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The Best SEO Tools & SEO Training on the Internet!

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Oct 062015

Since 1996, we have been helping website owners and SEO services achieve and maintain top search engine rankings in all search engines. Our white hat optimization tools & SEO training work and are 100% approved by all search engines.

It does not matter how your website was created (GoDaddy, Blogger, WordPress, FrontPage, Dreamweaver, etc.). Our SEO tools and SEO methods work with them all. No special skills or HTML knowledge is required! Anyone can do this!

Your will receive UNLIMITED use of all our SEO tools, resources and SEO support so you can optimize and submit all your web pages and websites! Chances are you own more than one website and have several web pages you want to optimize and submit to search engines. Why would you settle for anything less?

At Scrub The Web you can optimize and submit as many web pages and websites as you wish and as often as you would like. Outstanding value for SEO services!

Why pay huge fees to have a single web page optimized or submitted to search engines when you can optimize and submit your entire website for less than others charge for a single web page submission?

You do not need to be a Rocket Scientist to realize every website wanting to maximize their search engine traffic will benefit from SEO. In fact, even the most basic SEO can help a website go from no traffic to hundreds of new visitors each and every day from search engines. Because of this, our SEO services will benefit everyone.

If you are not doing the SEO yourself or you have already started an SEO program elsewhere, you may benefit even more. As a member, you get a second opinion and can ask real SEO experts to evaluate your website and SEO methods used. When the experts see something you or your SEO service might have missed, they’ll tell you. If they see you might be a target of the over-optimization penalty, they’ll tell you that too and will provide suggestions on how to fix these problems. All you have to do is ask.

All other tools we have tested over the years (free or paid) do not work or provide inaccurate information often resulting in your failure. The reason we have been around since 1996 is because our ethical SEO tools and methods work with all search engines and websites without the risk or penalty.

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The Best SEO Tools & SEO Training on the Internet!

The Difference Between SEM and SEO –

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Oct 062015

Main Did You Know Internet Posted May 01, 2013

By Vangie Beal

The phrases SEO (search engine optimization) and SEM (search engine marketing) are similar — and sometimes used interchangeably, SEO and SEM are different services.

Most small businesses owners know a little something about SEO (search engine optimization) and the different tactics to help your website rank well in organic search engine results. Another important tactic for Internet business is SEM (search engine marketing) which includes things such as search engine optimization, paid listings and other search-engine related services.

While the two phrases are similar and sometimes used interchangeably, SEO and SEM are different.

Search engine optimization (SEO) can be described as strategies and tactics used to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

The goal of successful SEO is to obtain a high-ranking placement in the search results page of a search engine (e.g. Google, Bing, Yahoo and other search engines). Internet users often do not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

Recommended reading: What is organic search?

SEO is typically a set of “white hat” best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results. Some of these best practices include:

– Creating and publishing excellent content. – Using keywords and keyword analysis. – Link building to improve link popularity. – Using social media links on sites such as Facebook and Twitter. – Improving your site’s navigation to provide an excellent user experience.

Many people start with a good Web site and invest in SEO, but dont necessarily follow through with another very important component; and that is search engine marketing.

SEM is a broader term than SEO, and is used to encompass different options available to use a search engines technology, including paid ads. SEM is often used to describe acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

SEM is a broader term than SEO. Where SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site.

For example, when people use a search engine to query “fashion handbags”, the organic search engine results is where SEO technologies can assist your Web site in being more visible. The paid advertising, or sponsored links are the ones prominently displayed above or beside the organic search results is a product of SEM.

SEO and SEM are not competing services. SEO is considered a subset of SEM services. If you want to conduct business on the Internet you need to be visible in both organic and advertised links, which means you need both SEO and SEM.


Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.

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The Difference Between SEM and SEO –

Charlotte SEO Experts | #1 Experts in Digital Marketing

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Oct 052015

Were an SEO company based in Charlotte, North Carolina (as if the name wasnt obvious enough, eh?)

We offer a range of services to our clients, including:

What is SEO?

We learned SEO from the Miami SEO gurus, Webris ( Yes, we like them so much that we even gave them a link on OUR HOMEPAGE!

Webris is owned by Ryan Stewart, a digital marketing whiz with over 10 years of experience working as one of the best SEO companies in Miami.

SEO is the process of improving your websites rankings in search engines. This is extremely important because of the amount of online traffic and searches that take place on a daily basis.

For example Charlotte SEO services gets typed into Google 1,000 times EACH MONTH! Imagine the power of ranking first for that search team because those are people that are seeking your exact services.

The process is difficult. We first need to do a thorough on page evaluation of your website. Then we need to check the HTML and coding to make sure that everything is OK.

After that we begin by creating social media signals on networks like Facebook, Twitter and Pinterest. These are extremely important and should NOT be overlooked because of the impact that social media has on our every day lives. Search engines are reading these signals with increasing importance and weight.

Next comes the most debated part link building. We offer white hat link building services that get the web taking note of your website. Some of these include Press releases, web 2.0s, directory submissions and a variety of other link building tactics. We also utilize partner websites to build high quality links on there as well.

After that we build up your website and make it look fancy so when actual visitors come to your website, they will convert from clicks to customers. At the end of the day, all we want is them to pick up the phone and call you and that is EXACTLY what we will do for you.

We like to keep our website short and to the point. If you have any questions, please browse our services page or contact us directly. Please give us up to 48 business hours to respond to your questions, as we are very busy.

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Charlotte SEO Experts | #1 Experts in Digital Marketing

SEO Blog

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Oct 032015

September 29, 2015 by Raquelle Dickerson Leave a Comment

Google+ Changes: What it means for your business Google+ is like Tupac Shakuralive or dead? Who knows? Speculation continues to grow about what will happen with Google Plus. The recent changes with Google+ has businesses questioning how they should approach social media, and wondering, How will this affect my social media marketing strategy? Google Announcement []

Filed Under: Blog, Google, Social Media

September 3, 2015 by Andy Eliason 4 Comments

The final keynote of the day was by the CEO of TopRank marketing, Lee Odden. The title was The Strategic Role of Content, Social & SEO in Integrated Marketing, which really boiled down to being the best answer for your customers, wherever theyre asking questions. He said its important to know why they search in []

Filed Under: Blog, Conferences, Content Marketing, Conversion, Marketing, SEO Tips, Social Media

September 3, 2015 by Andy Eliason 2 Comments

We returned to the main hall for the first of the final two keynotes. Duane Forrester, Senior Product Manager for Bing, started by asking what is at stake over the next 10 to 15 years. The next slide that came up pointed out that 7 trillion dollars was at stake. And then it took a []

Filed Under: Blog, Conferences, Content Marketing, Conversion, Conversion Rates, Marketing, SEO Tips

September 3, 2015 by Andy Eliason Leave a Comment

The afternoon sessions started off with a keynote from David Locke, the radio voice for the Utah Jazz. You may note that the words SEO, SEM, digital marketing, or even marketer are not listed in his job title. In fact, the very first thing he said was that hes not a digital marketer, and, for []

Filed Under: Blog, Conferences, Content Marketing, Marketing, SEO Tips, Site Content, Video

September 3, 2015 by Andy Eliason Leave a Comment

SLC|SEM has been a big part of the digital marketing community in Utah for the last four years or so, and yesterday they hosted the Digital Marketing Conference for 2015, bringing in some industry leaders and insiders for a day of education and networking. We kicked off the conference with Cyrus Shepard, Head of Audience []

Filed Under: Blog, Conferences, Marketing, SEO Tips, Site Content

July 28, 2015 by Megan Fludd Leave a Comment

Okay, so Starbucks isnt exactly hosting a presentation on Social Media 101, but if you watch carefully, there any many companies that are excelling with social media in ways that you easily can too. Large corporations often have expansive budgets and resources for their social media efforts that small businesses dont have access to. However, []

Filed Under: Blog, Social Media

May 20, 2015 by Melissa McGibbon Leave a Comment

Twitter can be an extremely powerful tool in your digital marketing arsenal. With so many people claiming to be experts on the subject it can be hard to decipher who really knows what they are talking about. How do you know who the real players are and what advice to follow for your companys Twitter []

Filed Under: Blog

May 13, 2015 by Melissa McGibbon Leave a Comment

On Wednesday, Facebook announced the launch of its new Instant Articles feature, which allows nine partnering media companies to publish articles directly to the Facebook platform. Instant Arrticles allows news organizations to reach Facebook users directly, but enables Facebook to maintain control over revenue, content, and layout. The long awaited service launched Wednesday morning in []

Filed Under: Blog, Social Media

February 26, 2015 by Melissa McGibbon 4 Comments

From Googles Official Webmaster Central Blog: As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, weve made updates to ensure a site is configured properly and viewable on modern devices. Weve made it easier for users to find mobile-friendly web pages and []

Filed Under: Google, Webmasters

February 5, 2015 by Melissa McGibbon 2 Comments

Are you guilty of neglecting your website and online presence? According to a web credibility study done by Stanford University, 75% of users admit to making judgments about a companys credibility based on a websites design. Moreover, there is mounting evidence that brands with little to no social media marketing are more likely to suffer []

Filed Under: Conversion, Google, Marketing, Reputation Management, Social Media

SEO Blog

SEO Home Page | State Library of Ohio

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Oct 022015

The SEO (Serving Every Ohioan) Library Center, located in Caldwell, supports a consortium of 89 Library systems at nearly 201 physical locations throughout 46 counties across Ohio using the OPLIN network.

The power of this consortium resides in resource sharing among consortia members allowing small and rural library systems to have access to millions of items for their patrons free of charge.

SEO Library Center houses, maintains and supports a centralized shared catalog database that includes over 7.8 million items with a patron database of 896,250+ borrowers.

The SEO staff provides technical support as well as software help desk support for all consortium members,alleviating the burden of specialized IT functions on small libraries.

