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CMOs understand that by its very nature, SEO rarely stays the same for long. The shift to putting end customers and users front and centeris quite different from SEO practices of yesteryear.

While this new SEO direction may seem daunting, it also opens up a huge realm of opportunity for those that are willing to adapt.

There are two basic goals associated with user-focused SEO. The first is to earn high-value traffic through the use of valuable and targeted experiences on the site. The second is to create an environment that allows a user to directly connect with content that is highly relevant to them. This leads to a higher user satisfaction and, ultimately, conversion.

Otherbenefits that can be reaped by focusing on the user include (but are not limited to):

Once you are sold on the concept of user-focused SEO (which shouldnt be too hard), it is time to get tactical with personas, keywords, and metrics.

Developing personas is key to user-centric marketing, as this processrequires you to think critically aboutwho your users are and what they need. Personas each have different goals and different conversion paths that will inform your keyword placement throughout a website.Developing personas in the planning stageshelpsget you and your clients on the same page from the get-go and prevents you from going down the wrong path.

A thorough keyword review and analysis should be conducted with special emphasis on identifying and compiling a massive list of high-value keywords. These are not necessarily the ones with the greatest search volume, but those words and phrases with the greatest ability to appeal to target personas, drive traffic, build brands andmost important convert. Later on, you will want to integrate these with your content, and let the page content determine the appropriate keywords for each page.

This should include determining what metricsare to be tracked, the method of capture, and the frequency of reporting. This is done for two primary reasons. The first is to ensure a closed-loop process for your clients utilizing ongoing data to continually refine SEO activities. The second is to provide an integrated way for you as a marketer to show your value and identify successes.

Setting these three elements securely in place gives you the springboard from which to work. Every aspect of your SEO efforts will be driven by and reflected in these areas.

Original post:
User-Centered SEO: Creating Long-Term Value

Is your company blog genuinely interesting? Ive found that most company blogs arent, and this is often one of the biggest reasons companies fail at launching a content marketing initiative and gaining traction with SEO. Even if you have guest contributors and impressive stock images, your blog may be falling flat.

If your blog doesnt evoke emotion, engagement, and sharing among your readers, all the highest-ranking keywords on the Internet couldnt give it any spunk. Its up to you and your company to revamp your blog and turn it into a resource that people not only want to read, but share which will in turn boost your SEO.

There are several common mistakes that amateur bloggers make, and just because you have a professional-looking blog doesnt mean that youre immune to them. One of the most frequent issues that bloggers have is their style of writing.

Often, complexity gets in the way of a compelling piece, according to CopyBlogger. Think of the type of language you use in your blog posts is it easy to understand? Do readers have a hard time understanding the message youre trying to convey?

Simplicity is the keyto generating a following and capturing the interest of your audience. While you dont need to dumb down your ideas, you should put effort into how you convey them.

One major issue I discussed in “Why Your Company Blog Shouldnt Be About Your Company” is the subject matter of posts. In too many cases, I see company blogs that are all about themselves. While its a good idea to update readers and customers on company news and events, a blog that serves only that purpose is boring and unlikely to be very useful to new potential customers.

Another common problem is being too heavily focused on SEO. Creating posts for the sole purpose of boosting your search engine rankings will only decrease your conversion rate and repel potential customers. Instead, keep the focus on the message of your post as you write, and make your goal to please human readers; not search engine bots. While its good to be mindful of links and keywords throughout your piece, never let them take over your blog posts and cause things to appear awkward or unnatural.

As you look to address the specific problems of your blog, think about more than just page views. Your goal is to transform your blog into a resource that people will want to visit repeatedly, which will help to grow your reputation as an industry authority for insightful, industry-specific news and expert analysis.

Once you identify the key problems with your company blog, you can begin working toward reshaping your blog in such a way that truly attracts readers. Whether youre going to spearhead this evolution or you have an in-house blogger in charge of the revamp, here are some tips to help get started in the right direction.

HubSpot recommendsreaching out to other industry experts to bring new flavor to your blog. Not only will this help you forge connections with influencers in your sector, but it will drive traffic to your page, lend credibility to your content, and expose your brand to new audiences in your industry.

Read more from the original source:
Got a Boring Company Blog? Heres How to Fix It

(PRWEB) September 29, 2014

Web SEO Master’s affiliation with SH Web Design & ViralWeb LLC will enable them to provide consumers with search engine optimization (http://webseomaster.com/) techniques currently not offered by any other company.

Why Search Engine Optimization?

The most effective way to drive visitors to a website at the lowest cost, is to build your websites organic search engine ranking. Search Engine Optimization (http://architectwebdesigner.com/) is an effective tool for improving the volume & quality of traffic to a website. SEO Optimization involves a combination of on page & off page strategies designed to support a company’s business goals. Visibility in the search engines will improve a company’s online brand exposure while increasing site traffic, time on site, & conversions.

