Shuttle Enterprise Barge Ride Up River to Manhattan Under Verazzano BridgeStatue Liberty Awsome!
Shuttle Enterprise Barge Ride Up River to Manhattan Under Verazzano BridgeStatue Liberty Awsome!
Demystifying Enterprise SEO: Your Toughest Questions Answered
Demystifying Enterprise SEO: Your Toughest Questions Answered.
By: Alex Rascanu
Logitech today introduced the LogitechÂ® Wireless Headset H820e for unified communications and PC-based soft phones, bringing together enterprise-grade au
In its prestigious monthly list of Top 10 Promotion Awards for Enterprise SEO Companies, PromotionWorld listed HigherVisibility.com in the #4 slot. These awards are based on not only the quality of each firms SEO services for enterprise-level customers, but also a variety of other factors.
Memphis, TN (PRWEB) April 22, 2013
HigherVisibility.com offers several SEO services that are especially attractive to enterprise businesses, including pay per click (PPC) marketing, email marketing, affiliate marketing, and social media marketing. In addition, HigherVisibility offers SEO for franchises: Whether the client is a franchise owner or a franchisee that wants more market share in its local community, HigherVisibility can help franchisors and franchisees strengthen their brand along with their market share.
Instead of offering set packages for clients, HigherVisibility tailors each SEO package to the customers size, SEO budget and particular Internet marketing needs.
Theres no one size fits all package in SEO, even for clients that look pretty similar on the surface, says HigherVisibilitys SEO Specialist, Caleb McElveen. No matter how big or small the client company is, we take a look at where the client is now their strong and weak points, their goals, what they want to accomplish through their SEO campaign and build on that.
Some of the services HigherVisibility offers include web design, email marketing, on-page and off-page SEO, social media marketing, PPC campaign management, local SEO and many others.
We get the best results we possibly can while staying within their SEO budget, and our clients appreciate that, says Andy Garner. Thats why they keep working with us and referring their friends and colleagues.
The PromotionWorld Top 10 Promotion Awards also recognize those SEO companies that have done the most to help educate and share their knowledge and experience with the SEO community. With its blog that explores SEO industry trends, news about Google updates, the latest in SEO best practices, helpful SEO and online marketing tips, and many more timely SEO topics, HigherVisibility has shown itself to be a thought leader.
Weve picked up a lot of knowledge and SEO experience over the years weve been in business, says Ben Hester, and we want to share some of that know-how with others in the SEO community.
To learn more about the HigherVisibility team and get a quote on SEO services, visit the companys website at HigherVisibility.com.
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HigherVisibility.com Named One of PromotionWorld’s Top 10 Enterprise SEO Companies
RALEIGH, N.C.–(BUSINESS WIRE)–
Red Hat, Inc. (RHT), the worlds leading provider of open source solutions, today announced that the Government of the Canary Islands has migrated its virtualized systems from VMware to Red Hat Enterprise Virtualization to meet the growing demands of its IT department. The new infrastructure, based on Red Hat Enterprise Virtualization, JBoss Enterprise Middleware and Red Hat Enterprise Linux, is designed to provide support for the telecommunications, information technology and computer communications infrastructure of the government. The migration improved the consolidation ratios of virtual machines per host and resulted in budget savings of up to 70 percent compared to the costs associated with the previous VMware virtualization platform.
As the Government of the Canary Islands previous virtualization infrastructure could not keep up with the organizations growing workloads, it set two objectives when it came to upgrading it. The first was to promote convergence between horizontal and vertical growth so the government could take its physical machines up to their maximum capacity and thereby reduce the number of hosts, increasing efficiency. The second was to adopt a virtualization solution that could respond to its requirements, reducing cost of ownership as much as possible and minimizing risks in terms of quality of service and future continuity.
Having evaluated its options, the public body found that Red Hat Enterprise Virtualization was more cost-effective and provided greater capacity and improved service levels and continuity. The proposal put forward by Red Hat provided cost savings of up to 70 percent compared with proprietary solutions, while enabling the IT department to adopt a modernization plan, well-suited to the requirements of the Government of the Canary Islands.