SEO also provides and maintains training facilities through a mobile computer lab and the F. Ward Murrey Annex facility (located next to SEO library Center) to state agencies and public libraries across Ohio.

Link to SEO Member Site: Link to SEO Member Support Site:

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SEO Home Page | State Library of Ohio

SEO India, SEO Company India, SEO Services India, SEO …

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Sep 282015


SEO Company Services India is a Digital Marketing firm founded in January 2011 based in Noida, help businesses, Enterprises, Start Ups to grow their business online to get better ROI. SEO Company Services India is a full-service agency for different requirements like Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay-Per Click (PPC). Apart from the digital marketing we also help our clients through Website Design & Development, Mobile App Development and Responsive Designs in HTML5. We also have strong presence in US, Singapore and Australia. If you are looking for an agency which can make you stand different from your competitors then we are the best option.


To deliver high impact result for endless project.

Delivering services like Search Engine Optimization, Social Media Optimization, Pay- Per Click Management with highest value for money to our clients having any level of businesses.


At SEO Company Services India, we utilize people, resources and technology through which we assist our clients in achieving success in their online businesses. For fulfilling the requirements of our clients in India and overseas we have elite team of dedicated and talented professionals with various skills.

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SEO India, SEO Company India, SEO Services India, SEO …

SEOLOGIST – SEO Company Toronto – Content Marketing Canada …

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Sep 232015

Innovative techniques to keep your rankings on the first page

All products are in perfect compliance with the latest Google policies

We look at your companys competitive landscape and technical condition, to give you an innovative strategy that can better promote your business.

We perform a full technical SEO audit and competitor analysis, compiling a list of SEO must-haves and a detailed roadmap to on-page, off-page and social success.

An intensive backlink analysis is performed to ensure your website can move to the next level and beat out the competition.

Become an authority in your industry. Content marketing will transform your web presence, increase conversions and brand loyalty

Turn visitors into customers and make your business a successful selling tool.

Reach a new audience and gain valuable followers to boost your brands reach.

We focus on your local ranking in Google to improve visibility across the map.

Focusing more on an in-depth approach, we do the research to get you the results you want.

Proper research is a fundamental part of digital marketing and we can help you target the right people at the right time.

Working with influencers in your industry we create powerful content that gets you seen.

We help get your interactive content noticed by the right people by ensuring you rank higher in video searches.

We look at your website traffic and let you know the best performing keywords to increase conversions.

Give us a try for your internet marketing needs in Toronto!

Our approach is simple: we are thorough in what we do, and pay attention to every little detail, including keyword traffic quantity and quality, and your Alexa ranking, and perform an in-depth competitor analysis. Our approach leaves no stone unturned to ensure you increase search rankings, create a better user experience and get more conversions; we only execute when all of our most stringent quality requirements are met. Thats why all that we do is in perfect compliance with what Google wants, never against it.

Todays search engine optimization is all about self-education and staying ahead of the permanently changing SEO curve. Our SEO specialists are constantly sharing information and knowledge on a daily basis to provide you with the best service possible. Sharing best practices, the latest analytical tools, R & D reports, industry news and market insights, our in-house and local professionals know the industry inside and out.

At Seologist we have over 15 years of experience in promoting websites to the top of search results for the most competitive keywords in the toughest industries. We have served over 100 different industries in B2B and B2C SEO markets, which means we already know a winning formula in your industry that works.

We provide custom solutions for our clients. See for yourself:

Our five-step SEO process to effective search engine optimization includes the following:

Before a customized SEO strategy can be devised, your companys current standings need to be reviewed. An in-depth needs assessment includes a look at what sort of search engine saturation there is for your industry, the age of your domain name, what type of reputation your domain has, and next steps. By learning more about your business, website and competitors we can gain a better understanding of your current and future needs.

Our strategy development involves a competitive and keyword analysis, looking at where your site ranks on searches in comparison to competitors, what tactics they are employing, where their approach creates opportunities for you, and where and how you can expect challenges from them. It is only after we have looked at your competitors can we determine the best possible keywords; popular search terms need to be identified for your specific site, as do relevant, low competition keywords. This balance ensures effectiveness and affordability.

A landing page is where a visitor first arrives on your website, and in most cases, where conversions occur. If one of the goals of your site is to generate more leads, a cohesive on-page strategy is essential. Depending on your particulars, a strategy might include a micro-site that has been optimized for a list of niche keywords, or include some effectively placed calls-to-action to boost visitors attention. Your details will define the solution.

Search engines give websites higher long-term rankings when their content is regularly updated. The easiest way to achieve this is to diligently update your website with fresh and engaging content, and then choose reputable websites to distribute it. In addition, acquiring social signals as an SEO ranking factor is an important part of increasing brand awareness, authority and exposure, and can be improved with great content.

The ultimate goal of analytics and refinement is to increase sales and reduce costs (i.e. add value). Analytics are one of the most important things your organization can do, as it transforms data and information into insights it allows you to tweak and improve the quality of content on your site, location of call-to-action, landing pages and other components, to improve conversion rates and generate leads.

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SEOLOGIST – SEO Company Toronto – Content Marketing Canada … – Nabdka optimalizace pro vyhledvae, SEM, PPC …

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Sep 232015

SEO optimalizace, webdesign a kreativn flash animace pro Henkel lepidla.

HENKEL R – Henkel lepidla

SEO, webdesign a budovn zptnch odkaz pro JN Interier

vestavn skn, kuchyn

SEO a dlouhodob linkbuilding pro pjovnu kol CITY BIKE v centru Prahy

Prague bike tours

SEO, webdesign a zptn odkazy pro zitkovou agenturu

zitky, Vnon drky

Webdesign, flash animace, SEO a jednorzov budovn zptnch odkaz.

Francophone Prague guide

Webdesign, SEO a SEM pro Autodly P&P


Budouvn zptnch odkaz, SEO a design strnek pro s praskch hotel.

Prague hotels Goldencity

Budovn zptnch odkaz, SEO, SEM a webdesign pro LAB MARK a.s.

Diagnostick technika LAB MARK a.s.

Zpravodajsk web mistrovstv svta v hokeji 2014

MS v hokeji 2014, Program zpas

Komplexn internetov marketing pro jazykovou kolu IJV.

jazykov kola, pomaturitn studium

SEO, webdesign a budovn zptnch odkaz pro klidov sluby Deltaservis.

klidov sluby Olomouc

SEO, webdesign a budovn zptnch odkaz pro e-shop s hodinkami Davis.

Pnsk hodinky, Dmsk hodinky

Pedokenn rolety, garov vrata, aluzie, markzy a dal.

Garov vrata, markzy

SEO pro knihkupectv Kanzelsberger.

50 odstn edi, Padest odstn temnoty

SEO pro Topen Voda Plyn.

Junkers, zvsn plynov kotle

SEO pro Spi sladce

Matrace, Matrace 1+1, Lamelov roty

SEO pro Scott & Weber

Prodej ready made spolenost, Poskytnut sdla v Praze, Pronjem kancel

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Daily SEO Blog – 44 Must Have Content Marketing Tools For …

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Sep 232015

The new age marketer is one of a kind. In many roles he plays, he’s an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today’s marketing efforts, here are 44 amazing power tools, every inbound marketer must have in hi/her arsenal. 1. Percolate :An integrated suite for content marketing. Everything from managing inspirations to planning, planning, curation and publishing, Percolate is a integrated Read full article […] These days, everyone is looking to find out the ultimate Secret of ruling the rankings. For this reason, people are attempting every approach to be on the #1 spot and are adopting every method that may influence their SEO campaigns in any positive way. It can be associated to aspects related to HTTPs, going mobile, page load speed or yielding natural niche targeted links etc. Moz recently published the 2015 ranking survey report in which 150 top marketing experts weighed Read full article […] Starting a blog requires a lot more than meets the eye, especially the novices eye. All the interesting stuff you read on the web isnt something bloggers just dream up and start going tapity-tap on the keyboard. Good blogging requires a great deal of trial and error, as well as patience and the ability to really get in touch with your inner-intellect and the audiences needs. Its also a great learning experience for budding writers who have a thing or two to share with everybody Read full article […] It doesnt seem like it would be all that difficult, to rank for your name in Google or any of the other search engines, but it can be a lot harder than you think. You and your business could pop upbut it might not. Ranking highly in Google is difficult, even when its your own name. You might think your name is pretty special, but with over 7 billion people in the world — it’s verylikely a few other people share your name as well. For this reason and many others, you will want Read full article […] Your site may no longer be at the top of Googles search results thanks to Googles latest algorithm update, which now favors responsive, mobile-ready sites in mobile web searches. This means anyone who is searching for a website on a mobile device could potentially get different results than when searching on a desktop computer. Websites will now be ranked higher in mobile search results if theyre responsive. This means that non-responsive sites could fall to the bottom of the list. Read full article […] There is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only when it reaches the targeted audience and can turn your readers into your brands prospects. And this is possible only when you have a string content marketing strategy Read full article […] The Internet has dramatically altered the ways information is shared, having had a substantial impact on online marketing. There has been more of a shift towards inbound marketing over the past few years, which has made outbound marketing become rather antiqued. Many companies nowadays are implementing inbound marketing strategies that include using social media to reach more of their targeted audience and also to increase brand awareness. But online marketing trends are changing in 2015, and marketers Read full article […] Nowadays a good website means not only a great web design, effective marketing strategies and a good conversion rate, but also profitable keywords that increase your chances to get high rankings in search engines. While some websites are stuffed with keywords, other sites get too little. Keyword stuffing and too little keywords can both harm a website that can be one of the main obstacles not to be highly ranked in search engines, like Google, Bing and Yahoo. As you know, websites with low Read full article […] Change is constant and especially so on the Web. Flash animations were all the ragein websites five years ago but have quickly gone out of favor as Flash didn’t supporttouch interfaces, lower power devices, and open protocols in the mobile era. The pace ofchange can create frustrations as websites need to be updated frequently to staycontemporary and competitive. While you can’t stop change, there are things you can do to keep your website aheadof the curve, gain more traffic, and even Read full article […] So, it’s 2015 and it’s time for another SEO Expert poll. This time, we’re asking about your favorite SEO tools. All of us use different SEO tools and some of us, even multiple ones. So, let’s share the knowledge and help each other. We’re all set to find out the best software in five categories. Category 1 – Best Enterprise SEO Software Category 2 – Best SEO Backlinks Software Category 3 – Best SEO Software for Site Audit Category 4 – Best SEO Software for Keyword Research Category Read full article […] In this digital world, where we are bombarded with a wealth of information constantly, infographics can cut through unnecessary detail to deliver your businesss message clearly and succinctly. What Is an Infographic? An infographic is a visually appealing method of conveying a wealth of information in easy to understand, accessible chunks. They are usually made up mostly of images although there can also be text, which draws attention to the most important points. Text based infographics work Read full article […]

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SEO Copywriting Tips, Secrets, and Strategies

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Sep 232015

This free ebook reveals the tips, secrets, and strategies of writing for search engine optimization.

