as this one for the Nikon D90 123 MP Digital SLR Camera (Black Body Only).
If you scroll down the page a bit, you will see lots of great content such as this product description (only a portion is shown):
Or, these user reviews (only a subset are shown):
These types of pages benefit the sellers by creating a larger marketplace that can compete more effectively for keywords that can bring them potential buyers.