Preparing for the future, the government wanted to avoid being tied to providers with unpredictable costs, or to technologies that might not develop or even disappear over time. In these respects, the technological roadmap provided by Red Hat, the capacity that its clients have for influencing that roadmap in a collaborative fashion, the model of annual subscriptions with predictable costs, the fact that it is based on public, open source technology and the soundness of Red Hat as a company were all decisive factors in the choice made by the Government of the Canary Islands.
Once Red Hat Enterprise Virtualization was installed on its IT systems, the government was able to increase from average consolidation ratios of seven virtual machines per physical server (7:1) to 27 virtual machines per host (27:1), in addition to making a saving of 10 percent in disk space, achieving greater reporting capacity and a general simplification of the architecture.
A key factor in this project was teamwork. Red Hat consultants brought significant expertise to bear on the solution and the automation and optimization of the data centre processes. Red Hat partner Qwerty offered the public body the best services at a local level, providing the greatest speed and efficiency possible. Thanks to this, the Government of the Canary Islands was able to successfully migrate a complex virtual infrastructure made up of almost 100 physical servers and 1,000 virtual machines, both Windows and Red Hat Enterprise Linux, in just four months, reducing costs and succeeding in improving operational efficiency and the service provided for citizens, both now and in the future.
Virtualization with Red Hat offers a solid platform, in addition to a clear vision of its roadmap, said Daro Ivn Ortega Valido, computing, telecommunications and new technologies department for the Government of the Canary Islands. Whats more, the budgetary sustainability provided by the Red Hat solutions and the positive results achieved in tests carried out with Red Hat Enterprise Virtualization were of crucial importance when it came to changing our virtualization platform.
Connect with Red Hat
Launching a new site, or any major site update, for a large enterprise comes with some unique challenges. A short summary of some of the most common include those listed below.
The above misinformation deserves its own brief discussion. Many believe that Google changes the rules at its whim, and hence, no SEO effort is sustainable. They have not yet bought into the basic concept that modern SEO is not about tricking Google; it is, in fact, a form of branding activity that uses many tactics that support the overall brand in ways well beyond pure ranking in the SERPs.
There are many other types of problems, but you notice that none in my above list have anything to do with the actual execution of the new website project. Let me hit you now with the stunning conclusion: the real opportunity for you occurs long before the project planning starts.
Ideally, it starts months before. That is the timeframe in which the game will be won or lost. You want to get out in front of this before the people involved begin to generate any level of activity on the project at all. If you know that the plan is to begin working on a new site in July of 2013 (or even October of 2013), the time to begin doing your work is now.
Getting the best result depends on educating the people involved, and getting their incentives aligned properly. (You can read some thoughts on how to help with the education process in my articles: Selling the Benefits of SEO in a Large Enterprise, and Getting Top Management Buy-in for Enterprise SEO).
In addition to what you see in those two articles, below are two more ideas about speeding up the education process.
I wrote about one example of this in my last Enterprise SEO column. If you search on the generic term [diapers], Pampers and Huggies are not part of the first 6 organic SERPs:
As you can see, Pampers and Huggiesare far and away the biggest brands in this space but do not rank prominently. The same thing happens if you search on another generic term such as [aspirin]:
The rest is here:
SEO Opportunities Begin Well Before New Website Development
In 2007, I had the unique opportunity of building an in-house SEO team for an enterprise-level e-commerce retailer. From an SEO perspective, the website had been the accouterment of hacks, built over a six-year period with absolutely no consideration for search engines.
The founder CEO was persuaded by a very bright 26-year-old VP to rebuild the site with search engines in mind. That VP had the marketing savvy to understand the power of natural search and hired me to build an in-house SEO team.
Over the next five years, we generated enormously high recurring revenues at a fraction of the cost of paid search, fueling company growth well beyond five years and extending beyond 2013.