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.

While keyword research is still crucial, search engine algorithms have evolved. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.

Thanks to blogging and social media platforms, more people than ever are able to cast their vote on whats relevant by linking to it, bookmarking it, and tweeting it.

Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.

This free 27-page ebook written by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links and social sharing, is highly readable and engaging, and ranks well in search engines. Youll discover:

SEO Copywriting Tips, Secrets, and Strategies

SEO by the Sea – San Diego, California SEO

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Sep 232015

Last year I wrote a post titled Google on Finding Entities: A Tale of Two Michael Jacksons. The post was about a Google patent that described how Google might tell different entities apart that shared the same name. The patent in it was filed in 2012 and granted in 2014. Google was also granted a new patent on disambiguating entities this week, which was originally filed in 2006. It is worth looking at this second one, given how important understanding entities is to Google.

It contains a pretty thoughtful approach to understanding and distinguishing between different entities within documents and queries.

Continue reading How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

The Web is filled with factual information, and Search on the web has been going through changes to try to take advantage of all of the data found there. Mainstream search engines, such as Google, Bing, and Yahoo, traditionally havent given us simple and short answers to our queries; instead showing us a list of Web pages (often historically referred to as 10 blue links) where that data might be found; and then forcing us to sort through that list to find an answer.

Google introduced providing direct answers to questions at the Google Blog in April 2005, in Just the Facts, Fast.

That may have been in response to Tim Berners-Lee writing about the Semantic Web back in 2001, where he alerted us to the possibilities that freeing data otherwise locked into documents might bring to us. By search engines finding ways to crawl the web collecting information about objects and data associated with them, we begin approaching the possibilities he mentioned. And we get answers that we otherwise couldnt find as easily.

Continue reading When Google Started Answering Factual Queries

This morning, I ran across the news article Google reportedly kills plan to let retailers send notifications in Maps, and I knew exactly what the story was about, without reading past the headline, because I had noticed a patent application that came out on the 20th that described the program in question.

As the story tells us, Larry Page shut the program down after being concerned over how invasive it was. It would offer phone owners notices in Google Maps seconds after they entered a store that had electronic beacons set up in their store. After reading about the cancellation, I thought to share the patent so that you could learn what that was about. The patent is:

Automated Learning of Store Topography Using In-Store Location Signals Invented by: Matthew Nicholas Stuttle, Salvatore Scellato US Patent Application 20150237463 Published August 20, 2015 Filed: February 14, 2014

Continue reading Cancelled Invasive Google Here Program Patent Application

A patent granted to Google this week attempts to identify similarities between different types of entities, when it finds information about them on the Web. It refers to these types of similarities as commonalities, as in things they may have in common. Google may use these similarities in a number of ways, such as supplementing search results containing related information based upon results that might be in the same category or possibly located in the same region.

The things identified as common may be for things that are moderately unique, but not completely rare.

The patent say entities, but it seems to be focusing upon different businesses that might share some similarities. For example, they refer to a food critic writing about restaurants a few times and tell us that the things such a critic might write about different restaurants might be used to find similarities between those places.

Continue reading How Google may Identify How Related Different Entities Are

A Google patent granted earlier this month looks at how content might be ranked by Google based upon social interactions. It discusses ranking that content based upon social interactions within the context of Google+ and the social circles you may have been placed within by someone who added you to Google+.

The patent looks at digital content that might be shown on Google+ Stream pages to members of the social networking service, and determines, based upon close-ties scores for that digital content, what to display to members of the network looking at content on Streams pages.

Continue reading Google+s Version of Edgerank; How Content is shared based upon Social Interactions

On June 23, 2015 Uber Technologies assigned 9 patents to Microsoft, in a transaction that was recorded at the United States Patent and Trademark Office (USPTO) on August 18, 2015.

These patents and their abstracts are listed below, and they link to full copies; all of them are related to Mapping, which was an area that Microsoft was supposedly going to be outsourcing to other companies, including Uber. I havent seen anything anywhere else that explains this transaction or says anything about the cost behind it.

I tried making sense of it by looking at articles about Uber and Microsoft, but they seemed to show a good relationship between the companies:

Continue reading Uber Assigns Nine Mapping Patents to Microsoft

Google has been showing Knowledge panels in response to queries where Google recognizes an entity within that query, and Google has collected enough information about that entity for it to display a knowledge panel about the entity. Ive written about these knowledge panels before in the posts, How Google Decides What To Know In Knowledge Graph Results, and in Googles Knowledge Cards.

I mentioned images in knowledge panels in those, but not how images might be chosen to represent the entities that those panels are about, especially when the entities are people.

Continue reading How Google Decides Which Images to Show For Entities in Knowledge Panels

Can Google use social media, like Google+ to improve the quality of reviews it shows for products and services? Google does like to show reviews to searchers, possibly because many searchers ask for reviews.

A Google patent application published in June explores and discusses analyzing reviews, and creating quality scores for reviews from social media content and other review generated content.

Imagine leaving a review of a business or a product at Google, and it asking you if it could used any related social media content about that product or service that you may leave at a place such as Google+ (it does mention Google+ specifically) to augment your review. Thats the focus of this patent application.

Continue reading How Google May Use Google+ to Improve Reviews of Goods and Services

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SEO by the Sea – San Diego, California SEO

Bobs SEO, Las Vegas SEO Company, Affordable SEO Services

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Sep 232015

Las Vegas SEO Company

Bob’s SEO Co is a Las Vegas SEO firm in southern Nevada. We cater to the cost-conscience person who owns or operates a business that is in need of professional SEO services at prices that are lower than most. We realize that search engine optimization cost is an important factor of the decision making process when determining which firm to entrust your business’ livelyhood with. We take pride in the fact that we are competent enough to deliver results that rival (or exceed) larger SEO companies in the Vegas valley at a lower monthly investment.

If you own a website, then you must know the value of SEO. You can have the best website on the Web, full of information and full of products for potential customers to buy, but what good will that do if people dont even know your website exists? The best way to get massive traffic to your website is to position it on the first page of Google. And to make that happen, you need SEO, plain and simple. You need a real internet marketing expert to tweak and configure your website, so that it will rank high on the search results which will bring your Las Vegas business more sales and profits. It can be a frustrating feeling when your beautiful website cant get past the 10th page and yet, an ugly website is making tons of money because its on page 1. Fortunately for you, we are here to help.

With Bobs SEO, you get exactly what you want: more traffic to raise your business revenues.

With some Las Vegas area search engine marketing companies, what youll experience are grandiose promises and unrealistic expectations. So you pay them thousands of dollars believing that theyll make good on their word. What usually happens is that, eventually, you end up in the same (or worse) position you were in BEFORE you hired them in the first place! With us, youll never have to worry about this. Once you commit to us, we commit to you. We pride ourselves on delivering the “goods” and aren’t satisfied unless you are.

REMEMBER: Youre not just a client – youre a partner.

If you own a Las Vegas area business and choose us to be your SEO company, not only will we give you as much (or more) of what the higher priced guys do, but we’ll save you hundreds, possibly thousands of dollars while doing it. SEO is an investment. You invest dollars into it, and if you do it correctly you get an extremely high ROI (return on investment). Of course, the size of your investment is crucial. If you spend too much, then your risk is much higher. Our SEO plans are extremely affordable and our expert, professional SEO services will bring you results that meet or exceed your expectations.

Even though our expert SEO plans may cost less when compared to some other Vegas area agencies that offer SEO services, we are adept in using time-tested, proven strategies that work – plain and simple. We are not your run of the mill SEO agency. We live and breathe SEO, and we know what is needed to get your business website to the top. Just as we have done for many current and past clients.

Concerned about your online reputation? Negative search engine results showing up at the top of the page? We can help by getting those negative mentions of your business, brand or name pushed down in the search results so that there is much less likelyhood of anybody seeing them. Check out our reputation management page to learn more.

With Bobs SEO, you can expect only the best SEO methods and results. We use ethical techniques and our rates are affordable to fit with most any budget. By partnering with us, you have everything to gain and nothing to lose. Once you choose us, you can relax and sleep well knowing that you made the right choice. Call me for a complimentary consultation or follow me on twitter for the latest SEO news and tips!

