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Many terms are used within the search industry. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. However, many of these terms are often used incorrectly.

Sometimes this misuse causes no issues. After all, a rose by any other name and all.

However, there are other times where not properly understanding these terms can lead to making mistakes that could cost you in the long run, in terms of traffic, position, and conversions.

So let’s look at some of the most commonly misunderstood terms in Google search.

Most people think the robots.txt file is used to block content from the search engines.

This isn’t how robots.txt works.

A robots.txt is used to stop a page or part of a site from being crawled and indexed, but not the URL(s) itself. So site owners wind up with this listing in Google’s search results:

Erroneously, webmasters and site owners will add pages and folders to their robots.txt file, thinking this means that page won’t get indexed. Then they see the URL in Google SERPs and wonder how it got there.

Robots.txt won’t prevent the URL from being indexed, just the page content. If Google knows about the page from a link or other method, it will index the URL along with the infamous “page cannot be displayed” description.

Here is the original post:
5 Googley SEO Terms Do They Mean What You Think They Mean?

PHOENIX, AZ–(Marketwire – Apr 1, 2013) – Although many businesses have yet to discover the value of online marketing, Dynamix7.com notes that optimizing online presence will determine the vitality of any company in a few short years. As many companies have enlisted the help of advertising and marketing firms to maximize online presence, Dynamix7.com continues to offer digital training services that allow small business owners to not only learn the basics of online marketing, but also understand how to apply strategies to become a leader in e-commerce. As such, this company notes that many small businesses must learn the principles of search engine optimization — also known as SEO.

According to Dynamix7.com, SEO strategies continue to evolve, which is why it is essential for business owners to “jump on the bandwagon” and revisit online content. In a recent press statement, Dynamix7.com explains, “Search engine optimization requires businesses to look at content and create web-based material so that certain keywords draw the attention of leading search engine. This means, that with a little ingenuity and dedication, business owners can optimize their online presence when consumers are searching for key terms through popular search engines.”

While many companies may already have online content, a recent article from Entrepreneur suggests that many businesses may want to conduct an “SEO audit.” The article explains, “If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from potential customers.” Sharing a similar sentiment, Dynamix7.com notes that the fixes may be simple, but those in charge of online marketing efforts must be current on standard SEO practices to know what to look for when auditing a business’ online content.

For example, Entrepreneur suggests checking for broken links, a home page’s speed and howother competitors fare in relevant searches. While it may be easy to review existing content and alter it for SEO purposes, Dynamix7.com believes that it may also require businesses to become more invested in the online space.

“It is essential for business owners to not only understand the importance of online marketing efforts, such as search engine optimization, but to also know how to create fresh and compelling content that will make an impact on SEO performance. Our digital training service can help business owners learn the principles of online marketing at their own pace, allowing them to revisit e-commerce with a fresh perspective,” Dynamix7.com concludes in its press statement.

ABOUT:

Geared toward small business owners, Dynamix7.com is a digital training service that provides continuing education for those looking to improve their company. The website features web-based training videos, tips and other tutorials that are available at a user’s convenience. Dynamix7.com focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.

To learn more about the company’s offered curriculum, visit http://dynamix7.com.

The rest is here:
SEO Audits Vital in Online Marketing Efforts, Dynamix7.com Offers Insight



Singapore SEO services: Video 2 – Benefits of SEO
http://www.internet-success-hub.com Benefits of SEO What can SEO do for your website business? How do visitors and conversions increase due to SEO? People trust you more because you are ranked higher in the Google search results. Your credibility is increased. This video was recorded at the SEO workshop conducted at Aventis School of Management, as part of their Executive MBA course. ~~~~~~~ Internet Success Hub is performance-based boutique internet marketing consultancy. We have a unique way of offering SEO services to clients that guarantees 1st page Google results. Get 100% of your keywords on the 1st page of Google, or else its free! In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases JupiterResearch has found that the average company gets about 80 % of its commercial search engine referrals from organic results and the rest from PPC ads. The study also showed that 90% percent of searchers only visit sites in the first 10 results. If we equate 1 visitor to the website with $1, that means 90% of the money is going to other websites if you are NOT on the 1st page of Google. Our SEO Deliverables include Month-on-month increase: -Organic traffic from the Search Engines. -Keyword rankings in Google -Number of back links to the site -Number of indexed pages of the site Contact us today: (65) 65 272 655. Internet Success Hub Pte. Ltd. 1 Kaki Bukit Road 1, #02-47 Enterprise One Singapore 415934 www …

By: internetsuccesshub

Continued here:
Singapore SEO services: Video 2 – Benefits of SEO – Video

Salt Lake City, UT (PRWEB) June 10, 2012

Following recent attempts by Google to improve online search results for consumers, SEO.com warned businesspeople this week that it is now more important than ever to understand how to strengthen Internet marketing efforts without offending the search engines.

