Whether you think SEO is an acronym for search engine optimization or screwing everyone over, you dont even need awebsite to learn valuable life lessons from SEO. Its one of the most confusing, jargon-riddled, important, and lucrative IT fields in existenceand its not going anywhere.
Even though the majority of small businesses in the US dont have a website (even though they really should), there will come a time whenyou need to be online or shut your doors.
And when youre online? SEO determines your popularity, customer reach, and ultimately how successfulyour business will be.
However, the evolving best practices of SEO are actually great business lessons beyond optimizing your website. Here are a few things to learn from SEO to become a better entrepreneur:
Black hat tricks are basically ways of falsely (and sometimes illegally) bolstering your website up the rankings. Usually, this is a short-term approachbecause thealgorithms are getting better, which means you will get caught. Depending on the severity of the, crime, Google might penalize your site or even remove you entire from the search engine results.
My friend Murray Newlands always warns entrepreneurs Messing with Google isnt worth it. The best and easiest way to rank these days is to keep 100% of your efforts with your customer in mind. Black Hat isnt what your customer wants, nor Google. Always think with your customers in mind and youll never have to worry about Google.
The lesson: Shortcuts are for amateurs and its not worth it in the long haul.
When a person types a search into Google, their choice of words are likely to query, electric blankets Anchorage and not Buy an electric blanket in Anchorage. This means you need to come up with creative ways to include keyword variants naturally and organically even when they are really awkward.
The lesson: Give the people what they want, even if its not easy and even if it seems stupid in the beginning. Keep in mind that they arepaying the bills.
Google rolls out hundreds of updates each year, and only smidgen of them are officially announced. However, SEO experts are guessing that Panda updates will now happen every quarter. I would say that its happening daily, though we dont see all the major changes as they are small. Depending on the update, your industry, and your site, you might need to make major tweaks or minor ones. Its going to always be evolving.
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5 SEO Lessons for Entrepreneurs