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Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

Whether youre an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams. If you take the time to follow these specific tips and keep each other informed about relevant trends among your key audiences trends that you see in social conversations or analytics data you can brainstorm better ideas together without feeling as if there isnt any time to get your regular to-do listcompleted.

From a SEO perspective, your keyword strategy is a great place to start. Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own strategy so your audience starts to associate and use those phrases to describe your business, products, or services and amplify your brand.

As a social team, you must constantly listen to your audience and provide helpful information by joining the conversation, answering questions, or addressing real-time issues. You are the perfect set of eyes to help your SEO team discover pain points or creative ideas that your audience is discussing. Those observations can be repurposed into valuable content ideas for your SEO team to create. These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience.

For SEOs, while we want to deliver the most valuable content possible, sometimes its difficult to determine what kind of content our audience wants at any given time. Social listeningis a great solution for removing this roadblock. If you dont have the resources to monitor social channels yourself, listen to our social team and gather their feedback about the story you should be telling through your content based on what your audience needs or likes to talk about.

Social teams can get involved by delivering focused content to their audience via paid media. Segment your social audiencesby keywords, job title, company, followers, or geo-targeting using sponsored content campaigns on networks with sophisticated targeting capabilities like Twitter and LinkedIn. With strategic targeting you can help fuel the conversations you know your audiences are interested in having.

SEO may have come from a more technical genesis, while social media was more traditionally a community-building platform, but both SEO and social are meant to build relationships with your audience and provide meaningful solutions and interactions for those groups. While sharing the details of your data reporting across these teams will be a more time-consuming task, doing so will help to reveal the areas in need of the most collaboration.

Use this formula to establish your goals and evaluate your efforts. Knowing whether or not these metrics are met will help you determine what content and conversations yield the best interactions from your audiences.

Ultimately, a better connection between your social and SEO teams will allow you to provide a more positive experience for your target audiences. And if you can provide a great experience, or even answer questions before your audience thinks of the question themselves, you will turn site visitors into customers and customers into brand advocates.

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3 Ways to Form More Integrated Social and SEO Teams

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Open only a week or so, about 50 of Freedom Place’s 68 apartments are already occupied.

After more than a year of work, the long-abandoned apartment building in St. Louis’ Vandeventer neighborhood has been transformed as residences for homeless veterans.

Behind the $12.7 million project at 4011 Delmar Boulevard is the Vecino Group, a housing developer from Springfield, Mo. Vecino officials and state Treasurer Clint Zweifel took part in a ribbon-cutting ceremony today.

The five-story building completed in 1928 is about three blocks from the John Cochran VA Medical Center. Each Freedom Place apartment has all the usual appliances, including a dishwasher and laundry machines. Rents are far below market rates.

Freedom Place is the first St. Louis project for Vecino, whose focus is on affordable housing and historic rehabilitation in its home territory of southwestern Missouri.

Sources of Freedom Place funding included state and federal low-income housing tax credits, plus state and federal historic preservation tax credits.

Among the residents is Daryl Fuller, 62, an Army vet who said he served in Vietnam in the early 1970s. He watched the ribbon-cutting in Freedom Place’s lobby. Fuller said he became homeless months ago, then spent time at the New Life Evangelistic Center downtown.

I’m not saying I was in hell, but this is heaven, he said.

Tim Bryant covers commercial real estate, development and other business stories for the Post-Dispatch. He blogs at Building Blocks, the Post-Dispatch development blog.

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Freedom Place opens for homeless vets

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Toronto, Ontario (PRWEB) October 23, 2014

Theres sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.

That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if — and how — they used search engine optimization, also called SEO, to uncover sales prospects.

The survey was conducted in August by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.

We already know that search is the number-one traffic driver to real-estate websites and that search is way more important than social media, said Peyman Aleagha, WebsiteBox CEO. So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then its crucial to make sure your website shows up at the top of those results.

Big Three: Keywords, Coding and Content

Survey respondents who were all WebsiteBox customers and real estate professionals indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.

The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.

For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have dont seem to get the SEO job done.

Agents Lack Time, Money, Expertise for SEO

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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap

Earlier this week, the federal governments National Science Foundation, an entity created to encourage the study of science — encouragement that it achieves by awarding grants to scholars and universities — announced that it had awarded a grant to study what people say about themselves and others in social media.

The NSF dubbed the project Truthy, a reference to comedian Stephen Colberts invention and hilarious use of the word truthiness.

The reference to Colbert is cute, and he is a very funny guy, but when the feds get into the business of monitoring speech, it is surely no joke; it is a nightmare. It is part of the Obama administrations persistent efforts to monitor communication and scrutinize the expressions of opinions it hates and fears.

We already know the National Security Agency has the digital versions of all telephone conversations and emails sent to, from or within the U.S. since 2005. Edward Snowden’s revelations of all this are credible and substantiated, and the governments denials are weak and unavailing — so weak and unavailing that many NSA agents disbelieve them.

But the governments unbridled passion to monitor us has become insatiable. Just two months ago, the Federal Communications Commission, which licenses broadcasters, threatened to place federal agents in cable television newsrooms so they can see how stories are generated and produced. The FCC doesnt even regulate cable, yet it threatened to enhance its own authority by monitoring cable companies from the inside.

Whats going on here?

Whats going on here, and has been going on since President Obama took office in January 2009, is a government with little or no fidelity to basic constitutional norms. There is no defense under the Constitution to any aspect of the government’s — federal, state, regional, local or hybrid; or any entity owned or controlled by any government; or any entity that exercises the governments coercive powers or spends or receives its money — monitoring the expressive behavior of anyone in the U.S., not in a newsroom, on social media or anywhere else.