Great search engine optimization (http://viralweb.net) starts with in-depth analysis of the business, competition, web design, and most importantly, the keywords. Then, a considerable amount of work is done both on the web site and off the site. The experience and intelligence of Web SEO Master’s highly trained SEO consultants, along with this new affiliation with SH Web Design & ViralWeb LLC, is invaluable.

First Page Rankings

The most important reason why to get first page rankings is to be visible to everyone that will need your product/service. Google, for example, is the #1 search engine and it provides for almost 12 billion searches a month. Approximately 1.17 billion unique searchers use it every month. Its the number 1 search engine used in the US. It gets 67.5% of the US search market, and a whopping 87.1% of the mobile search market. And for a business should also know that 93% of all buying decisions start with an online search. And the key to receiving traffic through Google is to gain first page rankings, because first page websites get 91.5% of Google traffic. Most people just dont really bother going beyond the first page. If a website’s on the second page then it only gets to share 4.8% of the traffic along with all other websites on the page. With page 3, it shrinks lower to 1.1%.

About Web SEO Master

Web SEO Master is a website software integration and solutions company that performs Website Design, Development, Search Engine Optimization (http://www.shwebdesign.com/) and Search Engine Marketing to enhance your sales. We incorporate state of the art design and development tools, and proprietary software and marketing techniques to market your website to your customers and clients on the World Wide Web. Web SEO Master has combined its unique features to make your website development and marketing experience Faster, Cheaper and Better than what you might encounter with other website development companies.

Tel.: (206) 335-6401 (9:00am to 5:00pm PST) Email: team (at) webseomaster (dot) (com)

Excerpt from:
Web SEO Master, a Division of SH Web Design & SH Web Commerce, Inc., Now in Partnership with ViralWeb LLC, Delivers …



Build Your Brand with Blogging, SEO, Social Media and Online Relationships
http://learn.robcubbon.com/course/build-my-brand-blogging-seo-social-media-relationships/ Build My Brand: Blogging, SEO, Social Media Relationships course …

By: Rob Cubbon

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Build Your Brand with Blogging, SEO, Social Media and Online Relationships – Video

SEO & TLDs - Video

SEO Comments Off
Sep 292014



SEO TLDs
http://stewartmedia.biz/ I've had quite a few people ask me about whether they should register one of the new TLDs for SEO purposes. Here is my response.

By: Jim Stewart

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SEO & TLDs – Video



SEO Tips for Mobile-Friendly Websites
http://www.imatrix.com – People are turning to their smartphones more and more to look for local businesses. In this video, Joe explains how to properly optimize your website for consumers…

By: iMatrix

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SEO Tips for Mobile-Friendly Websites – Video



How to find Keywords: SEO Keyword Research.which search term is best
Keywords: SEO Keyword Research. And search engine optimization seo. This tutorial covers, seo company and how to use Keywords in the right way. seo companies names are shown and address given….

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How to find Keywords: SEO Keyword Research.which search term is best – Video



SEO-Vietnam Webinar 27th September 2014
SEO-Vietnam Career Program not only offers a great work experience at many prestigious companies in Vietnam but also – as past participants confirmed – a fantastic networking opportunity that…

By: Linh Thuy Nguyen

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SEO-Vietnam Webinar 27th September 2014 – Video



SEO-Vietnam Winter Program Webinar
SEO-Vietnam Career Program not only offers a great work experience at many prestigious companies in Vietnam but also – as past participants confirmed – a fantastic networking opportunity that…

By: Huy Nguyen

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SEO-Vietnam Winter Program Webinar – Video



Video Marketing Tutorial – Video Seo Pro
Video seo pro – Is uploading YouTube videos usually an important part of your life thinking that you'll be able to get millions of viewers though turn out the other way around? Have you ever…

By: Evander Nowell

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Video Marketing Tutorial – Video Seo Pro – Video

Livermore, CA (PRWEB) September 29, 2014

The Bay Area Search Engine Academy announced today that they still have room in their upcoming 3-2-1 SEO Webinar which the public is invited to attend free of charge. Participants should register at http://www.bayareasea.com/join before all the spots are taken.

During the webinar, Thomas Petty, President of the Bay Area Search Engine Academy, will be presenting the following topics:

3 The three biggest mistakes 92% of all websites have that prevent them from showing up on the search engines. 2 Two free tools people can use to look into their own website and diagnose the problems that are hampering the sites functionality 1 A single, easy-to-implement step that if put in place, can get better search engine results for the website

Petty who is a master-level online marketing trainer said, Most websites have three fundamental problems that prevent them from working effectively as an online marketing tool. We want people to know what these are so they can fix them.

The live webinar is going to be held on three different dates so people can choose the date and time that works best for their schedule. They are:

Petty will also introduce participants to the Search Engine Academys simple six-step process for getting found on the search engines like Google and Bing.