Their SEO investment turned out to be the single, best ROI ever recorded in company history.
In the process of developing the SEO team, we grew from 2 search analysts into a dedicated department supported by dual development teams of 80 personnel including developers, copywriters, link analysts, SEO analysts, PPC analysts and social media marketing analysts under two directors: myself and a VP.
We coordinated with several other departments including Reporting, Analytics, Website, Rich Media, International, Mobile, Branding and a few more. Our department had the best rate-of-return and highest growth rate year-over-year for five straight years.
As you might imagine, we made some mistakes along with the wins. We would go after the quick-wins first, always keeping search engine compliance top of mind, e.g., white-hat vs. gray-hat.
We never produced any workmanship using black-hat techniques and always remained in compliance with Googles consistently changing Guidelines.
One of the benefits of working with such a company and having top-down support from the CEO was our ability to test everything, including SEO enterprise analytics tools. We tested all of the enterprise SEO tools on the market, new ones, old ones we tried them all. In fact, we helped a few vendors develop their tools by contributing our needs and data to their product development road maps.
Back in 2007, there were only two enterprise-level SEO dashboards available. One of them had been in business for a while, and the other was just getting started. By 2010, we had tested the top four and several other related toolsets because no single tool at the time had all the capabilities and functionality we needed.
Top 10 Tool Features For Successful Enterprise SEO
NEW YORK, NY–(Marketwire – Mar 5, 2013) – Conductor, the enterprise Search Engine Optimization (SEO) technology leader, will exhibit its ground-breaking SEO analytics and reporting capabilities at the Adobe Digital Marketing Summit, March 4-8 in Salt Lake City.Digital marketers are fast becoming strategic leaders within their organization and are looking for new and innovative ways to scale natural search, uncover new business opportunities and measure success.As a premier Adobe SEO partner, Conductor will demo a suite of new features that arm the next-generation marketer with the technology, information services and reporting mechanisms needed to take natural search to the next level.
At booth #203, Conductor will showcase solutions for analytics-powered SEO designed to touch the entire organization — not just search professional.Digital marketers, brand managers, merchandisers and executives are encouraged to stop by and see how Conductor Searchlight enables organizations to link SEO to bottom-line business results, offering sophisticated reporting capabilities that drive executive visibility and buy-in for natural search programs, and establishes a predictable model for revenue growth from natural search.With Conductor Searchlight, large international teams can create an SEO center of excellence to capture, manage and digest massive amounts of data quickly; prioritize, assign and manage workflow; and set a clear course for reaching organizational goals.
Key features and functionality on display include:
Conductor is the first, Adobe Genesis accredited SEO partner to bring analytics-powered SEO to digital marketers with the integration of Adobe SiteCatalyst and Adobe SearchCenter+ with Conductor Searchlight, the cloud-based technology platform that has transformed SEO into a healthy, high-functioning business channel for respected brands.Today, Conductor supports more than 175 brands that integrate Adobe and Searchlight while providing the most advanced features and functionality to optimize natural search, increase site traffic and grow revenues.
“By enabling an open, seamless exchange of data between natural search and analytics platforms like Adobe SiteCatalyst, marketers can easily tie SEO programs to business goals and demonstrate ROI across the organization with in-depth, real-time reporting,” said Seth Besmertnik, CEO of Conductor.”We are enabling digital marketers to be more brilliant — to increase natural search visibility in the marketplace and across the organizations, drive more website traffic, set clear goals and performance indicators, and report on results to win budget — all from one platform.”
Conductor is hot off the heels of its most successful year on record, fueled by a historic round of funding and increased global demand Conductor Searchlight.2012 saw more than 150 new customer engagements bringing the total number of brands under management to more than 2,000, representing $4.5 billion in SEO revenue and more than five million keywords under management.
