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Oct 302014

Every small business should have abasic knowledge of search engine optimization. In fact, you should almost be exhausted by the term SEO at this point, as youve been undoubtedly told time and time again just how important it is. But unlike many trending industry buzzwords, SEO is here to stay. Why? In our web-facing world, the (already) dominant search engines are becoming the cornerstone of theinternet. Standard procedure for individuals looking for information is to search first.

Understanding the basic tenets of SEO will keep your business relevant and searchable, which will amount to added business and web traffic. There will be hoards of digital marketers that will tell you your organization needs a professional (and oftentimes expensive) SEO strategy, but understanding a few basics will keep your business in the conversation.

Heres what you need to know:

For starters, dont be intimidated by SEO it sounds much more complicated than it actually is! The acronym stands for search engine optimization and its the process of aligning your website to the standards and recommendations of search engines in order to get increased traffic and visibility from search engine results.

Web pages, videos, listings, etc. are shown based on what the search engine considers most relevant to users. Relevancy is determined by search engine algorithms. The exact algorithms are not made publicly available, but in attempt to create a stronger, safer, more legitimate user experience, search engines are pretty open about what will help or hurt rankings.

The lesser known but equally important term SERP or Search Engine Results Page describes the actual listing or ranking order that an end user is presented with after a search. This is closely connected with SEO because if youre practicing good SEO practices, your SERP score should also be considerably strong. Small businesses should be especially focused on SERP and aim to be as high as possible on various search engine results pages.

While keywords remain a prominent component of SEO, their importance is waning. It used to be you could simply slap up a page and jam it with the terms users commonly search for, but search engines are growing smarter. Keywords and phrases are still important, but they must be surrounded by impactful content and placed intelligently with end usability in mind.

Your business should cultivate a strong social media presence and create a profile on all channels that are appropriate for your industry. Promoting web content on Twitter, Facebook, Vine or other social media avenues will help your business rise through the search engine ranks.

At this point, you should know that producing high-quality content is the essence of SEO. Create pages with end users in mind and avoid tricks intended to fool search engine algorithms (keyword jamming). Focus on creating content that is valuable and engaging, and differentiate yourself from your competitors.

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SEO Basics For Small Business Owners

Tom Ryan wanted to build something that could identify criminal behavior inside massive mobile networks, stock trading services, ecommerce sites, and other online operations. So he turned to a pair of familiar names for help: Facebook and the NSA.

He didnt exactly knock on Facebooks front doorlet alone the NSAs. But he did adopt a pair of sweeping software systems built by these giants of the online age, systems that help them juggle the massive amounts of digital information streaming into their computer data centers.

Ryan grabbed an NSA tool called Accumulo, which likely plays a key role in the agencys notoriously widespread efforts to monitor internet traffic in the name of national security, and he paired it with a Facebook tool called Presto, used to quickly analyze the way people, ads, and all sorts of other things behave on the worlds largest social network. Both Facebook and the NSA, you see, have open sourced their software, meaning these tools are freely available to the world at large.

Ryan is the CEO of a small Silicon Valley startup called Argyle Data. Over the past sixteen months, he and his engineering team used Accumulo and Presto to fashion software that can root out fraud inside todays massive online operations, and theyve already deployed the thing with at least a few companies, including Vodafone, the British telecommunications giant that runs mobile phone networks across Europe.

Argyle is a nicely rounded metaphor for the recent evolution of the data-juggling technologies that drive our modern businesses. Over the past several years, massive web companies such as Google and Facebookas well as similarly ambitious operations like the NSAhave built a new breed of software that can store and analyze data across tens, hundreds, and even thousands of machines, and now, these software tools are trickling down to the rest of the business world. As a startup, Ryan says, you want to build on whats new, not whats old.

The poster child for this movement is a software system called Hadoop, which was inspired by work originally done at Google. But Hadoopat least as it was originally conceivedis now giving way to tools that operate at much faster speeds. Hadoop is a batch system, meaning you assign it a task and then wait a good while for the answer to come back. Newer systems are much better at operating at speed.

