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Google, Facebook and Twitter are warning that giving companies the power to unmask anonymous Yelp reviewers would strike a blow to Internet free speech.

The right to speak anonymously would be greatly diminished if those who objected to anonymous speech could readily employ civil discovery to unmask a speaker, the companies said in a court brief backing Yelps effort to shield the anonymity of its users, even ones who post critical reviews that may be fraudulent.

The closely watched dispute before Virginias highest court centers on a complaint brought by the owner of Hadeed Carpet Cleaning Inc. in Springfield, Va., Joe Hadeed, who claims his suburban business was besieged by a rash of harsh Yelp reviews in 2012. That summer, as WSJs Angus Loten earlier recounted, Mr. Hadeed sued the seven reviewers for defamation and demanded that Yelp disclose their true identities.

He claims at least seven of the bad reviews about his business were fraudulent possibly posted by competitors including one review that came from Haddonfield, N.J., where the company doesnt do business. He says his sales plummeted after the comments were posted.

A state trial court and the Virginia Court of Appeals sided with Mr. Hadeed, holding Yelp in contempt for not turning over the names. Yelp then took its case to the state Supreme Court, arguing that the reviews are protected under the First Amendment.

The ruling fails to give adequate respect to the First Amendment right to anonymous speech, Google, Facebook, Twitter and three other web companies wrote in a friend-of-the-court brief filed Monday. The brief said Yelp has transformed and elevated this countrys long tradition of town halls, private assemblies, robust debate, and anonymous complaints by bringing it online and making it more accessible to people everywhere.

The document was filed Monday, a day before lawyers representing the two sides argued their case before Virginias high court.

Mr. Hadeeds attorney, Raighne C. Delaney, said the free-speech concerns were overblown, according to an Associated Press report on Tuesdays hearing. These businesses are not looking to go out and sue people for no reason, he said.

He told the judges, according to AP, that his client had first made a good faith effort to determine whether the reviewers were Hadeed customers before demanding that Yelp disclose their identities.

Paul Alan Levy, an attorney for Yelp, argued in court that the mere suspicion that the critical comments werent coming from real customers doesnt justify unmasking the reviewers, according to AP.

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Unmasking Yelp Users Would Hurt Free Speech, Warn Google and Facebook

In a result consistent with previous polling, a new poll has respondents claiming they’re more concerned about Google seeing all their private data than the government.

People claim to trust Google less than they trust the NSA. Are they telling the truth? TED 2014/YouTube screenshot by Chris Matyszczyk/CNET

People don’t always say what they think. Especially in business and love.

Please, therefore, consider this question: whom would you trust more with your private data: the NSA, a company like Google, or your mom?

I ask because I’m looking at the results of a survey, conducted between October 9 and12, that asked just that. It asked simple questions, to which its sponsors hoped to get simple answers.

The results went like this. On a scale of 1 to 10 (10 being “I am shivering uncontrollably with fear”) the idea of Google or a similar concern having access to all your private data got a concerned score of 7.39.

The idea of the NSA having its eyes and hands all over you? 7.06. What about your boss snooping? That merited a mere 6.85. While the notion of your parents knowing it all got a 5.93.

Of the options open to the respondents, they were most relaxed about their spouse or significant other seeing their everyday warts. This idea scored a mere 4.55.

The survey was created by Survata, a company whose purpose is to interrupt content by asking people to complete a survey before they get the whole content. Survata claims in its methodological explanation that it carefully vets those it thinks might offer insincerity.

I wonder, however. If these results are to be believed, then humanity is rife with those who speak out of several sides of their mouth. On the one hand, we claim to fear Google most, yet we allow it, Facebook and the like to crawl over our daily routines and information like summer flies enjoying a rancid grapefruit.

Continued here:
People trust NSA more than Google, survey says

Tom Ryan wanted to build something that could identify criminal behavior inside massive mobile networks, stock trading services, ecommerce sites, and other online operations. So he turned to a pair of familiar names for help: Facebook and the NSA.

He didnt exactly knock on Facebooks front doorlet alone the NSAs. But he did adopt a pair of sweeping software systems built by these giants of the online age, systems that help them juggle the massive amounts of digital information streaming into their computer data centers.