About ConductorConductor is the global leader in SEO technology.Thousands of brands and enterprise marketers use its cloud-based SEO platform, Conductor Searchlight to measure, improve and manage their natural search efforts to stay ahead of the competition, increase site traffic and boost revenues.The powerful, highly scalable platform processes massive amounts of data quickly to give users real-time information for better, more informed decision making and to identifying new ways to increase share-of-search that will propel their businesses forward.Offering the most robust performance reporting and measurement tools available in the industry, Conductor arms marketers with the intelligence needed to tie SEO success to business objectives and demonstrate the value of SEO across the organization.One of New York City’s fastest growing and most admired technology companies, Conductor is routinely recognized for excellence in business and corporate culture.To learn more, go to www.conductor.com or follow Conductor on Twitter @conductor.
SEO SpyGlass Enterprise un software estremamente utile per i SEO grazie al quale possibile conoscere tutti i link dei siti web pubblicati su Internet che puntano alle nostre pagine web. Il programma anche in grado di fornirci la lista dei primi dieci siti pi importanti che rimandano al sito personale.
SEO SpyGlass Enterprise semplice da utilizzare e si presenta con uninterfaccia utente estremamente intuitiva da cui possibile accedere a tutte le funzioni. Lutente pu anche conoscere le keyword pi utilizzate grazie alle quali lutente raggiunge le nostre pagine utilizzando i motori di ricerca. Il programma un ottimo sistema di analisi che permette di migliorare il numero di visite del sito.
Tra le principali caratteristiche dellapplicazione:
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SEO SpyGlass 5.7.3
Singapore SEO services: Video 1 – Introduction to SEO
www.internet-success-hub.com Introduction to SEO. What is Search Engine Optimization? What is organic search engine results and the share of traffic based on keyword ranking positions on the 1st page of Google. This video was recorded at the SEO workshop conducted at Aventis School of Management, as part of their Executive MBA course. ~~~~~~~ Internet Success Hub is performance-based boutique internet marketing consultancy. We have a unique way of offering SEO services to clients that guarantees 1st page Google results. Get 100% of your keywords on the 1st page of Google, or else its free! In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases JupiterResearch has found that the average company gets about 80 % of its commercial search engine referrals from organic results and the rest from PPC ads. The study also showed that 90% percent of searchers only visit sites in the first 10 results. If we equate 1 visitor to the website with $1, that means 90% of the money is going to other websites if you are NOT on the 1st page of Google. Our SEO Deliverables include Month-on-month increase: -Organic traffic from the Search Engines. -Keyword rankings in Google -Number of back links to the site -Number of indexed pages of the site Contact us today: (65) 65 272 655. Internet Success Hub Pte. Ltd. 1 Kaki Bukit Road 1, #02-47 Enterprise One Singapore 415934 www.internet-success-hub.com
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Singapore SEO services: Video 1 – Introduction to SEO – Video
Singapore SEO services: Video 2 – Benefits of SEO
www.internet-success-hub.com Benefits of SEO What can SEO do for your website business? How do visitors and conversions increase due to SEO? People trust you more because you are ranked higher in the Google search results. Your credibility is increased. This video was recorded at the SEO workshop conducted at Aventis School of Management, as part of their Executive MBA course. ~~~~~~~ Internet Success Hub is performance-based boutique internet marketing consultancy. We have a unique way of offering SEO services to clients that guarantees 1st page Google results. Get 100% of your keywords on the 1st page of Google, or else its free! In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases JupiterResearch has found that the average company gets about 80 % of its commercial search engine referrals from organic results and the rest from PPC ads. The study also showed that 90% percent of searchers only visit sites in the first 10 results. If we equate 1 visitor to the website with $1, that means 90% of the money is going to other websites if you are NOT on the 1st page of Google. Our SEO Deliverables include Month-on-month increase: -Organic traffic from the Search Engines. -Keyword rankings in Google -Number of back links to the site -Number of indexed pages of the site Contact us today: (65) 65 272 655. Internet Success Hub Pte. Ltd. 1 Kaki Bukit Road 1, #02-47 Enterprise One Singapore 415934 www …
Singapore SEO services: Video 2 – Benefits of SEO – Video
