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Feb 052013

Sure, we all know who won Super Bowl XLVII. But what you may not know are the answers to some of the questions that cropped up as we watched the Baltimore Ravens defeat the San Francisco 49ers. Fear not, friends, because unlike the Superdome lights, we’ve been working all game, and long afterward, to bring you the answers to these, your 2013 Super Bowl Mysteries. (Got another sports mystery you’d like solved? Hit us up by email or on Twitter at @jaybusbee.)

Conspiracy!1. Did Beyonce flash the Illuminati sign during her halftime performance? According to legend, the Illuminati are a tiny, super-secret cabal of influential individuals who have shaped the course of world events. So it makes perfect sense that Beyonce would flash their triangle sign to one of the largest viewing audiences in human history. What better way to preserve a secret? That’s a definite possibility. Also a possibility? That she was showing some love to her husband Jay-Z’s Roc-A-Fella Records, which uses the diamond as its symbol. (Here’s a bunch of celebs doing the same thing.) But then again, maybe Roc-A-Fella is in on it too. It’s all connected!

[Photos: Beyonce shines at Super Bowl halftime show]

2. What caused the power outage in the second half? In one of the strangest twists in Super Bowl history, the power to half the lights at the Superdome went out and remained out for more than a half hour. Shortly after the game, Entergy, the local power company, and SMG, the management company of the Mercedes Superdome, released the following statement:

“Shortly after the beginning of the second half of the Super Bowl in the Mercedes-Benz Superdome, a piece of equipment that is designed to monitor electrical load sensed an abnormality in the system. Once the issue was detected, the sensing equipment operated as designed and opened a breaker, causing power to be partially cut to the Superdome in order to isolate the issue. Backup generators kicked in immediately as designed. Entergy and SMG subsequently coordinated start up procedures, ensuring that full power was safely restored to the Superdome. The fault-sensing equipment activated where the Superdome equipment intersects with Entergys feed into the facility. There were no additional issues detected.”

[Related: Wildest Super Bowl ever: The top 10 moments from Super Bowl XLVII]

Within all that passive-voice, zero-subject tail-covering is a desperate plea to the NFL and CBS not to take the Super Bowl away from New Orleans. It won’t happen again, promise!

3. Who was that intense fellow wearing nothing but his briefs in that Calvin Klein ad? Amid all the football and explosions, Calvin Klein offered up a little something for the ladies, an ad for underwear featuring a guy more fit than 99.9 percent of his viewing audience. But who was that fellow with eyes that burn with judgment? Turns out he’s a 21-year-old former personal trainer from Pennsylvania who was, until very recently, stocking groceries. Wearing more than this, we presume, or that grocery store would’ve been wall-to-wall ladies. 4. How did Oreo capitalize on the blackout so quickly? While everyone else was making jokes, the folks at Oreo and their ad agency, 360i, saw an opportunity. They tweeted out the pic at right, and “You can still dunk in the dark” got 13,000 retweets and counting. As 360i’s president told Buzzfeed, Oreo execs agreed to the rapid initiative, and it paid off in some unexpected (and also free) exposure.

[Y! Sports Fan Shop: Buy Ravens Super Bowl champions merchandise]

5. What’s the story with that baby Clydesdale in the Budweiser ad? One of the most heartwarming ads of the entire game featured nothing but a man and his horse, bonding from the moment of the horse’s birth. True story: the horse was born on Jan. 16, and was just seven days old at the time of the commercial’s filming. (Obviously, it’s not the “three-years-later” horse.) Budweiser’s running a campaign to name the Clydesdale; we’d go with “Blackout.”

Read more:
Did Beyonce flash an Illuminati sign? Why did the Superdome power go out? Your Super Bowl mysteries, solved!

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Pierre Teilhard De Chardin | Designer Children | Prometheism | Euvolution