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How To SEO: Website Silo Architecture | Semantic Mastery
Semantic Mastery started life in 2013 in order to pioneer the 'New SEO' also known as Web 3.0 or the Semantic Web. In this Hangout, Bradley Benner talks abou…

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How To SEO: Website Silo Architecture | Semantic Mastery – Video

My career began at a dedicated search agency, often working with third party vendors and IT teams to accomplish SEO objectives. While I experienced many successes there, I now truly realize the importance of tight-knit collaboration and building SEO into the integrated marketing conversation.

For some this might seem repetitive, but based on my experience in the industry there are too many people who believe creating a document and handing it to the client will result in 100% implementation of the recommendation. Working at an integrated agency, I now have the opportunity to oversee implementation of search programs and weigh their impact on design, development, IA, and KPI framework construction. It is one of the most beautiful things I have ever seen.

Step 1 IA (Information Architecture) Development

One of the best parts of stepping into this role is having the opportunity to learn that the sitemap and IA are much more complex than I had experienced in the past. We need to consider consumer research, competitive research, business objectives, federal regulations, etc.

It is easy to tell that in our case, search strategy is more informative and less imperative. Ideally we will be able to achieve the best of all worlds, but contributing to the massive research before the construction of a website gives us the opportunity to weigh keyword optimization & schema with messaging, etc. Long story short, having the opportunity to conduct thorough keyword research and use it as an influence on the final sitemap rather than a concrete road map results in a final product which integrates comprehensive user research, search strategy, and modern IA strategies. What a great way to start a project.

Step 2 Copywriting

Now that the sitemap for a new site has been determined, we can conduct another round of keyword research, this time in a much more focused (and less exploratory) manner. The best part about mapping out keywords in this stage is having the ability to oversee their implementation, and you dont have to work alone. For an SEO professional, I feel it is incredibly important to gather feedback from all parties involved. Whether its working with your creative team to find out how the keywords mesh with their vision for a site, or discussing with the development team how keyword selections may affect technical implementation, this stage is a great opportunity to encourage collaboration and accomplish your SEO objectives while gathering feedback from your peers. Once again, search is truly integrated.

Step 3 Design

This is where as an SEO, you get to pull out your fine-tooth comb. While it may not be the most glorious of tasks, making sure image naming conventions are in place and teaching designers about a/b testing can be incredibly rewarding in the big scheme of things. I personally am careful to never mess with creative juices, but sometime there are search ranking factors that need to be explored during the design phase that can impact how much copy goes on to a page and how well optimized your site is to send users through conversion funnels. I love pulling out studies on click through rates for social share buttons and giving examples of how imagery can effect user behavior. Working with design is part education and part intricate planning.

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5 SEO Touch-Points During Website Design & Development by @JeffBiomecca

Sep 272013

I see so many allegedSEO tactics that just waste time and moneywithout having any positive affect on the website. In many cases, things done in the name of SEO actuallyhurt websites more than help them. Which is why I write a whole lot about what not to do in SEO.

While its easy to saywhat SEO isnt, its a lot harder to pin down exactly what SEO is these days. On the other hand, SEO is still the same thing I said it was when I first started writing about it over a decade ago that is, making your website the best it can be both for people and search engines.

Still, that broad definition probably doesnt mean much to many of you. Youre likely left wondering how exactly you should go about making your site the best it can be. So today Ill explain how you can do just that.

Time or Money

First when youre talking about having the best anything, theres no quick fix. Whether you want the best website or the best body, its going to take a huge investment on your part. That means youre going to have to spend lots of money or lots of time (or in many cases both) to make it happen. Just as your big fat belly isnt going to disappear overnight, great websites arent slapped together in a day. You will need some major resources at your disposal if you truly want your website to appeal to both people and search engines. This means either hiring smart people to work diligently on your website and its marketing, or spending most of your time doing it yourself. Your best bet probably a combination of both.

Understand Your Target Audience

To get started having the best website ever, you have to trulyunderstand your target audience. You need to know who they are and what they would be searching for at Google. If you dont know this information, start researching. If you have an existing customer base, do customer surveys. If youre working on a new business, then be sure to research the heck out of the industry youre getting into. You should have done this before ever deciding to start a business, but if you didnt, youd better do it before ever attempting SEO.

Create a User-Friendly and Search Engine-Friendly Site Architecture

Once youve got your resources and users figured out, its time to get to work. The first thing youll need to do is to create a crawler- and user-friendly website. (See how your site architecture and navigation affect SEO here.) This is a crucial step that you cannot skip. If you are working with an existing website, youll need to determine whether what you currently have is friendly to people and search engines. You need to set it up to meet their needs every step of the way. If it is, then youre lucky, because if its not, you may need to start from scratch with a redesign.