Argyles software is a prime example. Using machine learning and whats called deep packet inspection, it analyzes the individual packets of data that stream across a network, and if a piece of data meets certain criteriai.e. sets off certain flagsit gets shuttled into Accumulo, a massive database that can extend across myriad machines. It helps us scan tens of millions to hundreds of millions of transactions a second, Ryan says. Companies can then use a version of Presto to further analyze this data, executing specific queries in near real-time.

Christopher Nguyen, the CEO of a data analysis startup called Adatao who once worked with similar big data software inside Google, says that Arygles method isnt necessarily the best way to analyze such massive amounts of information at speed. But he agrees that this is part of a much much larger movement towards real-time big data tools, tools that also include something called Spark, developed at the University of California at Berkeley, and various other software contraptions.

At the same time, Argyles story underlines another aspect of this movement. At the NSA, you see, Accumulo is likely part of a surveillance effort that underpins our online privacy, and as the tools like this make it easier to collect and analyze such enormous amounts data, they may help push us towards a world where privacy is eroded even further. Vodafone, after all, is using Argyles software to closely analyze data streaming across European wireless networks used by the general public.

According to Seth Schoen, a staff technologist with the Electronic Frontier Foundation, laws typically allow companies to use tools along the lines of Argyleincluding deep packet inspectionto do things like fight fraud. But in the end, their affect on privacy boils down to the policy of each individual company. The good news with Argyle, as Ryan points out, is that the NSA built Accumulo so that organizations can closely control who, within their operation, has access to each individual piece of data. Its a trade off, Ryan says. Privacy is so important. But with more data-enrichment, you can improve the results of your analytics.

Read the rest here:
Startup Fights Fraud With Tools From Facebook, NSA

Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether youre a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you.

Below I have highlighted three foundations that will help you build SEO into your business from the ground up.

Every company will have different needs when it comes to building a culture of SEO. Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. Larger brands might have to figure out how to scale across business units and geographic locations.

The glue that holds any program together regardless of needs is the approach. Decide what type of repeatable model can scale to meet the needs companywide. There are a few components that will make this a success:

As the leader of this SEO movement, no longer are you just the project manager of your tasks or your teams tasks. Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling.

Decide what your project management process will look like and how you will achieve that. This includes exploring what style of project management youll adopt. For example, a popular approach thats gaining ground in the marketing space is agile project managementis it right for you?

You may even need to brush up on your project management skills by taking some courses and/or gaining some project management certifications and credentials. After all, youve got a big job ahead of you!

Workflow is different than project management. While project management is a way youll approach managing the program on a large scale, workflow is a defined and repeatable process on how aspects of the project will get done, usually supported to best in class technology.

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Scaling SEO Across Your Enterprise Business The Human Element

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.

For example, most people think that in order to have successful local SEO, you must have directory listings. This is true –to a point. First, though, you have to make sure that several other things are in order. (Directory listings dont come first in local SEO.)

Then you have to make sure that youre getting listed with the right local directories. Also, you have to know how and where to find the local directories that are unique to your geographical area. Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.

Like I said, things can get confusing.

Related: 6 Things Innovative Search Engine Marketers are Doing Right Now

In order to address some of these major issues, Ive explained the top five things that most people forget about local SEO. If you want local search traffic, you need to make sure that you go through each of the five issues in this article. What youre about to read could be a huge boon for your local SEO.

The most important component of local SEO is a trinity of information known as the NAP. NAP stands for Name, Address and Phone number. Some people call it the NAP+W, adding in the Website for good measure. Any local optimizer knows this much. So far, so good.

What can get confusing, though, is the accuracy and consistency of this information.

A ConstantContact survey revealed some discouraging trends among SMBs. While 85 percent of small businesses say that its important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just dont have the time to update them at all!

This is bad news. The No. 1 negative local ranking factor, according to Moz, is a listing detected at false business location. The third biggest negative ranking factor is a mismatched NAP. Ouch. Inaccuracies like these will kill your local SEO.

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5 Things Most People Forget About Local SEO

Tom Ryan wanted to build something that could identify criminal behavior inside massive mobile networks, stock trading services, ecommerce sites, and other online operations. So he turned to a pair of familiar names for help: Facebook and the NSA.