So many people think that search engine optimization, or SEO, is complicated stuff. We want to show people that anyone can do SEO and succeed, Petty said.

Petty urged interested people to register quickly because space is limited on a first-come-first-serve basis. Once the webinar dates are full, people cant register any more, so its important to get signed up right away.

About the Bay Area Search Engine Academy

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#SEO Webinar Announced by Bay Area Search Engine Academy

Orange County, CA (PRWEB) September 26, 2014

OCSEO, a search engine optimization company in Orange County, Ca., through relentless studies on search engine algorithm changes, has determined new criteria required for top rankings in Google. Based on collective data from case studies and service work across hundreds of websites and dozens of industries, along with comparative search analytics reports provided by SearchMetrix, OCSEO is reporting specific criteria that can help any business or website achieve top rankings.

The analysts at Orange County SEO review thousands of high ranking websites across 10′s of thousands of search queries, concluding that there are three major categories of content optimization that ought to be thoroughly reviewed and considered by anyone desiring a high position in the search engines.

Criteria 1: Website Technology

Trends regarding onpage technology have become more pronounced. It is fundamental for good rankings to include all onpage SEO factors, especially when technical parameters of the site are concerned. Search engines do not seem to favor pages that meet certain onpage criteria, rather the absence of these criteria have a negative effect on the ranking.

Top ranking websites show positive correlation for all these factors, and a negative correlation for their absence. Meaning, the presence of certain onpage technical factors is a basic requirement for ranking on the first pages of SERPs.

Of all the SEO criteria for onpage technology, website speed (page load times) is the dominating factor. This is because the speed of a website largely influences the user-experience (UX) people have when accessing the content.

Criteria 2: Content Quality

A website’s content must answer to a variety of search intent. The more topics a text reflects, the more holistic it is and, at the same time, the more relevant it is for users with different search intentions. Consequently, the content also ranks better for related, additional keywords as well as the primary keyword.

Website text content (and its quality) are becoming increasingly important. It is no longer a “keyword” dominated SEO market. There has been a strong shift towards more complex topics and “content clusters”, which cover the topic in its entirety rather than an article focussed around a specific keyword.

Read the original here:
OC SEO Reviews 2014 Google Changes On Website Content Quality



San Diego SEO marketing services|619-831-8589|Best SEO| Agency|Company|San Diego SEO marketing servi
We hear a lot about Search Engine Optimization or Search Engine Optimization nowadays. Most people not directly gotten in touch with the Internet, particularly on the online advertising…

By: Elizabeth Kelsey

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San Diego SEO marketing services|619-831-8589|Best SEO| Agency|Company|San Diego SEO marketing servi – Video



Long Island SEO | First Page Ranking | (866) 473-7434
http://www.Greyinkmedia.com Are you looking to drive more traffic to your website? Millions of people search for what you are selling everyday but in order for your sales to increase your…

By: Grey Ink Media

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Long Island SEO | First Page Ranking | (866) 473-7434 – Video

Sep 272014



The Best SEO Company
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The Best SEO Company – Video



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demo 3d font – ming lin seo entertainment arts 3d font – traditional chinese language – 3ds 2011 demo 3d font – ming lin entertainment arts 3d font – english language – 3ds 2011.

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demo 3d font – ming lin seo entertainment arts – traditional chinese language & english – 3ds 2011 – Video



Las Vegas Website Design and SEO Services
If you're looking for website design and SEO services in Las Vegas, then deal with experienced online marketing experts that can help you build the custom website you're looking for and help…

By: Max Distro LLC

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Las Vegas Website Design and SEO Services – Video



Best Free SEO Tools, Free SEO Tools, SEO Free Tools
http://www.99freeseotools.com/seo-tools.html If your business or website needs help getting started, or you're looking for a way to grow, our 99free SEO tools made to help you succeed.

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Best Free SEO Tools, Free SEO Tools, SEO Free Tools – Video



BLACK SEO CON SCRAPEBOX: MEJORANDO EL POSICIONAMIENTO SEO
Black SEO con Srapebox. Scrapebox es una poderosa herramienta para realizar Black Hat Seo y crear enlaces externos para mejorar el posicionamiento seo. En este video tutorial veremos distintos…

By: DOCMARKETING

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BLACK SEO CON SCRAPEBOX: MEJORANDO EL POSICIONAMIENTO SEO – Video



Manage Your Business And Make It Grow With Excellent SEO Services By Allwikan
Any new business needs marketing for it to grow rapidly in order to see it on the top. SEO services by Allwikan can help you realize this achievement with its excellent SEO services that can…

By: Allwikan Software

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Manage Your Business And Make It Grow With Excellent SEO Services By Allwikan – Video



FireFox! Start Your Own Web Hosting Company
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