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Myths in SEO run almost as deep as they do in Lock Ness and Area 51. Lets have some fun and look at 10 of them today. By no means a definitely list, these still pop up.

Yes, its nice to rank on top, but you know that actual rankings fluctuate on a daily basis. Does the #1 spot actually get you more clicks and conversions and the # 2 or #3 spot. Depends on the phrase sometimes. And for those trying to get off page 2 of the SERP and onto page 1, be careful. Often the click through rate (CTR) of the top spots on page 2 are far better than the CTRs on the lower positions on page one. If you rank well on page 2, be careful when planning your assault on page one. Unless you can get above the fold, it might be better to stay put and own the top of the second page. All of this will, naturally, vary a great deal form site to site, page to page and even across individual phrases. Sometimes people research on one phrase and buy on another version, for example.

Its important, but even the most well-crafted title tag cant elevate a site skipping everything else. This is a somewhat common refrain from bloggers as some of the most popular platforms dont include things like meta descriptions in their base code. Plugins exist to easily add them, and allow access to a bunch of other common areas SEOs like to fiddle with. You should spend time getting the title right, but this alone wont save a sinking ship.

Social takes time, I cant be bothered with SEO, so Ill just do social. There was a time when ranking a website was like making consomm. You wanted one thing clear broth. At that time, you could focus on a single tactic and it would boost rankings. Today its more like trying to make the worlds best seafood chowder. Success depends on a complex mix of ingredients, freshness and timing. One ingredient alone wont bring success, and yet without that one ingredient, you dont have a chowder.

People like to consume content in videos. Videos are easy to produce and easy to consume. Its pretty easy to make high quality videos today, and even if you dont the expectations of people online have aligned with more modest efforts. But lets face it, embedding videos can negatively affect page load times, frustrating visitors. And a video alone wont help rankings. Youve got to give the engines something to understand, as theyre not going to watch that 4 minute rant you posted. Transcripts are a great way around this little issue. Videos are a great part of growing your content, but arent a silver bullet, despite what some ads on Facebook would have you believe.

Nope. No amount of ad buying will get you organically ranked higher. If you still believe this today, click here. The instant and engine starts determining ranking based on ads bought is the instant it loses credibility. Game over, Player One.

Maybe you do, but its not your call to make. Great content is content thats deemed great by searchers and visitors to your site. All the standards in the world wont help you if no one likes your writing style, voice or message. Grammar affects how people (readers) perceive you, so that can have a direct impact on engagement and rankings. But never delude yourself into thinking what you produced is excellent just because you put time into it. Watch what visitors engage with and seek to follow that same pattern.

While important as a vote of confidence for the content they point to, there is simply so much link spam these days that its tough to know where to turn. Obviously buying links is a dead end, and it doesnt matter how you split this hair: sharing, encouraging, incentivizing, buying its all the same. You want links to surprise you. You should never know in advance a link is coming, or where its coming from. If you do, thats the wrong path. Links are part of the bigger picture. You want them, but you want them to be natural. If an engine sees you growing tem naturally, youre rewarded with rankings. If they see you growing them unnaturally, youre rewarded with penalties.

No. It will help the engine gain a better understanding of your content, and allow us to use that content in unique ways in the SERPs (should we choose to), but installing the code doesnt boost rankings.

While technically a different discipline, its time more folks starting seeing them as similar. Both focus on improving a website for users. Investing in SEO and not investing in usability is like tying one sneaker and going for a run. Yeah, youll be OK, but wouldnt it be a better experience with both shoes tied?

Originally posted here:
10 SEO Myths Reviewed by @DuaneForrester

A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover Protect Build.

At Pubcon 2014 in Las Vegas, I had the opportunity to sit down and talk with Rhea Drysdale, CEO of Outspoken Media, about how to run successful long-term SEO campaigns.

At Outspoken Media, Rhea focuses a lot on SEO as a long-term commitment rather than a tactic for generating short term gains. In the video below, Rhea discusses her approach to long-term SEO and why taking that kind of approach is so important.

Please visit SEJsYouTube pagefor more video interviews.

When she’s not editing and scheduling posts or working with writers to make SEJ better, Kelsey Jones helps clients around the world grow their social media, content, and search marketing presence under her agency, MoxieDot. She has been working in digital marketing since 2007 and journalism since 2004.Kelsey enjoys writing and consuming all kinds of content, both in digital and tattered paperback form.

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Creating Long-Term SEO Success: An Interview With Rhea Drysdale by @wonderwall7



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Scaling SEO at your company is not just about SEO. Success is also dependent on leadership, project management, and efficient process. Whether youre a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you.

Below I have highlighted three foundations that will help you build SEO into your business from the ground up.

Every company will have different needs when it comes to building a culture of SEO. Smaller businesses may need to figure out the most efficient way to implement the highest impact best practices. Larger brands might have to figure out how to scale across business units and geographic locations.

The glue that holds any program together regardless of needs is the approach. Decide what type of repeatable model can scale to meet the needs companywide. There are a few components that will make this a success:

As the leader of this SEO movement, no longer are you just the project manager of your tasks or your teams tasks. Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling.

Decide what your project management process will look like and how you will achieve that. This includes exploring what style of project management youll adopt. For example, a popular approach thats gaining ground in the marketing space is agile project managementis it right for you?

You may even need to brush up on your project management skills by taking some courses and/or gaining some project management certifications and credentials. After all, youve got a big job ahead of you!

Workflow is different than project management. While project management is a way youll approach managing the program on a large scale, workflow is a defined and repeatable process on how aspects of the project will get done, usually supported to best in class technology.

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Scaling SEO Across Your Enterprise Business The Human Element

Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO, but diving to a deeper level can get confusing.

For example, most people think that in order to have successful local SEO, you must have directory listings. This is true –to a point. First, though, you have to make sure that several other things are in order. (Directory listings dont come first in local SEO.)

Then you have to make sure that youre getting listed with the right local directories. Also, you have to know how and where to find the local directories that are unique to your geographical area. Plus, you have to ensure that you are optimizing for your geospecific hyperlocal neighborhood, not just the general location of your business.

Like I said, things can get confusing.

Related: 6 Things Innovative Search Engine Marketers are Doing Right Now

In order to address some of these major issues, Ive explained the top five things that most people forget about local SEO. If you want local search traffic, you need to make sure that you go through each of the five issues in this article. What youre about to read could be a huge boon for your local SEO.

The most important component of local SEO is a trinity of information known as the NAP. NAP stands for Name, Address and Phone number. Some people call it the NAP+W, adding in the Website for good measure. Any local optimizer knows this much. So far, so good.

What can get confusing, though, is the accuracy and consistency of this information.

A ConstantContact survey revealed some discouraging trends among SMBs. While 85 percent of small businesses say that its important for them to be found on local search apps and directories, only half of these businesses have ever updated their online listings! Fifty percent of these businesses know they have inaccurate listings, but 70 percent say that they just dont have the time to update them at all!

This is bad news. The No. 1 negative local ranking factor, according to Moz, is a listing detected at false business location. The third biggest negative ranking factor is a mismatched NAP. Ouch. Inaccuracies like these will kill your local SEO.

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5 Things Most People Forget About Local SEO



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