He didnt exactly knock on Facebooks front doorlet alone the NSAs. But he did adopt a pair of sweeping software systems built by these giants of the online age, systems that help them juggle the massive amounts of digital information streaming into their computer data centers.

Ryan grabbed an NSA tool called Accumulo, which likely plays a key role in the agencys notoriously widespread efforts to monitor internet traffic in the name of national security, and he paired it with a Facebook tool called Presto, used to quickly analyze the way people, ads, and all sorts of other things behave on the worlds largest social network. Both Facebook and the NSA, you see, have open sourced their software, meaning these tools are freely available to the world at large.

Ryan is the CEO of a small Silicon Valley startup called Argyle Data. Over the past sixteen months, he and his engineering team used Accumulo and Presto to fashion software that can root out fraud inside todays massive online operations, and theyve already deployed the thing with at least a few companies, including Vodafone, the British telecommunications giant that runs mobile phone networks across Europe.

Argyle is a nicely rounded metaphor for the recent evolution of the data-juggling technologies that drive our modern businesses. Over the past several years, massive web companies such as Google and Facebookas well as similarly ambitious operations like the NSAhave built a new breed of software that can store and analyze data across tens, hundreds, and even thousands of machines, and now, these software tools are trickling down to the rest of the business world. As a startup, Ryan says, you want to build on whats new, not whats old.

The poster child for this movement is a software system called Hadoop, which was inspired by work originally done at Google. But Hadoopat least as it was originally conceivedis now giving way to tools that operate at much faster speeds. Hadoop is a batch system, meaning you assign it a task and then wait a good while for the answer to come back. Newer systems are much better at operating at speed.

Argyles software is a prime example. Using machine learning and whats called deep packet inspection, it analyzes the individual packets of data that stream across a network, and if a piece of data meets certain criteriai.e. sets off certain flagsit gets shuttled into Accumulo, a massive database that can extend across myriad machines. It helps us scan tens of millions to hundreds of millions of transactions a second, Ryan says. Companies can then use a version of Presto to further analyze this data, executing specific queries in near real-time.

Christopher Nguyen, the CEO of a data analysis startup called Adatao who once worked with similar big data software inside Google, says that Arygles method isnt necessarily the best way to analyze such massive amounts of information at speed. But he agrees that this is part of a much much larger movement towards real-time big data tools, tools that also include something called Spark, developed at the University of California at Berkeley, and various other software contraptions.

At the same time, Argyles story underlines another aspect of this movement. At the NSA, you see, Accumulo is likely part of a surveillance effort that underpins our online privacy, and as the tools like this make it easier to collect and analyze such enormous amounts data, they may help push us towards a world where privacy is eroded even further. Vodafone, after all, is using Argyles software to closely analyze data streaming across European wireless networks used by the general public.

According to Seth Schoen, a staff technologist with the Electronic Frontier Foundation, laws typically allow companies to use tools along the lines of Argyleincluding deep packet inspectionto do things like fight fraud. But in the end, their affect on privacy boils down to the policy of each individual company. The good news with Argyle, as Ryan points out, is that the NSA built Accumulo so that organizations can closely control who, within their operation, has access to each individual piece of data. Its a trade off, Ryan says. Privacy is so important. But with more data-enrichment, you can improve the results of your analytics.

Read this article:
Startup Fights Fraud With Tools From FacebookAnd the NSA



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By: clarabelle schwager

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Seo For Business Plantation – CALL 786-565-4022 – Video

CAMARILLO, Calif. Family-owned and operated Channel Islands Aviation (CIA) is Phillip 66 Aviations newest addition to its growing Fixed Base Operation (FBO) network, with more than 850 facilities scattered across the U.S. A steadfast structure, CIA opened its doors in 1976 when co-owners Mark and Janie Oberman were selected as the first operator at Camarillo Airport (KCMA).

Weve seen quite an influx of activity this past year, said Janie Oberman. Luckily, the entire Oberman family contributes to the operation. Our two adult children work at the facility with Michael serving as chief pilot, and Sarah managing our flight school. Co-owner Mark is captain on the two company Britten-Norman Islanders and copilot on the CJ and CJ3.