Bobs SEO, Las Vegas SEO Company, Affordable SEO Services

SEO Company Toronto Based SEO Experts Provide Guaranteed …

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Sep 232015

Annzo Corp believes that getting relevant Targeted traffic is one of the most important factors contributing to the long term success of our clients website. The main aim of Targeted Traffic is to get target-oriented user activity, and…

Annzo Corp helps in getting increased visibility for the clients website by providing unique, useful and fresh content for the client and also updating it constantly to keep the targeted audience engaged and focused on the clients…

The Long Term Positioning of a website refers to placing a website or blog in to the top 10 searches of all major search engines, particularly Google…

Annzo Corp through its Search Engine Optimization packages provides its clients the most cost effective way available nowadays, to market their products and services…

Search Engine Optimization being the powerful and effective method that it is of online marketing, provides immense flexibility regarding online marketing campaigns. Various numbers of customized campaigns can be created pertaining to the diverse aud

Although many clients are reluctant to set aside a budget for Search Engine Optimization, many of them can be convinced of the advantages when they realize the return of investment t of Search Engine Optimization services…

SEO Company Toronto Based SEO Experts Provide Guaranteed …

An SEO Driven Approach To Content Marketing: The Complete …

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Sep 232015

Should you be worried about SEO on your content marketing blog?

In recent months, the necessity of search engine optimization has come under major fire. AsGoogle released their Panda and Penguin algorithms we all saw a major reduction in search spam, and an almost overnight, we began noticing major changes in the type of content we saw in our own search results.

Long time SEO Jill Whalen, is now internet famous for quitting her career as an SEO following these major announcements. Google works now said Jill, thismeans, my friends, that my work here is done.

What does she mean? Is SEO really dead?

As is often the case, nothing is really dead. SEO has changed, dramatically, and as Jill points out, this is a good thing. The good news for content creators like you is that it has changed in your favor.Google now rewards content marketing over spam bots and link-building tricks. Its a victory for good content and a loss for tactics of questionable nature.

This is a good thing.

You may be wondering why you still need to consider SEO in your writing with all of the changes that have been made by Google. The answer is relatively simple: For a long time, SEO was all about tricks and tactics. It was truly about optimization and opportunism, but not anymore. Now, SEO is about content. Lots of content.

In other words, SEO as we know it picked up camp and moved in with content marketing. We have a new roommate. Why not get to know it a little?

From what I can see, the opportunity for content marketers to use SEO-driven tactics is more applicable now than ever. We already have the content. What if we add a little science and tactic to our workwho knows where we might go in the future? We could even put ourselves on page one of search. Wouldnt that be something?

How should the content marketer be approaching the search engines with our writing? This guide aims to answer these two questions. SEO may not be dead, but it has dramatically changed and that means there is a big opportunity for the content marketer who is paying attention.

Heres a step-by-step guide to what you need to do to have a modernSEO-driven approach to content marketing.

When outlining an SEO strategy for content marketing, we take a slightly different approach than what we were used to. It is probably best to begin understanding how (and why) Google is rewarding longer-form contentand other content that is visually focused. Google has started to see these elements as symbols of quality, and is doing a better job of connecting search users to quality content.

Again, thats a good thing, but it doesnt mean that some of the tried and true techniques of old SEO arent still viable. Thats where keywords come in.

One of the most important aspects of search engine optimization has always been the keywords, those words that people use to find our content in search.

In the early days of SEO, the goal was to achieve exact keyword matching. This meant that the page we wanted people to find was perfectly tuned to show up in the search results when someone searched for that phrase. If you searched for exact keyword match, for example, you would find pages that used that phrase exactly as written. Not anymore. Now, you will find pages that discuss the general topic of exact keyword matching.

It may be subtle, but it is an important difference. Rand Fishkin of Moz explains it well in his whiteboard friday video.

All of that said, though, I still believe that mostgood SEO optimization still begin with the keyword. This hasnt changed.

Whats changed is the framework we need to use for implementing those keywords into our writing. This is the method that I am going to break down for you in the guide. I am going to show you, step by step, how to use keywords to create an SEO driven approach to content marketing.Try not to think of it as SEO so much as smart content marketing.

The first step is to find the keywords that matter most for you. There are several tools that will help you do this. The most notable is the Google Adwords Keyword Planner, a tool that is freely available with any Adwords account.

Should content marketers be using keywords in their writing process? Yes.

The concept here is very simple. Start by typing in one of the keywords that is most crucial to your business. Here at CoSchedule, for example, this would be something like content marketing or editorial calendars.From there, Google will automatically provide you with a list of words related to your primary keyword that people all around the world are searching for.

As a content marketer, this is incredibly valuable! Not only do you get a host of keyword ideas, but you should also begin to understand your readers more than ever. Thisiswhat they are searching for. How cool is that?

Keywords are located based on your website URL and product category. They are customized to you!

Once you have a list of results from Google, you can individually add keywords that stand out to you to your keyword plan.

Avoid getting get overly aggressive, though.For example, in this screenshot I probably dont need to add both content marketing strategy and content marketing strategies. They are a bit redundant, and not likely different enough for me to care about. Sincecontent marketing strategy gets more attention, it would make sense to go with that.

Add important keywords and phrases to your keyword plan.

Your goal here is to create a lost of 30-100 keywords that matter to your business, your audience, and to Google. You are doing research here, so the most important thing is that you learn what your audience wants, and what Google will reward.

Once youve created a good list, use the export option to download it as an Excel file, or whatever format you want to work with.

Key Point: Create a list of keywords that your blog should be targeting and keep it handy.

The list of keywords you built using the keyword planner is your new content marketing checklist. These are the words that you want your site to rank well for on Google. I consider them a list of keyword goals to shoot for.

The next step is to load these goals into a tool that will help your track and monitor where you site ranks for each of these terms. For this, I like to usePositionly, but larger SEO tools like Moz and RavenTools are good options as well. For me, Positionly offers a simplicity that the others dont. It does less, but sometimes that is more.

The purpose of Positionly is very simple. They aim to monitor daily changes to your search engine rankings and helpimprove where you show up in search engine listings. In other words, they will tell you where your site ranks on Google in respect to each keyword term that you add for your site.

Positionly will tell you how your sites ranks for each term. They will also monitor and report daily changes.

This is valuable information because it gives you a benchmark to work against. When you upload your initial list of terms, Positionly will give you an overall assessment of your site in comparison to your selected terms. Depending on how long you have been writing or working on SEO, your results may vary.

Positionly will asses how well your site currently rates for the keywords entered.

One of the hazards of a tools like Positionly is the frequency of information. On any given day you may log in to find that your rankings on several keywords have dropped for no particular reason. This is a natural occurrence, and not something that you should worry about too deeply. Ranking well on Google is an art, not a science. It is also a process, so dont expect to land on top and stay there forever. 😉

Key Point:Use a tool like Positionly to monitor your keyword ranking and track your progress.

Once you have your marching orders (keyword goals), it is time to start incorporating them into your content marketing process.

At CoSchedule, our goal is to focus on one keyword phrase each week by adding a blog post with that keyword phrase to our editorial calendar. We dont get overly scientific about it, we just plop it on there are and leave things up to the designated writer to figure out.

Incorporate your keyword based posts into your editorial calendar.

Once the post is on the calendar, it will get written. If you arent managing an editorial calendar for your team, this is an excellent reason to do so, and one that we heartily recommend. When you pre-plan your content you can become much more purposeful and strategic with you goals.

Once youve worked through your keyword goals list the first time, be sure to refer back to Positionly regularly to help prioritize the keywords that you want (and need) to improve on.

Key Point:Add keyword goals to your editorial calendar each week to keep yourself accountable.

It is worth mentioning at this point that you should never be writing a blog post where a specific keyword isnt identified.

On our team, we try as often as possible to identify the keyword immediately when scheduling a post. Each time we create a post, we either identify the keyword in the headline itself, or note it in the comments field if we are choosing to write the headline later on.

Identify SEO keywords before writing your content.

This is a good practice to get your team into, and will make a big impact on the quality of your posts. Not only will it add SEO value, but it will force your writing team to focus their writing on a well-selected and focused topic.

If you are having trouble identifying your keywords for one-off posts, there are two easy places you can go. First, you could always head back over to the Google Adwords Keyword Planning tool, but that might be overkill at this point. What I like to do is simply complete a basic Google search and take a look at the recommended search terms at the bottom of the page.

Related search terms on Google provide a wealth of keyword knowledge.

Another way to do this research is to use an content creation tool like Scribe by Copyblogger.

This tool allows you to do headline research right inside of your WordPress add/edit page, and provides additional details about the popularity and competition level of each keyword option. It will also provide data regarding your keywords from both Twitter and Google+.

The Scribe plugin by Copyblogger is a handy tool for content marketing SEO.

Key Point:Develop good habits, and declare a keyword for each post that you write.

Once you have a keyword selected for you post, you will need a few tools to ensure that your content stays on point. The two tools that we use here at CoSchedule are the Scribe plugin by Copyblogger and WordPress SEO from Yoast. If you are on a budget the Yoast plugin is free, and will get you 90% of the way to where you need to go.

Both of these plugins work in a similar way. With each, you start by declaring the keyword phrase that you are using for the post. From there, the plugins will tell you how well you content ranks for those keywords. These plugins will evaluate your post based on several key factors:

Article HeadlineIt is considered best practice to include your exact keyword phrase in the headline of your post.

Page Title The page title is the bit of text that will show up in your browser tab, or more importantly, at the top of your Google Search listing. You will definitely want to include your keyword in full here.

The Yoast snippet preview will give you a preview of your forth-coming search listing.

Page URLYour keyword should beincludedin the slug of your URL. WordPress makes this easy to customize as long as you do it before the post is published.

ContentBoth Yoast and Scribe will want to see that the keyword is mentioned within the content of your post. With this, the more you have the better. If you can include the keywords in various sub-headlines you will even get bonus points.

Meta Description The meta description is the short description of your post that will show up on Google. You will want to use your keyword phrase in this copy.

When writing your posts, you want to make sure they are as optimized as possible for the keywords that you are trying to reach. Both Scribe and Yoast will give your visual confirmation of your success.

Both WordPress SEO plugin and Scribe will visually show you how your articles ranks SEO-wise.