Singapore SEO services: Video 3 – SEO Work Process
www.internet-success-hub.com SEO Work Process Step by step process of analyzing a website for SEO issues, keyword research, competitor research, content analysis, implementing SEO to your website (on-page SEO), content creation and link building (off-page SEO). This video was recorded at the SEO workshop conducted at Aventis School of Management, as part of their Executive MBA course. ~~~~~~~ Internet Success Hub is performance-based boutique internet marketing consultancy. We have a unique way of offering SEO services to clients that guarantees 1st page Google results. Get 100% of your keywords on the 1st page of Google, or else its free! In simple terms, SEO is the simple activity of ensuring a website can be found in search engines for relevant words and phrases JupiterResearch has found that the average company gets about 80 % of its commercial search engine referrals from organic results and the rest from PPC ads. The study also showed that 90% percent of searchers only visit sites in the first 10 results. If we equate 1 visitor to the website with $1, that means 90% of the money is going to other websites if you are NOT on the 1st page of Google. Our SEO Deliverables include Month-on-month increase: -Organic traffic from the Search Engines. -Keyword rankings in Google -Number of back links to the site -Number of indexed pages of the site Contact us today: (65) 65 272 655. Internet Success Hub Pte. Ltd. 1 Kaki Bukit Road 1, #02-47 Enterprise One Singapore 415934 www …
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Singapore SEO services: Video 3 – SEO Work Process – Video
Zest Studio is a web development company established in India, Bangalore with branches internationally, It has a long way building trustworthy customer relationship by delivering quality and customer satisfaction. Zest Studio provides its clients with generic Web Designs that can prove as a powerful medium of promoting their business online, as We provide with website development and digital marketing solutions for all industries, with an emphasis on Open Source technology. Zest strength lies in skilled, experienced and Qualified teams which provides it's Client's with proven and highly effective web based solutions. Zest Studio is a full service web development company providing the following services: Website development Website design Search engine optimization (seo) Search engine marketing (SEM) IT consulting Digital strategy Online marketing Digital marketing solutions E-commerce website design on: Magento E-Commerce Enterprise Drupal Joomla E-Commerce WordPress Website Zeststudio | Dream, Think, Create. 22/1, 1st Floor, Wheelers Road, Cox Town Bangalore-560005. KARNATAKA INDIA. Tel : +91 80 41178348 Mob : +91 9900437578 E-Mail : firstname.lastname@example.org Web :www.zeststudio.coFrom:Zest studio sViews:8 3ratingsTime:01:59More inPeople Blogs
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Zest Studio – Video
Eqalix Inc., an emerging regenerative medicine company, announces its Scientific Advisory Board (SAB). This SAB gives Eqalix a depth and breadth of experience necessary to take it to the next level.
Reston, VA (PRWEB) October 09, 2012
“We are very pleased to bring together these key thought leaders to establish the Eqalix Scientific Advisory Board,” stated Joseph P. Connell, Eqalix CEO and Chairman of the Board. “I have worked with Drs. Gold and Goldman for years and have always admired their abilities. Dr Lelkes technologies will make a profound impact upon aesthetic dermatology, wound healing and regenerating blood vessels, nerve endings and damaged organs with the guidance of this distinguished panel. It is not clich in any manner when I say that we are thrilled to work with this team. We look to their guidance, industry knowledge and network to help deliver these therapies into clinic and prospective patients as soon as possible, as I am confident our technologies will make a difference, said Connell.
The members of the Eqalix Scientific Advisory Board are:
Peter I. Lelkes, PhD: Chief Scientific Advisor; Dr. Lelkes is the Laura H. Carnell Professor and Founding Chair of the Department of Bioengineering in the College of Engineering at Temple University and the Inaugural Director of the Institute for Regenerative Medicine and Engineering (TIME) at Temple Universitys School of Medicine. While at Drexel, Prof. Lelkes directed an interdisciplinary program in tissue engineering and regenerative medicine, focusing on nanotechnology-based biomaterials and soft tissue engineering, employing developmental biological principles to enhance the tissue-specific differentiation of embryonic and adult stem cells. Dr. Lelkes has organized several Keystone conferences and published more than 160 peer-reviewed papers and 45 book chapters and made more than 400 presentations nationally and internationally.
