by Brian Dean|Last updated May. 20, 2016
People that succeed with SEO do two things very well:
First, they identify SEO techniques that get them results.
Second, they put 100% of their resources into executing and scaling those techniques.
But youre probably wondering:
How do I find SEO strategies that actually work?
Well today Im going to make it easy for you.
All you need to do is carve out a few minutes of your day and tackle one of the 21 white hat SEO techniques below.
Free PDF Download: Get access to the free bonus checklist that will show you how to quickly execute these strategies. Includes 2 bonus techniques not found in this post.
Broken link building has it all
Theres only one problem: finding broken links is a HUGE pain.
That is, unless you know about a little-known wrinkle in Wikipedias editing system.
You see, when a Wikipedia editor stumbles on a dead link, they dont delete the link right away.
Instead, they add a footnote next to the link that says dead link:
This footnote gives other editors a chance to confirm that the link is actually dead before removing it.
And that simple footnote makes finding broken links dead simple.
First, use this simple search string:
site:wikipedia.org [keyword] + dead link
For example, if you were in the investing space youd search for something like this:
Next, visit a page in the search results thats relevant to your site:
Hit ctrl + f and search for dead link:
Your browser will jump to any dead links in the references section:
Pro Tip: Wikipedia actually has a list of articles with dead links. This makes finding dead links in Wikipedia even easier.
OK. So once youve found a dead link, now what?
Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.
But that would only land you a single link (and a nofollow link at that).
Instead, I recommend tapping into The Moving Man Method.
This post will show you everything you need to know:
Now for our next SEO technique
Hit the play button to see how its done:
Last year I get an email out of the blue:
Turns out Emil used The Skyscraper Technique to achieve these impressive results.
Not only that, but Emil wanted to share his case study with the Backlinko community.
Thats when I had an idea:
Instead of writing a new post for Emils case study, why dont I add it to an existing post?
So thats what I did.
Specifically, I added Emils case study to this old post:
(I also updated the images and added some new tips)
The final result?
A new and improved version of the post:
To make sure the new post got the attention it deserved, I re-promoted it by sending an email to the Backlinko community:
I also shared it on social media:
A 111.37% increase in organic traffic to that page.
Pretty cool, right?
Its no secret that compelling title and description tags get more clicks in the SERPS.
(In fact, REALLY good copy can actually steal traffic from the top 3 results)
Question is: How do you know what people want to click on?
Thats easy: look at that keywords Adwords ads.
You see, the Adwords ads that you see for competitive keywords are the result of hundreds (if not thousands) of split tests.
Split tests to maximize clicks.
And you can use copy from these ads to turn your title and description tags into click magnets.
For example, lets say you were going to publish a blog post optimized around the keyword glass water bottles.
First, take a look at the Adwords ads for that keyword:
Keep an eye out for interesting copy from the ads that you can work into your title and description. In our glass water bottles example, we have phrases like:
Heres how your title and description tags might look:
As you can see, these tags include words that are proven to generate clicks.
What if there was an up-to-date list of blogs in your niche that you could use to find quality link opportunities?
I have good news. There is.
And its called AllTop.
AllTop is a modern day directory that curates the best blogs in every industry under the sun.
To find blogs in your niche, just go to the AllTop homepage and search for a keyword:
Next, find a category that fits with your sites topic:
And AllTop will show you their hand-picked list of quality blogs in that category:
Now you have a long list of some of the best blogs in your industry. And these bloggers are the exact people that you want to start building relationships with.
Lets face it: Most content curation is pretty weak.
I think I speak for everyone when I say that Ive read enough top 100 posts you need to read lists for one lifetime.
So how can you make your content curation stand out?
By tapping into Benefit-Focused Content Curation.
Benefit-Focused Content Curation is similar to most other types of curation, with one huge difference: it focuses on the outcomes that your audience wants.
Im sure youd like to see an example.
Here you go:
This is a guide I put together a while back called, Link Building: The Definitive Guide.
This guide has generated over 116,000 visitors from social media, forums, blogs and search engines:
(I should point out that the guides design and promotion contributed to its success. But it all started with how the content itself was organized)
What makes this guides curation unique is that its organized by benefits, not topics.
For example, Chapter 2 is called How to Get Top Notch Links Using Content Marketing:
Note that the title isnt: Chapter 2: Content Marketing. And most of the other chapters follow the same benefit-driven formula.
Why is this so important?
When someone sees a list of curated links they immediately ask themselves whats in it for me?.
And when you organize your content around outcomes and benefits, that answer becomes really, really obvious.
In other words, answering whats in it for me? makes the perceived value of your content MUCH higher than a list of 100 random resources.
With all the talk about Hummingbirds and Penguins its easy to forget about an important Google algorithm update from 2003 called Hilltop.
Despite being over ten years old, Hilltop still plays a major role in todays search engine landscape.
Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a hub of information.
So: How does Google know which pages are hubs?
Its simple: Hubs are determined by the quality and relevancy of that pages outbound links.
This makes total sense if you think about it
The pages you link out to tend to reflect the topic of your page.
And pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.
In other words, pages that link out to awesome resources establish themselves as hubs of helpful content in the eyes of Big G.
In fact, a recent industry study found a correlation between outbound links and Google rankings.
Link to at least 3 quality, relevant resources in every piece of content that you publish.
That will show Google that your page is a Hilltop Hub.
Read the rest here:
21 Actionable SEO Techniques You Can Use Right Now