At our office, we always shoot for green before we publish every post. Clicking though both plugins will provide additional information and suggestions.

Yoast page analysis. Lots of good tips here.

Topics vs. Strict MatchOne thing that I want to point out is that you need to be careful about the difference between the strict matching of keywords and topic related search.

As Rand Fishkin pointed out the video posted above, Google cares more about how you cover the topic overall ratherthan the exact keyword itself. Yoast tends to lean to heavily on the strict match method, which is outdated by Googles standards. Scribe, however, seems to handle this much more gracefully and might be worth the extra investment.

Key Point:Optimize your posts so that they perform well for the chosen keywords.

Even though SEO is no longer about the tools and tricks, there are still a few you need to use to make sure that everything is in order. As any good web designer will tell you, most SEO happens in the page itself. If the structure and makeup of your webpage isnt properly optimized, you are already fighting an uphill battle.

You can always usePositionlyorthis free toolfrom Neil Patel to get an assessment of how your site performs.

Here are a few additional WordPress plugins that will help you get things in order:

WordPress SEO by YoastWordPress SEO is a powerful plugin. Use it to setup sitemaps on your site, and optimize your social sharing meta tags. Seriously, spend some time with this one.

WP Rocket Site speed can make a huge impact on your SEO performance. WP Rocket is a paid plugin, but unlike many of the free options, it shouldnt mess up your site. It is worth the few extra bucks.

In Depth Articles Generator Generates posts metadata for your pages to better present search results to users. There are other plugins that do this, but this one is simple and easy. If you need to validate that it is working, you can use the Google testing tool.

GooglesSearch Engine OptimizationStarter GuideThis free guide made available by Google is a great place to start in the world of SEO an optimization.

SEO isnt dead, it has just changed. The good news is that the new world of SEO is better than ever for content marketers like yourself. When combined with a few SEO basics, there is nothing stopping you from making SEO a core part of your inbound marketing strategy.

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On-Page SEO: Anatomy of a Perfectly Optimized Page

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Sep 232015

by Brian Dean|Last updated Jul. 28, 2015

When it comes to on-page SEO, Im sure youve heard enough about meta tags and keyword density for one lifetime.

If youre looking for some practical strategies that you can use on your site today, then youll love this infographic.

Its a simple checklist that will bring in more search engine traffic from every piece of content that you publish:

Bonus: Download a free checklist that will show you how to quickly leverage these strategies. Includes 2 bonus on-page SEO techniques not found in this post.

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Source: On-Page SEO: Anatomy of a Perfectly Optimized Page Infographic

1. Leverage SEO-Friendly Permalink URLs

You want your pages URL to be short and keyword rich. Avoid ugly URLs, like or long URLs like:

Google has stated that the first 3-5 words in a URL are given more weight.

I think that keyword-rich URLs are getting less and less important as Google gets better at figuring out relevancy using things like Hummingbird. But they still bold keywords in a URL in the SERPS:

Which makes it clear that keyword-rich URLs still carry some weight. Also, Ive been experimenting with including ONLY my target keyword as the URL. It seems to make a small but significant difference.

Your title tag is the most important on-page SEO factor. You also want to pay attention to where you place your keywords in your title.

In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.

You dont always need to start your title with your target keyword. But if theres a keyword that youre gunning for, make sure to put it towards the beginning.

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko. Thats because I firmly believe that it makes my content straightup better.

But it has a nice SEO benefit to boot: multimedia helps you boost those user-interaction signals that Google has been paying more attention to. And it increases the perceived value of your content: which means that people are more likely to link to it.

This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages is a relevancy signal that helps Google figure out your pages topic. It also shows Google that your page is a hub of quality info.

Not linking out might be the #1 on-page SEO mistake that I see people make. I usually link out 2-4x per 1000 words. Thats a good rule of thumb for most sites.

Keep in mind that the sites you link out to reflect on you. So make sure to link out to authority sites whenever possible.

Your keyword should appear in the first 100-150 words of the article.

This is something that you probably do naturally.

But a lot of writersstart their posts off with a long, meandering introand use their keyword for the first time in middle of the post. Its better to drop your keyword somewhere in the first 100 words or so. That helps Google understand what your page is all about.

The H1 tag is your headline tag. Most CMSs (like WordPress) automatically add the H1 tag to your blog post title. If thats the case, youre all set. But some themes override this setting. Check your sites code to make sure your title gets the H1 love it deserves.

I used to just assume that WordPress hooked up my post titles with H1 tagsuntil I actually looked at my sites code. Then I realized that some WordPress themes sometimes use H1 tags to increase text size. As an example, my email opt-in area at the end of posts used to use an H1 tag:

Its worth checking out your sites code to make sure you only have one H1 tag per page. That H1 tag should contain your target keyword.

Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Make sure it doesnt take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldnt re-visit a site that took longer than 4 seconds to load.

You can easily check your sites loading speed using

CDNs and cache plugins are nice, but the #1 thing you can do to make your site faster is invest in premium hosting. Hostgator and Bluehost are decent for the money youre paying. But they dont hook you up with serious speed.

Ive literally dropped loading times from 6 seconds to less than 2 seconds by switching from a $5 shared hosting plan to a top-notch host (I use Synthesis Hosting here at Backlinko). From a conversion and SEO standpoint, the ROI of premium hosting cant be beat.

Adding modifiers like 2014, best, guide, and review can help you rank for long tail versions of your target keyword.

This is a great trick to wrangle in those super long tail keywords.

Notice that I made the title of this post nice and long: On-Page SEO:Anatomy of a Perfectly Optimized Page.

These modifiers arent targeting any particular long tail keyword. But that title will bring in a few more visitors every day than if I simply used On Page SEO.

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. So dont be shy about placing social sharing buttons prominently on your site.

In fact, a study by BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.

Social signals arent an important part of the Google algorithm (yet). But social shares on sites like Facebook, Twitter and Google+ may give you a slight direct and indirect boost.

The SEO adage length is strength was supported by a industry study which found that longer content tends to rank significantly higher on Googles first page.

Aim for at least 2000-words when targeting competitive keywords.

As a rule, I make sure all of my articles have at least 1000-words of meaty, useful content.

Longer content helps you rank better for your target keyword and brings in more long tail traffica win-win!

A bounce when a visitor quickly leaves your site might be used by Google to gauge a pages quality. After all, if someone finds your site from Google and quickly clicks away, how good could your site be?

Bounce rate isnt the end-all-be-all of user experience metricsbut it matters. Adding internal links to the beginning of your content is one the easiest and most effective ways to decrease your bounce rate and improve time on site.

I think when people first get to a page theyre more click happy then when theyre deeper in an article. Thats why internal links at the beginning of your articles tend to get clicked more oftenslashing bounce rate significantly.

LSI keywords are synonyms that Google uses to determine a pages relevancy (and possibly quality).

I dont go nuts about LSI because I usually write REALLY long content.

Long content increases the odds that youll naturally include LSI keywords in your content.

If you want to make 100% sure that youre using LSI keywords, search for your keyword in Google and scroll down to the Searches Related to area at the bottom of the page

And toss one or two of them into your post.

Quality Content: I know that youre sick and tired of hearing about quality content.

Even though search engines have no direct way of determining quality, they have plenty of indirect methods, especially user-experience metrics like:

In other words, great content definitely wont hurt you. So theres no reason NOT to publish awesome stuff.

Dwell Time: Bounce rate is importantbut its not the end-all-be-all of user experience signals.


Because Google also uses short clicks vs. long clicks (also known as dwell time). Dwell time simply measures how long a searcher stays on your page before hitting the back button.

If someone hits their back button immediately after landing on your page, its a sign of a low quality page.

You can increase your average dwell time by writing long, engaging content that keeps people reading.

That way even if they bounce back to the search results you at least have a long click. That long click shows Google that you gave them something of value while they were there.

Internal Links: Internal linking is SO money. If you want to see a great example of how to internal link on your site, check out Wikipedia.

They add keyword-rich internal links to every entry:

Obviously, they can get away with 50+ internal links per page because theyre Wikipedia. I recommend a simpler (and safer) approach: link to 2-5 of your older posts whenever you publish a new one.

H2 and H3 Tags: I dont think H2 and H3 tags are a big deal. But you should include your target keyword at least once in an H2 or H3 subheading. This also has the added bonus of making your content easier to read.

Image Optimization: Ive found that traffic from image search to be pretty worthless (high bounce rate, low conversions etc.). That being said, Ill take any visitor I can get. Thats why I always optimize each image around a keyword.

Make sure the file name includes your target keyword (for example, on_page_SEO.jpg) and that you include your target keyword as part of your image Alt Text:

Another reason to optimize your images for SEO: it gives search engines yet another clue of what your page is aboutwhich helps it rank in organic search.

When Google sees images with alt text blue widgets, green widgets etc., it tells them: this page is about widgets.

I made a free on-page SEO checklist for you that will help you put these strategies into action for your site.

It outlines step-by-step exactly how to use the techniques that I talked about in this postincluding 2 strategies that I didnt include in the infographic.

Heres where you can download the checklist:

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On-Page SEO: Anatomy of a Perfectly Optimized Page

What Is SEO

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Sep 232015

SEO Tutorial – Table of Contents

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren’t. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you’d better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. – in a word they will be non-existent for search engines.

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you to get higher rankings.

When a search request comes, the search engine processes it i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.

There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you’d like to be at the top.

The last step in search engines’ activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

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What Is SEO

SEO Miami Experts #1 in Search Engine Optimization

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Sep 172015

Hello, Im David Saba and Amir Seliger , owners of, the premier search engine optimization and internet marketing advertising agency in Miami, FL.

In the past 3 years, I have ranked hundreds of web pages on the first page of Google and I can do the same for you. I have spend countless hours studying how Google works and training with the industry experts to learn and apply the secrets of the search engines. My background is in computer science, yes I am a programmer, not just some marketing newbie, so you ca rest assure I know what I am doing. My first job out of college was with Motorola, writing software for their police radios. Now I do internet marketing full time.