Dr. Lelkes basic and translational research has been support by federal (NIH, NSF, NASA, DOE) and state funding agencies, (NTI and Dept. of Commerce, Tobacco Settlement Funds) and private Foundations, including the Coulter Foundation. Most recently, Dr. Lelkes has been named Director of the Surgical Engineering Enterprise, one of the major initiatives of the strategic plan of Drexel Universitys College of Medicine. In addition, Dr. Lelkes has been the team leader for tissue engineering at the Nanotechnology Institute of Southeastern Pennsylvania (NTI) and is the Co-Director of PATRIC, the Pennsylvania Advanced Textile Research and Innovation Center, focusing on BioNanoTextiles and Stem Cell Biology.
Dr Lelkes stated, “I am delighted and excited to partner with Eqalix to translate our inventions from the bench to the bedside in a timely fashion.
Mitchel P. Goldman, MD, Scientific Advisor, Founder and Medical Director of Goldman Butterwick Fitzpatrick, Groff & Fabi, Cosmetic Laser Dermatology. A graduate of Boston University, Summa Cum Laude, and the Stanford University Medical School, Dr. Goldman is a Volunteer Clinical Professor in Medicine/Dermatology at the University of California, San Diego. Dr Goldman is Board Certified by both the American Board of Dermatology and the American Board of Cosmetic Surgery.
He is a fellow of the American Academy of Dermatology, American Society for Dermatologic Surgery, American Society for Laser Medicine and Surgery, American Academy of Cosmetic Surgery and the American Society of Liposuction Surgery. He is former President of the American College of Phlebology and President-Elect of the American Society for Dermatologic Surgery. He presently serves on the Board of Trustees for the American Academy of Cosmetic Surgery. He also has authored and/or co-authored 21 Textbooks on Dermatology, Sclerotherapy, Ambulatory Phlebectomy, Cutaneous Laser Surgery, Cellulite and Dermatologic Surgery as well as over 300 peer-reviewed publications and textbook chapters.
Dr Goldman added: I am very interested and excited to work with the Eqalix team to make these technologies a success. I believe that my background lends well to truly shaping the successful commercialization of these products for my patients to improve outcomes.
CHICAGO, IL and PITTSBURGH, PA–(Marketwire – Oct 3, 2012) – Today, KineMatik announced that Stemnion, Inc., a global regenerative medicine company focused on the research, development and clinical use of its proprietary technology platform derived from human placental cells, has selected KineMatik’s Electronic Laboratory Notebook (ELN) to deliver a research data management platform across its research organization. KineMatik is a leading global provider of a fully integrated solution that helps manage R&D at all levels of the product development lifecycle, keeping projects on budget and on schedule, while simultaneously providing the ability to meet stringent regulatory requirements for training and quality.
Stemnion will deploy KineMatik’s ELN across several research divisions to streamline data capture, eliminate data silos, facilitate collaboration and information sharing, reduce complexity and speed time to research.
“After evaluating several ELN options available on the market, we chose KineMatik because of its extensive capability to perform document management in a traceable and compliant manner,” commented George L. Sing, CEO.”KineMatik’s ELN will provide Stemnion an infrastructure for centralized research data management, enabling researchers to easily collaborate, and protect sensitive intellectual capital.”
“We are pleased that Stemnion has joined the KineMatik family of very satisfied customers,” remarked Michael Price, VP of Sales at KineMatik.”We are certain that Stemnion will realize the same high-value as that of our other clients, including increased collaboration on research processes, reduced R&D costs through improved efficiencies, and enhanced protection of vital Intellectual Property.”