In addition to its FBO services, CIA also offers charter, rentals, sales, FAA 145 approved repair station for maintenance, avionics and parts. CIA is an authorized Cessna and Cirrus Service Center and a Diamond award-winning FAA 141 approved Cessna Pilot center for exceeding company operational standards and for excellence in flight training. Adding to its accolades, CIA also operates as the official aviation fixed-wing concessionaire for Channel Islands National Park.

Located off the coast of Southern California are the Channel Islands. Five of the eight islands (Anacapa, Santa Cruz, Santa Rosa, San Miguel, and Santa Barbara) make up the national park. The general public can access Santa Rosa Island year round, but only by park concessionaire boats and planes, or private boats. The preservation is home to more than 2,000 plant and animal species, 145 of which are exclusive to the island.

Selected for its extensive professional aviation experience, CIA has recently partnered with Santa Barbara Business College to offer the first Associate of Science in Aviation degree program. After the program students will walk away with the associate degree as well as a Commercial Pilot License and CFI, CFII and MEI certificates. The first class commences in mid-October.

For more information about Channel Islands Aviation, visit its website at http://www.flycia.com.

Phillips 66 Aviation is the nations largest network of branded aviation dealers. Visit http://www.phillips66aviation.com for more information.

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Phillips 66 Welcomes Channel Islands Aviation To FBO-Branded Network

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Social and SEO teams can sometimes play juxtaposing roles on paper. But to be truly successful, both social and SEO should engage in a two-way conversation between businesses and their target audiences.

Whether youre an agency or your social and SEO teams are in-house, you can create a mutually beneficial relationship for these teams by simply facilitating a few conversations across teams. If you take the time to follow these specific tips and keep each other informed about relevant trends among your key audiences trends that you see in social conversations or analytics data you can brainstorm better ideas together without feeling as if there isnt any time to get your regular to-do listcompleted.

From a SEO perspective, your keyword strategy is a great place to start. Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own strategy so your audience starts to associate and use those phrases to describe your business, products, or services and amplify your brand.

As a social team, you must constantly listen to your audience and provide helpful information by joining the conversation, answering questions, or addressing real-time issues. You are the perfect set of eyes to help your SEO team discover pain points or creative ideas that your audience is discussing. Those observations can be repurposed into valuable content ideas for your SEO team to create. These pain points and ideas can also help your SEO team hone in on new long-tail keywords they can use to generate more genuinely helpful content pieces that will appeal to your audience.

For SEOs, while we want to deliver the most valuable content possible, sometimes its difficult to determine what kind of content our audience wants at any given time. Social listeningis a great solution for removing this roadblock. If you dont have the resources to monitor social channels yourself, listen to our social team and gather their feedback about the story you should be telling through your content based on what your audience needs or likes to talk about.

Social teams can get involved by delivering focused content to their audience via paid media. Segment your social audiencesby keywords, job title, company, followers, or geo-targeting using sponsored content campaigns on networks with sophisticated targeting capabilities like Twitter and LinkedIn. With strategic targeting you can help fuel the conversations you know your audiences are interested in having.

SEO may have come from a more technical genesis, while social media was more traditionally a community-building platform, but both SEO and social are meant to build relationships with your audience and provide meaningful solutions and interactions for those groups. While sharing the details of your data reporting across these teams will be a more time-consuming task, doing so will help to reveal the areas in need of the most collaboration.

Use this formula to establish your goals and evaluate your efforts. Knowing whether or not these metrics are met will help you determine what content and conversations yield the best interactions from your audiences.

Ultimately, a better connection between your social and SEO teams will allow you to provide a more positive experience for your target audiences. And if you can provide a great experience, or even answer questions before your audience thinks of the question themselves, you will turn site visitors into customers and customers into brand advocates.

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3 Ways to Form More Integrated Social and SEO Teams



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Open only a week or so, about 50 of Freedom Place’s 68 apartments are already occupied.

After more than a year of work, the long-abandoned apartment building in St. Louis’ Vandeventer neighborhood has been transformed as residences for homeless veterans.

Behind the $12.7 million project at 4011 Delmar Boulevard is the Vecino Group, a housing developer from Springfield, Mo. Vecino officials and state Treasurer Clint Zweifel took part in a ribbon-cutting ceremony today.