If you are tired of getting nowhere with SEOs that dont really know what they are doing and you are looking for quality SEO, youve come to the right place! Quality SEO is not cheap or easy, otherwise anyone could rank a website. But you are in luck. Youve found the best SEO company in Miami. Since we are not a huge agency, we have very low overheads and we intend to keep it that way. In fact, we have turned away offers from venture capitalists who aim to turn us into a big agency, but we rather work with a few exclusive clients and deliver real results than juggling too many clients taking them no-where.

Whether you are looking to increase your online exposure or you would like us to help you understand whay your website is not ranking, we can help.

Want Proof? Here is just one of our clients ranking for a highly competitive keyword:

This is a depersonalized search, meaning, we are logged out of Google. (Dont trust us? Try it out by yourself) Want more proof? Give us a call and we will be glad to show you.

We are a small team of highly driven and committed SEO consultants and overall web experts based in North Miami, FL. We provide very advanced SEO and web marketing services for local businesses across the nation. We have ranked many websites in the past for some very competitive keywords. Our service is highly personalized to your business needs.

David Saba is a software engineer and marketing specialist who is behind all the technical aspects of the SEO. He is in charge of setting up the website and optimize them for sales. He holds a Computer Science degree. He has worked for high profile companies including Motorola, Inc. David keeps current with all the latest developments around SEO and is one of the nations leading authorities on the topic.

Amir Seliger is a graphic designer and online marketer with more than 7 years in the field. Amir has serviced more than 100 clients has been a speaker at many local SEO events.

Search Engine Optimization is comprised of many different activities that if done well, (or at least better than your competition) will make you rank on top. Some of these tasks include:

When we build a website from the ground up, we will make sure it is lean and fast so it downloads super fast. We will structure your on-page content to easy Googles job in reading and understanding what your page is about. Structured micro-data is embedded where possible.

Gone are the days where any page would rank high on google by simply spamming the website with low quality links. We are very careful about the type of links we create, this differentiates us from most others SEOs out there.

For businesses who are just looking to get leads and are not particularly interested in ranking their site organically, we can provide local lead generation. Whether you are a locksmith, a plumber, a realtor or a lawyer, we can provide you with highly relevant and motivated leads. We offer only high quality exclusive leads.

We can give you all the insight you need on which keywords to target. Using a combination of market research, common sense and advanced tools we can find and suggest the top search terms you should go after. We look for keywords with low competition but huge search volumes. But it is not enough to have a highly seek keyword if people are only looking for inforamtion. Our keyword research is focused on finding keywords with high commercial intent. No tool can tell you this. Only experience and intuition are effective in identifying these types of profitable keywords.

We offer SEO consulting services to local businesses. We can either invite you over to our office or hold a virtual webinar. We will teach you actionable things you can do to increase your online exposure as well as some advanced techniques to help rank your site on the top of the search engines.

Though much more expensive than SEO, we can manage your PPC campaigns so you dont have to wait while we get you results. Organic SEO takes time, so in the meantime, we can use part of your budget on online advertising. PPC is also a great way to determine if there is an audience hungry for your product or service. All the keyword research in the world cannot replace the value we get from a well executed PPC campaign.

Although we cannot publicly disclose our clients website, what we can tell you the following companies we have ranked on the first page:

and the ranking go on an on When you decide to meet with us, we can show you proof!

In short: We get things done.

Unlike big web agencies that have huge costs, we can provide you better results at a fraction of the price the big agencies will charge you. Agencies usually utilize our services to rank their clients, marking up our work up to 200%. Quality SEO is not cheap, however, we can offer you more for your money when you give us a call.

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SEO Miami Experts #1 in Search Engine Optimization

SEO Miami | Miami SEO Company | Miami SEO Expert

 SEO  Comments Off on SEO Miami | Miami SEO Company | Miami SEO Expert
Sep 172015

Our Miami SEO Solutions = Revenue

There is a very important reason why you have arrived here and it has to do with your desire to drive qualified traffic to your website, receive more leads, increase inquiries and sales to improve your bottom line. Maybe you have already invested a great deal of time and money with a Local Miami SEO Company and you did not obtained the results you were looking for. There is a reason why we are Miami’s Navy Seals (or Local SEO Seals) as business owners continue to seek out our leading SEO Business Services because all of those cheap options they’ve tried have failed them; we get the call when everything else fails.

There is a vast amount of Local Miami SEO Businesses promising top placements on Google and some will even go to the extend as to promise number one spots on search engines. SEO requires professionals that understand and that abide by all of the Google Guidelines, not promises from fly-by-night SEO providers. With all of the SEO complexity and misinformation provided by low quality and uneducated sources, no wonder why business owners continue to feel frustrated. In our case, our existing customers will attest that our Miami Search Engine Optimization (SEO) campaigns will give you more phone calls, website sign ups, and new leads. We will greatly increase your business online discovery for people who are ready tu buy.

Our Miami SEO Business Campaigns puts your website closer to your audience day by day, in a format that is impossible to ignore.

People Rank Websites, not Google. All other things being equal, a PageRank is acquired through valuable, localized and relevant content that people enjoy and share with their peers. As Miami’s Leading Local SEO Business, we know that websites rank because people pass along that website or particular page of a website with other people, not just because it has all of the technical SEO bells and whistles. PageRank is only one of over two hundred different ranking factors, it is not the final answer. At Z Networks Group we know very well that a website its literally by itself, a billboard in the middle of nowhere.

Adding and substracting SEO strategies, while it is fundamental, is not the only responsible factor for your website’s ranking and overall success. For your website to rank well, it must not only have a search engine’s website best practices, but also have useful and shareable content in a format that people understand and appreciate.You can have google’s own engineers code every web page of your site, but if its not user friendly, or if the information is not organized neatly – under logical categorization, your site is simply going to fail.

SEO is about Conditioning your Website for both Search Engines & Web Users alike.

As the Local Miami SEO Experts, we do not build links, we build businessess. There is so much more than just on-page and off-page SEO, link building, and meta tags etc. There are a great deal of local and nationwide SEO factors that we must implement on web pages to faciliate their indexing and categorization by google’s algorithms. The reality is that while we are able to implement all of the existing ranking factors, we also implement various other techniques that search engines repond very well to. There is really nothing magical happening here, its truly ardous work that demands trained individuals who trully have a keen obsession on understanding and abiding by the search engine’s guidelines, ranking factors — and that spend countless hours studying new innovative ways of breaking into the ranking spot light in the most ethical way. We know search engines and we understand how to use them to help our clients become profitable online.

If your business is not in the first page on Google Bing and Yahoo Search Engines, you are either loosing allot of business to your competitors or your business will simply fail. An organic search engine presence should be the foremost strategy when it comes to promoting a website or brand – and our Local Miami SEO Company services gives you just that and much more.The fact of the matter is that, if you are not showing up on peoples browsers when they search for what you have to offer, not only are you instead letting your competitors take advantage of that, youre also simply ignoring the great potential that your website can have to drive visitors, generate leads and even increase your sales exponentially.

A good-looking website does not communicate with your visitors through telepathy, it requires over 150 different coded items that search engines look for in your website, in order to understand your pages’ relevance to the user’s search term. As Local Miami SEO Experts, we understand that there is far more than basic changes to a site, we must place all of the required changes on your site so that it evolves and remains current and compliant to any existing algorithm.. Your must primarily speak user language, and provide all of the navigation and lead generation tools that people understand and find easy to use, otherwise your site will receive a very poor SEO grade. If your website can speak to the algorithms but not those browsing your site, it will get pushed further down the rabbit hole of search engine invisibility. The fundamental function of any Local SEO Firm is to balance the two, with a little more emphasis on one or the other depending on what your are trying to achieve.

We are a Local Miami SEO Company that gives your site the boost it needs to attrack the search engine’s attention and turn your visitors into paying customers.

As leading Miami SEO Experts in Florida, we truly understand that marketers and entrepreneurs who are serious about their online business or website cannot simply ignore search engine placements. For website owners being on the top of searches of search engines results is critical just as it is for any “mom-and-pop” home based businesses. As our Miami SEO Company and Internet Marketing solutions help in building not only a solid online reputation, but also facilitate the information for search engines to associate your brand with the searchers intent. We achieve those results page rankings, through scientific keyword analysis, analytics research on historical consumer behavioral patterns for your brand.

Even if your competition is sitting right next to you, you can still get an advantage by trying out our SEO Business Services. Every business is different, thinks different, and treat their customers differently. People have learned the hard way to look beyond cheap prices and empty promises. But if your website is struggling to secure a privileged, revenue-based position on the search results, then you need to focus on our Miami SEO Expert solutions and Professional SEO Miami strategies provided by a no nonsense, ROI driven Local Miami SEO Company.

Z Networks Group is a highly preferred Miami SEO Company that provides you with those niche-specific and collaborative Miami Search Engine Optimization solutions, which will help you, the business owner, create a successful lead generation and inbound marketing campaigns that bring you revenue. We don’t rank websites to pat ourselves on the back, we rank them to help our customers obtain substancial and measurable results on their return on investment.

The following is a graphical representation on some of the Good SEO as well as what kind of SEO to avoid at all cost.

Search Engines provide answers to billions of queries every day with relevant information so that users can make a decision. So, how a search engine prioritize which website is relevant to a query. Isnt it interesting? Yes, it is. If you are new to the topic of Miami SEO and want to improve your websites interaction both on mayor search engines (Google/Yahoo/Bing) and users, then approach our SEO Miami Company who will enlighten you with a niche specific Miami SEO Strategy and Miami SEO Competitive Analysis. As a reputed Miami Internet marketing solutions provider, our Miami SEO Service helps website owners gain results from organic engine results placement of various search engines and for multiple conversion-based and revenue-focused search terms and phrases.