Ryan grabbed an NSA tool called Accumulo, which likely plays a key role in the agencys notoriously widespread efforts to monitor internet traffic in the name of national security, and he paired it with a Facebook tool called Presto, used to quickly analyze the way people, ads, and all sorts of other things behave on the worlds largest social network. Both Facebook and the NSA, you see, have open sourced their software, meaning these tools are freely available to the world at large.

Ryan is the CEO of a small Silicon Valley startup called Argyle Data. Over the past sixteen months, he and his engineering team used Accumulo and Presto to fashion software that can root out fraud inside todays massive online operations, and theyve already deployed the thing with at least a few companies, including Vodafone, the British telecommunications giant that runs mobile phone networks across Europe.

Argyle is a nicely rounded metaphor for the recent evolution of the data-juggling technologies that drive our modern businesses. Over the past several years, massive web companies such as Google and Facebookas well as similarly ambitious operations like the NSAhave built a new breed of software that can store and analyze data across tens, hundreds, and even thousands of machines, and now, these software tools are trickling down to the rest of the business world. As a startup, Ryan says, you want to build on whats new, not whats old.

The poster child for this movement is a software system called Hadoop, which was inspired by work originally done at Google. But Hadoopat least as it was originally conceivedis now giving way to tools that operate at much faster speeds. Hadoop is a batch system, meaning you assign it a task and then wait a good while for the answer to come back. Newer systems are much better at operating at speed.

Argyles software is a prime example. Using machine learning and whats called deep packet inspection, it analyzes the individual packets of data that stream across a network, and if a piece of data meets certain criteriai.e. sets off certain flagsit gets shuttled into Accumulo, a massive database that can extend across myriad machines. It helps us scan tens of millions to hundreds of millions of transactions a second, Ryan says. Companies can then use a version of Presto to further analyze this data, executing specific queries in near real-time.

Christopher Nguyen, the CEO of a data analysis startup called Adatao who once worked with similar big data software inside Google, says that Arygles method isnt necessarily the best way to analyze such massive amounts of information at speed. But he agrees that this is part of a much much larger movement towards real-time big data tools, tools that also include something called Spark, developed at the University of California at Berkeley, and various other software contraptions.

At the same time, Argyles story underlines another aspect of this movement. At the NSA, you see, Accumulo is likely part of a surveillance effort that underpins our online privacy, and as the tools like this make it easier to collect and analyze such enormous amounts data, they may help push us towards a world where privacy is eroded even further. Vodafone, after all, is using Argyles software to closely analyze data streaming across European wireless networks used by the general public.

According to Seth Schoen, a staff technologist with the Electronic Frontier Foundation, laws typically allow companies to use tools along the lines of Argyleincluding deep packet inspectionto do things like fight fraud. But in the end, their affect on privacy boils down to the policy of each individual company. The good news with Argyle, as Ryan points out, is that the NSA built Accumulo so that organizations can closely control who, within their operation, has access to each individual piece of data. Its a trade off, Ryan says. Privacy is so important. But with more data-enrichment, you can improve the results of your analytics.

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Startup Fights Fraud With Tools From FacebookAnd the NSA



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BREAKING NEWS – Hubble Telescope Discovers UFO
A short film for Adv. Digital Media class. We had to base the story around two Google “I'm Feeling Lucky” searches, which came up as The Hubble Telescope and…

By: Buck Hinman

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BREAKING NEWS – Hubble Telescope Discovers UFO – Video

Google conspiracy theories arent new. Everyone likes to believe their rankings have tanked thanks to something other than poor-quality content or bad linking practices. In reality, a lot of people are guilty of less-than-great SEO. At the same time, its hard to ignore the fact that some businesses, no matter how white hat their methods, can never seem to gain traction in the SERPs.

If youre having trouble getting the traffic you want, it might just be conspiracy fact.

One of the first nuggets of marketing advice youre given, as a small business owner, is to market online using Google Adwords. Its supposed to be a relatively predictable, and affordable, method for generating new leads.

But, that train left the station years ago. Google Adwords is expensive, and its mostly where large corporations (or super-savvy and experienced marketers) play around with ad dollars. Large brands helped create those high prices through bidding wars. Many large companies just want to be on top, and are willing to drive the price of keywords through the roof.

This is a problem if youre a small business owner. Why? Because you simply cant afford to compete. In 2012, for example, the average cost per click for keywords sat at $0.84. Think about that for a moment.