The five-story building completed in 1928 is about three blocks from the John Cochran VA Medical Center. Each Freedom Place apartment has all the usual appliances, including a dishwasher and laundry machines. Rents are far below market rates.

Freedom Place is the first St. Louis project for Vecino, whose focus is on affordable housing and historic rehabilitation in its home territory of southwestern Missouri.

Sources of Freedom Place funding included state and federal low-income housing tax credits, plus state and federal historic preservation tax credits.

Among the residents is Daryl Fuller, 62, an Army vet who said he served in Vietnam in the early 1970s. He watched the ribbon-cutting in Freedom Place’s lobby. Fuller said he became homeless months ago, then spent time at the New Life Evangelistic Center downtown.

I’m not saying I was in hell, but this is heaven, he said.

Tim Bryant covers commercial real estate, development and other business stories for the Post-Dispatch. He blogs at Building Blocks, the Post-Dispatch development blog.

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Freedom Place opens for homeless vets



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Seo Marketing In Plantation – CALL 786-565-4022 – Video

Toronto, Ontario (PRWEB) October 23, 2014

Theres sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.

That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if — and how — they used search engine optimization, also called SEO, to uncover sales prospects.

The survey was conducted in August by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.

We already know that search is the number-one traffic driver to real-estate websites and that search is way more important than social media, said Peyman Aleagha, WebsiteBox CEO. So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then its crucial to make sure your website shows up at the top of those results.

Big Three: Keywords, Coding and Content

Survey respondents who were all WebsiteBox customers and real estate professionals indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.

The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.

For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have dont seem to get the SEO job done.

Agents Lack Time, Money, Expertise for SEO

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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap

Earlier this week, the federal governments National Science Foundation, an entity created to encourage the study of science — encouragement that it achieves by awarding grants to scholars and universities — announced that it had awarded a grant to study what people say about themselves and others in social media.

The NSF dubbed the project Truthy, a reference to comedian Stephen Colberts invention and hilarious use of the word truthiness.

The reference to Colbert is cute, and he is a very funny guy, but when the feds get into the business of monitoring speech, it is surely no joke; it is a nightmare. It is part of the Obama administrations persistent efforts to monitor communication and scrutinize the expressions of opinions it hates and fears.

We already know the National Security Agency has the digital versions of all telephone conversations and emails sent to, from or within the U.S. since 2005. Edward Snowden’s revelations of all this are credible and substantiated, and the governments denials are weak and unavailing — so weak and unavailing that many NSA agents disbelieve them.

But the governments unbridled passion to monitor us has become insatiable. Just two months ago, the Federal Communications Commission, which licenses broadcasters, threatened to place federal agents in cable television newsrooms so they can see how stories are generated and produced. The FCC doesnt even regulate cable, yet it threatened to enhance its own authority by monitoring cable companies from the inside.

Whats going on here?

Whats going on here, and has been going on since President Obama took office in January 2009, is a government with little or no fidelity to basic constitutional norms. There is no defense under the Constitution to any aspect of the government’s — federal, state, regional, local or hybrid; or any entity owned or controlled by any government; or any entity that exercises the governments coercive powers or spends or receives its money — monitoring the expressive behavior of anyone in the U.S., not in a newsroom, on social media or anywhere else.

The NSFs stated purpose of the Truthy squad is to look for errors in speech, particularly errors that fuel hatred or political extremes. This monitoring — this so-called search for error — is totalitarian and directly contradicts well-grounded Supreme Court jurisprudence, for several reasons.

First, for the government to gather information — public or private — on any person, the Constitution requires that the government have articulable suspicion about that person. Articulable suspicion is a mature and objective reason to believe that the person has engaged in criminal behavior. Without that level of articulable belief, the government is powerless to scrutinize anyone for any reason.

The articulable suspicion threshold is vital to assure that people in America have the presumption of liberty and are free to choose their behavior unimpeded or threatened by the government. The feds cannot cast a net into the marketplace of ideas and challenge what it brings in. Were they able to do so, the constitutional protections for free expression and the primacy of liberty would be meaningless.

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JUDGE NAPOLITANO: Chilling free speech Fed's passion to monitor us has become insatiable



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