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There has been explosive growth in native advertising in 2014. Native advertising is defined by the IAB as advertising that takes the form of the content around the ad.

While native ads have been in existence since the early 2000s (with many considering Google AdWords as the first serious play) it has gained new momentum this year as the SEO landscape has changed so significantly.

Native advertising offers an unparalleled user experience. An overwhelming majority of consumers say that sponsored content doesn’t hinder their experience on a website. Consumers are also more likely to look at native ads and share them over display ads.

Content marketers are paying attention to the trend.

Native ads help circulate strong content, encourage sharing and earn unsolicited backlinks.

SEO in 2014 has been focused heavily on content marketing as Google has pushed the community to stop explicit link building. As small businesses create stronger content, they will also naturally start to think about how to more effectively grow their audiences.

Launching a native ad campaign is easy for a small business that is already engaged with SEO, social, and content marketing. Content marketing efforts have already created great content on the website and native advertising offers excellent click-through rates to bring more readers.

Having a blog with a consistent flow of content can grow a loyal reading audience, reinforce the brand, and gain backlinks the right way. Recommendation widgets, like Internal Discovery from Disqus, show suggested links to content already on websites and are easy to install. They allow users to navigate through more content, stay on the site longer, and encourage engagement.

Promoted social media posts provide the same benefits, and are also easy to execute. Mashable recently reported on a small business that promoted content on Facebook and saw a 19 percent increase in monthly guest volume and gross revenue as a result.

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Why Small Business Should Care About Native Advertising

Unique, and original, content drives the Internet (so were constantly told), and weSEOs spend much of of our time producing and honing that content in the hopes of making the all mighty Google happy as a clam.

Unfortunately, there has always been an ongoing problem with spammy websites lifting existing content verbatim, and passing it off as their own creation. These scraper sites not only devalue the original content they have stolen, but they can also impact the page rankings of the original page.

Many of us have been affected by scraper sites over the years, and there is nothing quite as nerve wracking as having your hard work stolen, and then watching it earn a better piece of SERP real estate. So what is Google doing about scraper sites, and what can we do to protect ourselves and our websites?

If youve been lucky enough to avoid scraper sites thus far, a short primer will put you in the picture. A scraper site is a website that lifts original content from another site and passes it off as its own. Were not talking about paraphrasing or quoting here. Scrapers steal whole blocks of original content, copying and pasting it onto their own websites. They do this to generate revenue, to divert traffic from the original site, and to manipulate page rankings. Up until recently, there was little a webmaster could do about scraper sites that had stolen their content. That may be starting to change. Though I stress the phrase may be.

Over the last few years, Google has attempted to address the scraping problem through their various search algorithms. Unfortunately, that has had little effect on either scraper sites or their ability to gain ground in a given SERP. Just a few months back in February, Googles Matt Cutts sent out a tweet announcing a new feature that allows webmasters to report scraper sites (shown above).

Its not too much to say that Cutts tweet was met with consternation, some derision, and a fair bit of ill humor. It even prompted a response tweet that has since gone viral, but the less said about that the better. Whether you are a fan of Cutts and Google or not, it is clear that they have scraper sites in their cross-hairs and are working on a plan to address the situation.

Reporting a scraper site is easy, and only takes a few moments. Simply go to Googles Scraper Report page, enter the URL of original site and the URL of the scraper site. The report page also asks that you enter the search results URL that demonstrates the problem. Finally, before you can submit your report, you must confirm that the original website is following Googles webmaster guidelines, and that it has not received any recent manual penalties.

Google has yet to say what they are going to do with this information, and submitting a report is no guarantee that your site will improve in the page rankings or that the scraper site will be immediately penalized. But clearly, Google is gathering this information to help them form a suitable attack strategy to combat scraper sites.

If your website has fallen pray to a scraper, there is not much you can do at the moment about the thievery itself. If your site is still outranking the scraper site, then you are in good shape as far as the SERPs go. However, if your site is being outranked by a scraper site, there are a few things you can do to help your sites performance.

