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You should build links with an audience-first mindset.
In other words, every single link you build should be intended for your audience. If you ever find yourself obtaining links you wouldnt want your audience to find, youre likely being manipulative or, at the very, least building worthless links.
Sometimes, link builders focus too much on how Google values links. Im not suggesting you forget Google when you build linkseveryone is well aware of the power links have in Googles algorithmbut rather that you pursue links with an audience-centric focus.
There are several tangible benefits to approaching link acquisition with an audience-first mindset:
When you focus on acquiring links for your audience, youre doing real link building, and real marketing.
Implementing an audience-focused mentality into your link strategy will create additional marketing value outside of SEO.
When you build links just for the sake of links, you often only want to get the link and be done. All you care about is link equity, and this often leads to pursuing less relevant and authoritative sites where your audience isnt truly active. Youre just acquiring another link to help boost your Google rankings and then moving on to the next link.
Conversely, when you focus on your audience and create links theyll actually encounter, its much more akin to real marketing. If other marketing opportunities present themselves, youll actually want to follow up, because it represents a real chance to engage with your audience.
When you focus on your audience, the links you get will have a higher likelihood of being valuable, regardless of SEO. A link on a site where your audience regularly engages will still be useful, even if it has no value for search.
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Real Marketing In SEO: Building Links For Your Audience
Are you still using outdated, ineffective SEO strategies? Im not talking about black hat SEO strategies that will destroy your site; I hope by this point most business owners have left those behind. Im talking about strategies that used to be effective, and that many webmasters still do out of habit but that dont actually do anything to improve our rankings.
Stop wasting your time on strategies that are ineffective (at best) and harmful (at worst). This article will examine five strategies you can stop using immediately.
1.Targeting single keywords
Its long past time to stop chasing after highly-competitive, highly-generalized keywords. The mindset used to be that more search traffic was always better even if that traffic was largely irrelevant to your business or website. For instance, ranking for a keyword like dogs would send you hundreds of thousands of visitors, but if your goal was to sell your dog training services, most visitors would be unlikely to convert.
Today, were much more concerned with driving highly-relevant, highly-targeted traffic. Visitors who are actually looking for what we offer and who are likely to buy what were selling. This is why its so important to focus on long-tail keywords.
Long-tail phrases are less popular and thus easier to rank for; and the best part is that they more closely match the intent of the user. For instance, using the example above, it would be far more lucrative to rank highly for dog training Seattle than dogs, even though ranking for dogs would send much more traffic. In 2015, its better to focus on the quality of the search traffic youll receive rather than the quantity.
2.Using keyword-rich anchor text
Using diverse yet descriptive anchor text is good; using the same anchor text again and again isnt. Google needs to see a natural link profile, not one thats been carefully planned and built solely as a means of ranking for certain keywords.
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5 SEO Tactics You Can Stop Using
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