SAN FRANCISCO, CA–(Marketwired – October 03, 2014) – Taulia, the market-leading platform for supplier financing, presented this week at the inaugural 2014 Vidyard Ignite conference. The conference was called “the world’s first B2B marketing summit.”
Senior Marketing Manager Bhaji Illuminati represented Taulia on a panel that included executives from Square, Salesforce, and Deltek. All four companies were recognized by Vidyard as “video marketing trailblazers.”
“Taulia has become an innovative marketing leader in the business-to-business space, in part because of our work with Vidyard,” said Illuminati. “We’ve worked with the Vidyard team to make our videos humorous, entertaining, and informative, and these video campaigns have helped contribute to Taulia tripling our revenue for two consecutive years.”
The panel was titled “Mastering the Science of Video and Content Marketing” and reviewed the latest trends in video marketing and how to improve content marketing.The discussion, which was moderated by Vidyard Chief Marketing Officer Tyler Lessard, touched on video marketing best practices and how to utilize data and insights from video content to increase ROI.
Illuminati also presented two Taulia videos, “The Creator of the Most Remarkable Software in AP,” as well as “Treasury Tim,” which is part of Taulia’s P2P Superheroes campaign, to the audience of nearly 200. One executive in attendance noted that Taulia’s humorous videos have set the standard in the enterprise marketing world.
“When we create a video, we strive to make it on the level of Taulia’s marketing content,” she said. “It’s Taulia or bust.”
Vidyard also honored Taulia, which provides the most flexible form of supplier financing, via cloud-based invoice, payment, and dynamic discounting solutions, with a video marketing award at the conference.
To see more Taulia videos, please visit itswebsite.
About TauliaTaulia is the fastest growing SaaS platform and network for Supplier Financing, eInvoicing, and Supplier Portals. Through turning every invoice into a revenue opportunity, Taulia enables organizations to strengthen supplier relationships while adding millions to the bottom line. Some of the most innovative brands in the world rely on Taulia, including Coca-Cola Bottling Co. Consolidated, Pfizer, Pacific Gas & Electric, Hallmark, and many other Fortune 500 companies. For more information, visithttp://www.taulia.com.
Go here to see the original:
Taulia's Bhaji Illuminati Presents at Inaugural Conference