Despite the critical backlash against Matt Cutts February tweet, it is clear that Google is taking a fresher look at scraper sites. While reporting a scraper site may not result in any immediate action, the fact that Google is gathering this information is at least a step in the right direction. If you are being outranked by your own content, file a report and then take to your own website and look for ways to improve your optimization strategies. At some point, our content efforts and following all the rules has to get rewarded, right?

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SEO 101: Are You Being Outranked by Your Own Content? by @dariozadro



BITCOIN 2014 – Wences Casares (Xapo) – Getting to a Billion Bitcoin Users
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BITCOIN 2014 – Wences Casares (Xapo) – Getting to a Billion Bitcoin Users – Video



BITCOIN 2014 – Wences Casares (CEO Xapo) – Getting to a Billion Bitcoin Users
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Affordable Web Design with SEO in Vancouver
http://VancouverJump.com Low Cost Web Design The reason why we can offer low cost website design is because we use templates. Your content management system in this case will be WordPress (CMS)….

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BITCOIN 2014 – Keynote – Dr. Patrick Byrne, Overstock CEO
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Minecraft: Islands of Junara – The Progress… In Death! – Episode 2
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Minecraft: Islands of Junara – The Adventure Begins! – Episode 1
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Amarillo TX Internet Marketing Company | Local SEO Agency | Website Design Professionals
Amarillo Texas SEO Company | Website Design Professional | Content Marketing Agency Ozment Media – (972) 890-3734 http://ozmentmedia.com/texas/amarillo-tx-website-design/ Ozment Media offers…

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Amarillo TX Internet Marketing Company | Local SEO Agency | Website Design Professionals – Video



SEO, PPC and Content Marketing Case Studies
Our clients share how Digital Third Coast's services have helped them make a measurable difference, from improving rankings to generating leads and increasing eCommerce sales. Find out more:…

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SEO, PPC and Content Marketing Case Studies – Video



New York SEO Tip #849: Content Length – Wiseguyapps.com
New York SEO experts at http://www.wiseguyapps.com know that content length is important to search engines because they place a higher value on content that's at least 200 words long. Remember,…

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GTA V ONLINE – Liberty City Triad (Easter Egg)
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Franken said the rules that FCC Chairman Tom Wheeler proposes would let corporations buy into an Internet fast lane, at the expense of consumers and smaller and emerging companies. Wheeler, however, contends that the proposal would establish that behavior harmful to consumers or competition by limiting the openness of the Internet will not be permitted.

The comedian-turned-senator joins a small but growing number of tech companies who have spoken out against the FCCs proposed rules, which it is expected to vote on May 15. Mozilla, Netflix Inc. (NASDAQ:NFLX) and online user-submission community Reddit, which is owned by Advance Publications, have all criticized Wheelers proposed rules.Franken says the rules will abolish Net neutrality, allowing big corporations to get their content to consumers faster than their rivals, creating higher rates for Internet service, and new obstacles to accessing the content that we want.

The full video of Frankens statement is below, followed by a transcript of his remarks.

Hi, Im Senator Al Franken.

It was American taxpayers who paid for the development of the Internet, by DARPA, the Defense Advanced Research Projects Agency. Since then, the Internet has changed everything about the way we communicate with each other. In the astounding innovation that accompanied and accelerated this revolution was because of the basic architecture of the Internet Net neutrality.

Net neutrality is the principle that all data on the Internet should be treated equally. Under Net neutrality, internet service providers have to let all content flow at the same speed.

Let me give you an example of how Net neutrality has enabled innovation. Before YouTube, there was Google TV. Google TV wasnt that great, so some guys started YouTube over a pizzeria in San Mateo, California. YouTube was better than Google TV, and because both traveled at the same speed to the viewer, people were able to make a choice between the two.

YouTube won out, and Google ended up buying YouTube for a lot of money, and everyone has benefited. Now, Net neutrality is under threat as it never has been. The chairman of the FCC has proposed new rules to permit a fast lane for content providers that are willing and able to pay for it.

This means that corporations will be able to get their content delivered faster. Mom and pop stores would lose even more ground to corporate giants. Big media companies will be able to get their version of the news to consumers faster, and would end up paying for it with higher rates for internet service, and new obstacles to accessing the content that we want.