KineMatik’s ELN is a flexible and extensible platform based on world-standard ECM technology for the capture, searching and publishing of experimental data, capable of being fully validated. With superior integration capabilities to LIMS, CDS, instrumentation, SAP and SharePoint, the KineMatik ELN increases research productivity and efficiency by improving data accessibility, promoting knowledge sharing and reuse of data across an organization, minimizing duplication of efforts.
Stemnion, Inc. is a privately held regenerative medicine company focused on the research, development and clinical use of its proprietary technology platform, derived from human placental cells. This platform provides an exciting new approach to wound healing and tissue repair in that it promotes rapid and better quality healing in a wide range of injuries. Stemnion’s proprietary technology platform is derived from a unique population of cells isolated from full-term placental tissue that is normally discarded following delivery of a baby. There is no interruption in the development of the baby to procure this tissue, and therefore there are no ethical, religious, moral or political issues associated with their use. The Company has completed a Phase I human safety trial for the treatment of burns, and is currently planning additional Phase I and Phase II clinical trials.http://www.stemnion.com.
KineMatik is a leading global provider of an Electronic Laboratory Notebook (ELN), Quality Management System (QMS), Laboratory Resource Management System (LRMS) and Project & Program Management (PPM) solutions based on industry standard software platforms including Open Text Content Server and Microsoft SharePoint Enterprise Content Management (ECM) technologies.KineMatik, with our expert Ph.D. Scientific Advisors, helps people in industry, government and academic organizations operate more collaboratively, manage their data more efficiently and be more productive in their daily tasks whether they are bench scientists, laboratory directors, project managers or quality and audit teams. KineMatik has been in business for over 12 years focused on helping make R&D organizations more efficient. For further information please visit us at http://www.kinematik.com.
seoClarity, the Intelligent Enterprise SEO Platform, today unveiled a groundbreaking innovation in the field of SEO analytics & management seoClarity A.I. – that fundamentally changes how enterprises and agencies leverage data to scale their SEO efforts intelligently and gain a significant competitive edge.
Des Plaines, IL (PRWEB) October 02, 2012
According to Mitul Gandhi, Chief Architect and Co-Founder of seoClarity and the person behind the development of A.I., To succeed in the ultra-competitive SEO landscape, you need “human intelligence”. Think of A.I as replicating your best SEO asset – the knowledge and expertise of your team. A.I. gives all SEOs and marketers the ability to rise to the upper echelon and create winning strategies for their business.
A.I. is vastly different than ordinary SEO solutions that rely solely on recommending best practices because only A.I. gives enterprises and agencies the ability to scale their human talent and build and test their own analyses rules across all SEO metrics or leverage a ready-made library of analysis rules developed by the leading SEOs of the world. The most complex SEO analyses can now be codified and applied at scale across entire domains to generate insights for immediate action.
The leading-edge innovation of A.I. is possible because of seoClaritys standing as the only platform that empowers enterprises with the knowledge of exactly what is happening on a daily basis with every aspect of their SEO. The daily data updates, deep analytics integrations, full web crawling and wide array of industry partnerships provide clients with at your fingertips access to an unparalleled data set.
A.I. reaffirms seoClaritys position as the only SEO platform of choice for leading enterprises and agencies looking for unparalleled insights that are delivered in a flexible, customizable method.
seoClarity is the first and only Enterprise SEO Platform that provides you complete visibility into ALL of your SEO efforts from search engine crawler activity and on-page optimization to keyword rankings, click-through rates and conversion rates and updates it daily. seoClarity is comprised of professionals with strong direct marketing backgrounds, a team of incredibly smart statisticians, and the brightest minds with over 30 years combined of SEO experience working in and with enterprises. The result is a platform that delivers unparalleled SEO intelligence, ease of use, all adding up to a formula that saves you time and effort, while contributing to a positive ROI.
