Ever notice how there is very little originality in the entertainment industry? Every year were subject to the same movies and TV shows that weve seen time and time again, just repackaged a little differently. Movies from cartoons, movies from books, TV shows from movies, movies and TV shows from comics, comics from TV shows, etc.
And then there is the sequel. And then the sequel of the sequel. Then the series of direct-to-DVD sequels that are inevitable because my kids kids wont be able to get enough of the Air Bud(ies) franchise that started when I was in high school!
Solomon could have been speaking of Hollywood when he said:
What has been will be again, what has been done will be done again; there is nothing new under the sun. (Ecclesiastes 1:9 NIV)
Then again, he could have been talking about SEO as well.
One of the most common things people dont understand about SEO is why it doesnt end. Business owners think of it as a one-time service rather than a series of ongoing events. Its not web design, which has a definitive beginning, middle and end. Its not web development, which involves completing a set project, and then its over. Its not web hosting, which you just sign up for and promptly forget about it from then on.
Someone recently told us that they probably dont need an SEO maintenance plan. I agree completely. Thats not what we sell. Ever.SEO isnt about maintaining the status quo.
SEO is marketing.