The NSFs stated purpose of the Truthy squad is to look for errors in speech, particularly errors that fuel hatred or political extremes. This monitoring — this so-called search for error — is totalitarian and directly contradicts well-grounded Supreme Court jurisprudence, for several reasons.

First, for the government to gather information — public or private — on any person, the Constitution requires that the government have articulable suspicion about that person. Articulable suspicion is a mature and objective reason to believe that the person has engaged in criminal behavior. Without that level of articulable belief, the government is powerless to scrutinize anyone for any reason.

The articulable suspicion threshold is vital to assure that people in America have the presumption of liberty and are free to choose their behavior unimpeded or threatened by the government. The feds cannot cast a net into the marketplace of ideas and challenge what it brings in. Were they able to do so, the constitutional protections for free expression and the primacy of liberty would be meaningless.

JUDGE NAPOLITANO: Chilling free speech Fed's passion to monitor us has become insatiable

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Religious Freedom is Good for Business
Religion is growing and will continue to grow globally, with about 9-in-10 people projected to be affiliated with religion in 2030 compared with 8-in-10 in 1970, according to the World Religion…

By: Family Research Council

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Oct 222014

Salon PepTalk Oct 21
On Site SEO vs OFF site SEO. Google cares more about what “OTHER” people say about your business, than what “YOU” say about your business. One of the OFF site SEO is Google Reviews. If you…

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Bitcoin and other major cryptocurrency markets remain stable, as Bitnet secures Series A funding.(IBTimes UK)

The price of bitcoin has remained relatively stable over the past 24 hours, shifting by less than 1% in value since yesterday.

Most other major cryptocurrencies have followed in bitcoin’s lead, with litecoin, dogecoin and peercoin all moving by between 0% and 2%.

The biggest mover across all digital currency markets is uro, the “hybrid commodity token” that pegs its value to the fertilizer urea. Uro’s price jumped by 45% to take its market capitalisation up above $1.5 million for the first time since July.

The co-founder of PayPal, Peter Thiel has said that despite bitcoin being founded on the same set of ideas as PayPal, the two have developed in very different directions.

“Bitcoin is the opposite of PayPal, in the sense that it actually succeeded in creating a currency,” Thiel said in a talk at the Booth School of Business in Illinois.

“However, its payment system is lacking, and it is often used to make illegal transactions, such as to buy heroin. Until bitcoin is used to make more legal transactions, I am a bit sceptical.”

Thiel has previously described bitcoin as “badly lacking”, saying in a Reddit AMA (ask me anything) last month that he would become “more bullish” on bitcoin when the payment volume of bitcoin significantly increases.

Bitnet secures $14.5m Series A funding

Bitcoin payments processor Bitnet has raised $14.5m in a Series A funding round that it hopes will go some way to enticing major merchants into using its payments software.

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Cryptocurrency Round-Up: PayPal Founder Sceptical of Bitcoin and Bitnet Receives $14.5m Funding

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SecuraCoin Retail Bitcoin Exchange We are a Digital Currency Business based out of Toronto, Canada. We specialize in servicing Money Service Businesses (MSBs) and other reta…

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How to find what is the value of Bitcoin?
Rodrigo's Bitcoin start-up: Apps, books courses for entrepreneurs: In this video I ask Rodrigo how peopl…

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The Bitcoin market had an exciting week with the market value breaking over the $400 mark againbut its been hovering above and below the $400 band since that happened. Canada received an amazing talk from Andreas Antonopoulos, previous Chief Security Officer at and author of Mastering Bitcoin, who spoke to the Canadian senate with an impassioned explanation of Bitcoin and its innovative future.

In the legal corner of Bitcoin news, Dorian Nakamotoa man outed by Newsweek alleged to be the Satoshi Nakamotois seeking a lawsuit against Newsweek for what happened after the article that brought attention to him. Still no word on who or what the actual Satoshi Nakamoto happens to be. And, Butterfly Labs is striking back against the Federal Trade Commission after a complaint shut down the business as part of an investigation into its practices.

Last, but not least, a new website has launched that gives an up-to-date measure of historical Bitcoin volatility at

When the market value of bitcoin fell below $400 near September 27th, it must have led to a community-wide depression. It seems this way because now that the market value has risen, once again, above $400 (sometime midnight Sunday) it triggered a few joyous posts on reddit.

Since then, the price has hovered near $400, rising and falling in a band between $415 and $395.

Andreas Antonopolous last week went in front of the Senate of Canada and spoke to the government body about the regulating Bitcoin. The first eleven minutes is Antonopoulos speech and the remaining almost hour-and-a-half of the video is questions. Even if you dont have two hours to watch, its worth watching his opening statements.

Antonopoulos argues against tight regulation on Bitcoin because it will stifle innovation and during the questions segment rebutted numerous queries about crime and money laundering by discussing the nature of privacy and security with Bitcoin. He especially did a good job of showing how while BItcoin is more transparent than fiat money it can also be more secure.

The senators ask interesting and extremely thoughtful questions, most of which center around consumer protection and economics; but amid the most enlightening was Who are Bitcoins biggest detractors around the 41:20 mark.

In an attempt to resolve the hunt for the legendary Satoshi Nakamotothe mythical Batman and inventor of BitcoinNewsweeks Leah McGrath Goodman claimed that Dorian Nakamoto of California happened to be the mythical Bitcoin inventor. This led to a major disruption of Nakamotos life.

This has happened before. A reporter for The New Yorker interviewed Michael Clear, another cryptographer with a math backgroundyet also denied being Satoshi. However, Dorian Nakamoto had the benefit of a very similar name.

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Bitcoin Weekly 2014 October 15: Bitcoin breaks $400, Antonopoulos speaks to Canadian Senate, Butterfly Labs vs. FTC

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