Search Engines grade pages not websites, their algorithms dive in deep into each web page and grade it accodingly in order to position it in their search engine result pages. This happends every day of the year, and even more so after the release of a new search engine algorithm or algorithm update. Everyone knows that Google brings major traffic to websites compared to other search engines. But it doesn’t mean that you should ignore the small but highly qualifed traffic that Bing and Yahoo are able to provide. The traffic value difference between the search engine’s outside of Google is in the millions and not in the few thousand.

And so, our Miami SEO professionals choose to follow the guidelines of Googles, Bing and Yahoo different ranking algorithms for both local and nationwide organic search dominance. Moreover, Google keeps updating its algorithm to serve its users better and not to help your website rank higher. As an Elite Local Miami SEO Company, we love to stay up to date on industry related trends and cutting-edge web technology, but are also seriously obsessed with understanding and using Google algorithms to our clients advantage.

Regular web designs are gradually becoming a thing of past. Marketers and entrepreneurs are looking for fresh and innovative designs that are simple, clean, interactive, user friendly and capable of establishing communication with the visitors. They seek for designs that carry artistic value and stand out of the crowd. Furthermore, marketers and website owners now prefer to choose designs that have qualities or features that help in brand building and bring traffic through user experience.

Creating a design for website is like the job half done. Our experienced and professional designers check the loading speed of a website or webpage while designing every aspect of your site. They very well understand that poor loading speed of a website irritates visitors and severely hampers the SEO and user-experience. So, we take help of various tools and software to perform tests and measure the website loading time, uptime and response time.

Miami Content Marketing | Citation Building

Googles latest algorithm is ‘Humming bird” that has severely affected the traffic and ranking of websites. To overcome this challenge marketers are now fast approaching Miami SEO Experts to understand the update and its solutions to restore the ranking. We can help your website to recover from the setback and gain ranking in SERPs with our expertise and a robust strategy.

Search engine optimization comprises a range of activities related to incremental improvements or small modifications that impact the sites performance in organic search results and also in user experience. It is of least importance whether a site is smaller or larger but the thing that vastly matters is a well-thought SEO strategy that can impel a website on the organic search results. Z Networks Group is a professional Miami SEO Company providing comprehensive search engine optimization services to all sized businesses with expertise and efficiency based on over two decades of combined experience.

Conversion-Focused Keyword Research by an Expert Miami SEO Company

Start off with our free $500 website Miami SEO Audit in an effort to identify all of the existing negative SEO factors that are affecting your rankings for your Miami based business. We can then optimize your website, category by category and page by page, by following both the Google Guidelines and Google Algorithms as well as several of our own unique strategies and tactics, for all required on-page and off-page optimization.

Our unique Local Miami SEO Company website audit, consists of some of the following procedural steps in order to identify all negative ranking factors that are diminishing your rankings, and that prevent your website from converting your visitors and generate sales:

Why Choose Us as your Local Miami SEO Company?

SEO has become a necessity for online businesses rather than a solution. Marketers and entrepreneurs are aggressively looking for expert and knowledgeable Miami SEO professionals to become visible on SERPs and earn revenue. Interestingly, several web development and web designing companies have morphed into Search Engine Marketing experts to meet clients’ requirements.

We have made available our proven Miami SEO Services to all sized business at an affordable budget. Marketers who look for customized SEO services can choose our Pay-for-Performance plans that allow them to choose keywords and pay us based on our performance.

Besides being a reliable Local Miami SEO Company, we have a track record of being a leading internet marketing solutions provider to clients across the globe by integrating SEO, PPC and analytics team. Seach Engine Optimization is acritical internet marketing approach of our Search Engine Ranking solutions intended to help websites meet the standard search engines guidelines, manage site traffic and assist conversion metrics flow with the help of conclusive analytics data. Search Engine Optimization (SEO) campaigns is a long term and highly beneficial strategy that help website owners and marketers to make crucial decisions and reap the return of investment.

# COM-A Miami, FL 33130 USA

(786) 270-1736

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SEO Miami | Miami SEO Company | Miami SEO Expert

Miami SEO – Miami Search Engine Optimization

 SEO  Comments Off on Miami SEO – Miami Search Engine Optimization
Sep 172015

Choosing the right keyword isn’t as simple as guessing or copying your competitors keywords. As a matter of fact, it’s easy to choose the wrong keywords. Keywords which bring little to no search traffic per month. It’s not uncommon for companies to unknowingly waste months to several years pursuing worthless keywords.

When selecting keywords you need to strategically select keywords that generate the highest Search Volume per month. We help you identify the best target keywords for your specific industry based on aggregated data – not the opinion of a so-called guru. Why? Because Google and other search engines use algorithms based on data to deliver generate their results.

We provide all of our services based on best practice. We provide this valuable keyword research service as a courtesy when you request a Free report.

A backlink is an external web site that links to your site. Google is like an election, and sees a backlink as a vote for your site (Link Popularity). Generally, the more quality backlinks you have the better your site will rank.

A few key factors that will help you rank better:

First we provide Target Keyword Research and Competitive Analytics. Then we examine your web site and Optimize Semantic Site Structure, Title, Meta Description, Keyword Density, Content, and more.

Paid search marketing includes pay-per-click ads, contextual advertising and other media display advertising. With our professional experience, these sponsored results can dramatically increase your website exposure and sales.

Our experts can help you get the most out of E-mail Marketing. We design HTML email that renders consistently across email viewers. We also build and deploy Dedicated E-mail servers, provide Campaign Management and more.

Ongoing Link Building (Off Page) from Blogs, Social Media, Press Releases, Articles, Link Directories, Forums, Sponsorships, Business Partners, Suppliers, and other sources.

We Get You Likes. Generate a targeted following of fans for your business with a custom designed and professionally marketed Facebook page. Social media designed to deliver results and managed daily to give you more fans and interaction.

Has your reputation been damaged online? All it takes is (1) negative review to harm your business. We can help. Contact us today to discuss solutions to create and maintain a positive online reputation for your business.

You can create all the “quality content” you like. Unless you’re targeting a super niche keyword with zero competition, No one is going to find your site thru search engines. With no traffic coming to your site from search engines how will anyone see you have quality content worth linking to. If your site isn’t optimized, and doesn’t have quality backlinks, It won’t rank for competitive high traffic keywords against competitors that have decades of quality backlinks built.

Therefore you’d have to get traffic from resources other than search engines first. Perhaps you know or you are an expert viral marketer with connections to massive exposure resources. Even if you get massive traffic, websites are still unlikely link to you. How often have you built a link from your site to an external site you thought had “quality content?” Probably never. It takes hard work to get or convince quality sites to link to you. This is where we come in.

The experts here at visiblexposure miami know all about driving competitors bananas. We outrank millions of competitors for high search volume keywords on Google. Our strength is generating leads and opportunities for your business. Fill out our simple form or call us today, and see what we can do for your company. Searching for SEO or other marketing solutions? You’ve come to the right place. Whether you are starting out fresh, or need to overhaul an existing SEO strategy – our search engine optimization services incorporate all the tools you need for an effective campaign.

The reality is you cannot win this game overnight for organic listings. Google keeps a sophisticated algorithm in place for quality control purposes, and to keep businesses paying for Sponsored Listings (Google’s primary source of revenue). Page 1 organic listings for competitive keywords is reserved for Big Commercial Brands, and domains that have earned their way into Google’s trusted circle.

When you perform a search the first few listings are usually sponsored results. Sponsored Listings also appear on in a sidebar. Sponsored listings are usually a different background color with the words “Ads” or are indicated by small “Ad” icon. Advertisers bid against each other for prominent positions. Basically whoever is willing to pay the highest amount per click (PPC) get’s the top position.

Then you have Organic Listings. Organic Listings are generated by Google’s Search Algorithm to provide users with the most relevant results. Statistically, Organic Listings are more effective and have a higher conversion ratio.

If you’re budget allows it, it’s best to have both a Sponsored Listing and Organic Listing. If you need results right away, and you’re budget allows it, you should go with a Sponsored Listing. Overall, you’ll want to invest for the long term to reap the rewards that come with a high ranking Organic Listing.

It all depends on the competitiveness of your target keyword(s). It can take as little as a month to years. Google’s sophisticated algorithm adjusts results slowly and randomly. Google updates their algorithm regularly to prevent companies from gaming their system.

Older Domain, Optimized with Backlinks If you have an older domain (6 mo and older) and are already ranking in the 1st (2-10) pages, you’ve already broken the ice and have a stronger chance of ranking quicker. We can give you the extra push you need to get your site to the top. We can get positive results in as early as (1) month.

Older domain If you’re not ranking at all for your keyword, you may have some on site optimization issues that are harming you’re site from being indexed properly. We can correct this. You may not have any back links built to your site. Google is pretty much one big popularity contest, more so than high school, and back links are a vote for your reputation. Once your site is optimized, we can begin building back links. We can gain positive results in as early as (1-3) months.

Brand new domains typically have to “wait” longer before they can rank for keywords. It requires 3 – 6 months on average before you can expect to see positive results.

How many listing/competitors rank for your keyword is another factor. Are you up against (50,000) or (100,000,000)? When the competition is (50,000) or under (3) million you can expect promising results within (1-3) months. If you’re competing against (10) million or more you’ll need to battle for a year or longer. Especially if you’re starting from scratch. Starting from scratch, we’ve managed to move our client’s businesses on page (1) inside a year up against (70) million+ competitors.

If you require results now, and your budget allows it, you can buy your way to the top. The solution is to employ a Google AdWords Pay Per Click Campaign. You can have a sponsored listing for the 1st spot in as early as 1 day.

While Google Adwords seems D.I.Y., we strongly advise having an expert manage your campaign. It’s very easy to lose your shirt if you don’t know exactly what you’re doing. We can assist you tackle your campaign, reach new customers effectively, and maximize ROI.