Content Creation

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How to Do SEO for Now and Forever



Illuminati Architecture 2/10
Part 2/10 All seeing eye: www.whale.to In 1776, Adam Weishaupt, Professor of Catholic Church Canon Law at the University of Ingolstodt, Bavaria (Germany), founded the Order of Illuminati (Lucifer light bringers/bearers). Although trained as a Catholic Priest, he believed in Satanism and humanism. Humanism taught that a person could attain great power like unto God with the help from demons. He spent about five years writing on methods of world revolution under orders and pay from the Rothschild Dynasty with the aim of establishing One World Government. He called this government “The Novus Ordo Seculorum” (New Age or New World Order), which is also the title of his book published in May 1, 1776. This Latin phrase is printed on the reverse side of the one-dollar bill together with the year 1776 in Roman numeral at the bottom of the Masonic pyramid. On top of the pyramid is the eye of Lucifer with the inscription “Annuit Coeptis” which means he (Lucifer) has smiled on our undertakings. Most persons believe that the date 1776 honors the Birth of the US No, it honors Weishaupt's One World for Satan. In this part we look at some of the various artworks on architecture, starting with the All Seeing Eye inside an Equilateral triangle, which features in mainly Catholic Churches around the world, starting with Vilnius (a city in Lithuania filled with Roman Catholic Cathedrals/Churches), see the Holy Trinity Gate as it's known, or Baroque gate of the Basilian (Uniate) and monastery …

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Illuminati Architecture 2/10 – Video



Asia Explorer Part 77 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

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Asia Explorer Part 77 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 80 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

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Asia Explorer Part 80 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 81 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

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Asia Explorer Part 81 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 57 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

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Asia Explorer Part 57 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 63 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

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Asia Explorer Part 63 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 64 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

By: travelrtwslideshows

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Asia Explorer Part 64 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



Asia Explorer Part 70 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos
This is a travel slideshow series showcasing some of the best travel photos from Asian countries around The Far East Asia and SE Asia (including a focus on culture, food, religions, art, customs, architecture, attractions, people, smiles etc) showcasing countries such as South Korea, India, Bangladesh, Cambodia, Laos, Malaysia, Thailand, China, Taiwan, Brunei, Vietnam, Singapore and other destinations. This is a 600 part series that attempts to give one a visual representation of what it is like to be travelling in Asia as a backpacker, tourist or expat. Take a deep breath and let your senses explode. From ancient farming villages in India to the futuristic cityscape of Tokyo, Asia provides such variety and contrast it would take many lifetimes to even start scratch the surface. Above all, is a spiritual place – infused with the gods of past and present: the ancient spirits of the land and the family, the teachings of Buddhism, the deities of Christianity and Hinduism and the rules of Islam. Across the region, scented smoke swirls from millions of joss sticks placed in offering at the many shrines and temples the faithful use to meditate and pray. Ancient wonders and sacred spaces abound: from the Great Wall of China and the temples of Angkor to lesser-known marvels in Myanmar, Nepal and Afghanistan. But, Asia is far more than its past. A frenetic buzz surrounds the cities: the fashion, culture and business in Hong Kong, Singapore and many others easily challenges the …

By: travelrtwslideshows

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Asia Explorer Part 70 (Culture, People, Food, Religion, Art, Customs, Architecture) Travel Photos – Video



The Journey of a Lifetime – Part II
The Journey of a Lifetime- Part II Hola! This week's episode of “Journey of a Lifetime” features Michelle and what she hopes to experience in Spain: Culture, Art, Cinema, Architecture, Music, Cuisine, Soccer, Beaches, Language, and Discovery! Please note: viewer discretion is advised, as you may have the sudden urge to travel. Geography 2144F References: Spain Travel Blog Used for Reference: gospain.about.comFrom:mwc2012michelleViews:8 1ratingsTime:06:27More inTravel Events

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The Journey of a Lifetime – Part II – Video



Michael W. McConnell: The Architecture of the First Amendment
The Meiklejohn Lecture: The Architecture of the First Amendment Wednesday, November 7, 2012 Brown University A look at how the language, structure, and drafting of the First Amendment affects how we interpret it. Michael W. McConnell is Professor of Law and Director of the Constitutional Law Center at Stanford Law School Senior Fellow at the Hoover Institution. Before joining Stanford in 2009, he served as a circuit judge on the US Court of Appeals for the Tenth Circuit. He has argued thirteen cases in the United States Supreme Court, most recently CompuCredit v Greenwood, in 2011. McConnell is a leading authority on freedom of speech and religion, the relation of individual rights to government structure, originalism, and various other aspects of constitutional history and constitutional law. He is author of numerous articles and co-author of two casebooks: The Constitution of the United States (Foundation Press) and Religion and the Constitution (Aspen). He is co-editor of Christian Perspectives on Legal Thought (Yale University Press). McConnell is currently a visiting professor at NYU Law School. Taubman Center for Public Policy American InstitutionsFrom:BrownuniversityViews:4 0ratingsTime:01:19:36More inEducation

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Michael W. McConnell: The Architecture of the First Amendment – Video

Elevated land-based islands could protect people living in low-lying areas from tsunamis – and archipelagos of them could form entire towns

LIKE giant spacecraft that have just touched down, they give the countryside an otherworldly look.