Doug Benson, Director of Marketing
Major SEO Platform Innovation “A.I.” Unveiled by seoClarity
180Fusion Awarded #1 in Local SEO in North America and Top 5 in Global and Enterprise SEO CategoriesLadera Ranch, CA (PRWEB) September 29, 2012 180Fusion, an industry leader in providing expert SEO services, was awarded the highest rankings for their results-oriented SEO services from independent research firm TopSEOs. In addition to being awarded #1 in Local SEO for North America, 180Fusion has …
Awarded #1 in Local SEO in North America and Top 5 in Global and Enterprise SEO Categories for top results for clients.Ladera Ranch, CA (PRWEB) September 25, 2012 Leading SEO Reseller, 180SEOReseller.com, continues to grow their partnership business by establishing their white label SEO program with a variety of marketing agencies-from big brands to traditional media agencies- that are in search …
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Leading SEO Reseller, 180SEOReseller.com, Continues to Expand White Label Program
Enterprise SEO teams often fall into the trap of looking at high-level metrics and missing context, according to Hugo Guzman, Senior Manager of Online Marketing for HSN (Home Shopping Network’s eCommerce site, HSN.com). Speaking to SEW on the phone, Guzman gave a candid preview of his presentation entitled “Building SEO Goals & KPIs for Your Organization” ahead of Conductor’s C3 event on Thursday 19th September. His presentation will focus on how SEO teams can “manage up” to the C-suite and across departments to drive significant incremental profits.
As I’m sure many can attest to, the relationship between SEOs and the CMO is still one of education and empowerment because the role search and online strategies play are second fiddle to the wider and overall concerns of the C-Suite. With concerns such as price point, customer services, brand development – and the direction of any company being as much about it’s resource allocation and staffing as it’s marketing strategy – search is justifiably an afterthought.
However, with the marketing intelligence yielded from big data SEO platforms, like Conductor, SEOs are increasingly likely to take a seat at the C-Suite table. And according to Guzman, the winning approach to SEO is to do the opposite of what you might have done as a division manager. Namely, that to focus on higher level metrics could leave you blind sided to the most profitable opportunities for your department and your internal liaisons.
“There are two ways to execute on tactical SEO methodology,” said Guzman, “you can take a top down perspective which focusses on the performance of entire categories or divisions. Or you can take a ‘bottom up strategy’ – a granular approach to improve day to day tactical efforts – which aims to be nimble around the incoming data.”
In Guzman’s experience, the top down approach can run out of mileage as there is a tendency towards a portfolio approach which focusses on known business drivers, such as high volume search terms or high volume of conversions. As a result, from a distance, all converting keywords tend to look like just one of a million converting products.
By contrast, Guzman recommends identifying what he calls, “on-the-cusp” keywords, which may not drive much traffic currently but show a consistent “propensity to sell.” These low traffic but consistently converting terms can operate in a dual capacity; both as a kind of ‘divining rod’ for greater profits or ‘a canary in the coal mine’ forecasting trouble ahead.
“Where there is a track record of conversion on low traffic terms, digging deeper into the context of the conversion reveals site architecture concerns and opportunities that you just would not have identified from a top down view,” said Guzman, “periodic issues, such as a global redirect strategy, can often bury these smaller barriers to conversion.”
Simply by fixing these small things, bigger opportunities emerge, “when you do this kind of work, from the ground up, you all of sudden uncover new keyword opportunities that fit into the market segment or category.”
In turn, these new search queries or, put another way, ‘keyword intelligence’ around a product category lead to a content marketing strategy which helps to squeeze more ROI from that section of the site. It can even breed new sections. Guzman told SEW that there is a direct relationship between the concept of “product assortment” for a retailer – not just total inventory in terms of stock, but also length, variety and consistency in a product line – and the search traffic and ROI an eCommerce site can expect to generate.
“Every day we are looking at data coming in and finding new keyword that have never before driven revenue,” continued Guzman, “and it’s important to empower the merchant teams with search data. We are constantly feeding them data in terms of search volume and revenue. We use Conductor to find terms that show for queries that show internally consistent trends to inform merchandizers about what we are not stocking and how they can use that information to improve their product line.”
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