This is a common practice amongst Shady SEO companies that operate outbound sales rooms.

One example of how they scam you:

Shady SEO Company charges you say $300, then they spend $10 of that on a Google Sponsored Pay-Per-Click Listing. Then they say “look we got you on page 1.” Then your Pay-Per-Click listing drops after 1 or more clicks, and they pocket $290.

Blackhat, Whitehat and other colors are often used to describe the practices which SEO companies employ.

Blackhat usually refers to employing unscrupulous techniques for SEO. One of the oldest blackhat practices is keyword stuffing. Keywords are hidden in a page’s code that is not visible to users to trick the search engines.

Google is wise to these shady techniques nowadays, and using them will quickly get your site removed from results. Even today unqualified SEO companies employ these “ancient” techniques, and their clients suffer the consequences.

Some Blackhat SEO companies use risky automated backlink building software. Software capable of building thousands of links in no time at all. The software seeks out and spams blogs, forums, and just about any online form that you can insert a link into. Again Google has wised up to this behavior and will flag your site quickly for removal.

Whitehat is considered to be the honest Google approved method of getting your site to rank. At least that’s what self proclaimed whitehat companies believe.

Sounds pretty innocent, but at the end of the day, they are trying to manipulate the search engines. These so called whitehat techniques have gotten sites penalized severely as well.

In closing, It’s all blackhat because you are attempting to manipulate the search engines. There’s just varying degrees.

What’s the option for playing by the rules? Google claims all one simply has to do is create great content, and it will rank. That may work for super niche keywords, but it has yet to work for competitive search terms. Your best bet is to forget about hat colors, and have a healthy balance of several methods. Great content, excellent on page SEO, and quality backlinks.

So you see website is on page 1 for your target keyword, yet you are still not receiving any calls or emails? Chances are you aren’t on page one and your results are being skewed by Google’s default web history feature.

About web history Web history is a feature implemented by Google that personalizes users results based on their web activity. Sites you visit in a search are promoted to show up higher in the results the next time you search using the same keywords. While the intentions is good, it skews your results, and then you have no idea what a new user searching for the first time will see. The solution and a good practice is to disable web history.

Note: You have to do this each time you sign out of a Google account.

Solution 2: Use (2) browsers We recommend using Safari signed out with web history disabled for most web surfing. Then use Firefox at the same time signed in to manage AdWords and other Google products.

And there you have it. Now you can see search results the way the real world sees them. Now you can see where you actually rank and get an accurate view of the competitive playing field.

Your Web site is up and running, so how can you make yourself more visible to a more targeted audience? You can try using search engine marketing (SEM), or pay-per-click advertising. SEM is a paid service. It allows you to place online ads near top search results. With SEM, you are required to pay whenever your ad is clicked. For that reason, choosing the right keywords is vital. If your keywords are too broad, youll end up paying for clicks that dont result in transactions. If your keywords are too specific, you may not receive any clicks at all.

You’ve now completed and launched your website. Now it’s time to do some marketing to enhance your visitor rate.

If you’ve read any online marketing blogs or articles, you’ve probably heard of SEO. But do you understand what it is and what is does? Do you know why your website needs it and why it is one of the most effective methods of making your website more visible to your target audience? If your answers are no, then it’s time that you learn more about SEO.

SEO stands for Search Engine Optimization. It is a method of preparing your website so that it provides high-quality content and attracts a larger volume of high-quality traffic. Although SEO strategies are always changing and offer no guarantee, the results of their application are often tremendously successful.

When optimizing your website, you should always use ethical “white hat” SEO techniques rather than “black hat” SEO techniques like keyword stuffing, using invisible text and creating fake pages that are not visible to users. Black hat techniques aim to manipulate search engine spiders on a short-term basis. They often backfire. Once search engines notice that your site uses black hat SEO techniques – and they will notice – your site will be banned permanently. Then, it will be almost impossible for anyone to find your site without first knowing your web address.

White hat practices, on the other hand, require the incorporation of highly informative and well-focused web content that is truly helpful to your target audience. These techniques make your website more accessible to search engine spiders, and they follow search engine guidelines. As a result, their benefits are long-term.

Studies show that the typical search engine user only views top-ranking search results. This means, they simply skim through, looking for relevant headlines and summaries. They rarely look beyond the first ten results, and they view subsequent results pages even less frequently.

Using search engine optimization will help your website rank higher in organic, or free, search engine results. And, as stated, a high rank in organic search results is important if you want your website to be seen.

Search engine optimization is not easily learned. The process entails many layers and the rules are always changing. In addition, periodic updates are necessary.

To save time and effort, many website owners hire SEO experts to optimize their sites. The initial cost of optimizing your site may seem high. However, you must keep in mind that the impact of optimization is powerful and lasting. So in the long run, SEO is generally less expensive than many offline and online marketing strategies.

After years of running successful adwords campaigns with conversion ratios averaging 40-80% we can tell you with confidence not to waste your time trying to build a landing page with a perfect quality score (10).

Google does not demonstrate an example page with a perfect quality score that you could build off of.

We wasted plenty of time trying to make a Landing page with a quality score of (10). It’s supposed to translate to lower costs per click. So we followed Google’s vague instructions as close as possible. Use your keyword for your campaign name, ad group, etc. Make a landing page relevant to your campaign, ad group, ad and keywords with proper use of html tags. We also followed advice around the web such as add privacy policy, terms of use, etc.

The highest we scored initially was always (7-8). And sometimes that score would be as low as (3) without changing much. We found if you edited the keyword (ignoring warnings of losing stats), and saved, your quality score would change back to (7).

Then we gave up, and ran (1) campaign, (1) group, (1) ad with a bunch of relevant keywords. We found that quality score fluctuated throughout the campaign. Within a few days some keywords had a quality score of (10) for no special reason. The savings was not significant. Then the score changed back to (7), and continued to fluctuate up and down randomly without anything else changing.

So once again. Don’t waste your time playing Google’s Mysterious Quality Score game. Concentrate on building a landing page that will convert traffic into sales. Then use a set of targeted keywords from (1) ad, and play around with different designs and ad copy until you find your sweet spot.

E-mail is a valuable, flexible, and immediate way to promote your business-whether you have an online business or a traditional bricks and mortar shop. But you need to be smart in how you approach e-mail promotions so that they will be effective in supporting your sales or communications goals. E-mail is best used when you want to update customers on a new product, a special offer or sale, or to tell them about an event. It is also an easy and inexpensive way to stay connected and communicate with customers which helps promote word of mouth referrals and eventually drive additional sales.

Here are ten tips and tricks for launching a smart, effective email campaign that will help you meet your goals:

Whether you have a Web-based business or local retail store, you can use these e-mail campaign tips to effectively boost sales, communicate with customers, and promote your business.

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Miami SEO – Miami Search Engine Optimization

BruceClay – SEO: Reputable Search Engine Optimization company …

 SEO  Comments Off on BruceClay – SEO: Reputable Search Engine Optimization company …
Aug 302015

In the ever-changing world of search engine optimization, one goal remains constant: traffic. The higher the site ranks on a search engine results page as seen by a user, the more traffic the site will receive. A site that has been subjected to the standards and strategies of an expert and reputable SEO company is better positioned than its competitors. However, proper white hat SEO strategy implementation does not mean applying a series of quick fixes for higher rankings and more traffic. Reputable search engine optimization means following the search engines guidelines, and never placing a client in harms way.

SEO helps a site with traffic, and thus conversions. The SEO experts here at Bruce Clay, Inc. have a reputation of accomplishment as a top search engine optimization company. We understand why SEO is beneficial to your business, and that without a solid white hat SEO strategy that any great website will fail.

A solid and ethical SEO strategy should function as an integral extension to Internet marketing, as it is vital to the success of any organization with an online presence. While it’s important to recognize traffic as the primary target, it is equally important to understand why SEO is an objective in the first place. Hence this site offers free tools, training and supplemental services as you choose.

An optimal SEO strategy encapsulates many things. Chief among them is content. Creating authoritative content that includes targeted keywords relevant to user queries is key to organic search. A site that effectively practices the recommendations of reputable SEO professionals will most likely be better than the competition. A site optimized by an SEO expert will typically be rewarded with a higher search engine ranking because that site aims to deliver what the user wants. And search engines reward sites that do so.

The topics we cover are quite varied and all are about SEO. If you want to learn you should consider the Tutorial or Training areas. If you want services you will want out services and prices pages. If you are into conversation, opinion or tools you can use consider the blog and tools areas. We have several pages for you to visit:

As a full-service SEO company operating since 1996, Bruce Clay, Inc. is a reputable search engine optimization company. We focus on search engine optimization as part of a holistic, all-encompassing Internet marketing optimization strategy. In addition to search engine optimization, Bruce Clay, Inc.s SEO professionals offer consulting services, site assessments, SEO tools, fantastic SEO training and more across the most important Internet marketing disciplines.

We also encourage continued education with our SEO expert training courses that provide an in-depth look into current best practices for ethical SEO strategies as well as other SEO services. Bruce Clay, Inc. also offers website design consultation (SEO information architecture), pay-per-click management, website analytics, conversion rate optimization, social media marketing and especially the integration of these services.

Effective development and execution of a proper search engine optimization strategy is a vital component to our mutual success, and one of the most powerful online marketing tools available. With the help of the reputable SEO professionals at Bruce Clay, Inc. we can maximize results and over time, increase ROI.We make lasting improvements for your sites long-term success. We provide sound search engine optimization services to ensure that your site is authoritative and excels above your competition’s. And all of our SEO services are customized to your needs and prices are negotiated to fit your needs for a successful project.

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BruceClay – SEO: Reputable Search Engine Optimization company …

Pierre Teilhard De Chardin | Designer Children | Prometheism | Euvolution | Transhumanism