This is the free speech issue of our time. We cannot allow the FCC to implement a pay-to-play system that silences our voices and amplifies that of big corporate interests. We have come to a crossroads. Now is the time to rise up and make our voices heard to preserve Net neutrality.

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Net Neutrality Is The 'Free Speech Issue Of Our Time,' Says Senator Al Franken [FULL TEXT]



SEO Tutorial for Beginners 21 Avoiding Duplicate Content
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SEO Tutorial for Beginners 21 Avoiding Duplicate Content – Video

toronto seo - Video

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May 052014



toronto seo
SEO Beaver | Beaver Marketing Inc 20 Bay Street, Toronto, ON M5J 2N8 855-979-4769 http://www.seobeaver.ca hello@seobeaver.ca We build stronger websites through Social, Content, SEO and PPC…

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We're Hiring at Dealer Synergy – SEO and Content Writer – Audubon, New Jersey
We're Hiring at Dealer Synergy – SEO and Content Writer – Audubon, New Jersey.

By: Sean Bradley

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We’re Hiring at Dealer Synergy – SEO and Content Writer – Audubon, New Jersey – Video

Byline: Hundreds of families chose to enjoy their Easter weekend on Welsh beaches and now RNLI lifeguards are preparing to return to Swansea beaches for the May Day bank holiday weekend. Page Content: The charitys lifeguards will be ready at their posts from 10am this Saturday (3 May) at Caswell, Langland and Port Eynon in Swansea, ready to offer safety advice and assistance to people enjoying …

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Apr 302014

While the typical web surfer doesnt realize it, Google and other search engines update their algorithms dozens of times per year. Every shift changes how SEO consultants conduct their work. It also puts more websites in danger of crossing penalties that will bump them from search rankings.

Fortunately, by paying close attention to the trends of the industry, search engine marketers have seen clear patterns in the type of tactics that search engines favor as well as what strategies they denounce. Weve put together a list of the most influential strategies that will either put you ahead of the pack or position you last in the running.

Dos: Best Practices for Online Visibility

There are an endless number of methods that SEOs use to rank web pages and attract new online business. However, weve distilled the strategies and concepts that are at the heart of what search engines are looking for in the content they want to promote in the rankings.

Do Be Unique

Becoming a leader in your field means taking the initiative with your content creation and developing pieces that offer a fresh perspective.

Developing content just for the sake of populating your web pages or getting new indexing signals is a poor strategy. Every piece of content on your website should be unique, offering a deeper understanding of a topic or providing new information for users to take advantage of.

Google and other search engines actually devalue content when it only offers information that appears on other sites first. This ensures that the content creators who first present an idea get the credit they deserve for it.

Do Make Pages for Users

Content should always be created with the user in mind. Ultimately, for a website to perform well, it has to satisfy users. Otherwise, searchers wont return to the website, they will not want to share your content, and your brand may well remain in obscurity.

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Top Do's and Don'ts of Modern SEO



SEO Content Management: 5 Ways to Stand Out
How are your content management skills? Check out 5 ways to stand out among the rest when it comes to SEO. See the full blog post at http://wp.me/p36B5z-2PC.

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SEO & Content Management: 5 Ways to Stand Out – Video

Have you ever had a call like this?

Client: So I heard Google’s Matt Cutts said links are [dead/bad/over], so I stopped all my link building, fired my SEO agency, and wanted to ask you what we should do next.

Me: (long pause) Umm, you did what? Were you penalized or positioning badly?

Client: Oh no, ranking in the top 3 for most of our keywords, great traffic, but you know I have been reading a little and then I saw Matt said to stop all link building, so I thought I better do that.

Me: Ummmm. OK, no…

Amazingly, even in 2014, many people have heard bits of information about websites and search engine optimization (SEO) that are either no longer relevant, completely misplaced, or simply erroneous. These all need to die really horrible deaths.

Myths can start so easily and quickly become pervasive. Listening to them can do some serious damage to your site or business. So let’s review five of the most common myths.

This is a favorite mantra of the content marketing. Just build an amazing website with even more amazing content and watch the traffic roll on in.

Really? Well, no.

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SEO, Your Website & You: 5 Myths & 10 Tips



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