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Many small business owners feel like they cant compete with the big brands simply because they dont have the money or the manpower to achieve real SEO success. But comparing your SEO success against those bigger brands might actually be selling your own campaign short! Small businesses can have just as much SEO success as any other company, the key is knowing where to focus your limited resources to get the most bang for your buck.

Here are 3 ways small businesses can still achieve big SEO success:

1. Build one quality link at a time.

Links are still the bread and butter of SEO. And although the Google Penguin update has many small business owners running scared from link building you cant afford to ignore this crucial component of SEO for too long. They key to link building is to build one quality link at a time and to vary up the link sources as much as you can. This helps keep your link profile looking natural and can protect your website from future algorithm updates. Dont set arbitrary link count goals for yourself as this can often lead to last minute scrambling at the end of the month, which usually means youre building links you would have otherwise passed over. If it wasnt a good link then why is it now that a deadline in hanging over your head?

Remember that no quality link needs to be justified! The minute you have to look at it through rose colored glasses to make a link look like a good idea is the moment you know its time to walk away. Relevancy and authority determine a quality link, not how easy it is to build!

2. Create content that serves your audiences needs, not your egos.

In a recent interview Elisabeth Osmeloski of Search Engine Land said;

Small businesses who connect with their most loyal customers on a regular basis, through simple interactions can be more agile and responsive to customer needs. Content marketing doesnt have to be a massive investment of time or even intense amounts of writing. Just quick announcements on G+ or pictures/comments on Facebook might be enough for their audience.

Originally posted here:
Small Businesses Can Still Have Big SEO Success by @NickStamoulis