You have a beautiful new website but it is nowhere to be found in search engines. You’ve heard of SEO, you kind of know that it’s important but have no idea what it’s about, who to call or what’s involved… Why is SEO important?
Right now, this very second, someone is using a search engine to find the types of products or services you provide. Recent research and surveys have found that:
If your website doesn’t appear in the first page of search engine results for key searches related for your business, you’re missing out on being visible to new customers.
These are the CTR (Click-Through-Rates) on average according to CTR research from Nielson and GroupM UK. For branded results (e.g. results related to branded products of services) the percentage of click through is even higher! You need to be in those top 3 results to get the online visibility you need.
Search Engine Optimisation (SEO) is the process of making a website more visible in Search Engine results. We don’t pay for advertising on the search engines, that is called Pay Per Click advertising, instead we “optimise” your website using proven techniques so that search engines show your site on the first page of results for relevant searches.
SEO is not magic or a trick to fool search engines into ranking your website. Search Engine Optimisation is quite simply making your website valuable for visitors and therefore making it worthy of ranking in Search Engines. Another way to look at it is being the “best answer” to the questions people are searching for.
Often when a business comes to us to have a site optimised the problems are quite obvious. One of the biggest issues is content.
The site isn’t getting ranked because whats on the site isn’t worth ranking. We often get “But it’s my website and people should be able to see it” but then a visit to their own site lasts less than 10 seconds looking for an answer to a question or for a product or service that they were selling.
They might find it too hard to find what they were looking for, not enough information or the information is laid out in a way that doesn’t make sense. A search engine crawler would see the same thing using a special algorithm to work out what the site is about in 10 seconds and hence cause the site not to rank.
What we do is help make your site valuable to users and therefore valuable to search engines.
The rest is here:
SEO (Search Engine Optimisation) Services – e-CBD