Google penalized those who used aggressive search engine optimization tactics to improve where their websites ranked in the search results, said Greg Shuey, vice president of client services for SEO.com, an SEO services company.

Providing high-quality content is key to ranking well in the search engines, Shuey said. When a website is built for search engines instead of its visitors, it could be penalized in the search results.

The latest tweaks to Googles search algorithm aimed to target webspam, he said.

However, with several high-quality websites dinged by the recent changes, which forced relevant companies off the first page of the search results, Shuey said businesses must understand how to avoid penalties from the search engines when marketing to customers online.

SEO.com is helping its clients evaluate their websites and make changes to minimize impacts in the search results.

We do that by analyzing backlinks and looking for over optimization in the way links had been built to target specific keyword phrases, explained Claye Stokes, a search engine optimization director at SEO.com.

With its so-called Penguin algorithm update, Google targeted websites that had content created solely to manipulate search results, Stokes said, adding that strong content should stress the benefit and value of what the website has to offer.

Content written for search engines often contains lots of keyword phrases and links within the website, he said.

Originally posted here:
SEO.com has Advice for Business Owners who are Struggling to Recover from Latest Google Changes

A core element of mobile SEO is to determine where the mobile content will reside in relation to that of the standard desktop orientated site. This debate was even broached ayear ago.

With the large enterprise companies we work with at Covario, our position has been to recommend the one URL or same URL approach over the m. subdomain.

The one URL approach for mobile has also been recently echoed as a preferred choice by bothBingofficially andGoogleunofficially.

This approach requires user agent detection to trigger different rendering of the page based on the mobile device type which can also include the DocType and HEAD section of the code. Google specifically affirmed this is not cloaking back in theirSearch Engine Optimization Starter Guide.

The key is to change these sections for feature phones and smartphones as Google has two different mobile crawlers for these devices since the search results between feature phones and smartphones do differfrom each other, as well as from the standard desktop search engine ranking results.

To be proactive, it is best to do this as well for tablets and TV rendering, which should get specific crawlers from the search engines in the near future.

In the end, why is this single URL approach better for mobile SEO?

Using a subdomain for your mobile rendering is a close 1B option to the one URL strategy and could be the preferred direction in many circumstances.

If you are only going to have a limited mobile site thatdoesnthave a one-to-one relationship to your desktop instance, then having a subdomain for mobile would make sense.

Also, if your site already has a long established mobile subdomain the advantages of bringing it to the one URL does diminish.

Link:
One URL To Rule Them All For Mobile SEO

Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence.

Change is something that search, digital, and in-house marketing departments need to adapt to quickly. Clients seek solutions on how to integrate SEO, social media, and content marketing. Structuring the way we present our products and services, our talent, and adapting to a more holistic way of thinking is how we help them do this.

In a recent article from the search congress in Barcelona Lee Odden from Top Rank quoted Its not SEO anymore, Its Marketing. Deal with it.

The question today is. Can people actually deal with it?

While we sit and gasp at the marvels of Facebook and Google engineering that have got us to where we are today, we often overlook for the most marvelous and complex piece over engineering ever the human brain.

With a little help from the experts we have dug a little deeper into this subject to come up with ideas, questions, and tips that may help us find easy answers to some overhyped problems on the convergence of media.

As marketers we spend lots of time talking about user behavior, buying personas, and the psychology of sharing related to our products and services, such as the psychology of sharing and the psychology of link building, social influence, audience segmentation and remarketing.

However, we spend very little looking into and analyzing our own approaches and personas.

Two different sides, or hemispheres, of the brain are responsible for different ways of thinking and as soon as we look into the difference between the left and right brain hemispheres it clearly becomes apparent why some people are more technically driven than others and why so much conflict and debate surrounds topics such as inbound media, SEO, and social media.

To put is simply and go back to basics – left-brain marketers who tend to be analytical collide with right-brained marketers who think holistically and are more open to conceptual thinking.Ring any bells?

Continue reading here:
Inbound Marketing & SEO – Seize Opportunity or Resist Change

A newly published Google patent filing shows a possible social hub interface from the search engine.

Go here to see the original:
A Hint of What Google's Social Network Might Look Like?

Many in the SEO community contend that pay-per-click (PPC) advertising is a waste of money. Since PPC is about buying clicks from the search engine, and since.

Read the original post:
SEO Consultants: Stop Comparing SEO and PPC | Search Engine Journal

Dec 142010

I’ve recently started to SEO -optimize my blog posts, but I’ve written for years without giving SEO much thought.

Continued here:
How To Script SEO-Optimized Posts

So far, SEO companies USA have been a leading force in evaluating websites to determine the factors hindering their visibility from the search engine perspective. Keywords have been and are still a favourite and effective solution for …

Read this article:
SEO companies USA charting the forward in SEO | Article Resource …



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