Elevated land-based islands are what one architect is proposing for the T?hoku region of north-east Japan, the area that was devastated by last March's magnitude 9 earthquake and the mega-tsunamis it triggered.

Keiichiro Sako of Sako Architects in Tokyo has created a blueprint in which groups of these islands form entire towns. They are designed to protect people living in low-lying areas from future tsunamis.

T?hoku Sky Village is not just an architect's flight of fancy: one municipality in the affected region is making moves towards building one in its locality and others could follow.

Most islands will be used for residential purposes, with between 100 and 500 houses and apartments. Fuel stations, waste disposal and storage facilities, and car parks are on lower floors. Commercial islands, meanwhile, will house factories and processing facilities for industries such as fisheries and agriculture. As well as lifting residents high above the destructive power of the waves, the design comes with a number of safety features. A reinforced gate at the back of each island automatically closes after a tsunami warning, while steps up the sides let people climb to safety.

Power is off-grid, from renewable energy sources including wind and solar, to ensure supply following a disaster. Lithium-ion batteries act as backup. The islands' oval shape is also important. Flat surfaces take the full force of a body of water, but an oval one allows water to flow around.

Each three-storey island would offer 90,000 square metres of usable space and be bolted deep into the bedrock via vast steel pillars. The exterior walls are made of 50-centimetre-thick reinforced concrete, while utility spaces on the bottom floor are compartmentalised in a radial formation for even stress distribution – rather like the spokes in a bicycle wheel.

At the centre of each cluster of islands would be the administrative area, home to municipal offices, schools, businesses and leisure facilities. The ambitious plan also features the world's first indoor marina to protect the local fishing fleet.

Other large-scale projects for rehousing the T?hoku people are in the pipeline, such as one by renowned architect Toyo Ito – designer of the 2002 Serpentine Gallery Pavilion in London – that employs a modern take on traditional architecture but built on higher ground. Another includes apartments built into the base of mountains.

However, while Ito's concept involves the relocation of entire towns, Sako's makes it possible for people to return to the land where they lived before.

“Moving to higher ground, officially recommended after the disaster, would mean a huge change for residents in the region, many of whom rely on the sea and land for their livelihood,” says Sako. “The aim of the project is to not only preserve communities, but to make them safer to inhabit.”

Critics point to the complex issue of how the reconstruction will be funded. Yasuaki Onoda of the Department of Architecture and Building Science at T?hoku University says that while the idea is sound, estimated costs of 20 billion yen (£160 million) per island are prohibitive.

To mitigate these costs, Tohoku Sky Village will recycle debris from the disaster for use in some building components. Sako also believes the islands will become a tourist attraction.

But there is one more possible obstacle: the people. Masayuki Wakui, a professor of architectural design at Tokyo Metropolitan University, believes that given the futuristic look of the islands, the “conservative” nature of people in T?hoku may pose a problem.

“It's questionable that they will take to it easily. But if there are communities that decide they do not want to relocate but want to stay on the plains, this is a feasible option.”

If you would like to reuse any content from New Scientist, either in print or online, please contact the syndication department first for permission. New Scientist does not own rights to photos, but there are a variety of licensing options available for use of articles and graphics we own the copyright to.

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Islands on land could make towns tsunami-proof

In one of my previous Search Engine Land columns, SEO Smackdown: Information Architecture vs. Technical Architecture , I reviewed some of the differences between IA and technical architecture.

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User-Centered Or Usage-Centered Design: Which Is Better For SEO?

Tax havens , it is important to clarify one point: the architecture of the network of tax havens , that develop during or after the cold war, a great global Laundry is the result of a state policy, led by the U.S.. UU .

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Intenret Capabilities | Billion Minds Foundation

Liberty Architecture (Lib.A) shared with us their competition entry for a pilgrimage center in La Vang, Vietnam, which is a small area located in the.

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Our Lady of La Vang Pilgrimage Center / Liberty Architecture …

It is critical that you work side by side with your inbound marketing agency in the SEO planning process. It’s this process that will drive the architecture of your website and your results on the search engines.

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Inbound Marketing with SEO – The 800 Pound Gorilla in the Room …



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