This means that small business owners spend almost a dollar for a click. You need at least 1,000 leads for to make the venture worthwhile and to prove an ad. In other words, you need to spend $840, on average, just to test a marketing idea. If it fails, and many of them do, you start over, complete with another $840 ad spend.

And this is an average. Some industries are far more expensive, with insurance keywords ranging from $5 to over $10. Of course, some industries are less expensive, but the $0.01-per-click days are over.

To achieve a 1 to 3 percent conversion rate, typical for direct marketing, you need at least 1,000 leads per month, probably more. Even then, youre only talking about 10 to 30 leads. Unless you have a high-ticket item, youre spinning your wheels at such a low volume.

Youll need tens of thousands of leads, and that becomes expensive for most retailers who generally use keystone pricing (a 50 percent markup) for their goods. At the end of the day, small businesses may find their ad budget could swell to well over $10,000 a month far too high for the small entrepreneur.

And, the cost for conversion is estimated to be about $24.50. That means, a customer costs $24.50, on average, with some industries higher, and some lower. Unless youre selling bigger-ticket items, you simply cannot compete.

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Social Filters, Transition Rank, and Linkspam: Does Google REALLY Discriminate Against Some Businesses? by @apoguy



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The famed Hubble Space Telscope has captured a jaw-dropping view of a comet making an incredibly close flyby of Mars.

The space telescope snapped the amazing image when Comet Siding Spring (also called C/2013 A1) was hurtling through space near the Red Planet on Oct. 18 and Oct. 19. During its closest approach on Oct. 19, the comet passed about 86,000 miles (138,000 kilometers) from Mars just one-third of the distance between Earth and the moon.

Mars and the comet shine in Hubble’s new image. The planet glows red, and Comet Siding Spring’s bright nucleus and diffuse tail stand out against a host of background stars glimmering behind the two cosmic bodies. The photo was created by combining separate images of the comet and Mars taken over the weekend. [See more amazing Comet Siding Spring images]

“The Mars and comet images have been added together to create a single picture to illustrate the angular separation, or distance, between the comet and Mars at closest approach,” NASA officials said in a statement.

“The background starfield in this composite image is synthesized from ground-based telescope data provided by the Palomar Digital Sky Survey, which has been reprocessed to approximate Hubbles resolution,” space agency officials added. “The solid icy comet nucleus is too small to be resolved in the Hubble picture. The comets bright coma, a diffuse cloud of dust enshrouding the nucleus, and a dusty tail, are clearly visible.”

Hubble officials couldn’t capture both the comet and Mars in the same frame properly because the planet is about 10,000 times brighter than Siding Spring, according to NASA. The two cosmic bodies are also moving, and Hubble could only properly track one at a time.

If the space telescope took an image of both at the same time, at least one of the celestial targets would have been blurry, NASA officials added.

Other NASA spacecraft also caught sight of the historic flyby. The space agency’s Mars Reconnaissance Orbiter and Opportunity rover both captured images of the comet passing by Mars. NASA’s Mars Atmosphere and Volatile EvolutioN (MAVEN) and Odyssey probes were also expected to observe the comet’s close pass. The space agency’s Curiosity rover was also in position to study the comet.

India’s Mangalyaan orbiter circling Mars and Europe’s Mars Express spacecraft were also expected to observe Siding Spring’s flyby.

Follow Miriam Kramer @mirikramer and Google+. Follow us @Spacedotcom, Facebookand Google+. Original article on Space.com.

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Wow! This Hubble Telescope Photo of Mars with a Comet Is Amazing

Oct 242014



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Dumb SEO Questions 108. – Video

Toronto, Ontario (PRWEB) October 23, 2014

Theres sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.

That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if — and how — they used search engine optimization, also called SEO, to uncover sales prospects.

The survey was conducted in August by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.

We already know that search is the number-one traffic driver to real-estate websites and that search is way more important than social media, said Peyman Aleagha, WebsiteBox CEO. So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then its crucial to make sure your website shows up at the top of those results.

Big Three: Keywords, Coding and Content

Survey respondents who were all WebsiteBox customers and real estate professionals indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.

The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.

For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have dont seem to get the SEO job done.

Agents Lack Time, Money, Expertise for SEO

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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap



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